The Family Practice Podcast

Dr. Tony Ebel argues that AI should make chiropractic teams stronger, faster, and more efficient, not smaller, urging practices to keep hiring while using AI to 2X–10X impact, revenue, and productivity and to protect margins. He explains his company-wide approach to training leaders and staff to use AI tools while maintaining human creativity.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:08 2X to 10X Mindset
04:09 Companywide AI Rollout!
07:16 Stop Cutting Team
16:46 Who Not How Plus AI
20:32 AI for Content Marketing
25:29 PX Marketing Engine
30:02 Operations SOPs Meetings
33:13 Scoreboards Data Decisions
36:57 No AI on Parent-Facing Copy
40:48 Reinvest Saved Time
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Dr. Tony Ebel argues that chiropractors have an unprecedented opportunity to grow brick-and-mortar family practices if they stay focused rather than chasing side hustles or “passive income.” He contrasts Door A—doubling down on proven practice growth, including multi-location expansion—with Door B—starting unrelated ventures like real estate, coaching, or product businesses, which he says commonly distract successful clinic owners and increase burnout. Citing general business statistics (about 50% fail by five years and ~70% of second businesses fail within five years), he urges chiropractors to scale what they already know. He explains his own three aligned business layers and outlines a success blueprint centered on subluxation/nervous system-focused chiropractic amid rising public interest in wellness, while warning against adding ancillary offerings that dilute focus.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:15 The Opportunity Is Now
02:40 Burnout and Distraction
04:34 Door A vs Side Hustles
05:47 My Three Business Layers
07:38 The Failure Rate Math
13:31 Scale What You Know
15:30 Why Side Hustles Fail
18:45 Blueprint Focus on Subluxation
20:34 Wellness Trends and Pitfalls
25:58 Team and Overhead Strategy
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Subscribe to our YouTube channel.
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Dr. Allie Wright and her husband, Dr. Jonah, host a rapid-fire Q&A for chiropractors and students on starting a pediatric/family-focused chiropractic practice, sharing what they did and mentor-guided advice. They discuss planning timelines, their opening and build-out timeline, explain lease length tradeoffs, cover pricing strategy, how they hired and trained a CA and how they attracted first patients. 
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:14 Startup Q&A Setup
03:22 Planning Timeline Lessons
07:51 Lease and Space Decisions
13:25 Pricing and Discounts
18:45 Systems and Patient Flow
23:42 Hiring and Training a CA
29:38 Getting First Patients
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Allie Wright on Instagram

Dr. Matt Hill interviews Dr. Rudy Bersani of Living Water Chiropractic in Texas about taking “the leap” to hire and expand before growth fully arrives. Rudy shares that his current team includes him and his wife Dr. Ashley, 2 married associate chiropractors, and 8 CAs, and emphasizes that leadership and culture are the hardest and most rewarding parts. He describes how repeated hiring of the right team members improved patient experience and led to growth, alongside major space transitions from a tiny room attached to a hair salon to a 1,300-square-foot office and an upcoming 4,200-square-foot building targeted for completion this fall. Rudy discusses faith-driven purpose, serving difficult pediatric and complex cases, navigating profit-margin shifts, training demands, team changes, and integrating family life after welcoming a baby, while encouraging listeners to focus on mission beyond numbers.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:33 Meet Dr Rudy Bersani
03:44 Current Team Breakdown
06:54 From Grind to Vision
12:11 Hiring Before Ready
14:03 Space Upgrades and Pivots
16:11 Purpose Over Profit
25:33 Emotional Leap and Season
26:30 Training New Docs
28:21 Hiring And Culture Lessons
29:38 Patient Wins Keep You Going
30:52 Foundation Over Vanity Metrics
34:06 Family First Daily Rhythms
37:03 Servant Leadership In Action
38:51 Holding The Culture Standard
41:40 Consistency Through Ebbs Flows
43:58 New Building Expansion Plans
46:09 Internships And Teaching Next Gen
47:45 Purpose Driven Closing Advice
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Subscribe to our YouTube channel.
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Dr. Tony Ebel introduces The Family Practice Podcast and argues that what’s best for pediatric, perinatal, and family chiropractic patients is financially best for the practice. Dr. Tony shares his all-cash practice metrics and explains that serving more complex “perfect storm” kids (e.g., autism, ADHD, epilepsy, PANS/PANDAS, asthma) requires more care and helps break growth ceilings.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
02:48 Breaking Cash Practice Myths
11:04 Value Exchange And ROI
16:59 Transformational Plans That Scale
19:10 Payment Options And Predictability
25:57 Complex Cases Smash Ceiling
28:10 Serving Perfect Storm Kids
33:44 Neurotonal Care Plans
34:30 Perfect Storm Math
38:36 The Truthful 36 Visit Plan
46:24 Referrals Multiply Growth
49:08 Trust Over Money
50:59 Seven Figure Case Averages
53:58 Million Dollar Reality Check
54:45 Family Practice Pediatric Math
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Tony Ebel on Instagram