The Steve Harvey Morning Show

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Shelby Williams.
🌟 Summary of the Shelby Williams Interview
(From “Money Making Conversations Masterclass” with Rushion McDonald)
The interview features Shelby English Williams, a registered nurse and founder of SEW Nursing, LLC, a luxury concierge nursing firm based in Atlanta. She shares her personal journey from childhood inspiration, to becoming an RN, to ultimately building a business that provides personalized, at‑home, patient‑first nursing services.
Shelby also discusses the challenges nurses face, the importance of compassionate care, entrepreneurship in healthcare, and her annual nursing celebration event called the Nursing Shindig.
🎯 Purpose of the Interview
The interview serves to:
1. Highlight Shelby Williams’ entrepreneurship journey
She demonstrates how nurses can expand beyond traditional clinical roles and launch independent nursing businesses.
2. Educate the audience about concierge nursing
Shelby breaks down what “luxury nursing care” means and how her services differ from standard home health and Medicare‑funded care.
3. Inspire nurses to pursue business ownership
She provides advice, real stories, and a transparent look into the challenges and rewards of being a nurse‑entrepreneur.
4. Promote her event — the Nursing Shindig
An annual celebration and empowerment gathering for nurses.
📌 Key Takeaways 1. Shelby’s Background & Calling
Inspired by her church community and early exposure to elders.
Knew she wanted to be a nurse since age 3.
Progressed through CNA → LPN → RN.
Her mother’s example and support kept her going through challenges.
2. COVID‑19 Shaped Her Perspective
Was in RN school during the pandemic.
Virtual classes, limited hospital access, and intense stress shaped her view of nursing.
The pandemic reinforced her commitment rather than discouraging her.
3. Why She Started SEW Nursing, LLC
Leadership burnout in assisted living roles.
Discovered entrepreneurship via an older nurse on TikTok and a podcast.
Realized: “You are your own business as a registered nurse.”
Her company provides luxury concierge care, including: Medication management
Clinical assessments
Wellness visits
Healthcare coordination
Accompanying clients to doctor appointments
Short‑term or situational nursing support

4. What “Luxury Nursing” Means to Her
It’s not about extravagance — it’s about meeting patients where they are with:
Personalized care
In‑home support
Time, presence, and dignity
Services that standard insurance‑based care can’t provide
5. Her Approach to Care
Shelby emphasizes:
Service before money
Relationship‑building
Compassion for families in crisis
Making clients feel safe and understood
Not being driven by profit in urgent situations
She shares a story about driving over an hour on a Sunday to help a client’s mother without charging upfront — because the priority was care, not fees.
6. Hospice Wisdom
Shelby reframes the term:
Hospice isn’t always the end.
Patients can “graduate” off hospice.
Hospice includes chaplains, social workers, aides, nurses.
Helps families get affairs in order — from paperwork to emotional support.
7. The Nursing Shindig
A social + educational event for nurses.
Features:
VIP entrepreneurship session
Workbooks with business steps
Keynote speakers
Food, DJ, dancing (Cupid Shuffle, Electric Slide)
Vendor booths
Nurse recognition awards
Next event:
📅 August 8, 2026 — Atlanta (ATL Experience)
8. Her Message About Nursing & the System
Nurses are not properly represented.
Staffing ratios are unsafe.
Public doesn't realize the burden of caring for 5–7 patients at once.
Nurses are mentally, physically, emotionally stretched.
Yet many stay because caregiving is a calling.
9. Entrepreneurship Advice for Nurses
Write the plan. Make it plain. Stick to it.
Fear is real but manageable.
Stay committed even with long days and nights.
Keep revisiting your business plan.
Sacrifice is necessary: she still works full‑time while building her company.
💬 Notable Quotes (Attributed to Shelby or Rushion) On purpose and calling
“I remember being three years old saying I wanted to be a nurse.”
“My mother paved the way. She didn’t let me quit.”
On entrepreneurship
“You are your own business as a registered nurse.”
“Write the plan and make it plain — and stick to it.”
“It takes sacrifice. My bedtime may be 2 or 3 AM sometimes.”
On luxury nursing
“Meet me where I’m at and provide the care I need — that’s luxury.”
On hospice
“Hospice doesn’t have to be the end. Some people graduate off hospice.”
“While they’re still here, make them comfortable — however comfort looks for them.”
On patient families
“You’ve done a good job. You set up services. Now let us help you.”
On service vs money
“It’s not always about the dollar. My reward is your referral.”
“I didn’t take a dollar because it wasn’t about that — it was about the care.”
On why she keeps returning to the profession
“The reward and the service — that’s what brings me back.”
Rushion on trust
“All you want is for the person you love to be cared for with dignity.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond and Greg Bowman.
Co‑owners of Popcorn Remix, a Georgia‑based gourmet popcorn brand known for more than 60 innovative flavors ranging from King Crab Legs to Charlene’s Banana Pudding to chocolate‑covered strawberry.
Together they share their partnership story, the origin of Popcorn Remix, the explosive growth of their brand, how they built a powerhouse fundraising platform (WePowerFundraisers.com), their expansion into major sports and entertainment venues, and the unique combination of hustle, creativity, faith, and community service that drives their success.
🎯 Purpose of the Interview
The interview was designed to:
1. Highlight the Popcorn Remix brand and its explosive growth
From a storefront in Conyers, GA, to Mercedes‑Benz Stadium, Truist Park, the Georgia World Congress Center, the Atlanta Dream, and major convention centers.
2. Showcase their entrepreneurship journey as Black founders
They share how they partnered, overcame limitations, created their own lane, and scaled a product category long dominated by major national brands.
3. Promote their fundraising platform (WePowerFundraisers.com)
A system that gives organizations up to 50% of gross sales, ships popcorn directly to supporters, and supports churches, schools, nonprofits, cheer teams, and more.
4. Inspire entrepreneurs
Greg and Ryan share candid advice on partnership, sacrifice, differentiating your product, and believing in your gifts.
💡 Key Takeaways
1. A Powerful Partnership Built on Hustle, Trust & Alignment
Greg and Ryan met years ago through a men’s empowerment group and eventually partnered after Greg conceived the popcorn concept.
Ryan didn’t have the money but had “all the hustle in the world”—and that’s the partnership foundation.
They call themselves the Visionary & Executioner, committing to outwork anyone and always show up for each other.
2. Popcorn Remix Was Created to “Remix” What Popcorn Could Be
The brand name came from their church’s theme, “Year of the Remix.”
They wanted flavors never seen before: butter pecan, crab legs, chocolate‑covered strawberry, cookies and cream, lemon pound cake, jerk chicken, etc. [
Only three people in the world know the signature butter pecan formula.
3. Their Innovation Extends Beyond Flavors — Even the Kernels Are Different
They use “mushroom” kernels (round, fluffy) instead of standard “butterfly” kernels to prevent breakage, reduce seed fragments, and support orthodontic patients. [
Their popcorn is fluffier, smoother, and more versatile for gourmet coating.
4. The Storefront Is an In‑Person Experience
The Conyers, GA store provides:
Free sampling of all 60+ flavors
Music based on the time of day
Engaging, fun staff
Fresh gourmet popcorn made on-site
The storefront is intentionally designed to be a “vibe.”
5. Live Activations Are Their Secret Weapon
Their background in music and entertainment helps them:
Work crowds
Convert curious customers into buyers
Perform high‑energy demos
Showcase “activation flavors” like Lemon Pound Cake, which comes with instructions
These activations drew attention at Falcons games, arenas, conventions, and more.
6. Popcorn Remix Is in Major Venues Across Georgia
They have partnerships with:
Mercedes‑Benz Stadium (all levels)
Truist Park / Atlanta Braves
State Farm Arena
Atlanta Dream
Georgia World Congress Center
Georgia International Convention Center
They’re a favorite for cheer, volleyball, and large-scale events.
7. Their Brand Went Viral — Celebrities and even the White House Took Notice
Celebrity/luminary support includes:
Whoopi Goldberg
Daymond John
Sherri Shepherd
Anthony Hamilton
Cathy Hughes (Radio One/TV One founder)
The White House (Hip-Hop 50th celebration invitation)
Their popcorn has literally made it to the White House.
8. Their Fundraising Platform Is a Game-Changer
WePowerFundraisers.com gives:
Up to 50% of gross sales to organizations
Automated direct‑to-door delivery
No upfront costs
10‑day fundraiser windows
Ten curated flavors for easy purchase
They’re now targeting national Greek organizations (“Divine Nine”) to scale. [
9. Massive Growth: $1.5 Million in 3 Years
They realized they “had something” when they hit $1.5 million in revenue, without debt, and only two founders running things.
They even had to turn down a $4M deal because they didn’t yet have the production capacity—prompting them to invest heavily in a new warehouse.
10. They Reinvented Their Ops with Subscriptions & TikTok Shops
They recently added:
A monthly popcorn subscription
A TikTok Shop that allows creators to sell Popcorn Remix and earn revenue
These innovations help them scale nationally.
🗣 Notable Quotes (with citations) On their partnership
“He said, ‘I ain’t got a whole bunch of money… but I got all the hustle in the world.’”
On their role to each other
“I refuse to be outworked… whenever you call, I’m available.”
On Popcorn Remix’s purpose
“We want to remix popcorn… make it unlike anything you’ve ever seen before.”
On competition
“When you're going against a giant, you gotta have something real… We had a rocket launcher.”
On their breakthrough moment
“We grossed $1.5 million in three years… from popcorn. I knew we had something.”
On celebrity validation
“When Whoopi sent the picture… and then the White House… that was it.”
On entrepreneurship
“Dreams don’t expire. How you start is not how you finish.”
On community fundraising
“It’s one thing to ask for something. It’s another to give something back.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tammeca Rochester.
SUMMARY OF THE TAMMECA ROCHESTER INTERVIEW
From “Money Making Conversations Master Class” with Rushion McDonald
1. Purpose of the Interview
The interview was designed to:
Spotlight Tammeca Rochester, founder and CEO of Harlem Cycle, and her journey from engineering and corporate marketing into entrepreneurship.
Highlight the importance of holistic wellness, community‑based fitness, and representation within the fitness industry.
Inspire entrepreneurs—especially Black women—to pursue business ownership, develop strong business plans, and stay committed to their vision despite barriers.
Overall, the interview serves as both a success story and a lesson in entrepreneurship, community impact, and personal transformation.
2. Summary of Key Themes A. Re‑Defining Herself Through Education & Career Changes
Tammeca explains why she pursued multiple degrees—from Spelman and Georgia Tech to NYU Stern—and how each phase of her life motivated a new direction. She began in engineering, shifted to business, and ultimately found her passion in wellness.
B. The Birth of Harlem Cycle
Launched out of personal stress relief and a desire for culturally inclusive fitness spaces.
Indoor cycling reminded her of joyful childhood bike rides in Atlanta.
She wanted a wellness space where Black people felt seen, represented, and culturally connected—something missing from other cycling studios she attended.
C. Building a Community-Centered Fitness Brand
Harlem Cycle blends movement, music, and culture, playing the genres she grew up with—reggae, soca, hip‑hop—and fostering a socially connected environment.
She stresses that fitness isn’t just physical but also emotional and mental health.
D. Entrepreneurship: The Real Story
Tammeca self‑financed her business after being denied a bank loan.
She built her studio while still working full‑time and caring for a young child.
Her first year was grueling—waking up at 5:30am and working until after 9pm daily.
She emphasizes the importance of writing a business plan, using realistic projections, and staying true to your vision.
E. Mentorship, Representation, and Industry Impact
Over 60% of her team began as Harlem Cycle clients she later trained to become instructors.
She aims to shift the fitness industry to include more diverse voices and accessible community wellness options.
She plans for expansion, opening a third Harlem Cycle location in Newark to serve another community with limited wellness options.
3. Key Takeaways 1. You can redefine yourself at any point in life.
“We can always redefine ourselves at any moment in life.”
2. Wellness must address the whole person.
“Fitness is not just physical… it’s emotional and mental well‑being.”
3. Create community spaces where people feel represented.
Tammeca built Harlem Cycle because she felt isolated in other fitness spaces as the only person of color. She wanted a studio rooted in Black culture and community.
4. Entrepreneurship requires discipline, planning, and sacrifice.
“Write out your plan… and stay true to your plan.”
“Just because you build it doesn’t mean they’ll come.”
5. Community impact drives her business model.
Harlem Cycle isn’t just a workout studio—it's a culturally rooted community center focused on mental, emotional, and physical health.
6. Representation & mentorship matter.
“60% of my team started as clients that we trained.”
4. Memorable Quotes
Here are the strongest, most quotable lines from Tammeca:
On Reinvention
“Each time has been a moment in life where I evolved because of a goal I personally wanted.”
On Holistic Fitness
“Fitness to me is all about how we take care of our bodies—not just our physical body, but our emotional well‑being, our mental well‑being.”
On Creating Harlem Cycle
“I didn’t want to be the only person of color in the room—again. I wanted a place where my community could be seen.”
On Entrepreneurship
“Just because you build it doesn’t mean they’ll come… back down those numbers by 90%.”
On Community Impact
“We’re changing the fitness industry… starting here in Harlem by training our clients to be part of the wellness industry.”
On Cultural Integrity
“We don’t care about competition here—it’s about community.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Demond Martin.
Co‑founder and CEO of Well With All, a Black‑owned purpose‑driven wellness brand—joins Rushion McDonald to discuss health equity, entrepreneurship, his life story, his upcoming book Friends of the Good, and his new $1M AI Health Equity Prize.
Martin shares how his difficult upbringing in the projects and rural North Carolina shaped his commitment to giving back. After a successful 21‑year career as the only Black partner at a major hedge fund, he launched Well With All to merge consumer products, wellness, and social impact. The brand donates 20% of its profits to health‑equity initiatives.
He discusses product innovation, the importance of supplements in underserved communities, the power of Black longevity, and the need to prepare younger generations for healthier futures. He also explains his upcoming book—which uses Aristotle’s philosophy of “friends of the good” to show how meaningful relationships enable success.
The conversation is energetic, inspirational, and focused on using business as a force for social good.
🎯 Purpose of the Interview
The interview aims to:
1. Introduce Well With All
A wellness company offering supplements and energy drinks while funding health‑equity solutions.
2. Share Martin’s Personal Journey
From poverty, trauma, and instability → to White House, Harvard Business School, and a top hedge fund.
3. Promote His Book, Friends of the Good
A philosophy‑driven exploration of friendship, mentorship, and community.
4. Announce the $1 Million AI Prize
A major initiative to scale AI tools that close health‑equity gaps.
5. Encourage Health Awareness in Underserved Communities
Particularly around longevity, dietary choices, energy consumption, and supplement use.
🔑 Key Takeaways 1. Health Equity Drives the Mission
Martin emphasizes that health is a human right and disparities in nutrition, maternal health, and mental‑health access must be addressed.
2. Well With All = Social Impact + Consumer Products
The company donates 20% of profits and creates healthier alternatives (energy drinks, supplements) to replace harmful daily habits like sugary sodas.
3. Personal Story Fuels Commitment
He overcame poverty, a traumatic home life, and limited opportunity—and believes he survived because others poured into him.
4. Mentorship Changed His Life
Major turning points included:
Student body president at UNC Charlotte
Assistant to the White House Chief of Staff
HBS acceptance
Training under hedge‑fund leader Phil Gross
5. Expertise Matters
His success with Well With All is grounded in 21 years as an investor specializing only in consumer companies.
6. AI Can Close Health Gaps
The $1M Well With All Prize supports AI tools already impacting at least 1,000 lives with the potential to scale to 100,000+.
7. Black Longevity Documentary
His company created a film (NAACP Image Award–nominated) featuring Black elders aged 85–106 to redefine narratives around Black health.
8. The Power of Friendship
His book teaches readers how to identify “friends of the good,” the relationships that define one’s path and joy.
🗣️ Notable Quotes from Demond Martin (from the transcript)
(All quotes sourced from:)
On Health Equity
“Health is a human right. Everyone deserves nutritious food… everyone deserves to see a doctor.”
“Where With All is not just a brand—it's a movement.”
On His Upbringing
“I grew up in the projects… lived in a trailer… had a heroin addict as a stepfather. I’ve seen things that gave me perspective.”
On Perspective and Survival
“If this was me at 14… I’d be dead or in jail.”
On His Mission
“I need to start giving back today. I’ve lived a life of giving back—my parents and grandparents instilled that in me.”
On Product Philosophy
“Small, incremental choices add up. Replacing one sugary soda a day is 45,000 fewer calories a year.”
On Expertise
“All I did for 21 years is invest in consumer companies. That was my expertise.”
On Friendship & His Book
“Show me your friends, I’ll show you your future.”
“Friendship is one of the most essential elements of joy.”
On Confidence & Mastery
“Five years into my career, I knew I knew what the hell I was doing.”
On AI
“We’re not rewarding ideas—we’re rewarding impact.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Yolanda D. McElroy (aka “Dr. Yo-Yo”).
🎯 Purpose of the Interview
To spotlight Dr. McElroy’s work as a pharmacist, educator, and author of the children’s book It’s Not Candy, which promotes medication safety. The interview also highlights her consulting company, MediManage, and her mission to improve health outcomes through education and community engagement.
🧠 Key Takeaways 1. Professional Background
Dr. McElroy is a registered pharmacist in Louisiana with over 30 years of experience in retail and hospital settings.
She began her academic journey at Grambling State University (HBCU) studying chemistry before transferring to pharmacy school.
2. MediManage Consulting
Founded to promote medication safety and improve health outcomes.
Focuses on educating communities about proper medication use, adherence, and preventing medication-related problems.
3. Medication Safety Advocacy
Medications are a leading cause of accidental poisoning deaths in children.
Parents often leave medications and chemicals within reach of children.
Emphasizes the importance of locking up medications and educating both adults and children.
4. Target Age Groups
Focuses on children ages 3–10 to instill early awareness of medication safety.
Also highlights teens as a vulnerable group due to increased drug experimentation and access to medications at home.
Notes the importance of educating parents and senior citizens as well.
5. Book: It’s Not Candy
Inspired by her ministry work with youth in mental health hospitals.
Based on real-life experiences and includes a song to make learning fun and memorable.
Demonstrates how medications can resemble candy, making it difficult for children (and adults) to distinguish.
Aims to equip families with knowledge to prevent accidental overdoses and misuse.
6. Challenges in Pharmacy Profession
Pharmacists face heavy workloads, including vaccinations, insurance calls, and patient counseling.
Many are overworked and under-supported, leading to burnout and even strike considerations.
7. Book Creation Journey
Took years to develop after encouragement from her pastor.
Extensive research into publishing options and budgeting.
Partnered with a publishing company and built a team including an editor and illustrator.
Advises aspiring authors to be patient, budget generously, and seek support and education.
💬 Notable Quotes
“Medications are a leading cause of accidental poisoning deaths in children.”
“If you’re not sure, ask a professional. Ask your pharmacist.”
“We want to get them early and instill that training so they can make good decisions.”
“Many medication-related injuries are preventable.”
“If there’s no room at the table, bring a folding chair.”
“Our children are important and their lives are valuable.”
#SHMS #STRAW #BEST
Support the show: https://www.steveharveyfm.com/
See omnystudio.com/listener for privacy information.