Your Daily Real Estate Podcast with Tristan Ahumada

If I told you there’s a platform where an account with zero followers can get a million views on a single video, would you believe me? In part two of my six-platform breakdown, I’m showing you exactly how to master the two biggest animals in the game: TikTok and YouTube. Most agents are either ignoring these or using them completely wrong. TikTok is the fastest content distribution machine on the planet, while YouTube is the internet's library where a video you post today can still bring you clients three years from now. I’ve been in real estate for 22 years, and I’m telling you: these platforms aren't competing, they’re doing two totally different jobs for your business.

I’m getting into the "one-two punch" strategy, using TikTok for massive reach and top-of-funnel awareness, then funneling those people to YouTube to build deep authority. We’re moving past the "dancing teenager" stereotypes and focusing on how millennials and Gen Xers are using these search engines to find people they can trust. Stop guessing and start growing by understanding the difference between a 24-hour shelf life and compounding digital equity.

 

What I’m breaking down for you:

Why the TikTok algorithm doesn't care about your follower count.

The "Two-Second Rule": How to earn attention before they swipe.

Why YouTube is the second largest search engine and how to rank in it.

The "Netflix Effect": Using thumbnails and long-form content to build authority.

Stop treating your content like a disposable flyer. If you’re ready to turn views into believers, hit subscribe and join me for the rest of this series.

 

#RealEstateMarketing #TikTokTips #YouTubeGrowth #RealtorLife #VideoStrategy #LeadGeneration #TristanAhumada #LabCoatAgents

You wouldn't talk to someone at a dinner party the same way you’d pitch them in a boardroom, so why are you posting the exact same content on every platform? After 22 years in real estate and building a community of 500,000 agents at Lab Coat Agents, I’ve learned that the "copy-paste" strategy is the fastest way to get ignored. Every platform has a personality, and if you don't match the context, you're just wasting your time. In Part 1 of this series, I’m breaking down the two heavy hitters: Facebook and Instagram.

I’m showing you why Facebook is still the third most visited website in the world and how to pivot from a dead business page to high-engagement groups. We’re also getting into Instagram’s "relationship engine," where I explain why Reels are your megaphone for discovery while Stories are the "living room" where you actually turn followers into fans. If you want to stop shouting into the void and start getting actual business from your social media, you need to understand where to sit down for coffee and where to stand on the stage.

What I’m breaking down for you:

Why Facebook Groups are the modern coffee shop for local real estate.

The "Reels vs. Stories" framework for balancing reach and relationships.

How to use Instagram DMs to build a culture of text-based conversion.

Why your business page is a storefront, not a conversation starter.

Stop treating every app like the same room. Watch the full breakdown, then drop a comment below: are you gravitating toward the Facebook community or the Instagram relationship engine? Subscribe so you don't miss Part 2 tomorrow.

 

#RealEstateMarketing #SocialMediaStrategy #RealtorLife #FacebookGroups #InstagramGrowth #RealEstateTips #LabCoatAgents #TristanAhumada

You’re sitting on more content than you’ll ever need, but you’re ghosting your own audience because you lack a system. I hear it every day: "Tristan, what do I even post?" After 22 years in real estate and building Lab Coat Agents into a community of 500,000, I’ve realized most agents are posting for their moms instead of their future clients. I’m giving you the exact five-part framework I use to create content for YouTube, Instagram, and TikTok that actually moves the needle. We’re moving past "just checking in" and into a strategy that makes strangers DM you for help.

In this episode, I break down my Transformation, Hook, Proof, Perspective, and Participation framework. I’ll show you how to use your "receipts", your real-world scars and trophies, to build instant trust. If you’re sharing a confession about cold calling or a contrarian view on lead generation, this system ensures your marketing sounds like a human at a dinner table, not a corporate robot. Stop waiting until you feel ready. Use this framework today, post something real, and finally start the conversations that turn into actual business.

What I’m breaking down for you:

The four transformation pillars: Move, Shift, Save, or See your audience.

How to write an irresistible hook that earns the next three seconds of attention.

Why showing your "scars" and real numbers builds more trust than a pitch.

My rule for Participation: The tiny action that turns a reader into a lead.

Stop overthinking and start posting. If this framework helps you, share it with an agent who is currently stuck and subscribe for your daily real estate strategy.

 

#RealEstateMarketing #RealtorTips #ContentStrategy #SocialMediaMarketing #RealEstateCoaching #LabCoatAgents #TristanAhumada #LeadGen

I’m going to be blunt: You don’t have a lead problem, you have a "disappearing act" problem. Last month, I sat down with a smart, hardworking agent who spent $3,000 on leads and closed exactly zero deals. When I looked at his CRM, I realized he called them once and then vanished. He didn't lose those deals because he’s a bad agent; he lost them because he wasn't there. I’ve been in this game for 22 years, and if there is one thing I know, it’s that the agent who shows up the most wins every single time.

In this video, I’m sharing the exact 5x5 follow-up strategy I use to ensure my database isn't a graveyard. I’ll show you how one of my coaching clients used this exact system, five touches in five days, to jump from one deal every other month to four closings in 30 days without buying a single new lead. We are cutting through the bs and the nonsense to get to the real strategies that work in today’s market. It’s time to stop overcomplicating your business and start mining the gold you already own.

What I’m breaking down for you:

Why your "one and done" follow-up is actually burning your marketing budget.

My 5x5 System: How to balance calls, texts, and video messages for max impact.

How to provide genuine value so leads actually want to talk to you.

The "Dead Lead Revival" text you can send to your database right now.

I’m tired of seeing good agents lose money to bad habits. If you’re ready to actually win, hit that subscribe button and join me daily.

 

#RealEstateLeads #RealEstateTips #LeadConversion #RealtorLife #FollowUp #RealEstateCoaching #SalesSystems #TristanAhumada

Most real estate agents wake up and immediately start lying to themselves. You tell yourself you’re "bad at technology," "terrible at follow-up," or just "not a natural closer." I am explaining how these stories, most of which you didn't even write, act as an invisible ceiling on your income. After 22 years in this business and coaching thousands of agents, I’ve seen it all: brilliant people playing small because they are stuck in a script written by a broker or a parent decades ago. I am showing you the four steps to catch these lies in action and rewrite them with intention. Stop acting in alignment with your old stories and start acting in alignment with your potential. I am explaining how to stack evidence for the person you are becoming so your brain finally has the proof it needs to succeed. It is time to stop being a victim of your own narrator and start building a business that actually reflects your true value.

The "That’s just how I am" trap and why it closes the door on your growth.

How to differentiate between a "truth" and a "familiar lie" in your head.

Why your brain protects you from rejection by keeping you stuck in old habits.

Using "Evidence Stacking" to force your brain to accept your new reality.

If you are tired of being your own biggest obstacle, hit subscribe and tell me in the comments: what is one old story you are officially firing today?

 

#realestate #mindset #realtortips #successmindset #realestateagent #growth #businesspsychology #realtorlife