RedefineHER

• S1E19: Negotiation as a Superpower: Jason Short on how Healthtech Execs Win Without the Power Play

  Brenda sits down with Jason Short, veteran CTO and consulting executive at CH2 Solutions, to explore how negotiation, leadership psychology, and self-awareness intersect in the fast-paced world of healthtech.From learning the art of negotiation through a 12-cassette tape series during his DC commutes to advising PE-backed companies on billion-dollar decisions, Jason shares how curiosity, structure, and empathy can turn negotiation from a power play into a genuine superpower.Together, they unpack how preparation beats pressure, why most executives mistake silence for weakness, and how to read the real game being played behind the deal.Jason also reflects on being the first male guest on RedefineHER and what listening, allyship, and equity look like when you’re negotiating for a better future in women’s health.If you’ve ever wondered how leaders win without ego, this episode will change how you think about influence, confidence, and communication.In This Episode, We Cover:✔️ Why negotiation is a daily leadership skill, not just a deal tactic✔️ How Jason’s “cassette tape education” shaped his executive mindset✔️ The three stages of negotiation: technique, counter, and masked offer✔️ How to navigate “good cop/bad cop” energy in high-stakes rooms✔️ Why preparation and silence are the sharpest negotiation tools✔️ How to detect hidden agendas and when to plant one ethically✔️ What PE and VC leaders need to know before investing in women’s healthTimeline:00:00 Introduction to Negotiation Techniques05:16 The Three Stages of Negotiation10:28 Real-Life Applications of Negotiation15:51Negotiating with Private Equity Firms22:14 The Art of Negotiation26:49 Understanding Hidden Agendas30:05 Fundraising Strategies for Startups34:23 Preparing for Board Meetings36:56 Owning Your Career Path41:38 Women's Health in Tech NegotiationsMentioned in the Episode:“Negotiation isn’t a power play ,it’s a framework for understanding people.”- Roger Dawson’s Secrets of Power Negotiating“Preparation beats pressure every time.” The “Puppy Dog Close” and why it still works “If you’re investing in women’s health, start by asking what matters to women.”Connect with Jason:🌐 Website: ⁠⁠ch2solutions.com⁠⁠💻 LinkedIn: ⁠⁠Jason Short⁠⁠RedefineHER Podcast Credits🎙 Host: ⁠⁠Brenda Armstrong⁠⁠ 🎧 Producer: ⁠⁠Tarryn Long⁠⁠💼 Sponsor: CH2 SolutionsWhere Technical Depth Meets Business Agility.CH2 helps healthcare and healthtech companies modernize legacy systems to scale faster, innovate smarter, and deliver impact where it matters most.Learn more at ⁠⁠ch2solutions.com⁠⁠.📜 Disclaimer⚠️ This content is for educational purposes only and is not business or legal advice.©2025 RedefineHER Podcast. Please share with credit and direct link.

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• S1E18: Inside the Female Mind: Tech, Menopause, and the Quest for Clarity with Imen Clark from Prickly Pear

  Brenda sits down with Imen Maaroufi Clark, founder of Prickly Pear Health, to explore the intersection of women’s brain health, menopause, and emerging technology.From her roots in Tunisia to her groundbreaking work in health tech, Imen shares how personal experience and scientific curiosity fueled her mission to redefine how women experience midlife. Together, they unpack why menopause is less of a breakdown and more of a brain shift and how hormonal changes, cognitive health, and emotional clarity are deeply intertwined.This episode dives into the neurological toll of midlife transitions, the promise (and limits) of AI in mental wellness, and the role of generational trauma in shaping women’s health narratives. Imen also reveals how Prickly Pear Health is pioneering voice technology to deliver personalized, proactive mental health support helping women feel seen, supported, and empowered in every stage of life.If you’ve ever been told “it’s just in your head,” this conversation will make you rethink everything you know about hormones, health, and healing.In This Episode, We Cover:✔️ Why 70% of Alzheimer’s diagnoses are in women and why it’s rarely discussed✔️ How hormonal changes reshape brain health and cognition✔️ The emotional and cultural silence surrounding menopause✔️ How voice technology can personalize mental wellness support✔️ Why generational trauma must be part of the women’s health conversation✔️ What founders in health tech need to know about empathy and innovation✔️ Why trusting your intuition can be a radical act of self-advocacyTimeline00:00 Introduction to Women’s Brain Health01:44 Imen’s Background and Global Perspective07:11 Understanding the Real Challenges of Women’s Health15:38 Founding Prickly Pear Health: The Why and How22:12 The Power of Voice Tech for Mental Wellness28:30 Empathy, Trauma, and Mental Health in Women’s Lives37:05 Barriers to Advocacy in Women’s Brain Health43:09 Advice for Emerging Leaders in Health Tech46:07 Welcome to the RedefineHER Movement46:35 Your Call to Action: Get InvolvedMentioned in the Episode🔹 “Midlife isn’t a breakdown, it’s a brain shift.”🔹 “Your lifestyle will override your genetics.”🔹 “70% of Alzheimer’s diagnoses are in women.”🔹 Voice technology as a diagnostic and wellness companionConnect with Imen🌐 Website: pricklypearhealth.com💻 LinkedIn: Prickly Pear Health📱 Instagram: @pricklypearhealth_RedefineHER Podcast Credits🎙 Host: Brenda Armstrong🎧 Producer: Tarryn Long💼 Sponsor: CH2 Solutions: Where Technical Depth Meets Business Agility.CH2 helps healthcare and healthtech companies modernize legacy systems to scale faster, innovate smarter, and deliver impact where it matters most. Learn more at ch2solutions.com.📜 Disclaimer ⚠️ This content is for educational purposes only and is not medical advice. ©2025 RedefineHER Podcast. Please share with credit and direct link.

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• S1E17: Fixing Women’s Health: Tech, Policy & the $900M Vision with Jodi Neuhauser

  Brenda sits down with Jodi Neuhauser, 4x founder, investor, and visionary builder to unpack what it really takes to fix women’s health at scale.As the founder of In Women’s Health, co-founder of the Women’s Health PAC, and the driving force behind the soon-to-launch $900M Stealth for Women’s Health initiative debuting at HLTH, Jodi reveals why women’s health isn’t just underfunded, it’s structurally underbuilt.From the absence of women in clinical trial data to the hard truth that big money moves mountains, Brenda and Jodi dive deep into how tech, policy, and capital must align to rebuild a system that finally works for women.This episode explores the intersection of innovation and impact, how digital health, reimbursement reform, and venture-scale leadership can drive equity and growth in one of the most overlooked markets in healthcare.Whether you’re a founder, policymaker, or someone navigating your own health journey, this conversation challenges you to think bigger, build smarter, and back the future of women’s health with both heart and capital.In This Episode, We Cover✔️ The funding and clinical trial gaps that hold women’s health back✔️ How policy and PACs can unlock systemic change✔️ The $900M vision for rebuilding women’s health from the ground up✔️ What founders often miss about scaling and exit strategies✔️ How tech and talent fuel sustainable health innovation✔️ Jodi’s path from corporate healthcare to unapologetic system builder✔️ Why leadership in women’s health demands both empathy and audacityTimeline00:00 Introduction to Women’s Health Innovation03:56 The Structural Challenges in Women’s Health09:16 Jodi’s Journey and Initiatives in Women’s Health13:08 The Role of Policy in Women’s Health17:04 Creating an Economic Engine for Women’s Health21:32 Leveraging Technology in Women’s Health27:17 Navigating the Landscape of Women’s Health Startups32:37 Advice for Founders in Women’s Health37:15 Personal Insights and Self-Care in Entrepreneurship42:54 Future Opportunities in Women’s HealthMentioned in the Episode:🔹 Stealth for Women’s Health — launching at HLTH 2025, Las Vegas🔹 In Women’s Health — www.inwomenshealth.com🔹 Women’s Health PAC — co-founded by Liz Powell and Candace McDonald🔹 Rachel Braun-Scherl — Renowned women’s health entrepreneur and advisor to Jodi🔹 CH2 Solutions — Strategic tech partner for scaling healthcare innovation (ch2solutions.com)Connect with Jodi:🌐 Website: www.inwomenshealth.com | www.changewomenshealth.com💻 LinkedIn: linkedin.com/in/jodineuhauser📱 Instagram: @jodi_neuhauser🧠 Learn more about the Women’s Health Mini-MBA and Mastermind: inwomenshealth.com📍 Join Jodi at HLTH 2025 in Las Vegas – October 19–22RedefineHER Podcast Credits🎙 Host: Brenda Armstrong🎧 Producer: Tarryn Long💼 Sponsor: CH2 Solutions Where Technical Depth Meets Business Agility.CH2 helps healthcare and healthtech companies modernize legacy systems to scale faster, innovate smarter, and deliver impact where it matters most. Learn more at ch2solutions.com.📜 Disclaimer ⚠️ This content is for educational purposes only and is not medical advice. ©2025 RedefineHER Podcast. Please share with credit and direct link.

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• S1E16: Family-Building, Surrogacy & IVF: Ethics, Empathy, & Entrepreneurship with Mary Fusillo

  Brenda sits down with Mary Fusillo, fertility industry pioneer and founder of Family Solutions International, to explore the intersection of ethics, empathy, and innovation in family-building.From her early days as a fertility clinic executive to launching one of the first nurse-led consulting firms in reproductive health, Mary shares hard-won lessons on reshaping how people experience the path to parenthood.Together, they dive into the ethical gray zones of assisted reproduction, the emotional toll of fertility journeys, and the entrepreneurial drive it takes to build compassionate solutions in a high-stakes industry.Mary also reveals how empathy-driven leadership and ethical frameworks can transform the business of fertility, reminding us that behind every innovation is a human story.In This Episode, We Cover✔️ The ethical challenges shaping today’s fertility industry✔️ How empathy can guide innovation in family-building services✔️ Mary’s journey from fertility clinic executive to industry consultant✔️ The emotional realities of fertility struggles and patient burnout✔️ Balancing rapid innovation with ethical responsibility✔️ What it takes to lead with compassion while scaling a business✔️ The future of ethical entrepreneurship in reproductive healthTimeline00:00 Introduction to Mary Fusilo and Family Solutions International03:49 The Evolution of Family Solutions International06:32 Personal Journey and Challenges in Fertility09:42 The Changing Landscape of IVF and Patient Care12:46 Ethics and Pricing in Fertility Services15:50 Navigating the Emotional Journey of Family Building18:47 The Importance of Education and Counseling21:58 Red Flags in the Fertility Industry25:22 Technology's Role in Fertility Treatment28:29 The Intersection of Bioethics and Fertility31:42 Future Directions in Fertility Services45:18 Exploring Ethical Dilemmas in Fertility51:21 Navigating the Complexities of IVF56:40 The Role of Technology in Fertility Treatments01:03:41 The Impact of AI and Genetic Testing01:06:15 Insurance and Government's Role in Reproductive Health01:11:10 The Emotional Journey of Building a Family01:20:59 Introduction to Redefine Her Podcast01:21:26 Call to Action for EngagementMentioned in the Episode:Maven Clinic provides a comprehensive guide.https://www.mavenclinic.com/post/in-what-states-is-ivf-covered-by-insuranceAMA supports insurance coverage for fertility treatments.https://policysearch.ama-assn.org/policyfinder/detail/insurance%20coverage?uri=%2FAMADoc%2FHOD-185.926.xmlFertility Fraud is a legit concern.https://www.forbes.com/sites/alexandralevine/2024/07/26/rise-of-the-ivf-influencers-fertility-creators-tiktok-instagram/Kabuki Springs Day Spa in San Francisco's China Town. https://kabukisprings.com/mavenclinic.comIn what states is IVF covered by insurance?: A comprehensive guide for HR leadersLearn how IVF works, the importance of coverage, and how employers can offer support.https://www.mavenclinic.com/post/in-what-states-is-ivf-covered-by-insurancepolicysearch.ama-assn.orgPolicy Finder | AMAConnect with Mary Fusillo🌐 Website: https://familysolutionsinternational.com/💻 LinkedIn: https://www.linkedin.com/in/thedonorsolution/📱 Social: https://www.facebook.com/3SistersSurrogacy/🎧 Podcast: @the_eggsplanation_podRedefineHER Podcast Credits🎙 Host: ⁠Brenda Armstrong⁠🎧 Producer: ⁠Tarryn Long⁠💼 Sponsor: CH2 Solutions connects purpose-driven organizations with top-tier nearshore engineering talent—helping you build high-performing, diverse teams without compromising on quality, speed, or budget. Whether you're scaling a health tech platform or launching your next innovation, CH2 delivers expert support that aligns with your mission and moves your vision forward.📜 Disclaimer ⚠️ This content is for educational purposes only and is not medical advice. ©2025 RedefineHER Podcast. Please share with credit and direct link.

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• S1E15: Can Postpartum Breastfeeding Support Be Fixed? Judith Nowlin Says Yes!

  In this powerful episode of RedefineHER, host Brenda Armstrong sits down with Judith Nowlin, maternal health innovator, FemTech pioneer, and CEO of Nest Collaborative to uncover the systemic failures in postpartum care and the bold innovations reshaping breastfeeding support.From her early days as a childbirth educator and doula to founding iBirth and scaling Nest Collaborative into the nation’s leading virtual lactation platform, Judith shares what it really takes to build solutions that work for moms. Together, they unpack the hidden barriers families face, including insurance illusions, cultural biases, and systemic gaps, and reveal how technology, advocacy, and payer reimbursement can finally bring equity to maternal care.Judith also opens up about the emotional toll of breastfeeding struggles, the intersection of mental health and postpartum burnout, and the importance of balancing startup life with self-care and family. This is an unfiltered conversation about postpartum care, innovation, and the future of maternal health.In This Episode, We Cover✔️ Why so few U.S. infants are exclusively breastfed at 6 months and what systemic failures are behind those numbers✔️ The hidden illusion of “network adequacy” in insurance coverage for lactation care✔️ How Nest Collaborative’s telehealth model is expanding access to real support for families✔️ Judith’s journey from doula to FemTech founder✔️ Why payer reimbursement could be the most radical innovation in women’s health today✔️ The emotional and mental health impact of breastfeeding struggles on new mothers✔️ How self-care rituals, including Judith’s morning coffees, anchor resilience and balance✔️ The future of postpartum advocacy and why equity in maternal health cannot waitTimeline00:00 The Postpartum Marathon02:10 Barriers to Breastfeeding05:24 Judith's Personal Journey11:28 The Role of Education in Childbirth and Breastfeeding17:57 Identifying Gaps: The Need for Postpartum Support19:59 The Birth of iBirth: Bridging the Education Gap27:23 Transitioning to Nest Collaborative32:08 Navigating the Gray Areas of Healthcare34:07 The Power of Collaborative Decision Making36:09 Integrating Technology in Maternal Care38:08 The Journey of iBirth and Baby Scripts39:54 Advising Female Founders in Health Tech41:42 The Role of Nest Collaborative in Postpartum Care42:31 Reimagining Breastfeeding Support through Telehealth47:13 Addressing Mental Health in Maternal Care51:42 Building Trust and Accessibility in Lactation Services58:16 Navigating Insurance and Reimbursement Challenges01:03:28 Navigating Insurance Challenges in Lactation Care01:08:34 The Role of Advocacy in Maternal Health01:12:53 Self-Care Strategies for Healthcare Professionals01:18:06 Creating a Supportive Environment for New Parents01:22:44 The Future of Women's Health AdvocacyMentioned in the Episode:Babyscripts acquisition of iBirthIBLCE – Become a Certified Lactation ConsultantPostpartum Support InternationalConnect with Judith Nowlin🌐 Website: Nest Collaborative | Postpartum Support International💼 LinkedIn: Nest Collaborative | Judith Nowlin📱 Social: Facebook | Instagram | YouTubeRedefineHER Podcast Credits🎙 Host: Brenda Armstrong🎧 Producer: Tarryn Long💼 Sponsor: ITEOM Talent Partners | Connecting purpose-driven organizations with top-tier talent to build thriving, diverse teams.Learn more: redefineherpodcast.com📜 Disclaimer ⚠️ This content is for educational purposes only and is not medical advice. ©2025 RedefineHER Podcast. Please share with credit and direct link.#PostpartumCare #BreastfeedingSupport #MaternalHealthInnovation #NestCollaborative #JudithNowlin #VirtualLactation #WomensHealthTech #LactationConsultant #MaternalMentalHealth #FemTechLeadership #BreastfeedingEquity #PayerReimbursement #InsuranceGaps #Ibirth #Babyscripts #FutureOfMaternalHealth #WomensHealthPodcast #Breastfeeding

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