Expert In Demand With Dean Seddon

In this episode, I sit down with Dave Falkner, who's spent years at Maverrik moving from graphic design into sales and now trains sales teams and business owners on LinkedIn all over the world. Dave walks through his journey from hand-folding 20,000 letters as a print apprentice to closing hundreds of thousands of pounds in sales with zero formal training, and shares exactly what's worked for him along the way.

You'll hear about:
✅ Why Dave dropped the scripted, automated approach and started messaging people like an actual human
✅ The real reason outreach fails (hint: it's not that people hate being messaged)
✅ Why trying to appeal to everyone quietly kills your personal brand, and what to do instead
✅ How to handle rejection and backlash without letting it stop you from posting or reaching out
✅ Why fake reviews and bought testimonials have made genuine curiosity more valuable than flexing credentials

If you're trying to get more out of LinkedIn without relying on the same tired tactics everyone else is using, this conversation is full of practical, honest insight from someone doing it every day.

👍 If you enjoyed this episode, don't forget to like, comment, share, and subscribe for more conversations on social selling and growing your business on LinkedIn.

In this episode, Dean sits down with India Henders, who's been with Maverrik for almost six years and has helped hundreds of clients build real pipeline on LinkedIn. India walks through her journey from cold calling 100 people a day in a marketing agency to becoming one of the most effective social sellers on the team, and shares exactly what's worked for her along the way.

You'll hear about:
✅ Why Loom videos became India's favourite outreach tool, and how she uses them to stand out from generic pitches
✅ The biggest hurdle clients face on LinkedIn (hint: it's not strategy)
✅ Why generalizing your offer quietly kills your results, and what to do instead
✅ How to handle backlash or a post that doesn't land the way you hoped
✅ India's quickfire advice for getting clients from LinkedIn

If you're trying to get more out of LinkedIn without living on the phone, this conversation is full of practical, honest insight from someone doing it every day.

In this episode, I sit down with Maggie Olson, who calls what she does magnetic conversations, and who's spent the last 20 years learning how to turn everyday conversations into referrals, collaborations, and clients across three completely different industries.

We talk about how Maggie built a referral-only photography business from scratch at 21, then went on to scale and eventually close a yoga studio, before moving into business coaching, and why she believes the same conversation skills carried her through every pivot.

Maggie explains why the coaching industry rarely teaches the business side of coaching, and how a simple offer audit often reveals that people are underpricing, under-leading, or unclear on how many leads they actually need to hit their income goals.

We get into why getting good at conversation reduces how many leads you need altogether, and why so many business owners avoid their own DMs even though that's often where real qualification happens.

Maggie shares the story of forcing herself to go live every single day for a month after closing her yoga studio, and how that process of showing up, even with zero engagement, was what built the self-trust needed to build trust with others.

We also discuss conviction: why an offer that you wouldn't buy yourself is nearly impossible to sell convincingly, and why giving one offer real time to work matters more than constantly reinventing it.

Towards the end, Maggie shares how she now helps people through a free offer audit, a paid strategy call, and longer term one-to-one work, and why most of her clients only need that initial roadmap to go and execute.

If you are trying to get better at turning conversations into clients, questioning whether your offer really has your full conviction, or thinking about how to build a business around genuine relationships rather than reach, this episode will give you a lot to work with.

How I help you
I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline.
I do this through 3 vehicles

Social Selling Accelerator (https://maverrik.io/social-selling-accelerator/) - A six month implementation programme with 1:1 coaching.

One Day Intensive (https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ) - I work with you and your team 1:1 at your offices.

Public classes (https://maverrik.io/live-events/) - I host public workshops across the US and UK

No paid ads. No pushy tactics. No posting every day.
Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60.
If you'd like to know more schedule a call here. (https://www.deanseddon.io/winclients)
Who is Dean?
If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.

In this episode, I sit down with Helen Tudor, a LinkedIn coach and spiritual business mentor who has spent ten years building her personal brand, and who returned to the podcast five years after her first appearance to talk about the reinvention she is going through right now.

We talk about how she got into LinkedIn out of sheer necessity, £90,000 in personal debt as a single mum, looking for ten local clients at £250 a month, and why the platform's core mechanics have never really changed even as everything around it has.

Helen explains why almost every stuck business, whatever the size or budget, comes back to the same missing piece: a genuine, specific understanding of who the ideal client actually is. Not a vague audience, but a real person you can name and speak directly to.

We get into why saying no to money is one of the hardest and most important shifts a business owner makes, and why chasing every opportunity that comes your way keeps you exactly where you are.

Helen shares the financial rollercoaster of 2020 to 2021, making a million pounds one year and 564,000 pounds the next, and how that instability eventually led her away from launches and challenges towards deeper, more aligned work.

We also discuss the three things that determine whether someone actually follows through on advice: energy, personality and bandwidth, and why telling people what to do rarely works if you have not accounted for all three.

Towards the end, Helen talks about her book, Ideal Client Attraction and Spiritual Practice, why she wrote it in five days, and why she gives it away for free to anyone building a business.

If you are thinking about repositioning your business, trying to get clarity on who you actually serve, or working through what your next era looks like, this episode will give you a grounded, honest way to think it through.

How I help you
I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline.
I do this through 3 vehicles

Social Selling Accelerator (https://maverrik.io/social-selling-accelerator/) - A six month implementation programme with 1:1 coaching.

One Day Intensive (https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ) - I work with you and your team 1:1 at your offices.

Public classes (https://maverrik.io/live-events/) - I host public workshops across the US and UK

No paid ads. No pushy tactics. No posting every day.
Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60.
If you'd like to know more schedule a call here. (https://www.deanseddon.io/winclients)
Who is Dean?
If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.

In this episode, I sit down with Flo LaBrado, an executive leadership coach who spent 27 and a half years in telecommunications and technology, 25 of those in leadership, before leaving corporate life to build her own coaching practice.

We talk about the gradual process of getting clear on her own values, strengths and relationship with work, and how that clarity gave her more courage than the fear of starting something new. It was not one galvanising moment. It took around seven to eight months between getting serious about her strategy and opening for business.

Flo explains how she worked out exactly who she wanted to serve, not just a vague audience but people with a specific problem or goal. Through months of unpaid coaching and practising how she talked about her work at networking events, she learned to notice when she felt energised and connected versus when she was just saying what she thought people wanted to hear.

We get into the shift from having your professional identity tied to an organisation to owning it yourself, and why that distinction matters so much when your company's identity can change but your own purpose should not.

Flo shares the fear that comes with self-promotion, particularly for people who feel uncomfortable stepping into their own authority, and how reframing content as being in service to others helped her move past it.

We also discuss why depth of trust matters more than reach. Flo explains why relying on the hundred or so people who deeply trust you creates a stronger business than chasing volume, and why consistency across everything you put out, from your writing to your images, is what makes people feel safe enough to trust you.

Towards the end, Flo shares the exercise she uses with every client to help them get clear on their values: thinking back to a moment when everything in life felt right, and identifying what was actually present in that moment.

If you are thinking about leaving a corporate role, building a coaching or consulting practice, or trying to work out who you actually want to serve, this episode will give you a practical way to think it through.

How I help you

I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline.

I do this through 3 vehicles

Social Selling Accelerator (https://maverrik.io/social-selling-accelerator/) - A six month implementation programme with 1:1 coaching.

One Day Intensive (https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ) - I work with you and your team 1:1 at your offices.

Public classes (https://maverrik.io/live-events/) - I host public workshops across the US and UK

No paid ads. No pushy tactics. No posting every day.

Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60.

If you'd like to know more schedule a call here. (https://www.deanseddon.io/winclients)

Who is Dean?

If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.