Your Daily Real Estate Podcast with Tristan Ahumada

If you’re not using the Google ecosystem the right way in 2026, you are literally handing commissions to your local competition. Most agents think having a website and running a few ads is enough, but they’re completely missing the shift. With over 60% of searches ending without a single click, thanks to Google’s AI Overviews, you don’t just need to rank; you need to be the answer AI provides. I’ve been in this business for 22 years, and I’m telling you: your Google Business Profile is your digital storefront. If it’s not fully optimized with fresh photos and detailed reviews, you’re invisible to the buyers you want.

In this session, I detail the exact formula I use to dominate local search results. Coaching your clients to write "AI-friendly" reviews that mention specific neighborhoods like Santa Monica or Calabasas and utilizing YouTube as the world’s second-largest search engine? We’ll cover the whole map.  Traditional SEO and into Answer Engine Optimization (AEO) are things of the past. I show you how to structure your website with FAQ content and original data that makes Gemini and ChatGPT have no choice but to recommend you as the obvious local expert.

What I share in this episode:

Why "Great Agent" is a useless review and how to fix it with local keywords.

The 2026 Game Plan: How to get pulled into Google's AI-generated answers.

Why YouTube Shorts are a secret weapon for feeding the Google discovery engine.

The "Digital Foundation" audit: Ensuring your phone number and service areas match everywhere.

Stop being a secret agent and start using the tools that actually work in 2026. If you found this useful, subscribe to the channel and join me for the next one.

 

#RealEstateMarketing #GoogleBusinessProfile #LocalSEO #RealtorTips #AIOverviews #RealEstateSEO #TristanAhumada #LabCoatAgents #LeadGen

Right now, someone in your market is asking ChatGPT, "Who is the best real estate agent near me?" and if your name doesn't come up, you don't exist. With ChatGPT ranking as the fifth most visited website in the world, being invisible to AI is no longer a "future problem", it’s a "right now" problem. After 22 years in real estate and leading Lab Coat Agents, I’m watching the way people find us change in real time. If AI doesn't know who you are or trust your data, you are essentially ghosting your own business.

In this episode, I’m showing you the two most important terms in marketing today: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). I’ll show you how to get ChatGPT, Perplexity, and Claude to cite you as the local authority. We’re leaving generic motivational posts and focusing on specific, data-driven content that AI bots love to crawl. Learn why AI traffic converts at a rate 4x higher than traditional search and how to tighten your digital foundation so you aren't skipped over by the bots. It’s time to stop wondering why the phone stopped ringing and start building a presence that AI can't ignore.

What I’m breaking down for you:

The difference between AEO and GEO (and why you need both).

Why your Google Business Profile and local neighborhood guides are AI gold.

The "Schema Markup" secret that makes your website readable to bots.

How to use real data and statistics to increase your chances of being cited by 40%.

Stop letting the algorithm decide your fate. If you’re ready to own your market in 2026, hit subscribe and share this with an agent who needs to wake up.

 

#RealEstateAI #AEO #GEO #ChatGPT #RealtorTips #LabCoatAgents #TristanAhumada #RealEstateSEO #PropTech

What if I told you there’s a platform where every time you hit publish, your audience actually gets it in their inbox, no algorithm required? In the final part of my six-platform series, I’m pulling back the curtain on LinkedIn and Substack. Most agents are sleeping on LinkedIn because it feels "corporate," but while everyone else is mindlessly scrolling, the people who actually post are getting a disproportionate amount of attention from high-income decision makers. I’ve been in this business for 22 years and running Lab Coat Agents for 12, and I’m telling you, the barrier to entry here is low, but the value of the audience is unmatched.

I’m scratching more than the surface of why you need to move your followers from "rented space" on social media to "land you own" on Substack. We’re moving past the "humbled to announce" jargon and focusing on personal stories with professional lessons. I’ll show you why well-written text is currently crushing video on LinkedIn and how Substack delivers 100% deliverability to your subscribers. Stop chasing likes on platforms that can hide your content at any moment. It’s time to build real credibility and protect your relationships with an audience that actually belongs to you.

What I’m breaking down for you:

Why the LinkedIn competition is non-existent for consistent creators.

The "Seth Godin" storytelling method for humanizing your professional brand.

Substack 101: How to turn your newsletter into a blog and social network.

Why "Ownership" is the most valuable long-term asset in your virtual business.

Stop leaving these two powerhouses on the table just because they aren't "flashy." If you’re ready to own your influence, drop a comment and subscribe for more daily strategies that actually move the needle.

 

#RealEstateMarketing #LinkedInTips #Substack #LeadGeneration #RealtorLife #ContentOwnership #TristanAhumada #LabCoatAgents

If I told you there’s a platform where an account with zero followers can get a million views on a single video, would you believe me? In part two of my six-platform breakdown, I’m showing you exactly how to master the two biggest animals in the game: TikTok and YouTube. Most agents are either ignoring these or using them completely wrong. TikTok is the fastest content distribution machine on the planet, while YouTube is the internet's library where a video you post today can still bring you clients three years from now. I’ve been in real estate for 22 years, and I’m telling you: these platforms aren't competing, they’re doing two totally different jobs for your business.

I’m getting into the "one-two punch" strategy, using TikTok for massive reach and top-of-funnel awareness, then funneling those people to YouTube to build deep authority. We’re moving past the "dancing teenager" stereotypes and focusing on how millennials and Gen Xers are using these search engines to find people they can trust. Stop guessing and start growing by understanding the difference between a 24-hour shelf life and compounding digital equity.

 

What I’m breaking down for you:

Why the TikTok algorithm doesn't care about your follower count.

The "Two-Second Rule": How to earn attention before they swipe.

Why YouTube is the second largest search engine and how to rank in it.

The "Netflix Effect": Using thumbnails and long-form content to build authority.

Stop treating your content like a disposable flyer. If you’re ready to turn views into believers, hit subscribe and join me for the rest of this series.

 

#RealEstateMarketing #TikTokTips #YouTubeGrowth #RealtorLife #VideoStrategy #LeadGeneration #TristanAhumada #LabCoatAgents

You wouldn't talk to someone at a dinner party the same way you’d pitch them in a boardroom, so why are you posting the exact same content on every platform? After 22 years in real estate and building a community of 500,000 agents at Lab Coat Agents, I’ve learned that the "copy-paste" strategy is the fastest way to get ignored. Every platform has a personality, and if you don't match the context, you're just wasting your time. In Part 1 of this series, I’m breaking down the two heavy hitters: Facebook and Instagram.

I’m showing you why Facebook is still the third most visited website in the world and how to pivot from a dead business page to high-engagement groups. We’re also getting into Instagram’s "relationship engine," where I explain why Reels are your megaphone for discovery while Stories are the "living room" where you actually turn followers into fans. If you want to stop shouting into the void and start getting actual business from your social media, you need to understand where to sit down for coffee and where to stand on the stage.

What I’m breaking down for you:

Why Facebook Groups are the modern coffee shop for local real estate.

The "Reels vs. Stories" framework for balancing reach and relationships.

How to use Instagram DMs to build a culture of text-based conversion.

Why your business page is a storefront, not a conversation starter.

Stop treating every app like the same room. Watch the full breakdown, then drop a comment below: are you gravitating toward the Facebook community or the Instagram relationship engine? Subscribe so you don't miss Part 2 tomorrow.

 

#RealEstateMarketing #SocialMediaStrategy #RealtorLife #FacebookGroups #InstagramGrowth #RealEstateTips #LabCoatAgents #TristanAhumada