Life Science Marketing Society

• How to Build Trust and Chemistry - the Building Blocks of B2B Lead Generation

  Building trust and chemistry is the foundation of a successful B2B lead. In this episode, Dan Archer, from Europe’s leading corporate advisory and growth consultancy for agencies Cactus, shares some approaches you can take to make your marketing as personable as possible and highlights why doing so is vital to your success. Listen and discover why trust and chemistry are so important, explore what you can do to build rapport with prospects, and get actionable strategies you can include in your marketing immediately.Watch the full presentation here: https://events.bitesizebio.com/how-to-build-trust-and-chemistry/b27587db18eee7ab3891/joinBrowse all episodes of the LSMS Podcast Series here: https://lifesciencemarketingsociety.bitesizebio.com/

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• Unlocking AI Power for Life Sciences: A Simple Marketing Guide to Mastering AI

  Integrating AI into your current marketing workflow might seem overwhelming—AI might seem overwhelming! But ignoring it will leave you behind in the next five years as these tools flourish.Join Declan Dunn, Growth Developer and Practical Idealist, and discover how you can harness the power of AI to deliver astounding marketing results.Get step-by-step help to develop your AI marketing and content development workflows. Explore the best tools available and how to formulate descriptive queries to get the results you want.You will also acquire the skills needed to avoid the pitfalls of using this groundbreaking technology in your work. And once you learn how to optimize AI for your own usage—and know what specific tasks and outcomes you need upfront—you’ll speed up and simplify your work.Watch the full presentation here: https://events.bitesizebio.com/unlocking-ai-power-for-life/b75db163b2d9313a1befBrowse all episodes of the LSMS Podcast Series here: https://lifesciencemarketingsociety.bitesizebio.com/

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• Maximizing Your Content Marketing Strategy: Expert Perspectives on the Future of Content Marketing

  Join our panel of content marketing experts and explore the latest trends and best practices in content marketing, including the growing importance of video content, the use of artificial intelligence and machine learning in content creation, the role of influencer marketing, and the impact of emerging technologies such as virtual reality and 5G. And get insider advice on how companies can adapt their content marketing strategies to stay ahead of the curve and achieve measurable business results.With:• Debbie Cockayne, Founder and Managing Director, Page Medical• Stephen McTaggart, Director, Build Business Online• Lynnea Wolfe, Assistant Marketing Manager, Proteintech Group• Dr. Nick Oswald, Founder and Director, Bitesize BioWatch the full presentation here: https://events.bitesizebio.com/maximizing-your-content-marketing/0ad48fd82312a5d5c3c0/Browse all episodes of the LSMS Podcast Series here: https://lifesciencemarketingsociety.bitesizebio.com/

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• 7 Hard Won Lessons for Successful Content Marketing to Scientific Audiences

  In 2007, Nick Oswald sat down at his kitchen table and started writing a blog he called "Bitesize Bio". In 2023 this "blog" is now a content platform loved by hundreds of thousands of bioscience researchers and supports lead generation and nurturing for many companies in the sector. How was this platform bootstrapped from scratch? How can it compete in organic search with multinational biotech companies and major universities? And why is it still around and still loved by so many scientists? The answers to this lie in a series of basic founding principles and lessons learned over a winding 16-year journey.Listen as Nick distills these answers into 7 lessons that you can use to elevate your understanding of and get better results from your own content marketing.Watch the full presentation here: https://events.bitesizebio.com/7-hard-won-lessons-for-successful/9d706a26766c3aa4998b/Browse all episodes of the LSMS Podcast Series here: https://lifesciencemarketingsociety.bitesizebio.com/

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• Your Brand As A Multiplier For Your Product Marketing

  There was a time when marketing didn't really focus on competitors and strategy didn't focus much on customers.Yet, as customers have gained access to more and more choice, marketing has been forced to focus more on how to differentiate its products from the competition and strategy has had to understand customer behaviour more to be able to beat the competition.Terms like strategy, branding and strategic marketing are often used interchangeably. It's important to delve deeper and understand the differences between them, so as to have the proper framework for building and executing an effective marketing plan.In this episode, we'll discuss what we've learned from Marina Hop, Founder of Viveo.You'll discover:- Why a brand is NOT your logo, your graphic design, or your corporate identity- The importance of invoking emotion in branding (and why we struggle with this in life science)- What you can learn from two life science companies who dared to be different- How the strength of your brand affects lead to sale conversion ratios – or, why you should play the long gamehttps://www.lifesciencemarketingsociety.org/

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