The Family Practice Podcast

Dr. Tony Ebel introduces The Family Practice podcast and presents a live, raw recording from a business mastermind hosted by Dr. Josh Axe for health and wellness entrepreneurs. He argues audiences want to feel understood, so leaders must stay closely connected to the people they serve as they scale through associates, teams, and tools like AI and automation. Sharing his path from an Iowa farm kid to building a million-dollar chiropractic practice that plateaued, he explains a breakthrough came from better mentors who revealed the need for real leadership and organizational structure, not more tactics. 
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
07:31 Origin Story Farm Kid To Chiro
10:28 Success Trap And Plateau
13:52 Mentorship And Going Far Fast
15:36 Scaling The Business Ecosystem
18:16 Redefining What Winning Means
19:15 Mission Fueled NICU Story
21:40 Multipotentiality And Team Roles
24:38 Who Not How Hiring Lesson
25:22 Business Flywheel Weak Spots
27:36 Big Picture Daily Action
30:46 Staying Connected To Patients
36:24 Avoid Bad Influences
38:52 Who Not How Hiring
42:01 Metrics Dashboards Leadership
44:24 Invest In Mentors Team
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Tony Ebel on Instagram

Dr. Tony Ebel explains why he left insurance to build a subluxation-based, nervous system-focused pediatric, perinatal, and family all-cash practice, and shares the nine-step checklist he used to make the transition: lean into frustration, follow insurance rules while you exit, use congruent language, shift your brand toward pediatrics and perinatal care, increase retention and transition patients to wellness auto-debit plans, drop small insurers first, clearly communicate the benefits of the change to patients, expect some initial patient loss, and run the real profitability math. 
He shares his own numbers: losing 50 to 100 patients, overhead dropping about $480,000, collections falling from $1.2M to $800K, and returning to $1.2M within about two and a half years, this time with lower overhead and higher profit.
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Links & Resources: 
PAIN TO PEDIATRIC COURSE
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
1:12 Insurance Burnout Story
14:15 Step One: Frustration Fuel
19:45 Step Three: Congruent Language
21:21 Step Four: Brand Positioning
26:49 Step Five: Retention Leaks
37:13 Step Seven: Clear Exit Plan
44:30 Profitability and Time Gains
47:01 The Exact Financial Math
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Tony on Instagram

In the final episode of the pregnancy series, Dr. Allie Wright discusses postpartum (“fourth trimester”) chiropractic care with a focus on being realistic about each family’s situation and keeping postpartum moms and newborns from being overlooked. She emphasizes acknowledging the mother, monitoring for postpartum anxiety/depression and related HPA-axis stress, and building community referral support (lactation, pelvic floor PT, meal help).
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Links & Resources: 
THE PERINATAL EXPERIENCE COURSE
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:08 Fourth Trimester Reality
04:23 Acknowledge The Mom
07:30 Co Regulation Basics
10:30 Scans And Care Plans
13:26 Co Regulation Science
17:05 Postpartum Depression Support
18:28 Physical Healing And Relaxin
22:33 Postpartum Office Systems
28:35 Milk Supply Story
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Allie Wright on Instagram

Dr. Matt Hill interviews Kristina Ebel, co-founder of PX & PWC, on building a scalable, parent-focused marketing system for pediatric and perinatal chiropractic practices. Kristina explains that effective marketing is every patient touchpoint—from social media "window shopping" and branding consistency to the first call, follow-up, in-office environment, and community events—all aimed at building trust and certainty for parents. 
They discuss balancing personality-driven content with education, why views matter less than action, and how consistent systems let the whole team carry marketing—not just the doctor. Kristina also outlines the PX Marketing Engine, a tool aligning attract, nurture, wellness, and reactivation content with clinical care.
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Links & Resources: 
LEARN MORE ABOUT THE PX MARKETING ENGINE 

FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
The NeuroAGE of Perinatal Chiropractic is Here
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
02:53 Mom First Marketer Later
05:16 Branding That Matches
08:22 Marketing Is Touchpoints
10:42 Pick Channels Wisely
14:18 Long Form Converts
22:35 Team Lift Marketing
26:05 Content Builds Certainty
35:21 Inside PX Marketing Engine
39:36 Marketing Mindset Advice
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Matt Hill on Instagram

Dr. Tony Ebel frames this Family Practice Podcast episode as a clinical training on neurologically focused, subluxation-based “neurotonal” chiropractic care for adults, emphasizing lifetime care rather than short-term pain relief, maintenance-only plans, or purely X-ray–driven corrective care. Dr. Tony explains three stages of neurological dysfunction and says most adults present in exhaustion (“wound up but worn out”). He contrasts aggressive structural correction, which can improve X-rays but temporarily worsen HRV/EMG in depleted patients, with a sequenced neurotonal approach using varied forces to release tension, reorganize, and recharge exhaustion so scans, symptoms, and structure improve progressively.
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Links & Resources: 
FREE PX Trainings
The Proven Path to a Thriving Family Practice
How Data-Driven Chiros Are Dominating with Today's Parents
Join 1,000+ Docs in the PX Membership 
Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)
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Key Moments: 
01:58 Adults Need Neurotonal Care
05:06 Three Stages of Dysfunction
06:38 Wound Up But Worn Out
10:33 Corrective Care vs Neurotonal
18:42 Neurotonal Adjusting Sequence
22:34 Care Plans and Patient Wins
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Want more of The Family Practice Podcast? 
Subscribe to our YouTube channel.
Follow The Pediatric Experience on Instagram
Follow Dr. Tony Ebel on Instagram