The Family Practice Podcast

Dr. Matt Hill interviews Kristina Ebel, co-founder of PX & PWC, on building a scalable, parent-focused marketing system for pediatric and perinatal chiropractic practices. Kristina explains that effective marketing is every patient touchpoint—from social media "window shopping" and branding consistency to the first call, follow-up, in-office environment, and community events—all aimed at building trust and certainty for parents. 
They discuss balancing personality-driven content with education, why views matter less than action, and how consistent systems let the whole team carry marketing—not just the doctor. Kristina also outlines the PX Marketing Engine, a tool aligning attract, nurture, wellness, and reactivation content with clinical care.
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Links & Resources: 
LEARN MORE ABOUT THE PX MARKETING ENGINE 

FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
02:53 Mom First Marketer Later
05:16 Branding That Matches
08:22 Marketing Is Touchpoints
10:42 Pick Channels Wisely
14:18 Long Form Converts
22:35 Team Lift Marketing
26:05 Content Builds Certainty
35:21 Inside PX Marketing Engine
39:36 Marketing Mindset Advice
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Dr. Tony Ebel frames this Family Practice Podcast episode as a clinical training on neurologically focused, subluxation-based “neurotonal” chiropractic care for adults, emphasizing lifetime care rather than short-term pain relief, maintenance-only plans, or purely X-ray–driven corrective care. Dr. Tony explains three stages of neurological dysfunction and says most adults present in exhaustion (“wound up but worn out”). He contrasts aggressive structural correction, which can improve X-rays but temporarily worsen HRV/EMG in depleted patients, with a sequenced neurotonal approach using varied forces to release tension, reorganize, and recharge exhaustion so scans, symptoms, and structure improve progressively.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:58 Adults Need Neurotonal Care
05:06 Three Stages of Dysfunction
06:38 Wound Up But Worn Out
10:33 Corrective Care vs Neurotonal
18:42 Neurotonal Adjusting Sequence
22:34 Care Plans and Patient Wins
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Subscribe to our YouTube channel.
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Dr. Allie Wright continues the pregnancy series by focusing on third-trimester and birth communication. Dr. Allie outlines changes to education to expand goals beyond pain and pelvic alignment into co-regulation and gas-and-brake nervous system patterns in birth to promote adaptability for unpredictable outcomes.
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Links & Resources: 
THE PERINATAL EXPERIENCE
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:09 Third Trimester Focus
02:04 Why Moms Switch
10:08 Day One Nervous System
10:59 Scans And Goals
16:27 Care Plan Through Postpartum
19:17 Gas And Brake In Birth
23:50 Polyvagal And Resilience
26:31 Stop Pain Based Planning
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Subscribe to our YouTube channel.
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Dr. Allie Wright interviews Dr. Sam Grimes of Foundations Chiropractic in Wisconsin on how becoming a mom reshaped her communication with moms in practice. Dr. Sam shares her shift from a pain-based model to pediatrics and perinatal care after two difficult births, and how her daughter Wren's seizures resolved quickly once INSiGHT scans revealed a C1 to C2 pattern, prompting her to go all-in on PX and neurotonal care. She covers addressing shame around birth outcomes, leading consults by listening first, building hope through neuroplasticity and co-regulation, and the team systems that keep goals and wins on track while balancing ownership with family life.
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Links & Resources: 
Foundations Chiropractic: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
1:11 Meet Dr. Sam
3:45 From Pain to Peds
9:15 Finding PX Answers
10:14 Seizures Stop Fast
13:19 Day One Consult Hope
16:05 Better Intake Questions
25:47 Mom Story Builds Trust
39:47 They Need Someone Who Cares
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Subscribe to our YouTube channel.
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Follow [Host] on Instagram
Follow Dr. Sam Grimes on Instagram

Dr. Tony Ebel introduces the Family Practice Podcast and answers a chiropractic student’s question about whether a pediatric and family, subluxation-based cash practice needs to add decompression and shockwave to be financially viable. He explains why many practices add these services. He argues a true family practice doesn’t need them because it benefits from low-cost referrals, lower lead acquisition costs, high retention, and monthly recurring revenue from long-term family wellness plans. He invites listeners interested in converting models to his Pain to Peds program and a free webinar.
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Links & Resources: 
PAIN TO PEDS Program
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:08 Student DM Dilemma
05:01 Family Practice Math
11:44 Marketing Cost Reality
14:36 Purpose Over Profit
19:49 Retention And MRR
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Tony Ebel on Instagram