The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world...
Quarter Four Review: How I'm Building The Foundation For My Biggest Year Yet
Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitalofferThis series has become a listener favorite, and to be honest, it’s one of my favorite episodes to create each quarter! There’s something about pausing to reflect on the wins, the setbacks, and the moments that shaped the journey—it’s like capturing the messy beauty of growth in real-time.Today is no different. This is my fourth "Laying Bricks" episode, and I’m taking you behind the scenes of 2024 to show you exactly how I’m building the foundation for an incredible 2025. We’re talking transparency, hard-earned lessons, and the real (sometimes unglamorous) work that goes into building something BIG.Consider this your open invitation to see the process—the small steps, the bold risks, and the trust it takes to believe that every single brick matters. Let’s get into it!Click play to hear all of this and:(00:01:49) What inviting 20+ seven-figure entrepreneurs into my home taught me about team structure, scaling systems, and embracing the messy, beautiful reality of growth(00:05:49) Three game-changing takeaways from the mastermind that could spark your next bold business move(00:07:53) Systems are the secret sauce. Let’s talk about why clear, scalable processes are the ultimate growth hack for your business(00:10:10) My trip to Jackson Hole for a mastermind with a male-dominated group revealed unexpected lessons and fresh perspectives(00:12:21) Collaboration is a growth multiplier. Here’s how working with others opens doors to resources and opportunities you might not see coming(00:13:21) Why creating content isn’t just a nice-to-have—it’s your superpower for standing out in a crowded market(00:16:17) Mentoring for the Inc. Magazine and UPS Small Business Challenge wasn’t just about helping others—it was about reflecting on my own growth too(00:20:34) How one strategic text message led to a pivotal meeting with Natalie Dawson, proving that courage and intentionality pay off(00:24:43) Watching and learning from industry leaders at the High Level Summit and how it inspired new ideas for scaling and innovation(00:26:29) How stepping onto the stage at Pasadena City College pushed me to think bigger about the future of work and my role in shaping it(00:32:50) Learning from Brendan Burchard’s event in Napa: How marketing, funnels, and long-term strategy play a role in building a thriving business(00:33:45) My strategic content plan for a MASSIVE launch and why starting early makes all the difference (hint: it’s all about breathing room and impact)(00:38:47) The magic of our leadership retreat in Deer Valley and how it brought crystal-clear focus to my 2025 goals(00:42:30) Why blending personal and professional goals for 2025 unlocked clarity, alignment, and excitement for the year ahead(00:44:17) My 2025 mantra: flow. Let’s talk about embracing the unexpected with grace, adaptability, and a whole lot of faithListen to Related Episodes:Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New OpportunitiesHave you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.Save your seat now!
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47:11
How I Partner with the RIGHT People to Crush My Sales Goals
→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←Today, we’re diving into one of my favorite game-changing strategies for launching: collaborations.Lemme share a lesson that took me years to learn: partnering with the right people can take your launch from meh to mind-blowing.In this episode, I’m sharing everything you need to know about collaborations—what makes them powerful, how to find the right partners, and how to ensure it’s a win-win for everyone involved.If you’re launching a course, a membership, a product, or anything that needs attention, collaborations are the fastest way to expand your reach, build credibility, and close more sales.Click play to hear all of this and:(00:02:52) How partnerships can explode your reach, build trust, and make your launches pop(00:03:50) How to decide the goal for your collaboration (it could be visibility, credibility, or sales)(00:04:50) My go-to strategies for using collaborations to amplify visibility and buzz(00:09:41) Creative ways—like bonuses and giveaways—to turn collaborations into conversions(00:14:57) How to choose collaborators whose audience aligns with yours(00:16:01) Ready to reach out? Here’s my go-to approach, whether you’re pitching a stranger or sliding into a friend’s DMs(00:17:58) How to set clear expectations and defined roles to ensure a smooth, seamless collaboration(00:19:03) My process of categorizing potential collaborators to make your outreach is super strategic(00:20:04) My top techniques for staying aligned and making partnerships productive(00:21:07) How to track KPIs to ensure your collaborations are more than just feel-good momentsListen to Related Episodes:He Spent $2 on a Million Dollar Business with Eric SiuNetwork and Collaborate to Scale Your Business Faster with Rebecca MinkoffFor full show notes, visit jasminestar.com/podcast/episode510Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.Save your seat now!
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22:59
The Best Way to Sell Your Digital Offer (Even If You Hate Selling)
→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←What does it really take to create seven-figure launches? In this episode, I’m answering some of your biggest questions ALL about sales, diving deep into what it means to test, learn, and grow your revenue.Whether you're launching a digital product, promoting your online store, or pushing a new offer, this episode is your guide to making sales without burning out.Plus, I’m also sharing how my team and I transitioned from small beginnings to leading seven-figure launches, proving that success is built through consistent action and lessons learned!Click play to hear all of this and:(00:00) Why success compounds over time and how to keep learning from every promotional period(00:01) How to test sales strategies to find the best one for YOUR busines(00:02) The importance of testing and retesting to refine your sales process(00:04) Why mindset, not motivation, is the key to pushing through tough sales cycles(00:06) Personalized engagement tips that pay dividends during promotions(00:07) How to plan and execute a successful launch timeline(00:10) Strategies to warm up a “cold” audience before a promotion(00:14) How to align your offers with your audience's journey for consistent sales(00:16) Why you don’t need a big audience to succeed and what makes an offer irresistible(00:18) The three elements of a winning digital offer: demand, ease, and duration(00:24) How gratitude can shift your mindset and fuel your success.For full show notes, visit jasminestar.com/podcast/episode509Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.Save your seat now!
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27:15
What Makes a Course Irresistible (and Scalable) with Jera Bean
→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←I’m THRILLED to start off the year with today’s guest.I sat down with Jera Bean—social media strategist, video editing pro, and all-around powerhouse—to talk about her journey of launching her first digital course.This isn’t just a story about creating a product; it’s about redefining what’s possible when you approach business with creativity, resilience, and a willingness to take messy action.If you’ve ever felt overwhelmed by the idea of launching a digital product or doubted whether you could make it work, this episode will give you the permission and inspiration to get started. Jera shares the behind-the-scenes of how she went from ideation to creation, from beta testing to licensing her course to major brands—and even schools in Australia.Here’s the best part: Jera didn’t have it all figured out when she started (spoiler: none of us do!). But through intentional action, strategic pivots, and embracing the learning curve, she turned her digital product into a revenue-generating powerhouse—before she even launched it publicly!Click play to hear all of this and:(00:02:22) The magic of owning your “secret sauce” and why it’s key to standing out in business(00:03:21) How to step outside your comfort zone and tackle new topics with courage.(00:05:13) Jera’s journey of creating her first video editing course(00:05:20) Jera’s shift from group coaching to building a sustainable product suite(00:07:14) The timeline to turning a course concept into a fully developed product(00:14:07) Jera’s pivot from creator to social media coach(00:19:20) The concept of licensing a course and how it can create scalable income(00:25:11) How Jera implemented my launch framework, blending live classes with a stellar email funnel(00:26:04) Jera’s first big launch, the lessons she learned, and the importance of setting realistic goals(00:34:10) How affiliate marketing can help you grow your course revenue even further(00:35:04) How Jera’s licensing strategy is creating multiple revenue streams from a single courseListen to Related Episodes:How to Turn Marketing Setbacks into Future SuccessBuild an Offer Suite that Retains Customers and Increases RevenueHow to Price Your Offer to Increase SalesConnect With Jera Bean:Instagram: @jera.beanWebsite: https://jerabean.comFor full show notes, visit jasminestar.com/podcast/episode508Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.Save your seat now!
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41:15
What to Do When Things Go Wrong (And Your Customers Aren't Happy) [14 min]
→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←One of the biggest lessons I’ve learned after all these years in business is that trust is the lifeblood of your business, so today I’m diving deep into all things reputation and protecting your brand.And because you know I love a good framework, I’m sharing three proven strategies to rebuild your reputation when things go awry.(Trust me, consistent communication and accountability are your best friends in maintaining strong customer relationships.)I’m excited about helping you ensure your business not only survives but thrives on the solid foundation of trust!Click play to hear all of this and:(00:01:02) The power of loyalty (it goes beyond the one purchase)(00:02:56) What a proactive reputation plan looks like—and why you need one like yesterday(00:03:58) How to monitor your social media presence and the feedback you receive like a pro(00:04:57) Why you need a documented brand strategy to help your team know exactly how to handle challenges before they snowball(00:09:06) Uh-oh, something went wrong? Why owning it fast is the first step to rebuilding your audience’s trust(00:11:59) How to invite your audience into the process to build stronger bonds through transparency(00:13:58) The three trust-rebuilding essentials you need to have in your toolkitListen to Related Episodes:Three Sales Strategies to Increase Your RevenueHow to Build Your Personal Brand as a High-Achieving EntrepreneurFour Strategies to Engage Your Audience Before a Promotional PeriodFor full show notes, visit jasminestar.com/podcast/episode507Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?I’m hosting a >>FREE live event<< where I’m going to walk through my step-by-step process that I’ve used to make over $23M with digital offers.Save your seat now!
The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.
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