Mixed Signals from Semafor Media

Warner Music Group CEO Robert Kyncl joins Mixed Signals — with Semafor business editor Liz Hoffman filling in for Ben — to explain what a record label actually does in a world where anyone can upload a song to Spotify. Max and Liz ask Robert why Warner struck a deal with AI music company Suno while Sony and Universal are still suing it, how he thinks about the nuclear-weapons-style leverage labels hold over streaming platforms, and why he thinks Netflix is leaving a massive opportunity on the table by ignoring music.

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Subway Takes creator and host Kareem Rahma joins Mixed Signals to talk about reinventing the talk show for the vertical video era, and just how much it costs. Max and Ben ask Kareem about how he built a show that feels spontaneous but runs like a TV production, why his Kamala Harris episode never aired, and his new show, Keep the Meter Running. They also get into his business model, what he learned from watching VICE go bankrupt, and much more.

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NBA personality and creative consultant Vic Jacobi joins Mixed Signals to talk about how she built one of the more unusual careers in sports media — starting from a Kobe Bryant Twitter follow in high school and turning it into a decade of courtside access, Fashion Week client work, and a branding studio in downtown Manhattan. Max asks Vic how she earned the trust of players who keep famously tight circles, what it means to be the person between an athlete and an agency, and why former NBA star Carmelo Anthony told her she needed to start getting paid for her work. They also get into who has the best "drip" in the league, why the "tunnel fit" era has peaked, and what it was like to navigate Ibiza with three Atlanta Hawks players who needed a plug for a yacht.

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The satirical news publication The Onion is trying to take over Infowars, formerly owned by far-right conspiracy theorist Alex Jones, and planning to put comedian Tim Heidecker in charge. Their vision is to turn Infowars into ‘Adult Swim’ for the internet. Tim joins WIRED's Global Editorial Director Katie Drummond for the Big Interview, to talk about political comedy, why late-night has run its course, and what he hopes the future of Infowars will look like.Listen and subscribe to Uncanny Valley here.

Former US Surgeon General Vivek Murthy joins Mixed Signals to make the case that America's loneliness crisis is a public health emergency — and that social media is a bigger driver of it than almost anything else we're paying attention to. Max and Ben ask Vivek why he chose to focus on isolation rather than cancer or heart disease after his tenure as Surgeon General, whether the science on social media harms is as definitive as he suggests, and what'd he say to people who think the health risks of drinking alcohol are worth the social benefits.

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For more from Think with Google, check out ThinkwithGoogle.com.

Find us on X: @semaforben, @maxwelltani

If you have a tip or a comment, please email us mixedsignals@semafor.com