Set Up To Scale Podcast with Kristin Korn

• Want More Sales From Instagram? Fix This Bio Link Mistake Today

  When social media is buzzing with algorithms, trends, and shiny bio tools, it's easy to overlook the importance of keeping things...yours. Enter: the magic of hosting your Instagram bio link on your own website. If you're still using third-party tools to manage those clickable links in your bio, it's time to rethink your strategy. In this episode, we'll explore why you should house your bio link on your website, how to build a clickable bio link page in Canva to embed on your site, and—most importantly—how this ties directly to your Profit Pipeline™. -------------- Ready to take the next step? Create your bio link page today and watch how it transforms your Instagram strategy. Need a hand setting up your Profit Pipeline™? Check out Business Vault HQ to learn all the steps you need to bring in leads and convert them into sales. Shownotes: https://kristinkorn.com/custom-instagram-bio-link-guide/    

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• Understanding Followers, Subscribers, and Leads: Their Differences and How to Reach Them

  In the fast-paced world of online business, it's easy to mix up terms like followers, subscribers, and leads. After all, they're all part of your audience, right? While that's true, these three groups represent different stages of the customer journey, and understanding the distinction can make or break the success of your business strategy. If you're working to implement a Profit Pipeline™, knowing how to attract, engage, and convert each group is essential. Let's dive into their differences, how to connect with them, and why they're crucial to creating a consistent stream of leads and sales.   Shownotes for this episode: https://kristinkorn.com/followers-vs-subscribers-vs-leads-differences/   Resources Links mentioned in this episode: Profit Pipeline™ Webinar - https://kristinkorn.com/the-profit-pipeline-playbook-opt-in/ Business Vault HQ - https://kristinkorn.com/business-vault-hq/    

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• 139. Build Smarter: How to Expand Your Small Business Online For Long-Term Sustainability

  Struggling to unlock the growth potential of your small business? While every business is different - there are 7 game-changing strategies that every solopreneur can implement to catapult your brand to new heights online! Clients mentioned in this episode:  https://alisonbellphotographer.com/how-to-move-your-business  https://www.homesweethomebaker.com/   GAIN ADDITIONAL SUPPORT: 💛🩷 Join Brand Highlighter HQ coaching group: https://www.kristinkorn.com/brandhighlighterhq 💛🩷 Download the 7 Scaleup Solutions Guide (free!): https://www.kristinkorn.com/scaleup 💛🩷 Scale Your Business Online Offers https://www.kristinkorn.com/scalemybusiness DISCLAIMER: Please note that the description may contain affiliate links. If you make a purchase through these links, I may earn a small commission, which comes at no extra cost to you. Your support is greatly appreciated and allows me to continue providing free content on a regular basis. Thank you! - Kristin

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• 138. 7 Mistakes To Avoid When Planning Your Holiday Marketing Campaign

  The holidays are a critical time for businesses. It's the time of year when people are the most generous and most likely to spend money on things they wouldn't normally buy.    That's why it's so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI.    In this episode, we'll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical sales period.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode138   Referred to in the episode: CORE Software - https://coregroup.kristinkorn.com/software CORE Brand Marketing Group - http://corebrandmarketing.com/

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• 137. Sales vs. Marketing: which one should you focus on?

  When you're starting out as a solopreneur, it can be tough to know where to focus your time and energy, especially with a never-ending to-do list of things that need your attention.   And if you're like most business owners, you're always looking for ways to streamline your efforts and get the most bang for your buck. The question becomes, "do you put all your effort into sales or marketing?" The answer might not be as clear as you think.   This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode137   Resource mentioned: CORE Brand Marketing Group - http://corebrandmarketing.com/

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