Digital Marketing Made Easy

• Ep 90 - Top Tips for Using Generative AI Ethically in Marketing

  In this episode, we break down how to ethically use generative AI without crossing any lines. From using AI to spark ideas to avoiding the plagiarism pitfalls, we’re covering the essentials that will keep your content fresh, unique, and legally sound. You’ll discover how to turn AI into your best brainstorming friend, while still making sure your brand’s voice shines through. Whether you're new to AI or a seasoned pro, these tips will help you harness the power of AIresponsibly and effectively.Here are the Highlights:(01:18) Inspiration not duplication(03:56) Take the idea and make it your own(06:36) Aligned to the brand(11:16) Collaboration between AI and human teamsConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsortConnect on LinkedIn - https://www.linkedin.com/school/868404/ 

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• Ep 89 - 5 Ways To Scale Your Business Using A Newsletter Strategy

  Today, we're unpacking five innovative ways to scale your business with a robust newsletter strategy. Now, if you're still sceptical about email marketing, think again. With its unmatched ROI, a well-crafted newsletter can be your secret weapon to boost engagement and drive revenue.We'll explore how newsletters can evolve with the digital landscape, blending classic tactics with modern trends. From audience segmentation and personalised content to leveraging newsletters for brand awareness and customer loyalty, this episode is packed with actionable insights.Whether you're revamping your existing strategy or starting from scratch, there's something here for everyone. Let's get started!Here are the Highlights:(01:11) ROI on email marketing is HUGE(04:14) It's hard work!(08:14) Drip campaigns(11:13) Clear calls to action(13:03) Partnering and subscription modelsConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsortConnect on LinkedIn - https://www.linkedin.com/school/868404/ 

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• Ep 88 - Top 10 Tips to Starting or Scaling Your Ecommerce Business

  In this episode of "Digital Marketing Made Easy," we discuss the essentials for starting or scaling your e-commerce business. Dawn highlights choosing a profitable niche, validating your product idea, and registering your business, including trademarking your brand and products. We also cover building a user-friendly website and setting up secure payment methods.We then focus on optimising for search engines and creating engaging content.Dawn shares strategies for using social media, email marketing, and paid ads to drive traffic and increase sales. Lastly, we stress the importance of excellent customer service and regularly analysing your business performance. Tune in for actionable insights to help your e-commerce venture thrive.Here are the highlights:(01:22) The positive effects of Covid(04:46) SEO strategies(06:11) We need to sell consistently(08:23) The importance of Social ProofConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsortConnect on LinkedIn - https://www.linkedin.com/school/868404/ 

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• Ep 87 - 3 Easy Steps to Create a Content Strategy

  Welcome to Episode 87 of Digital Marketing Made Easy! Today, we're diving into three easy steps to create a powerful content strategy that will set your brand apart. We'll explore how to define your content mission and vision, understand your audience, and optimise your content to drive engagement and growth. Whether you're a seasoned marketer or just starting out, these tips will help you create content that resonates and delivers results. Highlights: (2:17) Content marketing mission statements that align with purpose and values(3:51) Long-term goals and aspirations in your business(7:20) Training AI tools to create aligned content(9:20) Saving time with AIConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsortConnect on LinkedIn - https://www.linkedin.com/school/868404/ 

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• Ep 86 - The Top 10 Tasks A Marketer Needs To Focus On Daily

  Welcome once again to another episode of Digital Marketing Made Easy.In this episode, we outline the top 10 daily tasks every marketer should focus on to stay productive, such as breaking down big tasks, reviewing analytics, and creating dynamic social media posts.We emphasise the importance of translating efforts into actionable insights, maintaining visibility through engaging content, and building meaningful client relationships.This episode provides a practical guide for marketers to enhance productivity and drive business growth with data-driven decisions and targeted marketing strategies.Here are the highlights:(00:39) New qualifications!(04:07) Keep a dashboard(05:06) One post at a time(09:06) Connect differentlyConnect with Dawn:Visit our website - https://www.digitalandsocialmediaacademy.com/ Buy the Dynamic Digital Marketing book today - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group - https://www.facebook.com/groups/businessconsort/Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter - https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/ 

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