The ethos Podcast

• Building Loyalty with Rob Gorman: Inside One of North America’s Largest Loyalty Programs

  In this episode, Matias sits down with Rob Gorman, founder and CEO of Launchpad Marketing, and a loyalty and marketing veteran with over 15 years of experience. Rob previously ran the loyalty program at Outback Steakhouse, one of the largest restaurant brands in North America, where he pioneered innovative strategies to build customer loyalty.Rob shares fascinating insights into how his team segmented customers and used targeted strategies to engage them more effectively. He also discusses the shift toward experience-based rewards, offering a glimpse into how brands can move beyond points to create truly memorable customer experiences.

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• Actionable Growth Strategies with Nick Lamothe

  Nick Lamothe is an accomplished eCommerce leader with a proven track record in driving growth for prominent brands such as PSD Underwear, Legends, and is now at Crocs. His expertise spans partnerships, email marketing, affiliate programs, and digital strategies. Listen to his chat with Matias on growth, creating an emotional connection with your customers, and making investing in brand a key strategy.

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• Why Retail is Integral to Growth with Chris Meade

  Matias chats with Chris Meade, an entrepreneur who left his corporate job to invent a new sport with his co-founders that mixes Four Square with Volleyball. And it worked! Today Crossnet does over 30 million in sales and is sold in thousands of locations all around the world. In this episode, Chris shares the story of how he built Crossnet and shares the details about how retail played a critical role in growing the business.

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• Loyalty That Goes Beyond a Program with Lia Grimberg

  We are excited to welcome Lia Grimberg on our podcast! Lia, Principal and Consultant at Radicle Loyalty, brings over 20 years of experience in loyalty marketing. She's worked with top brands like American Express, Home Depot, and Air Miles, and now helps businesses build lasting customer connections through personalized loyalty programs.Don't miss this insightful episode as Lia shares her expertise and valuable industry insights!

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• Breaking Through with Nate Rosen

  In this exciting episode, Matias sits down with Nate Rosen, a seasoned marketing and sales professional, and passionate snack sommelier. We delve into the world of emerging brands and discuss their challenges, triumphs, and strategies for standing out in today's competitive landscape.Nate shares his expertise on why taking time for brand building and fostering genuine customer relationships is essential for new brands looking to break through.

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