Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv

Building a Personal Brand and Leveraging Social Media with Nicole Phillip
In this episode of Small Business Quick Wins, presented by Thryv, host Jay Schwedelson interviews Nicole Phillip, an independent social media and travel content creator with over 190,000 followers across various platforms. They discuss the importance of building a personal brand, how businesses can effectively use social media, and tips for growing an engaged following.===================================Key Discussion Points:(01:35) The value of a personal brand and how it's not too late to start(04:14) The importance of social media for businesses in today's market(05:31) The necessity of having a personal brand tied to a human face for overall brand success(06:42) The impact of focusing on a specific niche for growth(07:40) Choosing the right social media platforms for your target audience(10:16) Tips for success on TikTok, including sticking with what works(11:46) The role of consistency in growing your following(13:41) Advice on handling emerging platforms and focusing on main platforms===================================Guest Bio:Nicole Phillip is an independent social media and travel content creator with over 190,000 followers across various platforms. She began her career in the television news industry, working for companies like ABC News, The New York Times, and NBC Universal. After handling a major project for The New York Times, Nicole transitioned into social media. In 2021, she started creating content for herself and experienced significant growth by focusing on a travel niche. Nicole specializes in creating engaging video content and understanding social media algorithms to maximize reach and engagement.===================================Special OfferGet Your First Month of Thryv on Us!
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15:56
Using AI Tools Effectively for Small Business Content Creation with Amanda Zantal-Wiener
In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Amanda Zantal-Wiener, head of content at Thryv, to discuss the proper use of ChatGPT and AI tools for content creation in small businesses. They explore how AI can be a valuable sidekick in the content creation process, the importance of maintaining a human touch, and practical examples of leveraging AI without compromising content quality.===================================Best Moments:(01:25) Introduction to the topic of using AI for content creation(02:42) Amanda's perspective on using ChatGPT for small businesses(04:08) The importance of using AI as a sidekick rather than a replacement for human writing(05:52) How AI-generated content can hurt performance on social media and search engines(06:04) Practical examples of using ChatGPT for content refinement(08:15) The importance of pushing ChatGPT for better results(10:17) Using ChatGPT to analyze customer reviews for content creation(11:08) Leveraging AI to synthesize large amounts of information===================================Guest Bio:Amanda Zantal-Wiener is the head of content at Thryv, a leading platform for small businesses in communications, billing, and marketing. With a background in content creation, she previously held positions at Search Engine Journal and HubSpot. Amanda brings extensive experience in content strategy and creation, particularly focused on helping small businesses leverage AI tools effectively while maintaining a human touch in their marketing efforts.===================================Try Thryv For $1?!?Click HERE to get this $1 offer for 1 month using Thryv's Business Center!
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13:21
Boosting Engagement with Effective Call-to-Action Buttons
In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the significant impact that call-to-action (CTA) buttons can have on engagement rates for social media posts, emails, and website forms. He emphasizes the importance of using first-person language and specific, action-oriented phrases to increase click-through rates and form submissions.===================================Best Moments:(00:56) Introduction to the topic of call-to-action buttons(01:32) The impact of button text on engagement rates(02:44) The power of using first-person language in call-to-action buttons(03:39) Examples of effective button text for emails and social posts(03:51) Tips for improving form submission rates on websites(05:09) The importance of analyzing website bounce rates(06:30) The need for continuous testing and iteration of button text(06:46) Introduction to Thryv, the podcast sponsor===================================Try Thryv For $1?!?Click HERE to get this $1 offer for 1 month using Thryv's Business Center!
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7:52
End-of-Year Tax Planning Strategies with Gary Milkwick
In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Gary Milkwick, CFO of 1-800Accountant, about end-of-year tax planning strategies for small businesses. They discuss practical tactics to optimize tax liabilities, including accelerated depreciation, home office deductions, and the importance of year-round tax planning.===================================Best Moments:(01:13) Introduction of Gary Milkwick, CFO of 1-800Accountant(03:22) End-of-year tax planning tactics for small businesses(05:15) Accelerated depreciation benefits for equipment purchases(07:54) Home office deductions for small business owners(09:48) Overview of 1-800Accountant's services(11:43) The importance of year-round tax planning===================================Guest Bio:Gary Milkwick is the Chief Financial Officer at 1-800Accountant, a company that has helped over 100,000 small businesses across all 50 states in the United States. As a CPA, Gary grew up in an accounting household and has experience working with both large corporations like PricewaterhouseCoopers and small businesses. He is passionate about helping small business owners with tax planning and financial strategies to optimize their businesses.===================================Try Thryv For $1?!?Click HERE to get this $1 offer for 1 month using Thryv's Business Center!
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14:30
SEO and SEM Strategies for Small Businesses with Adam Roth
In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Adam Roth, a digital marketing expert from Thryv, about search engine optimization (SEO) and search engine marketing (SEM) strategies tailored for small businesses. They discuss practical tips on improving online presence, attracting more customers, and making the most of limited marketing budgets.===================================Best Moments:(01:20) Introduction to Adam Roth's expertise in search engine marketing(02:05) The importance of having a website for small businesses(02:41) Creating separate pages for each service on your website(04:24) The significance of getting listed in online directories(05:57) How directory listings can improve website ranking on Google(06:31) Paid search tactics for small businesses with limited budgets(07:37) Whether to bid on your own company name in Google Ads(09:13) Final thoughts and where to find Adam Roth on LinkedIn===================================Guest Bio:Adam Roth is a lead digital marketing professional at Thryv, an all-in-one platform for small businesses. With extensive experience in search engine marketing, Adam has helped companies spend over $250 million on SEM campaigns throughout his career. He specializes in providing actionable SEO and SEM strategies for small business owners to improve their online presence and attract more customers.===================================Try Thryv For $1?!?Click HERE to get this $1 offer for 1 month using Thryv's Business Center!
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Welcome to Small Business QUICK WINS - the how-to podcast on exactly how to grow your business. Join us as we dive deep into every aspect of growing a small business, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your business game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to small business mastery, empowering you to make the right decisions and drive remarkable results. Tune in to Small Business QUICK WINS to unlock the full potential of your business, stay ahead in the competitive landscape, and embark on this thrilling growth adventure with us! MASSIVE thank you to our Sponsor, Thryv!! Thryv's all-in-one business management software helps small businesses reach more customers, stay organized and get paid faster. With Thryv, small businesses can manage their workflows, teams and client interactions anytime, anywhere and on any device. Regardless of your size, check out Thryv today to get the solutions you need to grow your business!

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