Mixed Signals from Semafor Media

YouTube creator and Newpress co-founder Johnny Harris joins Mixed Signals to break down how he went from selling his own plasma to running a YouTube channel with over 7 million subscribers. Max and Ben ask Johnny about how he built a sustainable business explaining difficult topics without chasing the outrage that drives so much attention online, and why millions of people are obsessed with longform video explainers.

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Sports media mogul Maverick Carter joins Mixed Signals to discuss the next phase of athlete-led media, from scaling SpringHill Company into a global content powerhouse to rethinking how fans engage with sports. He also breaks down the NBA’s attention economy, his foray into live and digital entertainment, and why a more global basketball game could be the industry’s biggest opportunity.

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For more from Think with Google, check out ThinkwithGoogle.com.

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Max Tani and Ben Smith sit down with bestselling author and journalist Patrick Radden Keefe to discuss his gripping new book, London Falling. Keefe reveals how he finds his projects, and navigates his new, unexpected status as a celebrity journalist. They also discuss the art of true crime storytelling, adaptations of his work for film and TV, and how compelling human drama lies at the heart of every interesting topic.

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For more from Think with Google, check out ThinkwithGoogle.com.

Find us on X: @semaforben, @maxwelltaniIf you have a tip or a comment, please email us [email protected]

On this week’s episode of Mixed Signals, Max and Ben chat with Bluesky COO Rose Wang about how the social media platform is rethinking social media through a more decentralized model. They discuss its rapid growth, reputation as a politically charged space, and the challenge of turning a utopian vision into a real business.

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For more from Think with Google, check out ThinkwithGoogle.com.

Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us [email protected]

Tech journalist Joanna Stern joins Mixed Signals to discuss leaving The Wall Street Journal after more than a decade to launch her own venture, “New Things,” and what it really takes to bet on yourself in today’s media landscape. Max and Ben ask how she’s using AI as a “co-founder,” and what she learned from immersing herself in artificial intelligence for her new book, I Am Not a Robot.

Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media 

For more from Think with Google, check out ThinkwithGoogle.com.

Find us on X: @semaforben, @maxwelltaniIf you have a tip or a comment, please email us [email protected]