Raw Lessons Revealed

Craig T. Ingram sits down with entrepreneur, multi-company private-equity CEO, and best selling author Adam Coffey to explore what it really takes to build an uncommon or abnormal successful, profitable, and scalable business/company.
Adam’s central message: do not scale a company until you have proven the economics of the smallest unit of your business while its small. If the company isn't working small, it won't work when it's large, no matter how much investment capital is infused. Whether that unit is a two-person service crew, a MedTech capital-equipment sale, a field-service technician service, an installed device, or a production line, leaders must first establish that it produces enough gross profit after direct costs. Scaling should come from replicating a proven commercialization and operations model; not from multiplying an unprofitable one.
The episode closes with a powerful conversation about company culture and equity. Adam’s raw lesson is clear: take a high uncompromising level of care to good people, maintain a high bar of accountability for business effectiveness, and give those who help build the business a meaningful stake in its outcome. That combination drives better execution, stronger customer experiences, higher profitability, and enduring uncompromising enterprise value.

How do you know if your startup company's commercial strategy will survive market entry and high levels of buyers" resistance? Are you ready to hear from a seasoned MedTech and HealthTech business commercial strategist? With decades of hands-on commercial strategy effectiveness in building the commercial side of companies in the United Kingdom, Hakeem Adebiyi shares insights from his broad experience modeling what it takes by offering a unique perspective on why so many MedTech and HealthTech companies struggle to achieve a highly effective go to market strategy. If you’re interested in the effectiveness in business and how to fine tune a company's commercial strategy, this episode is definitely for you. Tune in for a raw, real, and candid conversation that explores what it takes for a commercial strategy not only to survive, but for a company to get to the uncommon milestone of 10 million in annual revenue.

Get ready to hear from 3x serial CEO Ken Reali, a seasoned healthcare technology business executive turned vineyard owner...with decades of hands-on leadership in building companies in the U.S. In this episode of Raw Lessons Revealed, Ken shares insights from his broad experience spanning product development, global marketing, commercialization, and leading with responsibility from the top, offering a unique perspective on what it takes to succeed in the MedTech (medical device technology) industry. Hear how Ken navigated M&A, led IPOs, and built value in top companies, and learn actionable lessons on investor relations, capital funding, and business development. If you’re interested in the business of healthcare, innovation, or leadership strategy, this episode will deliver expert perspectives that you won’t find on any other podcast or media outlet. Tune in for a raw, real, and candid conversation that explores the future of medical technology and the vision of a leader who has shaped it for over 35 years.

Tom Salemi’s professional expertise spans healthcare journalism, event programming, and corporate storytelling, with deep knowledge in areas such as surgical robotics, medical device & product technology innovation, and industry mergers & acquisition activity.
He is highly regarded as a connector and 'breaking news' journalist within the global MedTech community, known for helping founders, engineers & other people in leadership positions share their stories in a way that bridges science, business, and humanity. Listen in to a phenomenal conversation in this episode with a high-ranking journalist and communication master.

A raw conversation with Giovanni Lauricella, CEO of Lifeblood, an executive search and talent recruitment firm that focuses exclusively on the global MedTech (medical technology) industry. He has 15 years of experience building and designing teams for MedTech startups and companies globally. Giovanni has travelled extensively worldwide and has assisted over 500 startup companies with talent acquisition and fundraising strategies, contributing to over 2,000 hires. He is involved in organizing and leading MedTech events in Houston, TX such as the Houston MedTech Rodeo annually in March & Oktoberfest in October.