Expert In Demand Podcast With Dean Seddon

If your pipeline is empty and you don't know where to start, this episode gives you three things you can do this week to change that.

Most business owners live on referrals until they dry up.

Then they panic.

Set massive outbound targets. Hate every minute of it. Get nothing back. Quit within a fortnight.

Paul Owen knows this pattern well. He was broke at 32. Earning £8k a year doing data entry. £30k in credit card debt. Sleeping on a mate's bedroom floor.

Three years after getting his first sales job, he was debt free and building the business he runs today, training sales teams across the world.

In this episode, Paul shares the three things he tells every business owner who needs to fill their pipeline now.

Why the first step has nothing to do with picking up the phone.

The weekly number that makes outbound feel doable instead of draining.

And why most people never build the one thing that takes someone from "sounds interesting" to "here's my money."

I was crippled by content creation for years.

Staring at blank pages. Searching for something original that nobody had ever said before. It nearly stopped me putting anything out there at all.

Then I cracked it. Three frameworks that give me hundreds of ideas from a handful of topics.

In this episode I'm sharing my APE framework, the TASTE formula, and how I split content into attract, nurture and convert so every post has a purpose. The same system I use with my clients at Salesforce, Microsoft and Citibank.

You'll never stare at a blank page again. Hit play.

Response rates on cold outreach have dropped to 0.02%. Sales teams are sending 70% more messages than ever.

And results are getting worse, not better.

In this episode, I break down why the "more volume" approach to sales outreach has hit a wall, and share what's filling pipeline right now instead.

You'll hear:

Why your prospects spot automated outreach instantly, even when it mentions their name, company and latest LinkedIn post

The real numbers: how 5 ultra human outreaches are outperforming thousands of automated messages

How one of my clients hit a 30% response rate by going one to one

Why salespeople who rely on automation are putting their careers at risk

The simple maths behind booking 3 meetings a day in 90 minutes

What driverless taxis in Phoenix taught me about the future of sales roles

If you're a salesperson, sales leader or business owner who feels like outreach is getting harder, this episode explains why and gives you the fix.

Most LinkedIn creators think more followers and more engagement equals more money.

It doesn't.

In this episode I walk through the full maths behind my $1M year on LinkedIn, including my offer stack, the four client paths I run every week, and why I only need 20 clients and 60 meetings to hit my number.

I sat down with Kris Ward who went from working 16 hour days to six, and built a business that runs without her.

 

She was pulled away from her business for two years to care for her husband during his cancer journey. When she returned, her clients had no idea she'd been gone.

 

That's when she realised what she'd built was different.

 

One of her clients quadrupled her income while cutting her hours after her cortisol levels had got so high she needed medication. 

 

Within a year, that same client took a month off in Costa Rica with no WiFi and her VA ran the business without her.

 

In this episode, you'll learn why your to-do list is draining you even when you're not working. 

 

Why writing instructions for your VA gets you lost and what to do instead.

 

The hidden problems with VA agencies that nobody tells you about.

 

Why are you doing 10 dollar tasks when you should be doing 1000 dollar work.

 

And the simple screen recording method that works better than any 52 page manual.

 

If you've ever thought it's quicker to just do it myself, this conversation will change how you think about getting help.