The Family Practice Podcast

Dr. Tony Ebel introduces the Family Practice Podcast and teaches a four-part framework to evaluate a chiropractic family practice in a specific order: (1) clinical results (“miracle metrics”) as the foundation, emphasizing measurable transformations, strong outcomes for babies and complex cases, and how results drive referrals, retention, compliance, and pricing; (2) patient experience/NPS tracked via “page two” progress questionnaires, with sample survey questions and reported high ratings, plus the role of team, technology, and automation in convenience and education; (3) business scoreboards and financial KPIs, highlighting care plan compliance as a key overlooked metric tied to outcomes and profitability; and (4) longevity, scalability, and sellability, including monthly recurring revenue, reducing key-person dependency, and building systems so the practice can run without the owner while preserving purpose.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:08 Four Part Evaluation
06:05 Part One Clinical Results
15:51 Part Two Patient Experience
26:45 Part Three Scoreboards
34:36 Part Four Sellable Practice
40:34 Freedom And Focus
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Tony Ebel on Instagram

Dr. Allie Wright explains why the second trimester matters clinically and in communication. She reviews how nutrition to the baby shifts and how stress hormones and emotions can play a huge part in the future health of the child. She connects maternal stress to fetal nervous system development, temperament, immune/allergy risk, and gut microbiome transmission, arguing chiropractors should focus on nervous system regulation and appropriate care plans rather than only pain relief or supplements. Look to The Perinatal Experience for more information.
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Links & Resources: 
THE PERINATAL EXPERIENCE
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:55 Second Trimester Overview
06:23 Placenta and Epigenetics
12:04 Nervous System Care Plans
14:26 Gut Microbiome and Stress
16:42 Microbiome Immunity and Vagus
20:20 Maternal Stress Influences Baby
22:58 Baby Growth and Hormones
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Allie Wright on Instagram

Dr. Matt Hill introduces The Family Practice Podcast and argues day two conversion is largely decided before the report of findings even occurs! He outlines four pillars to improve conversion across the entire funnel: relatability (listening so parents feel “these are my people”), trust (earned firm belief through science and nervous system education), connection (linking day one history to scan findings and a forward plan), and authority (personalized and predictive care plans, including expected early “soft sign” changes like sleep, digestion, movement, and appetite).
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:51 Day Two Conversion Myth
04:15 Four Pillars Overview
05:53 Pillar One Relatability
09:54 Pillar Two Trust
17:44 Pillar Three Connection
23:57 Pillar Four Authority
29:59 Apply Pillars Audit
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Matt Hill on Instagram

Dr. Tony Ebel welcomes John Price to explain major 2026 marketing shifts affecting pediatric, perinatal, and family chiropractic practices. The episode covers Google’s AI Overviews reducing clicks on traditional search results and emphasizes doubling down on local search via the map pack, reviews, and publishing authoritative, parent-focused educational website content. It also explains Google’s new agent booking capabilities rolling out in summer 2026, where AI can book appointments or call offices, requiring complete Google Business Profiles, reliable phone answering with rapid missed-call follow-up, and CA training for warm inquiry calls. Social media guidance highlights continuing short-form reels plus a return of long-form depth, and platforms prioritizing authentic, original content. The core takeaway is to build consistency, trust, and infrastructure through updated listings, real doctor-to-parent content, and online booking/automation.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:54 Marketing Is The Mission
05:41 Google AI Overviews Shift
06:44 Win Local Search Now
08:10 Be The Cited Source
10:16 Google Booking Agents
15:52 Prepare Your Practice
18:35 Social Media Trends 2026
21:33 Consistency Trust Infrastructure
24:27 Three Moves This Week
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Tony Ebel on Instagram

Dr. Tony Ebel focuses on building a subluxation-based, all-cash, high-volume pediatric, perinatal, and family practice. He argues chiropractic philosophy is not “fluff” but the most practical, profitable, and clinically powerful asset for family practices, and that mastering science, art, and philosophy drives massive clinical results, stronger communication and brand contrast, higher care plan compliance, retention and lifetime wellness care, and profitability. 
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
02:01 Why Philosophy Matters
03:55 Science Art Philosophy
10:28 Top Five Overview
11:59 Clinical Results Shift
13:10 Communication Contrast
20:38 Retention Lifetime Care
26:50 Profitability Explained
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Tony Ebel on Instagram