Expert In Demand Podcast With Dean Seddon

I’ve always said that increased competition is basically a tax you pay for not being unique enough. If you feel like you’re constantly shouting into a void or defending your prices to people who don't "get" your value, it’s time to stop playing the mass-market game. In this episode, I’m sharing my framework for building a Micro-Monopoly. This isn’t about being the next Amazon; it’s about becoming a "Category of One" in your own corner of the market. I’m breaking down why the "bigger is better" mindset is a trap that kills margins, and how shrinking your target audience can actually be the fastest way to grow your revenue. What I’m diving into today: My "Big Fish, Small Pond" Strategy: Why I’d rather own a market of 2,000 people than get lost in a market of 2 million. The Competition Tax: How to stop paying it by embracing your "uncopyable" uniqueness. The Ultra-Human Moat: My take on why being high-touch and specialized is your best defence against the AI revolution. The Rolex Lesson: Why I use pricing as a filter to attract the right clients and protect my time. If you’re a coach, consultant, or small business owner tired of being treated like a commodity, this episode is your roadmap to standing alone and charging what you're worth.

How do you grow an online coaching business when referrals run out? In this video, Dean explains how to grow an online coaching business from scratch using clear, practical steps. No funnels, no ads, no hype. You will learn: How to grow an online coaching business by picking one clear problem Why most coaches struggle to stand out online How to build an offer people actually understand and buy How to find the right audience (and where to find them) How to create a message that feels like it is “talking to me” A simple system to get leads, calls, and clients consistently This video is for coaches who want to grow an online coaching business without over-complicated marketing, paid ads, or pretending to be someone they are not. If you are asking how to grow an online coaching business sustainably, this video gives you the foundations that actually matter.

We’re in a trust recession. Buyers aren’t cynical, but they are cautious. Big promises feel cheap. Engagement can be faked. Testimonials can be bought. Even five-star reviews raise suspicion. So how do you win clients when people don’t trust what they see anymore? In this episode, I break down what’s really killing trust online - and what actually rebuilds it in 2025 and beyond. We talk about why confidence no longer converts, why “just book a call” repels the right buyers, and how consistency, relevance, and restraint now matter more than persuasion. You’ll learn: Why trust is no longer created in a single post or conversation How to build credibility without over-explaining or sounding desperate The 11-touchpoint reality every expert must understand Why being specific beats being broad every single time How small “breadcrumbs” outperform big claims Why trying to convince people quietly destroys trust If you sell your experience, expertise, or know-how - and you’re tired of competing with people who look louder but aren’t better - this episode will change how you show up.

If referrals keep you afloat but nothing outside referrals converts, there is a single blind-spot creating that pattern. In this episode, you’ll see where that blind-spot hides in your copy, your positioning and even how you speak about what you do. It explains why smart buyers don’t enquire, why peers engage more than prospects, and why your process—no matter how strong—never converts. The odd thing is that referrals disguise this weakness, so you think you have clarity when you don’t. Once you spot it, you’ll notice how it affects the quality of leads, the price people accept and the confidence buyers have in you. You’ll see it clearly, but you won’t unsee it. Tune in and you’ll realise exactly what has been holding you back when you’re not being recommended.

Everyone’s noticing the same thing on LinkedIn right now: Their posts stall. Their reach drops. Their feed shows the same recycled stuff for days. This isn’t just an algorithm story. It’s a content story. In this episode, I break down why some posts now spread and others die, why random topics kill your visibility, and why your visuals matter far more than you think. You’ll see how LinkedIn is rewarding experts who stay on-topic, use clear visuals, and stick to a simple mix of attract, nurture, and convert posts. By the end, you’ll know exactly why your content dropped off—and what your posts need to cut through again.