PodcastsBusinessExpert In Demand Podcast With Dean Seddon

Expert In Demand Podcast With Dean Seddon

Dean Seddon
Expert In Demand Podcast With Dean Seddon
Latest episode

182 episodes

  • Expert In Demand Podcast With Dean Seddon

    Be Remembered: The Power of Repetition in Winning Clients

    06/07/2026 | 14 mins.
    In this episode, discover why repeating a simple, emotionally resonant message is essential to getting noticed and winning clients. Learn how the mere exposure effect, low cognitive load, and owning a memorable slogan—like successful political campaigns and famous brands—help build familiarity and trust so prospects are more likely to choose you.

    Use consistent repetition, reduce complexity, and decide now what key idea you want to be known for to create a powerful, repeatable brand message.
  • Expert In Demand Podcast With Dean Seddon

    How to Charge More, Work Less, and Become a Category of One

    05/31/2026 | 20 mins.
    What if the key to everything you want in your business (higher prices, better clients, a constant waitlist, and effortless lead generation) is actually much simpler than you think?

    In this episode, I break down the exact "Category of One" architecture that takes you out of the crowded, price-competing marketplace and positions you as a world class specialist. If you have been feeling the frustration of shouting into the social media void or trying to split yourself between three different business ideas, this is your exit ramp from that permanent state of limbo.

    By the end of this episode, you will discover:

    The Slipstream Effect: How to align your marketing, sales, and delivery so they fuel each other automatically, making your business light to run but highly profitable.

    The 5-Pillar Architecture: The precise way to lock in one urgent problem, one ideal audience, one proprietary methodology, one clear offer, and one high conviction message.

    The Certainty Path: Why clients do not just buy outcomes, they buy the certainty of a visible path. Learn how to build your own IP so you never compete on price again.

    The "Limbo" Cure: How to overcome the fear of closing doors so you can create the compounding momentum that funds your biggest future goals.

    Stop playing a broad, exhausting game that yields zero impact. Tune in to learn how to dial in your focus, build massive trust before clients ever jump on a call, and build a business that works for you.
  • Expert In Demand Podcast With Dean Seddon

    The Psychological Trap Keeping People Average

    05/23/2026 | 11 mins.
    Most people know they should post more content, share more opinions and put themselves out there more online, but they stop themselves because they are worried about what other people might think.

    In this episode, I recorded a podcast publicly on Miami Beach because I wanted to challenge that fear in myself too. It felt awkward. It felt uncomfortable. But it reminded me how often we let random people influence our behaviour, even when those people will never affect our life or business.

    I talk about:

    Why posting content feels uncomfortable at first

    Why people hesitate to share their opinions online

    Why fear of judgement slows down growth

    How confidence is built through repetition

    Why visibility matters if you want opportunities

    Why most people are thinking about themselves, not you

    If you keep second-guessing yourself before posting, recording videos or sharing your ideas online, this episode will help you understand why.
  • Expert In Demand Podcast With Dean Seddon

    The fastest way to grow your business is to think smaller

    05/17/2026 | 32 mins.
    I believe experts and service businesses grow faster when they focus on building deep trust with a smaller number of the right people.

    In this episode, I break down how high-value, low-volume businesses create stronger demand, attract better-fit clients, and build more sustainable growth online.

    We also explore:

    • Why a smaller audience can create bigger business results
    • How focused positioning makes you easier to trust and remember
    • Why reputation compounds faster than attention
    • How experts build demand differently from creators
    • Why solving one valuable problem changes everything

    If you want to build a business around expertise, authority, and real client demand, this episode will help you think differently about growth online.
  • Expert In Demand Podcast With Dean Seddon

    How I get clients lining up to work with me (and you can too)

    05/09/2026 | 18 mins.
    I spent years stuck in feast and famine. One good month gave me hope. The next month wiped it out. Everything depended on me chasing business, closing quickly, and solving short term pressure.

    Then I realised the problem. I had not built the infrastructure that created consistent demand.

    In this episode, I break down the exact social selling system I used to become known for one specific problem, attract inbound leads, and get clients lining up to work with me. I walk through the five parts that changed everything for me: expert positioning, pre-selling presence, demand creating content, intent bridges, and conversion systems.

    I explain how I used my content and online presence to build trust before calls happened, how I turned attention into buying intent, and how I built a repeatable system that consistently converts qualified leads into clients.

    If you want more inbound leads, stronger positioning, and a business that attracts the right clients consistently, this episode will help you rethink how social selling actually works.

    Follow me on Instagram: https://www.instagram.com/socialsellingdean/

    Follow me on LinkedIn: https://www.linkedin.com/in/socialsellingdean/

    Sign up for my newsletter: https://www.deanseddon.io
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About Expert In Demand Podcast With Dean Seddon
Dean Seddon, CEO and Founder of MAVERRIK and global social selling expert, brings you Expert In Demand. This show is for business owners who want to win clients and create demand without selling their soul to their business. We dive into the realities of getting leads, building your pipeline, and winning clients - the stuff that doesn't just keep the lights on, it helps you bank serious money. Instagram: https://www.instagram.com/socialsellingdean/ LinkedIn:  https://www.linkedin.com/in/socialsellingdean/ www.deanseddon.io www.maverrik.io
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