The Social Takeoff Podcast with Kelli Hayes Smith

• Stop Asking for Brochures: What to Really Ask Your BDM

  Let’s be honest — square footage and brochure stats won’t sell your services. If you’ve ever left a supplier meeting with a bunch of generic info and zero clarity on how to use it in your marketing… this episode is for you.In episode 2 of the Don’t Market Like a Supplier series, we’re talking about the five questions to ask your BDM (or supplier contact) that actually matter — and how their answers can shape your content, boost your bottom line, and keep your brand message clear.You’ll learn:✅ What booking window data can teach you about your funnel✅ How to identify hidden add-ons to increase commissions✅ How to use supplier trends and spotlight promos to ride the wave✅ Why general info ≠ strong strategy✅ The difference between selling a trip vs. selling your serviceWhether you’re new to working with BDMs or ready to level up your conversations, this one will change the way you prep for every supplier interaction moving forward.🔗 Bonus: Listen to last week’s episode first if you haven’t already — it's the perfect setup for this conversation.Follow Me on Instagram

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• You’re the Product, Not the Promo: Stop Marketing Like a Supplier

  Welcome to the first episode of our brand-new 5-part series: Stop Marketing Like a Supplier In this powerful episode, Kelli Hayes Smith shares the truth behind why so many travel advisors struggle to stand out in a saturated space — and it's not because of lack of effort, it's because of supplier-style marketing.What you'll learn in this episode:Why supplier content doesn't work for building YOUR brandThe big shift you need to make if you want to sell transformation, not transactionsHow you're competing with online booking tools — not other advisorsWhy loud marketing isn’t better marketing (and what to do instead)The skincare analogy you’ll never forget Whether you’re still using supplier content or wondering why your posts aren’t converting, this episode will help you see your business in a whole new light.Don’t miss next week’s episode: 5 Questions to Ask Your BDM That Actually Matter🎧 Listen now and take your seat as the main character in your marketing story.

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• 5 Marketing Red Flags Travel Advisors Should Never Ignore

  ✈️ Episode Summary:In this episode of Social Takeoff, Kelli dives into the top 5 red flags she’s seeing in the travel advisor marketing world—and what to do instead if you want your content to convert, build trust, and grow your business.These aren’t just industry rants. Kelli brings real solutions to the table—like what to do when you’re tempted to copy-paste content, how to stay connected without being glued to your phone, and why showing up as yourself is your greatest marketing advantage.You’ll also hear updates on what’s happening at Wanderlust Campus, including exciting things in the works with our partner network, Marketing Mondays, and what to expect at this year’s Wander Beyond conference!🚩 In This Episode, We Cover:[00:00] Intro & life update (surviving Maymageddon 😅)[02:00] What’s new: Bliss to Abundance weekly podcast + Marketing Mondays[04:00] Why this episode matters: red flags popping up all over your feed[05:00] Red Flag #1: Copy/paste content is "good enough"[08:30] What to do instead: personalizing content with AI and brand voice[10:55] Red Flag #2: Set it and forget it strategy[13:00] Showing up beyond the content calendar[15:30] Red Flag #3: Original content is optional[17:45] Why your unique voice must be part of your strategy[21:00] Real example: The Disney Dream overboard story + your perspective[22:40] Red Flag #4: You’re not part of your marketing[24:00] People buy you—not your supplier’s graphics[26:30] Red Flag #5: Focusing on trends over trust[28:15] Why visibility without clarity doesn’t convert[29:45] Final thoughts + what’s next for July and beyond[31:00] 💥 Homework: Show up as you in your marketing once a week📌 Episode Homework:Yep, there’s always homework with Kelli 😉✅ Your challenge: Show up once a week as yourself in your marketing.That could be a story, a live, a voice memo, or a behind-the-scenes photo—whatever feels authentic to you.🔗 Resources & Mentions:🎧 Bliss to Abundance Podcast💻 Free Wanderlust Campus Account – Includes global calendar + mini courses📸 Abby Grace Photography – Wander Beyond photographer🌴 Wander Beyond Retreat Info – Don’t miss this if you’re an alum or experienced agent🎉 Connect with Kelli:Instagram: @kellihayessmithJoin the conversation in our Wanderlust Campus CommunityEnjoyed this episode?Leave a review, share with your team, or tag us in your stories—we love seeing how you take off with your marketing. 🚀

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• 🎙️ Your Ideal Client Is Not “Everyone with a Passport"

  Host: Kelli Hayes SmithPodcast: Social TakeoffKeywords: travel marketing, ideal client, social media, client transformation, travel agents, marketing strategy, audience targeting, emotional connection, travel planning, content creation✈️ Episode Summary :Raise your hand if your content calendar feels more like a game of “throw spaghetti at the wall and hope it sticks.” 🙋‍♀️ In this episode of Social Takeoff, Kelli Hayes Smith helps you clean up the marketing chaos and zoom in on what really matters: knowing exactly who you’re talking to.Forget trying to talk to “everyone who wants a vacation.” That’s not a strategy—it’s a one-way ticket to being invisible online. Kelli is here with the questions you didn’t know you needed to ask, so you can define your dream client, tell their transformation story, and finally create content that connects (and converts!).If your marketing feels like a mess, this episode is your deep breath, your clarity check, and your permission to niche all the way down.💡 What You’ll Learn:Why early-stage marketing chaos is normal—but not foreverThe real reason your posts aren’t hitting (hint: you're too vague)How to define your ideal client beyond “likes Disney and beaches”The power of emotional connection in content that convertsHow to tell your client’s “before and after” transformation storyWhere your dream clients hang out—and how to meet them thereThe first step in attracting the right audience to your brand vibe🧭 Episode Breakdown:00:00 – Finding Clarity in Travel Marketing02:53 – Understanding Your Ideal Client06:00 – The Importance of Targeted Messaging08:46 – Defining Your Ideal Client: Key Questions12:01 – Transformations Through Travel15:10 – Emotional Drivers in Travel Planning17:50 – Crafting Your Client's Before and After Story21:02 – What’s Next: Your Vibe, Your Tribe🎙️ Mic-Drop Sound Bites:"Your clear message cuts through the noise.""Your ideal client isn’t 'everyone who breathes and likes margaritas.'""Travel isn’t just a trip—it’s a transformation.""You can’t connect deeply when your message is surface-level."📣 Kelli’s Challenge for You:Take 15 minutes today and map out your ideal client’s before and after story. What are they struggling with before they find you? And how are they transformed by the experience you deliver?Then meet us back here next episode—we’re diving into building your brand vibe so your people feel like they’ve found their travel soulmate (spoiler: it’s you).

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• What the Algorithm Really Wants from Travel Agents

  Host: Kelli Hayes SmithPodcast: Social TakeoffEpisode Length: ~24 minutesKeywords: travel marketing, social media, engagement, views, algorithms, ideal client, conversions, SEO, content creation, trust building🎧 Episode Summary:In this empowering episode, Kelli Hayes Smith dives headfirst into one of the biggest mistakes travel professionals make in their marketing: chasing views over results. With an honest and refreshing perspective, Kelli breaks down the truth behind social media metrics, explains how algorithms really work, and guides travel advisors toward what actually moves the needle—connection, conversions, and consistency.Whether you're a new travel advisor or a seasoned pro trying to scale, this episode will reframe how you look at your content. Get ready to move beyond vanity metrics and into marketing that builds trust, reaches your ideal client, and drives real business growth.🔑 What You’ll LearnWhy views and likes don’t equal incomeHow to work with the algorithm (instead of fighting it)The crucial difference between going viral and getting clientsWhy consistent content for your ideal client beats trending audio every timeHow engagement fuels visibility and trust fuels conversionsWhy SEO still matters in 2025—and how to use it to be found onlineKelli’s favorite strategies for content that connects and converts📌 Episode Chapters:00:00 – Debunking Travel Marketing Myths03:03 – The Dangers of Chasing Views05:52 – Understanding Social Media Algorithms09:07 – The Importance of Engagement Over Views11:57 – Creating Content for Your Ideal Client14:51 – Building Trust and Conversions18:01 – The Role of SEO in Travel Marketing21:09 – Strategies for Effective Marketing24:02 – Final Thoughts and Call to Action🔥 Sound Bites:"It's all about the views? I'm calling BS.""Engagement breeds more views.""Your audience is listening—talk to them.""Be really, really good at what you do.""It's not about being seen by everyone—it’s about being seen by the right ones."🎯 Perfect For:Travel agents who are tired of the content hamster wheelAdvisors trying to build a brand, not just a feedAnyone looking to turn followers into paying clientsTravel pros who want to create smarter, more strategic marketing plans📣 Call to Action:If you’re ready to stop chasing views and start building trust that leads to conversions, this episode is your spark. Need help building a content plan that connects? Check out our free resources at WanderlustCampus.com and join our community of marketing-savvy travel pros.

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