Back to the F**kture

• S3 Ep3: S3 Ep3: Leila Fataar on Building Culture-Led Brands

  In the latest episode of Back to the F**kture!, Leila Fataar, founder of Platform13 and author of Culture-Led Brands, explores how culture-led branding – rooted in real people and real contexts, not marketing gimmicks – can help brands remain relevant in uncertain times.

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• S3 Ep2: Dr Knatokie Ford on Augmented Futures and Redefining What’s Possible for Next-Gen Teens

  In the latest episode of Back to the F**kture!, Dr Knatokie Ford explores how Augmented Futures – a fusion of science, storytelling and futurism – can empower under-represented teens to shape their own success. In this conversation, we delve into our shared experience of imposter syndrome, the case for adding the A of ‘arts’ into STEM (Science, Technology, Engineering, Maths), the year 2034 and the power of high vibrations. Find out more about Dr Knatokie Ford’s work on her website and follow her on Instagram.

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• S3 Ep1: Jacynth Bassett on Reframing Ageing

  In the latest episode of Back to the F**kture! Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, joins The Future Laboratory co-founder Martin Raymond to discuss reframing the anti-ageism narrative.

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• S2 Ep26: Des Fitzgerald in Search of the Cities of Tomorrow

  We’ve covered a lot about green cities and the rise of blue zone city districts on LS:N Global, but what if we have been too simplistic, judgemental and morally narrow in our approach and understanding that green is good and the concrete grey of the city is inevitably bad for our physical, spiritual and moral wellbeing? Professor Des Fitzgerald reminds me in our latest Back to the F**kture podcast that this could very possibly be the case. 

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• S2 Ep25: Susanne Etti and the reality of a carbon footprint

  In our latest Back to the F**kture podcast, Dr Susanne Etti talks carbon labelling and more collaborative and constructive ways to tackle the climate crisis through her role and work with sustainable travel group, Intrepid.   Dr Susanne Etti and I hit it off straight away. For one, she lives in Melbourne – my favourite maritime city and skinny white provider, no challengers – and for two, she pulls no punches when it comes to reminding the travel sector just how much it has contributed to the current climate crisis.   No issues there, except that Susanne, a biologist, and one of the BBC 100 Women (think Michelle Obama and global climate leader, Christiana Figueres) and one of National Georgraphic’s Travellers of the Year, works for Intrepid, a light foot, small group adventure travel business, and carries the title of global environmental impact manager. Both of these things make you hyper- aware that her observations about the sector come with much thought, careful knowledge, and a scientist’s understanding that to comprehend how and why we should change things, we need to truly appreciate what will happen, if we don’t. And Susanne, as you’ll discover in my latest Back to the F**kture podcast is pretty clear about the latter.   Climate boiling, instead of global warming. Wildfires, instead of campfires. Submerged coral reefs instead of above sea-water coral islands,. carbon passports instead of travel permits, trips that chase the shade, rather than follow the sun, climate refugees outnumbering economic migrants, and… Well that’s just it, the ‘and’ can be even more devastating, or it can be a turning point we can all contribute to, she tells me, especially if we begin to measure our carbon footprint, as travellers, agencies, hoteliers and corporations – and proactively take steps to reduce it.  

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