Marketing Against The Grain

Free guide: how to get AI to recommend your business https://clickhubspot.com/pwcl

Ep 459

Is your next website visitor an AI agent with a credit card?

Kipp and Kieran dive into the explosive rise of personal AI agents and how they're making traditional marketing strategies obsolete. Learn more on how AI agents like Muse, Instinct, and Grokbot are changing the buying process, why marketers must adapt for a world where agents—not humans—are the main customers, and what new marketing strategies you need to stay ahead in the age of delegation.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Meta’s Muse https://ai.meta.com/muse/

Instinct https://instinct.com/

Grok Bot http://x.ai/news/introducing-grok-bot

Claude https://claude.ai/

ChatGPT https://chatgpt.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Get our free playbook to redesign your marketing team in 2027: https://clickhubspot.com/svoh

Ep. 458

Did you know that despite all the noise about shrinking marketing teams, data shows the proportion of marketing roles hasn’t really changed?

Kipp and Kieran dive into the future of marketing teams, why the shape—not the size—of your team is what really matters, and how you can thrive in the new landscape. Learn more on why marketing roles aren’t disappearing, how AI is reshaping teams (not replacing them), and why pod models and zero-to-one marketers are key to the next wave of marketing success.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Claude https://claude.ai/

ChatGPT https://chatgpt.com/

Codex https://openai.com/codex/

Opus 5.5 https://www.anthropic.com/claude-opus-5-5

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Free: make AI content sound like you (Prompts + 3 Files) https://clickhubspot.com/ilhf

Ep. 457

AI is now a pretty good content creator—and that’s actually a problem.

Kieran dives into why today’s wave of AI-generated content is flooding the internet with sameness, and what marketers can do to stand out from the noise. Learn more on building your own Creative Context OS in just three files, how to teach AI your unique perspective and taste, and the critical difference between content that’s truly “you” versus commodity work everyone else is churning out.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Nicolas Cole, Commodity Content https://artandbiz.substack.com/p/the-right-way-to-write-with-ai

Codex https://openai.com/codex/

Dharmesh Shah linkedin.com/in/dharmesh

Positioning: The Battle for Your Mind https://a.co/d/08UXJ6E1

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

(Free) Build your first marketing AI agent: https://clickhubspot.com/lwkf

Ep. 456

Is the CMO role dead in the age of AI-driven marketing?

Kipp, Kieran, and guest Cody Schneider (Cofounder of Graphed.com) dive into how AI agents are transforming the marketing landscape, slashing the cost of creative production, and reshaping marketing teams. Learn more on scaling content with AI agents, automating paid and organic campaigns, and how the new world of “marketing engineering” is making one person as effective as a team of twenty.

Mentions

Cody Schneider https://www.youtube.com/@codyschneiderx

Graphed https://www.graphed.com/

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

DaVinci Resolve https://www.blackmagicdesign.com/products/davinciresolve

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Build a taste profile that makes your AI output sound like you: https://clickhubspot.com/iflm

Ep 455

Did you know HubSpot lost 140 million visits in a year but still increased demand generation by 20%?

Kipp and Kieran dive into why the old rules of marketing no longer work—and what new playbooks you need to win in the AI era, at HubSpot’s Unbound. Learn more on building a living taste profile, leveraging AI for relentless content creation, optimizing paid ads through creative experimentation, and turning rapid learning into your team's ultimate advantage.

Mentions

Unbound https://unbound.hubspot.com/

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

Yamini Rangan https://www.linkedin.com/in/yaminirangan/

Claude https://claude.ai/

Meta Advantage+ https://www.facebook.com/business/ads/meta-advantage-plus

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.