Expert In Demand Podcast With Dean Seddon

• Getting Clients To See Your Value As Expert

  If referrals keep you afloat but nothing outside referrals converts, there is a single blind-spot creating that pattern. In this episode, you’ll see where that blind-spot hides in your copy, your positioning and even how you speak about what you do. It explains why smart buyers don’t enquire, why peers engage more than prospects, and why your process—no matter how strong—never converts. The odd thing is that referrals disguise this weakness, so you think you have clarity when you don’t. Once you spot it, you’ll notice how it affects the quality of leads, the price people accept and the confidence buyers have in you. You’ll see it clearly, but you won’t unsee it. Tune in and you’ll realise exactly what has been holding you back when you’re not being recommended.

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• How to Make Your LinkedIn Content Reach the Right People Again

  Everyone’s noticing the same thing on LinkedIn right now: Their posts stall. Their reach drops. Their feed shows the same recycled stuff for days. This isn’t just an algorithm story. It’s a content story. In this episode, I break down why some posts now spread and others die, why random topics kill your visibility, and why your visuals matter far more than you think. You’ll see how LinkedIn is rewarding experts who stay on-topic, use clear visuals, and stick to a simple mix of attract, nurture, and convert posts. By the end, you’ll know exactly why your content dropped off—and what your posts need to cut through again.

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• Why So Many People Book Calls With You… and Then Don’t Show Up

  Most experts think no-shows happen because people are flaky. But that’s not the real reason. In this episode, I break down what’s actually going on when someone books a call, blocks out time… and still never turns up. You’ll see why this keeps happening, what it really says about your leads, and the unseen factors that decide whether someone shows up or disappears. By the end, you’ll look at your calendar in a completely different way.

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  25:33

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• How To Make Your First $100k On LinkedIn As An Expert, Coach Or Consultant

  Take the quiz: https://www.5pathstogettingclients.co.uk/quiz I’m asked all the time how to make your first 100K on LinkedIn and most people are shocked when I tell them the real reason they’ve been stuck. In this episode, I walk you through a completely different way to think about LinkedIn, why the usual advice keeps you spinning your wheels, and the simple shifts that unlock predictable revenue without living on the platform. If you’ve been posting endlessly, overthinking the algorithm or feeling like LinkedIn just isn’t clicking for you, this will change how you see everything. Hit play and let’s get you moving toward that first 100K.

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  11:44

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• Turning Your Expertise Into a Clear, Sellable Offer

  In this episode, I dive into one of the biggest challenges experts face when they leave corporate life: turning all that deep experience into a clear, sellable offer. In a job, your expertise sits neatly inside a role. When you go solo, that structure disappears. Suddenly you’re holding a huge basket of skills with no container. My goal here is to help you build that container so people instantly “get” what you do. I break everything down to one simple truth: people buy what they want, not what they “should” want. If your offer is built around what you think they need, you’ll always have to work harder. Instead, I show you how to anchor your offer to one specific problem your market is already motivated to solve and one outcome they actively desire. From there, we shape your expertise into a sellable package using four parts: The problem you solve The outcome you deliver The process you use The milestones (the mini wins) along the way Those milestones matter because they give buyers confidence. They can see how your steps translate into real progress, rather than vague promises. I also talk about how to market and sell this offer without becoming a full-time content creator. You need flow: awareness, trust, and conversion. Social media builds awareness and trust. Systems like newsletters and webinars handle the conversion so you’re not glued to LinkedIn all day. And finally, we tackle the emotional side – choosing a niche. It can feel limiting, almost like you’re shrinking your potential. But in reality, focusing on a small slice of the market is what creates stability, profitability, and momentum. Once you own that slice, you can take on the rest. This episode is all about making your expertise easy to buy so you can spend more time doing what you’re brilliant at.

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