The Family Practice Podcast

Dr. Matt Hill interviews Dr. Rudy Bersani of Living Water Chiropractic in Texas about taking “the leap” to hire and expand before growth fully arrives. Rudy shares that his current team includes him and his wife Dr. Ashley, 2 married associate chiropractors, and 8 CAs, and emphasizes that leadership and culture are the hardest and most rewarding parts. He describes how repeated hiring of the right team members improved patient experience and led to growth, alongside major space transitions from a tiny room attached to a hair salon to a 1,300-square-foot office and an upcoming 4,200-square-foot building targeted for completion this fall. Rudy discusses faith-driven purpose, serving difficult pediatric and complex cases, navigating profit-margin shifts, training demands, team changes, and integrating family life after welcoming a baby, while encouraging listeners to focus on mission beyond numbers.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:33 Meet Dr Rudy Bersani
03:44 Current Team Breakdown
06:54 From Grind to Vision
12:11 Hiring Before Ready
14:03 Space Upgrades and Pivots
16:11 Purpose Over Profit
25:33 Emotional Leap and Season
26:30 Training New Docs
28:21 Hiring And Culture Lessons
29:38 Patient Wins Keep You Going
30:52 Foundation Over Vanity Metrics
34:06 Family First Daily Rhythms
37:03 Servant Leadership In Action
38:51 Holding The Culture Standard
41:40 Consistency Through Ebbs Flows
43:58 New Building Expansion Plans
46:09 Internships And Teaching Next Gen
47:45 Purpose Driven Closing Advice
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Dr. Tony Ebel introduces The Family Practice Podcast and argues that what’s best for pediatric, perinatal, and family chiropractic patients is financially best for the practice. Dr. Tony shares his all-cash practice metrics and explains that serving more complex “perfect storm” kids (e.g., autism, ADHD, epilepsy, PANS/PANDAS, asthma) requires more care and helps break growth ceilings.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
02:48 Breaking Cash Practice Myths
11:04 Value Exchange And ROI
16:59 Transformational Plans That Scale
19:10 Payment Options And Predictability
25:57 Complex Cases Smash Ceiling
28:10 Serving Perfect Storm Kids
33:44 Neurotonal Care Plans
34:30 Perfect Storm Math
38:36 The Truthful 36 Visit Plan
46:24 Referrals Multiply Growth
49:08 Trust Over Money
50:59 Seven Figure Case Averages
53:58 Million Dollar Reality Check
54:45 Family Practice Pediatric Math
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Dr. Tony Ebel hosts The Family Practice Podcast and argues chiropractors burn out not from patient care but from doing non-doctor tasks they should delegate. He teaches a hiring framework aimed at maximizing growth while protecting profitability: fully staff four CA roles before hiring an associate, targeting roughly a 4:1 CA-to-solo-doc ratio. The roles are (1) front desk CA for scheduling, payments, office flow, tours, and patient connection; (2) office coordinator/integrator to run operations, SOPs, team meetings, billing, intake calls, and financial report findings; (3) tech CA to handle scans and/or X-rays around 100–200 visits/week, with scheduling tips to concentrate scanning shifts; and (4) marketing/social media CA (often cross-trained) plus tech tools like PX Marketing Engine. He shares how early hiring helped build a million-dollar practice in 3.5 years and enabled him to focus on adjusting, communicating, and marketing.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:23 Hiring Too Late
03:39 Framework Four CAs
05:14 Front Desk CA Role
07:55 Julie Ash Story
13:48 Things Docs Should Not Do
15:38 Office Coordinator Integrator
18:55 Finances Are Not A Doctor’s Job
20:59 New Patient Calls Handoff
23:20 Spreadsheet Team Member Traits
23:57 Offload Admin Tasks
25:26 Doctor Role Essentials
29:07 Hire Three Tech CA
33:51 Scheduling Scan Tech Shifts
35:40 Social Media Marketing CA
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Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
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Dr. Matt Hill interviews Dr. Christie Hafer on The Family Practice Podcast about shifting from a traditional pain-based chiropractic model to neurologically focused pediatric and family care after her son Landon’s early childhood challenges, including meltdowns, speech and vision issues, poor sleep with night terrors, motor tics, and school concerns. After learning Dr. Tony Ebel’s “Perfect Storm” approach and implementing scans and care plans, she saw major improvements, including Landon succeeding in kindergarten and later thriving in high school athletics and academics. The episode covers her decision to become insurance-free by 2018, the difficult patient and team transitions, and how workshops, community relationships, and referrals from other providers helped grow the practice. They discuss increasingly complex cases, COVID-era developmental impacts, balancing family life with practice, and internship/associate opportunities at Purpose Driven Chiropractic in Eagle, Idaho.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Pain to Peds Playbook + Course
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments:
01:34 Meet Dr Christie Hafer
03:58 A Mom in Crisis
05:31 Searching for Answers
07:48 Discovering Perfect Storm
10:59 First Care Plan Wins
22:12 From Pain to Peds
24:50 Hard Conversations and Rebuild
26:11 Letting Go of Maintenance
28:58 Harder Neuro Cases Today
32:08 COVID + Perfect Storm Kids
34:41 Joy and Hard Conversations
37:31 Hope Dealing and Trust
40:54 Workshops and Referrals
44:06 Partnering With Therapists
46:31 Balancing Family Practice
51:55 Practice Info and Interns
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In this episode, Dr. Tony Ebel shares his personal coaching journey—from early business-systems coaching to principled practice mentorship and later guidance to move into an all-cash family model. He explains how mismatched coaching led him “sideways,” including building an insurance-dependent million-dollar practice that felt stressful and unfulfilling, and why he sometimes sought coaching outside chiropractic. He presents a four-point checklist for choosing a chiropractic business coach: core values must align, the coach should still be in practice, the coach’s practice model must match yours (e.g., cash vs insurance; family vs musculoskeletal/modalities), and you shouldn’t outgrow the coach. 
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:09 Four Point Coach Test
02:14 Early Coaching Lessons
06:25 Shifting Practice Models
14:36 Outgrowing Chiropractic Coaching
23:12 Money Versus Mission
24:21 Philosophy Success
25:41 Vet Coaches Values
31:35 Modern Proof And Trends
34:25 Model Match Matters
39:05 When You Outgrow Coach
42:16 PX Mastermind And C Suite
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Tony Ebel on Instagram