Expert In Demand Podcast With Dean Seddon

You're in your 40s or 50s and watching 20-somethings dominate social media.

You don't have the energy for dance videos.

You don't want to chase followers.

You want clients, on your terms, at the rates you set.

This episode shows you how to do that.

Here's what you'll take away:

Why social media is now interest media, and what that shift means for winning clients

How to use depth and experience as advantages most younger creators do not have

Why 20 clients a year beats 20,000 followers, and how to design your business around that

The alignment between interest, audience, and offer that produces consistent pipeline

The three levers Dean uses to bring in clients without chasing virality

The proximity principle that turns small audiences into buyers

If you want predictable pipeline without performing for strangers, this episode gives you the model.

Listen if you want growth on your terms, with the clients you actually want to work with.

I made a $1.3 million marketing mistake and it cost me $68,000 in losses before I worked out what had gone wrong. In this episode I share exactly how it happened, what I did to fix it, and the lesson every business owner needs to hear.

I switched off the LinkedIn Lives and webinars I was running every week because the data made them look unprofitable. A few months later I was looking at a $50,000 loss one month, an $18,000 loss the next, and wondering if my business was over. When I went back through the numbers properly, I discovered 70% of my new clients had come from those events, and most had registered for at least two before buying. Each one had been worth $27,000 to my business.

I walk you through how I tracked the real source of every sale, why my CRM was telling me the wrong story, and the 30 day lag that catches most business owners out. I share my always be marketing principle, the bucket theory of pipeline, and why social selling builds value long after the activity itself.

If you run a business, lead a sales team, or rely on social selling to fill pipeline, this one is for you.

Article here: 
https://www.deanseddon.io/blog/i-turned-off-a-1-3m-tap-and-it-cost-me-80k

If you're winning referrals but losing organic leads, the sales call is where the deal is going wrong.

Most business owners run the same call for both. Referrals already trust you, so the call is easy. Organic leads turn up curious, and you have to show the value on the call itself. Most business owners don't know how to do that. They describe and explain their service, when they should be showing the prospect what their life looks like once the problem is solved.

Listen to this episode and you'll know:

Why your best leads keep saying "let me think about it"

What to ask in the first five minutes that changes the whole call

How to create urgency without pressure tactics

Why pitching your full service kills the deal

The shift that turns curious leads into paying clients

If you've ever come off a call sure they were going to buy, then watched them ghost you, this episode tells you what went wrong and how to fix it.

In 14 years of coaching over 500 clients, I’ve seen one foundational mistake stall more businesses than any bad tactic: the "Upstream" message failure. Many people dive into social selling thinking they need a secret strategy, but they’re missing the core hook that actually makes a prospect stop scrolling.

In this episode, you’ll learn why your current outreach is likely being ignored and how to fix your "Upstream" message so your relevance is immediate. I’m breaking down the four-second value prop—the skill of communicating what’s in it for your client in just 12 words. You will discover why selling the "process" or being "cryptic" is costing you leads, and why narrowing your focus to one specific problem is the only way to cut through the noise.

If you want to stop being ignored on LinkedIn and start turning profile views into actual conversations, you need to master this principle. Learn how to nail the message that makes every other social selling tactic you use more effective.

I reveal how my podcast makes me $8,000 a month without sponsorships, brand deals, or on-air product pitches. I explain why I almost did not start it, the freelancer who pushed me to do it, and what three years of consistent publishing has taught me about building trust at scale.

You will learn:

Why niche podcasts convert better than broad ones

The real reason most podcasts fail inside six months

How I repurpose one recording into clips, blogs, and social posts

Why buyers need multiple exposures before they buy anything high value

The exact kit, software, and distribution setup I use

My APE method for content: Angle, Perspective, Experience

If you want to build a long-term asset that fills your pipeline and wins clients, start here.