EP #540 The Kickstarter Strategy Behind a $250K Launch | SomniBuds
What if you could invent a sleep product that works all night without a battery? That's exactly what Keith Phillips and Charles did with SomniBuds, raising $251,537 from more than 800 backers on Kickstarter. In this episode of the Crowdfunding Demystified Podcast, Salvador Briggman dives into their journey: how a motorcycle communication invention evolved into battery-free sleep earbuds, the pre-launch strategies that helped them build an engaged audience, and the marketing lessons learned along the way. Keith and Charles share insights on: Turning an idea into a hardware product Engaging early backers before launch Optimizing Meta ads for crowdfunding success Handling skepticism and building trust with a novel product If you're planning your first hardware launch or just curious about crowdfunding innovation, this episode is packed with practical advice from creators who successfully turned a bold idea into a funded product. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook SomniBuds™ - Battery-Free Sleep Earbuds on Kickstarter SomniBuds Official Website
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EP #539 The Formula to Turn a Simple Product Into a $3M Brand | Glasvin
Most creators start small, but Glasvin went from zero to millions. In this episode of Crowdfunding Demystified, Salvador Briggman sits down with David Kong, the founder of Glasvin, to uncover how he grew a simple idea into a multi-million-dollar brand. David didn't rely on a viral launch or flashy marketing gimmicks. He focused on precision, persistence, and delivering a product that wine enthusiasts truly love. In this episode, David shares: How Glasvin grew from a small idea into a multi-million-dollar business The key strategies for building early traction and customer loyalty Lessons learned from creating a high-quality product and scaling operations Whether you're launching your first product or preparing to scale, David's story is packed with practical lessons on building a high-quality brand that lasts—and how a simple, well-executed approach can grow your business faster than you imagined. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Glasvin Website SOMM AI
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EP #538 How One Invention Raised $450K on Kickstarter | VertiGo
In this episode, discover how Stan from Lensdigital raised over $450K on Kickstarter for the Vertigo Vertical Laser Engraver, a groundbreaking tool designed for creators who demand precision and flexibility. Vertigo's unique vertical design has taken the maker world by storm, combining precision, portability, and power in one compact machine. Stan reveals the step-by-step strategy behind his campaign success, including: How he built a pre-launch audience What drove early backer momentum The fulfillment systems that kept everything running smoothly If you're a creator, engineer, or designer planning a crowdfunding campaign, this episode is a must-listen. Learn the real-world tactics that turned a prototype into a half-million-dollar Kickstarter success. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook VertiGo - The Vertical Laser Engraver on Kickstarter Lensdigital
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EP #537 How This Kickstarter Game Raised $115,334 (With NO Experience) | Know Thyself
Do you think a board game can change how people connect? In this episode of Crowdfunding Demystified, I sit down with Phil Parkinson, the entrepreneur who raised over $115,000 for his game Know Thyself, a social tool disguised as a board game. He turned his non-game background into a strength. He built a meaningful idea. He built an audience. He built assets. You'll discover: Why launching a board game today means more than fantasy and meeples How a $1 pre-launch splash page can create a wave of backers at launch Why is customer service after the pledge part of your marketing engine This episode is packed with insight for anyone launching a crowdfunding campaign, especially if you're navigating a saturated category. Ready to build a real human connection through your project? Then dive in now. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook Know Thyself Kickstarter Campaign Endurance: Shackleton's Incredible Voyage
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EP #536 The Framework Behind a $484K Crowdfunding Success | Groove Thing
Feel your music. Hear it. And sense it. In this episode, Michael Weiss-Malik shares how Groove Thing, the world's first internal music player, raised $510,482 on Kickstarter. You'll discover how he prototyped fast, iterated with early testers, and scaled with smart marketing. Get ready to: Build something radical Test the messy early versions Reach niche audiences you didn't know existed If you're building something boundary-pushing, the lessons here are gold: prototype early, validate often, and prepare to invest in reaching your niche. Resources and Tools Mentioned: Book a coaching call Subscribe for Weekly Crowdfunding Tips Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist FREE Kickstarter Course Kickstarter Launch Formula Audiobook FREE Crowdfunding PR Course Groove Thing Kickstarter Campaign
About Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified
Kickstarter and crowdfunding advice from successful campaigns. Salvador Briggman is the founder of CrowdCrux, the most popular blog in the niche with over 20,000 subscribers. He has been cited as an expert by the New York Times, the Wallstreet Journal, and more.
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