Passionate & Prosperous with Stacey Brass-Russell

• Ep 202 | Everything Is Content: What You Need to Create for a Passionate & Prosperous 2026

  As we move toward the end of the year, many of us are in reflection and vision mode—looking back at what 2025 has been and thinking ahead to what we want 2026 to look and feel like in our businesses and lives. In this episode, I’m talking about one of the most important (and often misunderstood) pieces of that conversation: content creation.I break down what “content” really is for a transformational, service-based business—not just posts on social media, not just a reel here and there—and why, going into 2026, you’re going to need content that is deeper, more intentional, and more aligned with your genius than ever before. We look at content as the foundation of your marketing, business strategy, and client attraction, and get honest about the kind of content you actually need if you want to grow a sustainable, prosperous coaching business.I also talk about the difference between paying for leads with ads and building your business through organic visibility, and why—even if you love the idea of “using other people’s audiences”—you still need your own thought leadership, frameworks, and offers to stand on.You’ll hear me connect this to my Yellow Brick Road client attraction system (ATTRACT–SERVE–CONVERT) and to my Genius Edge framework, because at the end of the day, everything from your offers to your workshops, talks, podcast, and live events is content. If you want 2026 to be different from 2025 in terms of revenue, reach, and impact, you’re going to have to create different content to get you there.In this episode, we explore:The difference between paid lead generation (ads) and organic visibility—and what that actually looks like in a coaching / service-based businessWhy reels and social media posts alone are not a content or client attraction strategy, especially if you sell higher-ticket, high-touch servicesHow to think about offers as content, and why your offer needs to be a sexy, transformational journey (not just a list of sessions or modules)The role of high-value, longer-form content—talks, workshops, masterclasses, podcasts, live events—in building authority, trust, and real relationships with your ideal clientsHow your content strategy supports my Yellow Brick Road framework (ATTRACT–SERVE–CONVERT) at every step of your client pathway, from first touch to “yes”A simple reverse-engineering process to look at what you want in 2026 (income, visibility, lifestyle, impact) and identify the content you’ll need to create to make it possibleWhy 2026 will require you to “up-level” both your content game and your delivery skills—and how this connects to Your Genius Edge and my upcoming Serve & Deliver programThis episode is here to help you see your business through the lens of content: your offers, your message, your visibility, your thought leadership, your live experiences, and the way you invite people into your world. If you’re dreaming bigger for 2026, this conversation will help you get honest about what you’ll need to create—and how to start mapping that out now.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

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• Ep 201 | Coaching Session: Clarifying Caryn’s Offers, Workshops + Client Pathway in Her Midlife Coaching Business

  We’re back with one of the most loved formats on Passionate & Prosperous: a real coaching session you get to listen in on and apply to your own business.In this episode, I’m coaching Caryn Bothman, a midlife coach and founder of Midlife Mama Co., who supports women navigating the transitions of midlife, empty nests, aging parents, and the “where did I go?” feeling that so many women have at this stage. Caryn is passionate about women’s empowerment, personal development, and creating community through workshops, retreats, and in-person connection, but like many newer entrepreneurs, she’s feeling the tension between all the things she could do and what will actually build a sustainable coaching business.We dig into where to focus first, how to think strategically about one-on-one coaching vs. group programs and workshops, and what it really takes to attract clients when you don’t have a big audience yet. We talk about audience growth, list-building, lead magnets, email marketing, social media, and personal outreach, and why repetition in your messaging is not only allowed, it’s required.If you’ve ever wondered, “Should I be doing more on social? A group program? A workshop? Where do clients even come from?” this conversation is going to feel like sitting in on a private business and marketing strategy session for your own coaching practice.In this coaching session, we dive into:How to reverse engineer your business by starting with what you actually want (income, lifestyle, and how you like to work) and building your offer strategy from thereWhy it’s usually smarter to focus on one-on-one coaching first before launching group programs, memberships, and paid workshopsThe real role of workshops, talks, and live events in a profitable coaching business (and why they often work best as visibility + client attraction tools more than primary revenue streams)How to think about audience growth, lead magnets, and email list growth so you have people to invite into your offersWhy only a small percentage of your social media followers ever see your posts—and what that means about being “redundant” with your content, invitations, and calls to actionThe power of personal outreach, DM voice notes, and actual conversations in signing clients (instead of hoping a post, funnel, or sales page does all the work)How to structure discovery calls, follow-ups, and intentional communication so you’re not accidentally coaching for free and then leaving people to talk themselves out of getting supportIf you’re a coach or service-based entrepreneur in the earlier stages of your business—especially if you love the idea of in-person workshops, retreats, and community experiences—this episode will help you see the order of operations that actually creates a steady, prosperous coaching business.You’ll also hear us talk about what it looks like to build your “yellow brick road” of offers and touchpoints over time, so that everything you do—social media, email, workshops, personal outreach, and discovery calls—works together to attract, nurture, and convert the right clients in a grounded, human way.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

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• Ep 200 | 200 Episodes, 4 Years + 10 Things You Need to Know for a Sustainable, Prosperous Business in 2026 (and Beyond!)

  We’re celebrating a major milestone on Passionate & Prosperous: 200 episodes and 4 years of conversations about what it really means to build a transformational, service-based business and a purposeful, prosperous life.I started this show during the pandemic, at a moment when everything in the world felt uncertain and unstable. And as I reflect back on these four years—through all the shifts in the industry, the economy, technology, visibility, marketing, and our personal lives—what stands out the most is how the core principles I believed on day one have remained completely true today.The ideas I’ve always taught about service, connection, leadership, visibility, mastery, and the long game of building a meaningful business have not changed. They aren’t tied to trends or algorithms. They are timeless foundations of sustainable, prosperous entrepreneurship—the kind that holds steady no matter what’s happening in the world around us. These philosophies are as relevant now, heading into 2026, as they were when this show began in 2020.To honor this milestone, I’m sharing 10 things I still believe deeply about business and service—concepts that have shaped this show from the beginning, supported my clients across every stage of growth, and continue to guide what it looks like to build a business that lasts. These aren’t tied to strategies or seasons; they’re the perspectives and principles that actually matter when you’re creating a sustainable, human-centered business that thrives through change.In this milestone episode, we explore:The enduring principles of transformational entrepreneurship that remain constant even as the world shiftsWhat continues to matter most in service, visibility, connection, relationship-building, and client attractionHow to stay grounded, focused, and resilient within a fast-moving, often noisy online landscapeWhy foundational philosophies always outlast tactics, trends, and algorithm-driven strategiesHow these 10 things have guided the show from its beginnings during the pandemic through every stage of evolutionThe mindset, energy, and leadership needed for long-term sustainability, growth, and prosperityWhat it really means to build a business anchored in mastery, purpose, values, and human transformationEpisode 200 is both a celebration of how far we’ve come and a reaffirmation of the deeper principles behind building a Passionate & Prosperous business. These ideas have carried this show—and this community—through four years of change, and they continue to point us toward what’s possible now, in 2026, and for many years to come.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

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• FROM THE VAULT: Ep 142 | 5 Essential Things You Should Be Doing Right Now In Your Business

  In a world obsessed with quick fixes and viral marketing strategies, it's easy to overlook the foundational elements that truly create a sustainable, long-lasting business. Today, I'm pulling back the curtain on five key (and un-sexy!) practices that aren't getting enough attention - but should be at the top of your priority list.Join me as I share the insights I've gained from years of experience, both in my own business and in guiding countless entrepreneurs. These aren't just "nice-to-haves" - they're the backbone of creating a business with real staying power.In "5 Essential Things You Should Be Doing Right Now In Your Business” we're diving into what no one's telling you about creating true longevity in your entrepreneurial journey. Whether you're just starting out or looking to solidify your existing business, this episode will give you a fresh perspective on what really matters for long-term success.Tune in to discover:✨ The often-ignored practice that keeps you grounded in your expertise✨ Why building your email list should start from day one✨ The underestimated power of being in the right community✨ How visual identity contributes to long-term brand recognition✨ Why face-to-face connections still matter in a digital world✨ How these practices contribute to a business that stands the test of time✨ Why these elements are crucial for sustainable growth, not just quick wins✨ Real examples of how I've implemented these practices in my own business✨ And so much more!By the end of this episode, you'll have a clear understanding of what it truly takes to build a business that doesn't just survive, but thrives for years to come. Because here's the truth: sustainable success isn't about the latest trend - it's about laying a foundation that supports you for the long haul.So grab your notebook, get ready for some honest insights, and let's dive into the practices that will set your business up for lasting success!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

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• Ep 199 | Basking and Celebrating: The Business Strategy You Didn’t Know You Needed

  After wrapping Passionate & Prosperous LIVE 2025—our fourth annual event—I realized something that every entrepreneur and high achiever needs to hear: basking and celebrating aren’t luxuries, they’re strategy.This week’s episode of Passionate & Prosperous is about the part of entrepreneurship that doesn’t get talked about enough—the space after the big thing. The launch, the event, the win. The part where you stop, breathe, and let yourself feel what you created before rushing into what’s next.Because when you give yourself time to celebrate and integrate your accomplishments, you’re not losing momentum—you’re actually building it. Reflection and celebration are how you leverage your results into confidence, creativity, and sustainable business growth.In this episode, I’m sharing my reflections from this year’s event and what it taught me about:Why basking and celebrating are essential to long-term successHow to reframe stress as evidence of expansion rather than something to fixThe importance of creating space for recovery, reflection, and integration in businessWhy celebration and self-care are both leadership and growth strategiesHow to build a business model that honors your energy, not just your ambitionWhether you’ve just come off a big launch, hosted an event, or reached a personal milestone, this episode will remind you that integration is momentum—and that every accomplishment deserves to be received, celebrated, and remembered.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

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