PodcastsBusinessThe Metrics Brothers

The Metrics Brothers

Ray Rike & Dave Kellogg
The Metrics Brothers
Latest episode

115 episodes

  • The Metrics Brothers

    The Rule of 40 Becomes the Rule of 60

    03/11/2026 | 25 mins.
    For more than a decade, the Rule of 40 has been the gold standard for measuring SaaS performance:
    Growth Rate + Profit Margin ≥ 40
    But in today’s environment of higher interest rates, multiple compression, private equity leverage, and AI-driven cost pressures, that benchmark may no longer be enough.
    In this episode of the Metrics Brothers, Ray “Growth” Rike and Dave “CAC” Kellogg explore why many investors and operators are now targeting something far more ambitious:
    The Rule of 60.
    Dave walks through the history of SaaS economics, from the growth-at-all-costs era, to the rise of balanced metrics after 2015, to the capital reset that began in 2022. The discussion then shifts to the math driving today’s expectations: if private equity firms buy companies at high multiples but must sell them later at lower multiples, Rule-of-40 performance simply doesn’t always generate acceptable returns.
    In many leveraged SaaS deals today, hitting Rule of 60 can be the difference between a 1.1x return and a 3x outcome.
    Ray and Dave also dig into how the Rule of 40 is evolving in practice, including:
    Why growth still matters far more than margin in valuation models
    How companies organically converged on the “20/20” Rule-of-40 profile
    Why PE investors increasingly expect Rule-of-60 performance
    The impact of debt service, CAC inflation, and AI cost structures
    Why achieving Rule of 60 often requires radical operational changes

    The takeaway: this isn’t a temporary metric trend.
    For many SaaS companies, the math of modern software investing now demands it.
    One interesting comment that reflects the reality of the Rule of 60, especially for companies that have been funded with leverage debt is: “This isn’t a fad. The math of the deal breaks without it.”
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
  • The Metrics Brothers

    A Tale of Two AI Futures - Citrini vs Citadel

    03/05/2026 | 27 mins.
    In this episode, Dave "CAC" Kellogg and Ray "Growth" Rike go point-counterpoint on two high-profile articles making waves across Wall Street and Silicon Valley: Citrini's provocative February 2025 report, The 2028 Global Intelligence Crisis, and Citadel's rebuttal, The 2026 Global Intelligence Crisis.
    Dave and Ray unpack whether AI is truly triggering an unprecedented economic collapse or whether Citrini's dark simulation is, as one economist put it, just "a scary bedtime story." They dig into the SaaS private credit contagion theory, the historic parallels of labor displacement, the role of government regulation, and why this particular AI scare hits closer to home than any previous tech disruption. As always, the brothers bring the receipts, including nearly 20 sources and 20 hours of research - so you don't have to.

    Full Episode Summary:
    Dave Kellogg and Ray Rike open by framing the episode as a tale of two AI futures: Citrini's alarming speculative simulation versus Citadel's data-driven rebuttal.
    The Citrini Case (Bear Case): Published February 22nd, Citrini's report simulates a scenario in which rapid AI agent adoption triggers a global intelligence crisis by mid-2028 featuring 10.2% unemployment and a 38% drop in the S&P 500. The report argues AI is categorically different from prior technology waves because it displaces cognitive workers, who represent roughly 75% of U.S. labor income.
    Citrini further warns that SaaS, already accounting for 23% - 25% of the $3 trillion U.S. private credit market could become the chip in the windshield that cracks the broader financial system, with ripple effects into insurance and the broader economy. Dave and Ray note that Citrini's word choices ran 3.4-to-1 negative, and flag that the firm may hold short positions — characterizing the piece as well-crafted "bear porn."
    The Citadel Rebuttal (Bull Case): Two days later, Citadel, a $65B AUM asset manager with 35 years of credibility responded with a data-driven defense. Software engineering jobs are up since January 2024, AI CapEx is 2% of GDP and AI-adjacent commodity pricing is up 65%. Citadel argues AI follows historical S-curve adoption patterns, that "recursive capability doesn't equal recursive adoption," and that technology has always complemented rather than replaced labor - pointing to Microsoft Office as a historical analogue.
    Dave and Ray's Take: Both hosts find Citadel more credible, but acknowledge real displacement risks ahead. Their key insight: the reason this particular AI scare is generating 10x more fear than past labor disruptions (auto workers, telephone operators, elevator operators) is that this time it's us — white-collar knowledge workers facing displacement. Ray adds that blue-collar jobs (truck drivers, Uber drivers, warehouse workers) face equal or greater long-term risk from AI plus robotics, but those disruptions don't generate the same visceral fear in the media and investor class. Both agree the timing of adoption is the biggest unknown. Long-term, history favors the Citadel view. Short-term, the transition could be painful.
    On Government Response: Dave and Ray agree that political and regulatory intervention is inevitable if unemployment spikes materially, whether through labor protections, AI regulation, or fiscal stimulus.
    On Economists' Reactions: Real economists, including Noah Smith (Noahpinion) and Wharton's Jeremy Siegel, largely dismissed the Citrini piece, wi Siegel arguing that productivity gains generate new income and demand, Smith calling it a "scary bedtime story." Dave's takeaway for operators: let the Metrics Brothers do the 20 hours of reading so you don't have to.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
  • The Metrics Brothers

    ICONIQ State of AI: Bi-Annual Snapshot Report

    03/02/2026 | 30 mins.
    In this episode, the Metrics Brothers, Dave "CAC" Kellogg and Ray "Growth" Rike dive deep into the ICONIQ State of AI: Bi-Annual Snapshot Report. Published in January 2026, this 44-page report summarizes insights from ~300 software executives on the front lines of building and scaling AI products.
    Ray and Dave explore a market transition from experimental model races to the challenge of building durable, economically sound products. Key discussions in this episode include:
    Differentiation Beyond the Model: Why 69% of builders are focusing on vertical AI applications and why 49% cite the application layer (UX and workflows) as their primary competitive edge over the underlying model.

    The Gross Margin "U-Curve": A look at the shifting economics of AI, where aggregated gross margins are projected to climb to 52% by 2026, even as inference and infrastructure costs remain significant hurdles.

    Pricing Evolution: The rise of outcome and usage-based pricing, with only 23% of companies still relying on seat-based models as customer demand shifts toward value-aligned monetization.

    AI as an Internal Force Multiplier: How R&D teams are leading internal adoption, with 83% of companies now measuring success through productivity gains and 59% through direct cost savings.

    Whether you are a CEO or CFO navigating AI product gross margin concerns or a GTM leader rethinking your proof-of-concept strategy, this episode provides the benchmarks you need to understand the "new phase of maturity" in the AI market.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
  • The Metrics Brothers

    The SaaSpocalypse and the Avenir Future of SaaS Report

    02/18/2026 | 49 mins.
    In this extended episode, the Metrics Brothers tackle the "elephant in the room" - the SaaSpocalypse. With nearly $1 trillion in market value wiped out recently, Ray and Dave go beyond the stock market headlines to analyze the structural shifts hitting the industry.
    The duo breaks down the three primary drivers of the current market "carnage", including the AI Fear of Being Obsolete (FOBO), Regression to the Mean for SaaS stocks and Changing Valuation Methodologies, before diving into the newly released Aviner report, The Future of SaaS: A Fork in the Road. Using Aviner’s "Red Pill vs. Blue Pill" metaphor, they debate whether SaaS companies must fundamentally pivot to "agentic" systems or accept maturity and financialize by focusing on profitability.
    Covered in This Episode:
    The SaaSpocalypse Explained: Why the stock market is currently a "rugby scrum of information" and why stock price is a measure of future expectations rather than current health
    ServiceNow as a Bellwether: An analysis of how a "Rule of 56" company can beat expectations and still see a 30% stock drop in a single month.
    FOBO (Fear of Being Obsolete): How the "revenge of build vs. buy" and the collapsing cost of coding are demoting traditional SaaS apps to mere systems of record.
    The Aviner Report Breakdown:
    Part 1: The hard data on slowing revenue growth (cut from 40% to 20%) and the "aberration" of 2019–2021 multiples.
    Part 2: The binary choice between embracing AI "Systems of Context" or financializing for net income.

    The "Architect Strategy": Ray’s argument for a third path where SaaS companies coexist with AI by providing the governance and orchestration layer
    Buyer Sentiment vs. Market Narrative: Why 63% of software buyers believe existing vendors will be the beneficiaries of AI, contradicting the current "SaaS is dead" stock market trend.
    Key Metrics & Concepts Mentioned
    Rule of 40 vs. Rule of 60: How the standard for SaaS health is shifting
    Stock-Based Compensation (SBC): Why excluding this from profitability metrics is no longer passing the "financialization" test
    The Three-Layer Taxonomy: Systems of Record, Systems of Engagement, and Systems of Context
    Multiple Compression: The shift from 15x revenue multiples back to the historical 5x mean

    Resources Mentioned
    Report: The Future of SaaS: A Fork in the Road by Aviner Growth (Jan 2026).
    Book: The Reckoning by David Halberstam.
    Book: Profit Pools by Orit Gadiesh and James L. Gilbert.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
  • The Metrics Brothers

    The Impact of AI on Labor Productivity and Growth

    02/11/2026 | 25 mins.
    In this episode of the Metrics Brothers podcast, Ray Rike and Dave Kellogg tackle one of the most critical yet misunderstood metrics in the U.S. economy: Labor Productivity. Amidst the rapid rise of Artificial Intelligence, the "Metrics Brothers" break down how productivity is officially measured by the Bureau of Labor Statistics and why historical technology booms, from SaaS to Cloud, haven't always moved productivity growth as much as expected.
    Key Takeaways: A deep dive into the ratio of economic output per hour worked, including what the BLS excludes (farms and government) and the nuances of white-collar labor tracking.
    Historical Trends: A comparison of the post-war boom versus the "SaaS era," exploring why the last 20 years have seen a 66% relative decrease in productivity growth despite trillions in tech investment.
    The AI Impact: Three potential scenarios for the future of work, from "exploding output" to "labor displacement," and why AI might fundamentally remake work in ways the Cloud never did.
    Global Benchmarking: How the U.S. stacks up against leaders like Ireland and Norway in output per hour.

    Why Listen? Whether you are a SaaS leader, investor, or white-collar professional, this episode provides a roadmap for staying on the "right side of the divide" in the upcoming AI-driven economic shift.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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About The Metrics Brothers

The Metrics Brothers (formerly SaaS Talk with the Metrics Brothers) is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. The Metrics Brothers provides unique insights, strategies, tactics and the metrics that are relevant to Native-AI and B2B software and SaaS companies.Each 20-minute episode will cover a topic critical to leading a B2B software company, and chalked full of practical advice that can be introduced and applied in most Native-AI, Agentic AI and B2B software and SaaS companies.
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