The Lindsey Anderson Show

• Hiring High-Quality VAs the Right Way with Valerie Bowden

  In this episode, I dive into one of the smartest ways to scale your business as an entrepreneur or online business owner—outsourcing your marketing and sales tasks to virtual assistants. If you’ve ever felt stretched thin doing everything yourself, or you’ve struggled to find high-quality help without blowing your budget, this episode is going to give you real clarity.I walk through what tasks you should actually be outsourcing, how to do it the right way, and why looking globally—especially to Africa—might just be the most strategic move you can make.I’m joined by outsourcing expert Valerie Bowden, and together we talk about how to build a lean, effective, and ethical remote team that supports your growth without the burnout.Guest IntroductionValerie Bowden is the founder of CRDLE, a company that connects entrepreneurs and business owners with top-tier remote sales and marketing talent from Africa. After living in Ethiopia for years and witnessing firsthand how major corporations were quietly outsourcing to Africa without fair wages or growth paths, she launched CRDLE to offer a better, more ethical alternative. Today, Valerie helps online businesses and growing companies build cost-effective, high-performance teams that scale sustainably and responsibly.Hiring High-Quality VAs the Right Way - Key TakeawaysStrategic outsourcing helps you scale affordably without compromising on qualityMany online business owners wait too long to delegate and end up burned outTasks like cold calling, lead generation, and podcast booking are perfect for virtual assistantsThe #1 outsourcing mistake is failing to train your team properlyDaily check-ins, clear SOPs, and a strong onboarding process drive successFreelance platforms like Upwork are great for one-off projects, but building a long-term team requires deeper integrationFocus your time on what only you can do—and outsource everything else to free up capacityTraining Offshore Team MembersRecord initial trainings to onboard future hires more efficientlySchedule short daily check-ins during the first couple of weeks to build momentumInclude VAs in team meetings—they’re part of your team, not a side resourceYou should always own the voice, strategy, and messagingDon’t expect perfection immediately—give space for growthWhat to Outsource in Sales and MarketingMarketing tasks: social media scheduling, video editing, content uploading, podcast booking, engagementSales tasks: cold calling, lead scraping, CRM maintenance, appointment settingCombine LinkedIn outreach with cold calls to warm up your sales funnelTools like Apollo.io make it easy to gather verified lead dataWhy Choose Africa for OutsourcingAfrica has a large, highly skilled talent pool with strong English and solid educationIt’s far less saturated than traditional outsourcing countries, so you find better candidates fasterHiring from Africa also supports a powerful social mission—especially for young womenCRDLE connects you with pre-vetted, highly motivated professionals ready to contributeIntegrating AI into Outsourced RolesAI tools like ChatGPT help VAs generate content, match tone, and stay on-brandVAs can research and test AI tools to streamline your workflowsAI + outsourcing = more leverage for your business, less time doing the heavy lifting yourselfThis combination empowers you to stay agile and competitive as you scaleKey Quotes"If someone’s spending all day cold calling, they shouldn’t be doing it at a U.S. salary. That’s the kind of job that should be outsourced.""The biggest mistake I see is...

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• Unlocking ADHD Superpowers in Business with Steve August

  Hey everybody, welcome to this episode of The Lindsey Anderson Show. I'm so excited for today’s conversation. Many entrepreneurs and small business owners struggle with structure. They often get caught up in shiny object syndrome and love being the visionary, but they struggle with the key element of business success: having a strategy, sticking to it, tracking numbers, and managing the day-to-day tasks that come with running a successful business.When you realize that over 5% of entrepreneurs have ADHD, it changes the way you approach business. Understanding how your brain works can be the key to leveraging ADHD for success instead of letting it hold you back. Today’s guest, Steve August, knows exactly how to use ADHD to your advantage. He’ll be sharing strategies that will elevate your business, whether you’ve been diagnosed or not.Guest IntroductionMy guest today is Steve August, an incredibly successful entrepreneur, founder of Steve August Coaching, and the creator of the Focus Formula system for ADHD entrepreneurs. Steve has taken companies from idea to multimillion-dollar exits, raised over $100 million for clients, and now helps B2B founders break free from overwhelm and into unstoppable momentum by understanding how their brains really work.Unlocking ADHD Superpowers in Business - Key TakeawaysADHD and Executive Function: Entrepreneurs with ADHD often struggle with deciding, doing, and sustaining tasks. These challenges are linked to executive function deficits that affect prioritization, organization, and task initiation. This leads to common symptoms like decision paralysis, starting tasks but not completing them, and difficulty focusing on long-term projects.The "Magnetic North" Strategy: To overcome decision paralysis, entrepreneurs should have a magnetic north: a clear vision and mission that helps them stay focused and avoid distractions. This ensures they remain on track even when shiny objects or new ideas come up.The Power of Time Management: ADHD brains tend to have peak productivity hours, often in short bursts. The two-hour workday concept helps ADHD entrepreneurs prioritize their most impactful tasks during these high-focus periods, maximizing efficiency and reducing overwhelm.Importance of Iteration: Growth in business happens through methodical iteration and refinement. While ADHD entrepreneurs may be tempted to constantly jump to new ideas, true success comes from improving what’s already in motion.ADHD in EntrepreneurshipWhy ADHD Entrepreneurs Thrive: ADHD entrepreneurs are naturally drawn to environments that offer novelty and constant change. The startup phase of a business, with its new challenges and opportunities, provides plenty of dopamine hits, keeping ADHD entrepreneurs engaged and motivated.Interest-Driven Work: Entrepreneurs with ADHD often find routine work stifling, making the dynamic nature of entrepreneurship the perfect environment. The freedom to explore new ideas and think creatively is what makes this field so attractive to them.Innovation and Creativity: ADHD entrepreneurs excel at thinking outside the box, connecting unrelated ideas, and innovating rapidly. This creativity is often the driving force behind successful startups.The Role of Structure and StrategyHow ADHD Impacts Strategy: Entrepreneurs with ADHD can struggle to stick with a plan, but success comes from consistency and iteration. Breaking tasks down into manageable steps can help ADHD entrepreneurs stay on track and continue refining their business strategies.The Importance of Iteration: Businesses grow through repetition and refinement. ADHD entrepreneurs may be...

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• Break Mindset Blocks with Grace Redman’s SOAR Method

  Welcome back to this episode of The Lindsey Anderson Show! Today, I’m diving into something absolutely critical for every entrepreneur: how to break through those mindset blocks and set yourself up for success. In my 20 years of business experience, I’ve learned that strategy alone isn’t enough. Yes, strategy is essential, but if your mindset isn’t aligned, no amount of posting, pitching, or perfecting will get you the results you want.In this episode, I’m joined by the amazing Grace Redman, who shares her insights on how to tackle mindset blocks and build the belief systems that will allow you to achieve the success you’ve always dreamed of.Guest Introduction:I am so thrilled to have Grace Redman on the show today! Grace is a powerhouse entrepreneur, success coach, and speaker who has helped thousands of professionals break through limiting beliefs and achieve next-level success. She’s also the bestselling author of Can I Live? Dare to Go From F Up to Fabulous and the host of Real Talk with Grace Redman podcast. Grace has dedicated her life to helping people master their mindset and overcome obstacles to achieve extraordinary success. Today, she’s here to share her wisdom and tools to help you do the same.Break Mindset Blocks with SOAR Method - Key Takeaways:Mindset Impacts Everything: If you’re not thinking the right things, you’re not doing the right things, and your business will suffer. Shifting your mindset is a game-changer.Limiting Beliefs Can Hold You Back: Grace shares how 95% of our actions are driven by unconscious beliefs. Recognizing these beliefs as stories can help you reframe them and break through self-sabotage.The Power of Acting Like Your Future Self: By acting as the person you want to be, you can trick your brain into adopting that mindset and becoming that person. It's all about playing the game with the belief that you are already where you want to be.The Importance of Intentional Action: Don’t get caught up in “busy work.” Be intentional with your actions and focus on what will truly move the needle in your business. It’s about quality, not quantity.The Power of Consistency: Consistency is key in building a business, but it needs to be paired with focus. Choose your platform and stick with it to build real momentum.Grace's Approach to Mindset Shifts:Shift Your Mindset and Habits: To make meaningful progress in your business, you need to shift your mindset, habits, and priorities. This includes changing the actions you take and how you approach challenges.Own Your Part: Taking ownership of your journey means owning both your strengths and areas for growth. Accept that we’re not perfect, and that’s okay—it’s all part of the process.Action and Intentionality: It’s not enough to just take action—your actions need to be intentional. Avoid the trap of busy work and focus on high-impact tasks that truly move the needle in your business.Consistency is Key: Successful entrepreneurs understand that consistency is crucial, but they also know that they must stay focused on what truly matters. Pick your platform (e.g., LinkedIn, Instagram) and commit to it rather than spreading yourself too thin.Overcoming Mindset Blocks:Perfectionism: Perfectionism often stops business owners from taking action. Grace shares how the fear of not being perfect can keep entrepreneurs from showing up in their business consistently.Fear of Judgment: Many entrepreneurs hold back from posting on social media or making sales because they fear judgment. This fear often stems from limiting beliefs about not being good enough.The...

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• The TRACK Method: Build a Team That Runs Itself with Dr. James Chitwood

  Welcome back to The Lindsey Anderson Show! Today, I’m diving into a topic that’s absolutely critical for every business owner: how to build accountability systems for your team. It’s really common to think that leadership alone will drive your business to success—that inspiring and motivating your team is all it takes. But the truth is, if you don’t have systems in place to support that growth, your business will always feel like it’s running on fumes. That’s why today’s guest, Dr. James Chitwood, is joining us to share his expertise on creating those systems and driving true performance. Guest IntroductionI’m thrilled to have Dr. James Chitwood on the show today. Dr. Chitwood is an army infantry veteran, former university president, and now a sought-after author and consultant with over 20 years of experience in leadership and organizational development. He specializes in helping organizations treat employees as assets and drive performance through structured systems. His book, Leadership is Not Enough, breaks down why leadership alone won’t fix organizational performance issues. Dr. Chitwood’s approach is all about building lasting success through accountable, high-performance teams.The TRACK Method: Build a Team That Runs Itself - Key TakeawaysLeadership Alone Isn’t Enough: Leadership is important, but without systems to support it, your business won’t thrive. Establishing accountability systems is essential for sustainable growth.The Power of Frontline Managers: Frontline managers play a crucial role in holding teams accountable. Investing in their training can create a ripple effect that drives long-term performance throughout the organization.Cultural Fit is Key: You need to define your business culture and ensure your frontline managers are implementing it. It’s about having a system that works for your unique organization.The Role of Accountability in Performance: Accountability should be viewed as an opportunity for growth, not punishment. When done right, it fosters social bonds, motivates employees, and improves performance across the board.AI and Systems in Business: AI can be a powerful tool for enhancing human performance, but it can’t replace the intrinsic drive of people. Systems, paired with human ingenuity, lead to real, sustained success.Dr. Chitwood’s Accountability System (The TRACK Model)T - Training: Develop a training system where employees are not just trained by external trainers, but by their peers and supervisors. This fosters recognition and reinforces team collaboration.R - Recognition: Recognize excellence in your employees. Giving employees the opportunity to train others is a powerful form of recognition that builds social bonds and promotes intrinsic motivation.A - Accountability: Every employee should have at least one key performance indicator (KPI). Accountability shouldn’t be a stick—it’s a way to identify areas for growth and give employees the tools they need to succeed.C - Communication: Ensure internal communication is robust and transparent. Managers must be trained on how to have meaningful conversations that drive accountability without creating fear or disengagement.K - Knowledge Sharing: Foster a culture of collaboration where knowledge is freely shared. This strengthens the overall performance of the organization and keeps the team aligned with the goals.The Challenges Entrepreneurs FaceOverwhelmed by the Systems: Many business owners struggle with building accountability systems because they feel overwhelmed by the complexity. The key is to understand that once the right systems are in place, you...

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• How to Make Confident Decisions Fast with Rugare Gomo

  Welcome to The Lindsey Anderson Show! Today, we are diving into a topic that is absolutely crucial for every entrepreneur: how to make decisions quickly and confidently. As business owners, we often get stuck in overthinking, waiting for the "perfect" moment, or second-guessing ourselves. The problem? When we hesitate, our business, our bank accounts, and even our social media growth stay stagnant.In today’s episode, I’m talking with Rugare Gomo, an expert in decision-making, who shares his powerful strategies for breaking through hesitation and making fast, impactful decisions in business. We’ll explore how embracing your values and understanding your core beliefs can transform how you make choices, both big and small. If you’re ready to stop the indecision and start executing, then let’s get started!Guest Introduction:I’m so excited to have Rugare Gomo on the show today! Rugare is an expert in decision-making, entrepreneurship, and coaching. He moved from Zimbabwe to Australia at the age of 16, built his legal career from scratch, and now helps high performers eliminate doubt and take bold, confident action in both their personal and professional lives. Rugare’s powerful story and expertise in making fast decisions have transformed his life, and he’s here to share how you can do the same for your business.How to Make Confident Decisions Fast - Key Takeaways:Decision-Making Determines Destiny: The decisions you make determine the course of your life and business. The key to success is making powerful decisions quickly and confidently.The Power of Core Beliefs: Our core beliefs are often shaped by external influences, but they’re not necessarily the truth. When we recognize these beliefs as stories, we can rewrite them and take bold actions.Overcoming the Fear of Making Mistakes: Many entrepreneurs are afraid of making the wrong decision and stay stuck in indecision. Once you understand that mistakes are part of growth, it becomes easier to make decisions with confidence.Live Your Values: When you clarify your values and align them with your actions, decision-making becomes easier because your actions are always aligned with what you truly want.Clarify Your Vision: A clear, actionable vision—one that aligns with your values—will guide you through tough decisions and help you take bold action. It’s about becoming who you truly want to be, not just aiming for what you think you should achieve.Rugare’s Decision-Making Framework:Pause: When faced with a decision, the first thing to do is pause. This allows you to clear your mind and connect with your deeper vision and values.Acknowledge Your Core Beliefs: Recognize the beliefs that are holding you back. These are often stories based on past experiences, not facts. Once you see them as stories, you can rewrite them.Clarify Your Vision and Values: Get clear on what you truly want to achieve in both your personal and professional life. Let your values guide your decision-making.Journal Your Thoughts: Journaling is a powerful tool to help you process your thoughts, uncover hidden fears, and gain clarity on what’s truly important to you.Take Action: Once you’ve reflected and identified what matters most, it’s time to make a decision and take action. Don’t wait for perfection—move forward and trust the process.Reflect and Learn: After making decisions, take time to review them. What worked? What didn’t? Use these insights to refine your decision-making and keep improving.The Challenges Entrepreneurs Face:As entrepreneurs, we often get caught up in the hustle and grind, overthinking every move. This leads to...

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