The Family Practice Podcast

In this episode, Dr. Tony Ebel discusses effective strategies for chiropractic marketing, emphasizing the importance of authentic, frequent, and quality content creation. He outlines 3 major mistakes chiropractors often make in marketing: not producing enough content, creating ineffective content, and relying on paid ads without a strong organic brand foundation. Throughout the episode, practical tips and detailed guidelines are provided to help chiropractors improve their marketing efforts and ultimately grow their family practices.------ Links & Resources: PX MARKETING PLATFORM  - SOCIALS + AUTOMATIONS + MORE!FREE PX TrainingsThe Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)------ Key Moments:01:12 The Importance of Marketing for Chiropractors01:39 Analyzing Marketing Data and Strategies03:55 Common Marketing Mistakes to Avoid06:58 The Power of Content Creation17:13 Creating Effective and Engaging Content25:08 The Importance of Speaking the Patient's Language31:05 Combining Storytelling with Science33:33 The Pitfalls of Relying on Ads38:44 Building a Strong Organic Brand------ Want more of The Family Practice Podcast? Subscribe to our YouTube channel.Follow The Pediatric Experience on InstagramFollow Dr. Tony Ebel on Instagram

In this episode, Dr. Tony Ebel dives deep into the challenges and complexities of scaling a chiropractic practice beyond the initial phase of success. Dr. Tony addresses why scaling is often exponentially harder than starting up, emphasizing the critical importance of leadership and business expertise over simple hard work and hustle. He explores common pitfalls, such as distractions from core chiropractic principles, attempted shortcuts, and the allure of non-chiropractic modalities or side hustles. Dr. Tony stresses the need for commitment, focus, and humility to grow sustainably and make a lasting impact. The episode aims to inspire chiropractors to confront the difficulties of scaling by doubling down on their purpose, refining systems, and improving leadership skills to achieve greater impact and long-term success.------ Links & Resources: FREE PX TrainingsThe Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)------ Key Moments: 01:35 The Reality of Scaling a Chiropractic Practice04:20 The Hardest Thing: Leadership and Scaling08:29 The Million Dollar Myth18:55 Solo Practice Success and Its Challenges22:26 Three Options for Growth24:46 The Harsh Reality of Scaling a Chiropractic Practice27:51 The Leadership Challenge in Scaling32:51 The Temptation of Non-Chiropractic Modalities37:57 The Pitfalls of Side Hustles and Diversification43:56 The True Path to Successful Scaling------ Want more of The Family Practice Podcast? Subscribe to our YouTube channel.Follow The Pediatric Experience on InstagramFollow Dr. Tony Ebel on Instagram

In this episode, Dr. Tony Ebel is joined by his wife and co-owner of The Pediatric Experience and PWC Chiropractic, Kristina Ebel. The conversation addresses the pitfalls of prioritizing comfort and freedom over impact, offering guidance on how to build a legacy of purpose. Key topics include the importance of staying motivated, aligning work with passion, and creating a team-oriented practice environment. Practical advice for balancing work and life without sacrificing joy and fulfillment is also shared. The episode concludes with an emphasis on living a life dedicated to service and the joy that comes from making a lasting impact.-----Links & ResourcesThe ONE Thing BookMC2 SeminarsBorn For Significance BookWill Power Does Not Work BookFree to Focus Book-----Key Moments: 01:44 Killing Comfort: Embracing Challenges04:49 Balancing Freedom and Impact12:07 The Importance of Scaling Your Practice14:30 Defining Success and Fulfillment18:48 Balancing Life and Purpose19:11 Self-Awareness and Check-Ins20:03 Choosing Mission Over Comfort21:09 Involving Family in the Mission22:39 Living with Purpose and Joy26:16 Modeling Commitment for Your Team27:50 Avoiding Burnout by Loving Your Work-----Want more of The Family Practice Podcast?Subscribe to our YouTube channel.Follow The Pediatric ExperienceInstagramFollow Dr. Tony EbelInstagram

In this episode, Dr. Tony Ebel dives deep into the transformative power of chiropractic care focused on neurology for family practices. Highlighting the limitations of traditional and even holistic medical approaches, Dr. Tony argues that the final leap to genuine healing involves addressing subluxation and nervous system dysfunction. He emphasizes the importance of certainty, communication, and clinical excellence in achieving outstanding results in pediatric and perinatal chiropractic care. This episode serves as both a scientific deep dive and a masterclass in building a successful family practice rooted in neurology.------ Links & Resources: 12D Mini CoursePERFECT STORM ARMOUR RESEARCH DOCUMENTPXDOCS WEBSITE + DIRECTORYPXDOCS INSTAGRAMFREE PX TrainingsThe Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)------ Key Moments: 03:59 The Science Behind Subluxation11:29 The Perfect Storm: Chronic Illness in Kids15:25 The Role of Chiropractic in Pediatric Care34:34 The Foundation of Health: Nervous System and Subluxation36:12 The Role of the Nervous System in Healing37:23 Critical Studies and Their Implications41:43 Birth Trauma and Its Long-Term Effects44:36 The Vagus Nerve and Gut Health49:59 Case Study: Teagan's Transformation54:30 Building a Thriving Family Practice------ Want more of The Family Practice Podcast? Subscribe to our YouTube channel.Follow The Pediatric Experience on InstagramFollow Dr. Tony Ebel on Instagram

In this episode, Dr. Matt Hill sits down with Dr. Sam and Kyle Grimes, a dynamic couple who have significantly impacted the chiropractic community. The Grimes share their journey from being traditional Gonstead practitioners to establishing a thriving, neurologically focused family wellness practice. They discuss their transformation catalyzed by personal challenges with their children's health and how this led them to fully embrace pediatric and perinatal chiropractic care. The episode dives into the intricacies of rebranding their practice, the impact on their family's life, and the rewarding nature of serving high-needs pediatric cases. The Grimes provide practical advice for other chiropractors looking to make similar transformations and emphasize the importance of community, advanced training, and unwavering commitment to the principles of chiropractic care------ Links & Resources: FREE PX TrainingsThe Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)Follow Foundations Chiropractic on Instagram------ Key Moments: 01:06 Meet Dr. Sam and Kyle Grimes03:08 Challenges and Transformations in Practice06:23 Personal Struggles and Discoveries11:19 The Turning Point: Embracing Pediatric Chiropractic16:36 Redefining the Practice and Overcoming Obstacles22:50 The Needle Mover List35:37 Family and Practice Integration44:32 The Path to a Thriving Family Practice------ Want more of The Family Practice Podcast? Subscribe to our YouTube channel.Follow The Pediatric Experience on InstagramFollow Dr. Matt Hill on Instagram