HAPPY NEW YEAR!! In the first episode of the new decade, Danielle and Ani discuss the critical importance of being a team player, why staying grounded is crucial when dreaming BIG, and how falling in love with the process and simply showing up each day will help you stay calm and collected in the long-term pursuit and achievement of real and lasting success. PLUS, learn why Reverse-Engineering your productivity is actually the NEW Goal-Crushing SUPERPOWER for the year 2020 and beyond. Sit back, tune in, and get ready to LEVEL-UP your hair game for GOOD. This is the Big Money Stylist Podcast. Welcome.
Social Etiquette Behind the Chair | BMS | EP 104
For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PRODUCTION Point #1: Letting Go Danielle tells her artists behind the chair that they don’t have time for the little shit. “If you’re already working 80 hours a week, you’re going to need to hire people to take care of things for you like your laundry, cleaning, and shopping.” “The hardest thing for me in letting go was having somebody not do something the way I would do it," says Danielle. "It would piss me off so badly that I just wanted to do it myself. And then I realized I can’t keep operating like that because I don’t have enough time.” [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] What do you know you need to let go of in order to free up more of your time? Point #2: Balancing Act When it comes to hiring assistants, a lot of artists will say they don’t have time to train someone, and yet the reality is, you don’t have time NOT to train someone. They may not always do it exactly how you do it, but understand that as you train them, over time, it’s going to benefit you. If your business is solely relying on you, you can only become so successful. The growth of the company actually relies on a team. Although a team effort, it’s still vital for you as a business owner not to step out too far or let go too much because shit can go sideways really fast. It’s a balancing act. [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] Where in your world are you trying to handle everything? How is that working for you? Point #3: Keep It Classy It’s important for your clients to feel comfortable in communicating with you about the service you’re providing them. It’s also essential to give them a good overall experience in the salon. You’re going to have some clients who will not return even though you’ve done a killer job on their hair. Why? Because the conversations taking place all around them have been offensive or inappropriate. Keeping it classy is vital to the retention of your client base. [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] Where do you need to reign it in a little in order to provide your clients with the best overall experience possible? Point #4: Twenty Questions Reading your client is an important skill to develop. If they have their headphones on, they or have given you the heads up that they have some work to do on their phone, give them their space, and don’t play twenty questions with them. “That doesn’t mean it’s going to mess up their experience or your connection with them; it just means they have shit to get done AND they want great hair. Check in with them, and that’s it.” [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] What has been your experience with this, either as a client or as the professional? Point #5: The Art of Framing If you have a business where you’re doing work in front of a client, you need to have a conversation with your assistant about the proper way to address things. If your assistant yells things like "We only have this, will this still work?" from across the room, that’s a sure way for your client to lose all confidence in you and in your work. Handle concerns you have with the work being done by other artists off to the side, away from the client, and be sure to be careful with the words you use and how you use them. Say things like, “This looks awesome, but let's try this.” Or, pull them off to the side and share what you want them to know. It’s all about how you frame it. [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] As a salon owner, what can you do to improve the social etiquette inside your salon? Quote of the Week: "Be consistent in everything that you’re doing every day. Look back and measure your progression based on your numbers, based on how your hair looks and based on where you’re at in life. And when you see that momentum pick up, it pushes you forward to continue that momentum." -- Danielle K White "Watch the shit you say inside the salon. As important as it is to have comradery inside the salon, keep it professional. I’m not saying you can’t have fun, but just remember, there are lines that you just can’t cross." -- Anianne Rivera
Deception vs Integrity | BMS | EP 103
Encore Presentation from May 21, 2019 Whether it’s cars, boob jobs, or hair extensions, trust is HUGE when it comes to both consumers and professionals. Join Danielle & Ani as they have a spicy conversation on this hot topic in this week’s episode of the Big Money Stylist. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Pretty Little Liars No matter what you are purchasing, as a consumer, you put your trust in the professionals to provide what they say they will be providing. There are artists playing the game of bait & switch, luring clients under the guise of providing NBR, yet providing anything but that. QUESTION What has been your experience with this, either as one who was baited or the one setting the bait? Point #2: “Oh, I Just Do Hair” Many artists come to BMS because they’re sick and tired of being looked at like a fucking joke, a common problem in the hair industry. If you want to be taken seriously, though, you have to take yourself seriously. That comes through constant practice and proper education. QUESTION What can you do to improve the way you view yourself? Point #3: Tracking the Right Numbers When it comes to marketing and social media, you might have a huge following, but what are your actual numbers when it comes to income? Ani: I had less than 1500 followers and was making $20k per month. Anything can be done with proper marketing and advertising. QUESTION Are you running the same shit show and just gaining popularity without filling up your bank account? Point #4: Stay In Integrity Whatever service or product you’re offering, you must stay in integrity. Danielle: Sadly, we’re at that point where people will say anything to get people in the door. QUESTION What are you doing & saying to get people in the door and in your chair? Point #5: Consistency Danielle & Ani hold the vision of the brand going international, and with that, the integrity of the brand must remain intact. Because NBR is a very specific niche inside of the hair extension world, they are currently creating a manual with very specific verbiage and how-to’s for their trainers, thus assuring consistency within the brand internationally. QUESTION Where inside your world as an artist would consistency benefit you or your salon? Quote of the Week: “If you find yourself being triggered by a client or experience, ask yourself what part you played in feeling this way. What could you do to make sure this doesn’t happen again?” — Danielle K White “I’m going to have you consider that one crazy client every rare moment… you met a crazy client. But, if you feel like you have crazy clients all the time, you might be the crazy one! — Anianne Rivera
Breaking Point | BMS | EP 102
In This Week’s Episode…..Power We've all experienced moments of meltdown and overwhelm. The question is, how do we navigate our way through these times? In today's episode, Danielle and Ani share their roadmaps via stories and personal experiences that are certain to lift and help you through those difficult moments. As a bonus, be sure to keep an eye out for their special in-studio guest! Point #1: What Can You Do Right Now? When you’re feeling a sense of overwhelm, sometimes it takes someone outside of yourself to help calm you down and to remind you to take a deep breath, take a step back, slow down, look at everything you have to do, and then ask yourself the question, “What is due FIRST? What’s most important?” Several years ag when Garrett & Danielle had moved to Arizona with their little family, Danielle found herself in a situation where paying bills was hit and miss. She asked herself the question, “What can I do RIGHT NOW?” She had no customers on the books, no clients, and was literally starting from scratch. “I did have a whole book of business back in Utah, so for a year, I flew to Utah once a month, worked three 12-hour days, and made as much in three days as I could in a month in Arizona.” QUESTION Taking a step back from your situation, what is one thing you can do right now to move you towards what is you are seeking and wanting? Point #2: Dream a Little Dream Danielle is a visual person and, as such, will often dream when she’s feeling stressed out about something. She had a recurring dream where her family was on a ship in the pouring rain. She could see the light at the end of the tunnel and paddled vigorously to reach it, but every time she was nearly there, a massive wave of water pushed her back. After a year, Danielle finally got over the anxiety she was experiencing. She had stockpiled some cash, built momentum, and it was at that point Danielle lit a fire under Garrett when she told him how much she was making, which she had previously kept hidden from him. This was a turning point in their lives. QUESTION Do your dreams seem to reflect what is happening in your life? Point #3: Momentum Danielle: When you think you’ve made it and you slow down to rest, you almost end up self-sabotaging. If you ever start having a lot of success and build momentum, do not self-sabotage! “Once you’ve hit a certain growth point, figure out where your next point is and create a plan to get to that new point. “If you don’t keep up with what you’ve done,” adds Ani, “you’re going to lose everything you have.” QUESTION What steps can you begin taking today to keep the momentum you’re currently experiencing? Point #4: Sometimes You’re Gonna Cry Ani recently took on a new project and for the first week and a half felt overwhelmed and was doubting her ability to pull it off. She told herself, “Ok, you have ONE MINUTE to cry!” That quickly evolved into working through the tears. An artist who was having a meltdown reached out to Ani recently for some help. Ani said to her, “Ok, set a timer. You have FIVE MINUTES to cry. However much you want to cry, do it in those five minutes and then fucking move on!” QUESTION When was a moment you pushed through something with tears running down your cheeks? What lesson did you learn about yourself? Point #5: It’s All About the Reps Although Danielle has viewed herself as an introvert lacking the skills of a speaker and great communicator, she is very passionate and intuitive. She has always thought of herself as confident and one who is comfortable in her own skin, and so it bothered her that she wasn’t able to communicate or get on stage and speak, which is one of the things she always found attractive about her husband, Garrett. “One of my goals over the past ten years was to become a better educator, a better communicator, and a better speaker, so I continually forced myself to do things I was uncomfortable with.” Today, Danielle is doing podcasts, teaching & speaking in front of large audiences, and shares videos on many social media platforms. Her secret to becoming a new human being? “Putting in the reps of things I’m uncomfortable with.” QUESTION What growth have you experienced due to reps on your part? Quote of the Week: “Sometimes, you have to have those hard conversations, and those hard looks inside of your life, take a breath, and then ask yourself, “Where do I start TODAY?” Don’t wait until January; begin today moving toward your goals.” — Danielle K White “You have to see yourself as that person and ask, “Ok, if that’s what she looks like, and if that’s what she can accomplish, what do I have to do to become her? What do I have to do to be the person who has accomplished these things?” –Anianne Rivera
Train Wrecks | BMS | EP 101
* Encore Presentation from March 28, 2019. Are you the train wreck that people can’t stop watching? Do you spread gossip and negativity on social media? Or do you use Social Media as a tool to share and connect with others and to find inspiration? These are some of the questions addressed inside this week’s episode of the Big Money Stylist with your co-hosts Danielle White and Ani Rivera. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Social Media Trolls People who troll others on social media get a sense of purpose and validation from doing that. This attracts more haters and sparks even more negative conversations and energy. Danielle believes that “people who troll don’t give themselves permission to have success in life. They get stuck in their stories and patterns and don’t realize this puts a cap on what they can make and what they can do, literally preventing them from breaking through that threshold.” Where in your world do you know that you are the one creating negative energy? Point #2: Rebuild & Move Forward Ani: “Everyone goes through shit in life. Some shit will break you, and then you rebuild yourself. Some stuff dings you, while other things crack you. It’s a matter of rebuilding yourself and moving forward.” “But some people are so stuck in the story of being a victim that they’re not even willing to go outside of it and see what’s on the other side because it’s all they know . They only know how to be mean and nasty; they only know how to spread vile and shit everywhere.” Where in your world have you made a comeback and re-built your life? Point #3: Take a Stand The more you take a stand on anything, the more kick-back you’re going to receive. If you don’t have the guts to put yourself out there, how do you expect to make it further in life and in business? Danielle: “We teach our students to put out their content and then “put your blinders on.” Learn to take a stand, and then be prepared for the punches that roll in.” Where in your life or inside your business do you know it’s time to take a stand, come what may? Point #4: Are You the Train Wreck? Ani: “Do you see yourself as a train wreck? Everywhere you post, are you just talking shit on other people and bringing out the negativity? You don’t have to be “Positive Polly” but you can say, “Today was a shitty day, and here’s what I did to turn it around.” Or, “Here’s how I felt. Has anyone ever felt like this?” “At this point, I’m pretty much an open book and have nothing to hide. I’m not embarrassed about any decision I have ever made or anything I’ve ever said, nor am I embarrassed about where I am in my life right now. I LOVE my life both professionally and personally, and am grateful for everything in it.” Are you the train wreck that people just can’t stop watching? Point #5: Being OK With Letting Go Having been raised inside the strict bubble of Mormonism, Danielle and Garrett began questioning everything they believed. Danielle felt like she was shrinking from the voices all around her telling her what to do, and in that space, there came a point where they had to be ok with letting go of certain relationships for a time. “From my own experience, I know if you have tunnel vision, even with your family and friends, and you just focus on you and do what you know you need to do, you WILL see results. Remember, results speak louder than words.” Where in your world have you experienced this? Quote of the Week: “As I scroll through social media, sometimes I’ll get triggered, so I ask myself, “Why is that triggering me? Is there a piece of truth in what I’m reading?” — Danielle K White “There’s a purpose behind what we do. We stay here because we love it, because it’s important, and because this is what we’re supposed to do. There’s something inside of us that fuels it.” –Anianne RiveraDocument
Danielle K White, owner of DKW Styling and creator of Natural Beaded Rows (NBR) had a vision as a hair stylist to bring value and purpose to others through hair extensions, taking this industry to an even greater level with Lead Stylists Valerie Plunk and Anianne Rivera, merging their elite skills as Artists with the business aspect of being a Salon Owner with Danielle’s husband, Garrett J White, founder of Wake Up Warrior and co-owner of DKW Styling.
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