Spa Marketing Made Easy Podcast

• SMME #462 How to Do Social Media for Your Spa (Even When You Hate It)

  Feeling overwhelmed by social media? You're not alone. In this episode, Daniela breaks down exactly how to create a sustainable social media strategy that doesn't require you to be glued to your phone or film content daily.   Whether you're drowning in daily tasks or ready to scale strategically, you'll discover how to build an editorial calendar with evergreen content that works for you while you focus on being a Spa CEO.   In this episode, we discuss:  • The exact four content categories that keep your feed balanced and engaging  • How to create 48 pieces of evergreen content that cycle for months  • The specific AI tools and scheduling platforms that do the heavy lifting  • How to batch content creation in just 2 to 3 hours  • The engagement strategy that takes only 15 minutes, three times per week  • Why consistency doesn't mean you have to post manually every day   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

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• SMME #461 Open and Resilient: How Two Words Can Transform Your 2026 Spa Business

  What if your entire year could be guided by just one word? In this episode, Daniela sits down with Addo Coach, Sara Sykes-Moore to explore how choosing a word of the year can anchor your mindset, decision-making, and business strategy. From navigating AI adoption to handling unexpected challenges (yes, including a deer running through your house), this conversation reveals why openness and resiliency are the two superpowers every spa CEO needs in 2026. Whether you're rebuilding systems, testing new strategies, or simply trying to find clarity in the chaos, this episode will help you identify the theme that will guide your most successful year yet. In this episode, we discuss:  Why 2025 felt like a year of transformation and uncertainty for so many spa owners How choosing a word of the year creates focus and clarity in business Why entrepreneurship is your greatest personal development teacher (besides kids) How to honor yourself while serving your clients and team at the highest level   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

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• SMME #460 Why and How to Raise Your Spa Prices in January (Without Losing Everyone)

  Is the thought of raising your prices making you anxious? You're not alone, but here's the truth: if you're not increasing prices annually, you're slowly putting yourself out of business. In this episode, Daniela tackles one of the most uncomfortable but essential aspects of running a sustainable spa business: strategic price increases. Whether you're keeping pace with inflation or making a bigger jump to get your pricing where it needs to be, this episode walks you through exactly how to do it with confidence and clarity. In this episode, we discuss:   Why annual price increases are essential for business survival (not greed)   The two scenarios: incremental 2 to 5% increases vs. the "rip the band aid" approach   Effective communication strategies for announcing price changes   Scripts for handling client pushback with confidence   Year end promotion strategies to help clients lock in current pricing   Why losing some clients is part of healthy business growth   Resources Mentioned in Episode #460:  Why and How to Raise Your Spa Prices in January (Without Losing Everyone)   Price Increase Communication Templates (DM us on Instagram @addoaesthetics)  Cost of Treatment and Profitability Tracker (available in Growth Factor Fundamentals)   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

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• SMME #459 Your Q4 CEO Checklist: 7 Must-Do Tasks Before December 31

  Q4 isn't just about hitting revenue goals. It's about setting yourself up for sustainable success in the new year.   In this episode, Daniela walks you through the seven essential CEO tasks every spa owner needs to complete before December 31. From team performance reviews to financial planning, product pricing strategy to systems audits, this tactical checklist will help you close out the year with clarity and step into the new year with confidence.   What you'll learn during this episode:  • How to conduct strategic team performance reviews in October (and why doing them all at once saves time and money)  • The financial planning conversation you need to have with your CPA before year end • How to audit your product pricing and profitability to protect your margins  • The difference between a growth year and a sustain year (and how to decide which one you need)  • How to build your annual marketing calendar with 18 month vision and quarterly execution • The systems and software review that could save you thousands of dollars  • How to block CEO time in 2026 before your calendar fills up   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

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• SMME #458 From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®

  What does it take to pivot from a $25 million clothing empire to launching a facial bar franchise during a global pandemic? In this inspiring episode of Spa Marketing Made Easy, Daniela sits down with Michele, founder of Face Foundrié®, to explore her remarkable entrepreneurial journey from fashion retail to facial bars. Michele shares the raw truth about selling her nine-location clothing chain and then five minutes later, launching Face Foundrié®. This was just months before COVID hit, and she built a franchise model that sold out Minnesota in 30 days. This conversation goes deep into the realities of franchising, from navigating legal complexities to empowering franchisees while maintaining brand consistency. Whether you're considering franchising your spa concept or simply want to learn from a serial entrepreneur who's built multiple million-dollar businesses, this episode delivers actionable insights and genuine inspiration.   In this episode, we discuss:  How to know if franchising is right for your spa business The critical legal and financial foundations needed before franchising Why Michele chose the "sisters, not twins" approach for her locations The difference between being a franchisee versus starting from scratch How to maintain brand consistency across multiple locations and states Strategic ways to support franchisees without stifling their entrepreneurial spirit The mindset shift required to go from solo spa owner to franchisor   Resources Mentioned in Episode #458: From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®   Face Foundrié®  Face Foundrié® on Instagram Michele on Instagram   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

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