Content is everywhere, governance is slow to change, and technology expectations keep climbing—association learning businesses are feeling squeezed. Most are still operating like catalog providers in a market that now needs architects.In this episode of the Leading Learning Podcast, co-hosts Celisa Steele and Jeff Cobb share a Rumelt-style diagnosis based on conversations with 27 association CEOs. They unpack the issues hollowing out the old education model—and what learning leaders can do to design trustworthy, employer-aligned, tech-enabled learning pathways for the future.If you want clarity on the current landscape and what it means for where your learning business needs to go next, tune in.Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode467.
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466: Cert Prep, Pricing, and Impact with Letty Kluttz
Building or refreshing certification prep, reviewing prices, or expanding into new formats? This conversation offers concrete examples of how to move fast, listen well, and align your portfolio with both mission and margin.Letty Kluttz, senior vice president of membership, education, and programs for the Association for Professionals in Infection Control and Epidemiology (APIC), talks with Leading Learning Podcast co-host Celisa Steele about launching three certification prep courses in under a year, developing a clear pricing philosophy, and introducing microlearning and microcredentials to meet learners where they are. Letty also discusses how APIC is using data and collaboration to focus on high-demand topics, building a content strategy that works and connecting education outcomes to measurable impact in healthcare settings.Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode466.
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465: Responsible, Pragmatic AI with Tori Miller Liu
Unsure about AI guardrails, AI data risks, or which artificial intelligence project to pick first? You’re not alone.Tori Miller Liu, president and CEO of the Association for Intelligent Information Management (AIIM), talks with Leading Learning Podcast co-host Celisa Steele about treating artificial intelligence initiatives as data initiatives, picking one to three practical use cases that augment people (without replacing them), writing a lightweight AI usage policy that’s easily understandable and updatable, and balancing mission and margin with a simple product profitability lens. They also touch on how AIIM’s portfolio supports information leaders who are turning messy, unstructured content into fuel for generative AI—and improved performance.Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode465.
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464: AI in the Learning Business Maturity Model
Artificial intelligence often magnifies what’s already happening in an organization. If your metadata is a mess, an AI recommendation engine might help you give prospective customers recommendations faster, but those recommendations aren’t likely to be effective.In this episode of the Leading Learning Podcast, co-hosts Celisa Steele and Jeff Cobb place AI in the Learning Business Maturity Model to help you pick the next move for where your learning business is. While AI can’t fix an immature learning business, used thoughtfully, AI can help a learning business on its path to greater maturity.Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode464.
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463: Becoming a Learning-Centric Organization with Mike Moss
Do you want your learning business to be more than a provider of programs, to truly operate as a learning-centric organization? This episode of the Leading Learning Podcast offers a real-world example of how to do just that.Mike Moss, president of the Society for College and University Planning (SCUP), joins co-host Jeff Cobb to talk about how SCUP is reshaping itself around learning. They discuss revising bylaws and governance, deconstructing curriculum, experimenting with membership and communities of practice, and investing in staff and volunteer development. Mike also shares how SCUP balances revenue with risk-taking and why giving people permission to play and experiment is key to fostering curiosity and continuous improvement.Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode463.
The market for continuing education, professional development, and lifelong learning is large and evolving rapidly. Competition is growing and learners have more options than ever. The Leading Learning Podcast is for learning business professionals who want to thrive in this new landscape. In each episode, co-hosts Jeff Cobb and Celisa Steele provide actionable insights based on their own deep experience and expertise or invite in experts and practitioners to share their perspectives.