The 18-Year Problem: In some markets, people stay in their homes longer than it takes to raise a child. If your only value-add is a "Happy Closing Anniversary" card once a year, you’re basically a ghost.
This is a re-upload of our Top 5 most-watched video, and it’s back because I’m tired of seeing agents lose their sphere to a random Zillow ad. After 22 years in this game and 12 years building LabCoat Agents, I’ve realized that being a "Local Legend" isn't about the sale; it's about the 17 years between the sales. We’re re-releasing this so you can stop being a "one-hit wonder" and start being a permanent fixture in your community.
The "Seven Stages" Masterclass: I’m breaking down the 7 phases where a homeowner actually needs you. Most agents stop at the first three (MRI), but the real money, and the real legacy, is found in the last four.
What you’ll learn while realizing you've been "ghosting" your clients:
Beyond MRI: Maintenance, Repairs, and Improvements are the basics. I’ll show you how to take the "mental load" off your clients so they stop Googling and start texting you.
The "Local Legends" Directory: How I turned a 10 PM roof leak into a referral engine.
Financial & Disaster Prep: Why you should be best friends with CPAs and insurance pros (and how to bridge that gap for your clients).
The 5 Ds of Transitions: Dealing with the heavy stuff, death, diapers, diamonds, and downsizing, with actual empathy instead of just a sales pitch.
Stop waiting for a "For Sale" sign to be relevant. Watch the #5 video in our countdown and learn how to occupy the space between the transactions.
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