Expert In Demand Podcast With Dean Seddon

Response rates on cold outreach have dropped to 0.02%. Sales teams are sending 70% more messages than ever.

And results are getting worse, not better.

In this episode, I break down why the "more volume" approach to sales outreach has hit a wall, and share what's filling pipeline right now instead.

You'll hear:

Why your prospects spot automated outreach instantly, even when it mentions their name, company and latest LinkedIn post

The real numbers: how 5 ultra human outreaches are outperforming thousands of automated messages

How one of my clients hit a 30% response rate by going one to one

Why salespeople who rely on automation are putting their careers at risk

The simple maths behind booking 3 meetings a day in 90 minutes

What driverless taxis in Phoenix taught me about the future of sales roles

If you're a salesperson, sales leader or business owner who feels like outreach is getting harder, this episode explains why and gives you the fix.

Most LinkedIn creators think more followers and more engagement equals more money.

It doesn't.

In this episode I walk through the full maths behind my $1M year on LinkedIn, including my offer stack, the four client paths I run every week, and why I only need 20 clients and 60 meetings to hit my number.

I sat down with Kris Ward who went from working 16 hour days to six, and built a business that runs without her.

 

She was pulled away from her business for two years to care for her husband during his cancer journey. When she returned, her clients had no idea she'd been gone.

 

That's when she realised what she'd built was different.

 

One of her clients quadrupled her income while cutting her hours after her cortisol levels had got so high she needed medication. 

 

Within a year, that same client took a month off in Costa Rica with no WiFi and her VA ran the business without her.

 

In this episode, you'll learn why your to-do list is draining you even when you're not working. 

 

Why writing instructions for your VA gets you lost and what to do instead.

 

The hidden problems with VA agencies that nobody tells you about.

 

Why are you doing 10 dollar tasks when you should be doing 1000 dollar work.

 

And the simple screen recording method that works better than any 52 page manual.

 

If you've ever thought it's quicker to just do it myself, this conversation will change how you think about getting help.

Discover why most LinkedIn marketing and B2B sales outreach fails - and how to fix it. In this episode, we break down the #1 mistake consultants, coaches, and B2B professionals make: talking about root causes instead of observable problems their buyers actually see. Learn why expertise can hurt your marketing, how to craft messaging that resonates, why going niche beats staying broad, and the difference between treating symptoms vs. solving problems in your sales approach. We discuss why experts overthink their messaging to death, the vital difference between observable problems and root causes (the "burnout vs. overworked" example that transformed my coaching), and why 22-year-olds with basic knowledge often outmarket 20-year veterans.

In this episode, I sit down with Steve Radford to unpack what selling actually looks like in the real world - especially when you’re early in your sales career, hate cold calling, or feel uncomfortable “being salesy”. Steve has spent years building sales apprenticeships and training teams, and this conversation goes deep into the mindset shifts that make selling feel more human and far more effective.

We talk honestly about why so many people fear contacting prospects, why discovery calls feel overwhelming, and how sales models can sometimes get in the way of genuine conversations. Steve explains why sales isn’t about persuasion or pressure, but about helping people make informed decisions - and how reframing selling this way changes everything from cold outreach to closing deals.

We also explore conversational selling in practice: how to prepare without over-preparing, how to know when you’ve uncovered the real problem (not just the surface one), and why talking too early about your solution is one of the most common mistakes - even for experienced salespeople. Steve shares practical ways to simplify questioning, stay present in conversations, and build trust without trying to “perform”.

Beyond technique, we get into how AI is reshaping sales roles, why bad SDRs are at risk, and what actually makes a salesperson valuable in a world full of automation. We finish by discussing why sales is becoming more complex - not less - and why human judgement, curiosity, and empathy are the skills that will future-proof your career.

If you’re in sales, running a business, or simply trying to get more comfortable selling yourself and your ideas, this episode will change how you think about selling.