Mindset, Marketing, & Money with Dean Seddon

• Most Business Plans Are Fiction: Lessons from building a tech company from scratch

  Most founders believe that if they just follow the plan, success will come. But Elizabeth Gooch - who built a global tech company from her bedroom with £1 - says that’s rubbish. In this episode, she tears apart the fantasy that growth is just about working harder or sticking to a five-year roadmap. Business isn’t predictable, and those who cling to their plans instead of adapting are the ones who get stuck. She talks about the real reason most businesses plateau, why most leaders are winging it, and how to stop wasting time on strategies that don’t translate to results. Elizabeth also gets into the tough moments - the times her company was on the brink, the brutal lessons in leadership, and the realities of selling a business under pressure. She doesn’t sugar-coat the challenges, but she does have a clear message: if you’re serious about growth, you need to rethink everything you assume about how businesses scale. This is a conversation for people who want the truth, not recycled advice. If you’re running a business and feel like you’re pushing against a wall, you need to hear this.

  --------  

  32:46
• Followers Are Dead: The New Social Media Strategy That Actually Makes You Money

  For years, people have obsessed over follower counts, thinking that more equals better. But the way social media works has completely changed. Platforms don’t care how many people follow you anymore - they care about what holds attention. And that’s good news if you know how to use it. In this episode, I break down why followers are no longer the key to visibility and what actually moves the needle now. If you’ve been trying to grow your audience but feel like you’re shouting into the void, this will explain why -and what to do instead. We’ll cover: Why social media platforms have moved away from follower-based reach How AI-driven feeds decide what content gets shown (and how to work with them) The mistake most people make by trying to appeal to everyone How small, highly targeted audiences are getting better results than huge followings What to focus on if you want to make money, not just rack up numbers The shift is already happening, and those who understand it will have a huge advantage. If you’re still playing the old game, you’re wasting time. Listen in and start using social media in a way that actually works.

  --------  

  17:37
• The Brutal Truth About Building a Business (And Why Most People Get It Wrong)

  Most people start a business for freedom. Then reality slaps them in the face. In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy. We cover: 🔥 The messy middle - what happens when the excitement fades and reality sets in. 🔥 Why most new business owners set themselves up for failure (and how to avoid it). 🔥 The two biggest mistakes that kill momentum and keep you stuck in survival mode. 🔥 Why niching down feels terrifying but is the only way to grow. 🔥 The shift happening in marketing that most people haven’t woken up to yet. And - spoiler alert - building a business isn’t about working less. It’s about working smarter. If you're serious about making it work (without losing your sanity), this one’s for you.

  --------  

  36:41
• Broke to Booked Out: How I Ended Feast And Famine In My Business.

  you’ve probably felt the pain of the feast-and-famine cycle. One month you’re slammed, the next you’re scrambling, panicking about where your next client is coming from. I’ve been there, and trust me - it’s brutal. Years ago, I found myself needing £13k in a single week or my business was finished.   Bank account empty. Bills stacking up. Panic setting in. I was out of options. In that moment, I realised most of what I’d been taught about marketing was too vague, too slow, and too complicated for a crisis. In this deeply personal episode, I’m sharing exactly how I turned desperation into action. You’ll learn how I created an irresistible, crystal-clear offer, priced it boldly, and aggressively marketed it to go from broke to fully booked in just days. I’ll also show you how to permanently break free from the feast-and-famine cycle - by simplifying your offer, clarifying your message, and building systems that reliably bring clients your way, month after month. If you’re ready to hear what really works (and stop repeating my mistakes), hit play.

  --------  

  29:04
• Experts are LOSING to amateurs—10 ways to show your authority online.

  You know your stuff. You’ve got the experience, the results, the credibility—but online, it’s like no one sees it. Meanwhile, people with half your expertise are getting all the attention, landing the clients, and owning the conversation. Frustrating, right? You’re careful with your words because you don’t want to sound arrogant. You try to share value, but it gets lost in the noise. And every time you see someone less qualified blowing up online, you wonder - what are they doing that I’m not? In this episode, I’ll show you exactly why this happens - and how to flip the script. Small shifts in how you communicate can take you from overlooked to undeniable. If you’re ready to be seen as the authority you actually are, listen in.   --------- ➕ Hit subscribe so you never miss another episode. ✍️ Sign up for my weekly email newsletter: https://signalnewsletter.deanseddon.io/ ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started. ---------

  --------  

  28:50

More Business podcasts

Trending Business podcasts

About Mindset, Marketing, & Money with Dean Seddon