The Family Practice Podcast

Dr. Matt Hill introduces The Family Practice Podcast and argues day two conversion is largely decided before the report of findings even occurs! He outlines four pillars to improve conversion across the entire funnel: relatability (listening so parents feel “these are my people”), trust (earned firm belief through science and nervous system education), connection (linking day one history to scan findings and a forward plan), and authority (personalized and predictive care plans, including expected early “soft sign” changes like sleep, digestion, movement, and appetite).
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:51 Day Two Conversion Myth
04:15 Four Pillars Overview
05:53 Pillar One Relatability
09:54 Pillar Two Trust
17:44 Pillar Three Connection
23:57 Pillar Four Authority
29:59 Apply Pillars Audit
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Matt Hill on Instagram

Dr. Tony Ebel welcomes John Price to explain major 2026 marketing shifts affecting pediatric, perinatal, and family chiropractic practices. The episode covers Google’s AI Overviews reducing clicks on traditional search results and emphasizes doubling down on local search via the map pack, reviews, and publishing authoritative, parent-focused educational website content. It also explains Google’s new agent booking capabilities rolling out in summer 2026, where AI can book appointments or call offices, requiring complete Google Business Profiles, reliable phone answering with rapid missed-call follow-up, and CA training for warm inquiry calls. Social media guidance highlights continuing short-form reels plus a return of long-form depth, and platforms prioritizing authentic, original content. The core takeaway is to build consistency, trust, and infrastructure through updated listings, real doctor-to-parent content, and online booking/automation.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:54 Marketing Is The Mission
05:41 Google AI Overviews Shift
06:44 Win Local Search Now
08:10 Be The Cited Source
10:16 Google Booking Agents
15:52 Prepare Your Practice
18:35 Social Media Trends 2026
21:33 Consistency Trust Infrastructure
24:27 Three Moves This Week
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Tony Ebel on Instagram

Dr. Tony Ebel focuses on building a subluxation-based, all-cash, high-volume pediatric, perinatal, and family practice. He argues chiropractic philosophy is not “fluff” but the most practical, profitable, and clinically powerful asset for family practices, and that mastering science, art, and philosophy drives massive clinical results, stronger communication and brand contrast, higher care plan compliance, retention and lifetime wellness care, and profitability. 
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
02:01 Why Philosophy Matters
03:55 Science Art Philosophy
10:28 Top Five Overview
11:59 Clinical Results Shift
13:10 Communication Contrast
20:38 Retention Lifetime Care
26:50 Profitability Explained
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Tony Ebel on Instagram

Dr. Matt Hill welcomes Megan Warkentien from The Pediatric Experience (PX), who supports hundreds of offices. They outline five “base camps” chiropractors move through to grow a pediatric/family practice: (1) clinical certainty and strong communication that chiropractic is enough; (2) integrating systems in layers based on the most patient-impactful priorities; (3) momentum and mindset; (4) leadership and accountability; and (5) working on the business with a developed team and long-term systems. They describe PX resources, community support, onboarding/check-in calls, and a 30-day trial!
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
02:04 Meet Megan Warkentien
05:04 Why Family Care Now
08:22 Base Camp One Foundation
10:08 Clinical Certainty First
12:06 Communication And Community
15:36 Base Camp Two Layering Systems
17:36 Patient Journey Priorities
21:52 Base Camp Three Mindset Momentum
24:54 Growth Feels Uncomfortable
27:10 Culture Under Pressure
29:25 Community Support Wins
31:32 Base Camp Four Leadership
37:42 Feedback Loops and Metrics
38:33 Base Camp Five Summit
41:21 Define Your Success
41:59 Schedule Time On Business
42:44 Base Camp Recap
44:20 Connect With PX Team
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Matt Hill on Instagram

Dr. Tony Ebel challenges doctors to stop teaching nervous system health while living dysregulated and under-adjusted. He argues chiropractors must be at their best to deliver world-class analysis, adjusting, communication, leadership, and joy, and shares his “seven non-negotiables” for nervous system resilience.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
02:01 Why This Matters
07:23 Subluxated Doc Problem
21:08 Pillar 1 Get Adjusted
27:39 Pillar 2 Soul Purpose
35:05 Pillar 3 Boundaries
38:38 Pillars 4-7 Daily Habits
48:17 Seven Pillars Recap
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Tony Ebel on Instagram