Expert In Demand Podcast With Dean Seddon

I reveal how my podcast makes me $8,000 a month without sponsorships, brand deals, or on-air product pitches. I explain why I almost did not start it, the freelancer who pushed me to do it, and what three years of consistent publishing has taught me about building trust at scale.

You will learn:

Why niche podcasts convert better than broad ones

The real reason most podcasts fail inside six months

How I repurpose one recording into clips, blogs, and social posts

Why buyers need multiple exposures before they buy anything high value

The exact kit, software, and distribution setup I use

My APE method for content: Angle, Perspective, Experience

If you want to build a long-term asset that fills your pipeline and wins clients, start here.

My first business failed because I never decided who I was selling to. I tried different offers, different tactics, different marketing. None of it worked.

I ran out of clients, ran out of money and moved back in with my parents.

When I built my second business around one specific customer, Christian organisations needing print, I sold it.

When I applied the same thinking to Maverrik, I scaled it to $2 million.

In this episode I walk you through:

How to choose your best fit customer using your past clients and experience

How to validate they actually have the problem you solve using Reddit and Answer the Public

How to find them online in enough volume to build a real pipeline

If your marketing isn't working, it usually traces back to this one thing.

This episode shows you how to sort it out.

Everyone is telling you AI will transform your business.

95% of AI projects deliver no value. The outreach it generates is spotted a mile away. And the tools you're paying for are losing money just to keep you subscribed.

In this episode I give you my honest take on AI after testing tools, watching the hype, and deciding where I'm actually placing my bets.

You'll hear:

Why AI is the average of the internet and what that means for you

The outreach patterns that are killing people's reputations right now

Why the AI business model is broken and what happens next

The two types of people AI will sort out, and which one you want to be

Where the real opportunity sits as AI adoption grows

This is not an anti-AI rant. I use it every day.

But if you're making business decisions based on what you see in the feed, you need to hear this first.

I published a book in 2024 with Wiley. It got into Waterstones and Barnes and Noble.

It didn't become a bestseller.

My book:
https://amzn.eu/d/09IOKbLt

Here's what I got wrong, and what you need to know before you create a book, course, or any low-ticket product you're planning to sell.

In this episode I cover:

Why the cover, title, and back description do more selling than you think

The cold audience problem most authors never consider

Why organic social will not save a low-ticket product launch

When to sell a book and when to give it away free

The one strategy that makes a short book work harder than a full one

If you're thinking about writing a book, launching a course, or selling anything at volume, this episode will save you a serious amount of time, money, and frustration.

If your pipeline is empty and you don't know where to start, this episode gives you three things you can do this week to change that.

Most business owners live on referrals until they dry up.

Then they panic.

Set massive outbound targets. Hate every minute of it. Get nothing back. Quit within a fortnight.

Paul Owen knows this pattern well. He was broke at 32. Earning £8k a year doing data entry. £30k in credit card debt. Sleeping on a mate's bedroom floor.

Three years after getting his first sales job, he was debt free and building the business he runs today, training sales teams across the world.

In this episode, Paul shares the three things he tells every business owner who needs to fill their pipeline now.

Why the first step has nothing to do with picking up the phone.

The weekly number that makes outbound feel doable instead of draining.

And why most people never build the one thing that takes someone from "sounds interesting" to "here's my money."