5 Teacher-Approved Passive Income Streams That Actually Work (From a $2M Digital Biz Owner!)  What if your teaching experience could help you earn money while you sleep? In this episode, Lindsay breaks down five legit ways to earn passive income as a teacher—all based on her real-life experience growing a $2M+ online business. Whether you're just starting your side hustle or scaling your digital empire, you’ll walk away with actionable ideas, inspiration, and free resources to get started today.  [00:01:00] What Passive Income Really Looks Like Lindsay sets realistic expectations for passive income—and shares why most online business models require upfront effort but offer long-term freedom.  [00:02:10] #1: Selling Resources on Teachers Pay Teachers TPT is where Lindsay got her start—and it still earns her $4-5K/month with zero recent uploads. She explains how to get started the right way and why a little training goes a long way.  [00:04:16] #2: Selling on Your Own Website From Shopify to WordPress, selling directly gives you control but comes with added responsibilities like sales tax and traffic generation. Lindsay shares her setup and who this path is best for.  [00:06:07] #3: Creating Low-Ticket Digital Products Mini courses, PDF guides, or templates—these products sell for under $97 and can become a powerful stream of income. Learn how Lindsay made $30K in 5 months (with zero ad spend!).  [00:09:34] #4: Creating an Online Course Lindsay’s biggest income driver! She reveals why online courses work, what niches are hottest, and why you must pre-sell before building.  [00:11:40] #5: Starting a Membership Memberships offer recurring revenue, but Lindsay shares the pros and cons, including why her own didn’t perform as expected—and what you should consider first.  [00:13:11] Bonus Ideas for Passive Income From affiliate marketing and YouTube monetization to print-on-demand merch, Lindsay offers even more ideas for income streams that don’t require clocking in.  Resources Mentioned:  Free TPT Training Free Low-Ticket Offer Training The Hey Digital Product Playbook Free Online Course Training Episode 42 – 3 Automated Funnels You Need To Try Episode 71 – My TPT Store Overhaul  Connect with Lindsay: On Instagram: @lindsaybowden On YouTube Website  Feeling inspired? ✨ Share this episode with a fellow teacher, take one action today, and grab one of the free trainings above to jumpstart your passive income journey. And don’t forget to follow along on Instagram for daily business tips, encouragement, and behind-the-scenes strategies! Â
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074: How to Run a Flash Sale on a Low-Ticket Offer
How to Run a Flash Sale on a Low-Ticket Offer  Ready to supercharge your digital product income? In this episode, Lindsay breaks down her tried-and-true method about how to run a flash sale — whether you're selling on Teachers Pay Teachers, offering low-ticket items, or promoting your online course. She shares her exact strategies, tools, timelines, and email formulas that have brought in thousands of dollars in just a few days. If you've ever wondered how to run a flash sale that is profitable, this is your step-by-step guide!  In this episode, we’ll discuss:  1. What Is a Flash Sale & Why Use It? Understand what qualifies as a flash sale, how long it should run, and when to use them to spark a quick income boost. 2. Flash Sales for TPT vs. Digital Products Learn how to set up flash sales differently depending on whether you're selling TPT products, bundles, or full-scale online courses. 3. Email Strategy That Converts Discover Lindsay’s email schedule—from teaser emails to last-chance reminders—and how she uses storytelling, testimonials, and FAQs to boost conversions. 4. Tech Tools to Simplify Your Launch Get the scoop on how Lindsay uses Kajabi and Deadline Funnel to automate her flash sales and create urgency without the stress. 5. Why You Need an Email List (Even for TPT!) Hear why Lindsay believes an email list is the #1 predictor of digital product success—and why she’s launching one just for her TPT store.  Resources Mentioned: Lindsay’s Free Training – Learn how to grow your TPT store the right way Kajabi – Lindsay's platform of choice for hosting her courses and sales pages Deadline Funnel – For automated sales deadlines and page redirects Connect with Lindsay: On Instagram: @lindsaybowden On YouTube: @Lindsay.Bowden  Be sure to tune in next week as we talk about 5 ways to earn passive income as a teacher. Â
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13:21
073: How to Create a Sales Page that Converts
How to Create a Sales Page That Converts: Must-Have Elements for More Sales  If you’re a teacher or a mom looking to create and sell a low-ticket offer, course, or membership, then you need to know how to create a sales page that actually converts. Your sales page is one of the most important tools in your business, and if it's missing key elements, you could be losing potential customers. In this episode, I’m breaking down how to create a sales page that turns visitors into buyers—based on my own experience with five and six-figure sales pages!  In this episode, we’ll discuss:  1. The Must-Have Elements of a High-Converting Sales Page Learn the essential sections every sales page needs, from the headline to the FAQs. 2. Agitating Pain Points & Presenting the Solution How to connect with your audience’s struggles and position your offer as the solution. 3. The Power of Call-to-Action (CTA) Buttons Where to place them and why they are crucial for conversions. 4. Checkout Page Optimization Tips to make your checkout process seamless and increase order value with strategic add-ons. 5. Real-Life Examples of My Sales Pages Get an inside look at my $97 low-ticket playbook sales page and my $397 full-course sales page.  Resources Mentioned: ThriveCart – My go-to tool for checkout pages with higher conversions Kajabi – The platform I use for my sales pages  Connect with Lindsay: On Instagram: @lindsaybowden On YouTube: @Lindsay.Bowden  Be sure to tune in next week as we talk about how to run a flash sale on a low-ticket offer! Â
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072: How to Host a Virtual Summit
How to Host a Virtual Summit to Grow Your Teacher Business with Lauren Fulton & Brooklyn McCarley Have you ever thought about how to host a virtual summit to expand your reach, build authority, and grow your business? Whether you’re attending or presenting, virtual summits can be game-changers! In today’s episode, I’m joined by Lauren Fulton and Brooklyn McCarley, the dynamic duo behind teacher summits that connect educators and teacher business owners for powerful learning and networking opportunities. We’re diving into how hosting or presenting at a virtual summit can help you grow your audience, establish credibility, and even skyrocket your product sales. Plus, we chat about two upcoming summits where you can get involved! I’ll also share how my first virtual conference in 2020 played a massive role in my first big course launch. If you’ve ever considered being a part of a summit—or even just attending one—this episode is packed with insights to help you make the most of the opportunity!  In this episode, we’ll discuss:  What is a virtual summit, and how does it differ from an in-person conference? The benefits of attending a summit as a teacher business owner How presenting at a summit can boost your brand, build trust, and grow your audience The impact summits have had on past presenters (including a $10k+ success story!) Sponsorship opportunities for business owners who want exposure without presentingric you should track to measure your email marketing success.  Connect with Lauren and Brooklyn: Teacher Seller Summit Sponsor Form Summer Math Summit Presenter Application Connect with Brooklyn Connect with Lauren Connect with Lindsay: On Instagram: @lindsaybowden On YouTube: @Lindsay.Bowden  Be sure to tune in next week as we talk about how to create a sales page that converts! Â
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071: I Made TPT Store Updates for the First Time in Years - Here's What Happened
TPT Store Updates: I Updated My Store… Here’s What REALLY Happened! Do TPT store updates really make a difference? If your sales have plateaued or started to decline, you might be wondering whether refreshing your store is worth the time and effort. After seeing a dip in my own TPT sales, I decided to take action and make a few strategic updates—and the results were amazing! In this episode, I’ll walk you through the exact TPT store updates that led to a 38% increase in sales in just one month. From optimizing product listings to revamping my visuals, I’m sharing the simple but powerful changes that helped me boost my store’s visibility and conversions. If you’re ready to breathe new life into your TPT business, this episode is packed with practical strategies you can apply today!  In this episode, we’ll discuss:  Why I decided to update my TPT store – After years of passive income, my sales started to dip in 2024, so I took action! The 5 major updates I made to my store – SEO Optimized Titles, Cover Image Refresh, Thumbnail Upgrades, Preview Overhaul, and Optimized Descriptions The results so far – A 38% increase in sales in just one month! Bonus Tip: Updating outdated products can make a big difference! I revamped my old color-by-number resources with professional clip art and saw immediate improvements.  Resources Mentioned: Seller Spy – The TPT SEO tool I used to optimize my titles. Free Resource and Starting a TPT Store Training  Connect with Lindsay: On Instagram: @lindsaybowden On YouTube: @Lindsay.Bowden Check out my TPT Store  Be sure to tune in next week as we talk with Lauren Fulton and Brooklyn McCarley about hosting virtual teacher summits!
About Teacher Business School: TPT, Homeschool, & Beyond
The Teacher Business School podcast helps teachers and homeschool moms create and sell their own digital products. Whether you're interested in selling teacher resources on Teachers Pay Teacher (TPT), selling low ticket offers, or selling online courses and memberships, this is the show for you! If you're looking for ways to make passive income, quit your 9-5, start a side hustle, and start earning income that makes an income, give this show a listen!
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