Kreatures Of Habit Podcast

Ian and Margaret Wishingrad break down what it actually takes to build a successful business with your spouse without destroying your relationship. As co-founders of Three Wishes, they reveal how their opposing strengths—visionary growth and disciplined execution—became their biggest advantage, not their biggest problem. From early chemistry and humor to real conflict, therapy, and setting boundaries, they share the unfiltered truth about mixing marriage and business at a high level.This episode dives into the origin of Three Wishes, from a trademark rejection to building a category-defining cereal brand focused on higher protein, lower sugar, and better ingredients. They unpack how retail really works, why shelf space is everything, and the early signals that proved the business could win. Beyond business, the conversation goes deep on parenting, building confidence in kids, emotional validation, and why prioritizing family over everything is the only strategy that actually scales long term.TIMESTAMPS:00:00 When Marriage and Business Collide 05:18 Delusion vs Belief in Founders 09:43 Moments That Prove You’re Close 13:06 Dreamer vs Guardrails Dynamic 18:37 Naming Three Wishes Under Pressure 23:22 Retail Is a Real Estate Game 29:38 How They Make It Work Daily 32:18 Strengths, Weaknesses, Growth 34:52 Why You Should Marry Your Best Friend 46:30 Advice for Fathers 49:17 Raising Confident Kids 53:42 Parenting With Intention 58:48 Why Family Comes First 01:01:32 Final Thoughts and Where to Find Them

In this Monday Moments episode of the Kreatures of Habit Podcast, Michael Chernow shares why productive confrontation is necessary in relationships and how communication is the foundation of healthy romantic, business, and friendship dynamics. He explains that bottling things up leads to resentment and eventual blow-ups, and encourages addressing issues calmly, clearly, and without aggression. He shares advice from an old friend that whoever raises their voice is wrong, and recounts a recent argument with his wife where choosing to sit in the discomfort helped de-escalate and reconnect. His core message: confront to release and improve communication, not to win.

Bill Shufelt, co-founder of Athletic Brewing, shares the full story behind leaving a demanding career in finance to build the #1 non-alcoholic beer company in the United States. After realiziång that traditional success wasn’t delivering fulfillment, he made the decision to quit alcohol—a move that led to major improvements in his productivity, sleep, relationships, and overall clarity. That shift became the foundation for Athletic Brewing, built around the belief that health, performance, and social connection don’t have to come at the expense of each other.In this conversation, Bill breaks down the early days of building Athletic Brewing from nights and weekends into a category-defining brand, including how he identified the health and wellness megatrend before it became mainstream. He talks about the importance of having a strong partner, taking calculated risks, and maintaining optimism while navigating uncertainty as an entrepreneur. The episode also explores the cultural shift toward moderation, how Athletic Brewing helped destigmatize non-alcoholic beer, and why more high performers are rethinking their relationship with alcohol. Bill shares practical insight into balancing leadership of a 300-person company with family life, developing systems for growth and delegation, and what it really takes to walk away from stability to build something meaningful.TIMESTAMPS:00:00 The Pivot: Finance to Non-Alcoholic Beer 01:47 Spotting Trends Before They Explode 02:42 The Decision to Quit Alcohol 03:49 Why Success in Finance Felt Empty 06:26 The Leap: Walking Away from Stability 11:32 The Role of a Strong Partner 14:25 Building the Right Team Early 15:38 Who Actually Thrives in Finance 21:15 Optimism vs Risk in Business 25:05 The First Sign It Would Work 27:39 Selling Out Online—Proof of Demand 28:28 The Gratitude Behind the Movement 32:13 Breaking the Stigma Around Not Drinking 36:32 Moderation as a Lifestyle Shift 41:22 Balancing Business and Family 46:49 Learning to Delegate as a Founder 49:00 Advice for Career Switchers 51:10 Where to Find Athletic Brewing 51:49 Closing Thoughts 52:52 Final Takeaways

In this Monday Moment episode of the Kreatures of Habit podcast, Michael Chernow shares a real-world look at entrepreneurship as a constant cycle of ebbs and flows, where even successful businesses face moments that feel close to the end. He explains that business is ultimately about solving problems for people, but that the work is often harder than it is easy, requiring relentless hustle, fast problem-solving, and sometimes major pivots—something he’s experienced across all of his business endeavors. Michael breaks down why money and communication matter, how building a network of believers can keep a business moving, and why mindset is the deciding factor in performance. His core message: the only thing you have to do perfectly is get back up—and never quit.

Kyle Thiermann—writer, journalist, big-wave surfer, and podcast host—breaks down why writing is one of the most powerful tools for thinking clearly, processing life, and escaping what he calls “informational grazing.” He explains how writing forces depth in a distracted world, how to build a repeatable creative system, and why analog tools like longhand drafting and structured research still outperform digital shortcuts. The conversation explores how storytelling, curiosity, and asking better questions can transform not only your work, but your relationships—especially when it comes to documenting family history and interviewing your parents before it’s too late.They also go deep on fear and performance. Kyle shares how big-wave surfing trains real-time emotional control, including a near-death hold-down in Ireland, and how that same mindset applies to jiu-jitsu, business, and everyday stress. The episode covers breathwork practices ranging from Wim Hof to rebirthing, the role of somatic experiences, and a grounded, honest take on psychedelics—focusing on intention, caution, and integration rather than hype. You’ll also hear Kyle’s full morning routine, his perspective on creativity in the age of AI, and practical ways to live with more intention, ask better questions, and create a life that’s actually worth writing about.TIMESTAMPS:00:00 Why Writing Beats Passive Consumption 03:36 The Truth About Pro Surfing Careers 06:32 Writing Without Self-Censorship 09:36 Why Reporting Improves Writing 13:52 Training Fear Through Big Waves 17:33 Near-Death Wipeout in Ireland 21:23 Breathwork Fundamentals 26:49 Breathwork vs Psychedelics 37:29 Using Psychedelics With Intention 44:43 Morning Routine for Focus 47:22 Creating in the Age of AI 50:06 Better Questions, Better Life 55:11 Navigating Family Trauma 59:39 The Best Questions to Ask 01:07:57 Questions for Depression 01:12:57 Rosebud Thorn Seed Practice 01:16:49 Choosing Fun Over Approval 01:20:29 Capturing Legacy Stories 01:23:23 Where to Find the Book 01:24:02 Final Thoughts and Takeaways