Expert In Demand With Dean Seddon

How Do You Get Buyers to Choose You?

How do you get buyers to choose you, prefer you, and want to work with you specifically?

In this episode of Expert In Demand, I break down how I use LinkedIn and Social Selling to create buyer preference and help potential clients feel that you are the right fit for them.

One of the biggest advantages of Social Selling is that you can shape what buyers know, understand and believe about you before a sales conversation ever happens. Your LinkedIn presence gives people repeated exposure to you, your thinking, your expertise, your approach and the results you help people achieve.

But visibility alone is not enough.

I explain the role of the mere exposure effect and why repeated exposure can help people become more familiar with you. If you want that familiarity to turn into preference, you have to help people feel the fit.

For someone to choose you, they need to feel that you are the right person for them, that you understand their specific situation, that you understand how it feels, that you understand the future they want, that you have helped people like them before, and that your way of getting them there makes sense.

This is where LinkedIn and Social Selling become so powerful.

Your activity on LinkedIn should not simply be about posting content or generating engagement. It should help potential buyers understand who you are, what you stand for, who you help, the problems you solve, the outcomes you create and how you work.

In this episode, I break down the key things buyers need to see from you through your LinkedIn presence and Social Selling activity:

Who you are and whether they can relate to you

That you understand their specific problem and situation

That you understand how that problem affects them personally

That you understand the future or outcome they actually want

That you have helped other people like them

That you have a clear methodology for getting them from the problem to the outcome

I also explain why having a methodology matters. Making a claim about the result you can create is one thing, but showing buyers your process, journey and proof gives them greater confidence in choosing you.

That is what effective Social Selling on LinkedIn should do.

It should build familiarity, create preference and help potential buyers feel the fit before they ever speak to you.

If you are an expert, consultant, coach or business owner using LinkedIn to attract clients, this episode will help you think differently about your LinkedIn presence and understand how Social Selling can make you the person buyers want to choose.

Expert In Demand is hosted by Dean Seddon, LinkedIn and Social Selling Expert, and explores how experts can use LinkedIn, Social Selling and personal positioning to become more visible, more relevant and more in demand.

In this episode, I sit down with Dave Falkner, who's spent years at Maverrik moving from graphic design into sales and now trains sales teams and business owners on LinkedIn all over the world. Dave walks through his journey from hand-folding 20,000 letters as a print apprentice to closing hundreds of thousands of pounds in sales with zero formal training, and shares exactly what's worked for him along the way.

You'll hear about:
✅ Why Dave dropped the scripted, automated approach and started messaging people like an actual human
✅ The real reason outreach fails (hint: it's not that people hate being messaged)
✅ Why trying to appeal to everyone quietly kills your personal brand, and what to do instead
✅ How to handle rejection and backlash without letting it stop you from posting or reaching out
✅ Why fake reviews and bought testimonials have made genuine curiosity more valuable than flexing credentials

If you're trying to get more out of LinkedIn without relying on the same tired tactics everyone else is using, this conversation is full of practical, honest insight from someone doing it every day.

👍 If you enjoyed this episode, don't forget to like, comment, share, and subscribe for more conversations on social selling and growing your business on LinkedIn.

In this episode, Dean sits down with India Henders, who's been with Maverrik for almost six years and has helped hundreds of clients build real pipeline on LinkedIn. India walks through her journey from cold calling 100 people a day in a marketing agency to becoming one of the most effective social sellers on the team, and shares exactly what's worked for her along the way.

You'll hear about:
✅ Why Loom videos became India's favourite outreach tool, and how she uses them to stand out from generic pitches
✅ The biggest hurdle clients face on LinkedIn (hint: it's not strategy)
✅ Why generalizing your offer quietly kills your results, and what to do instead
✅ How to handle backlash or a post that doesn't land the way you hoped
✅ India's quickfire advice for getting clients from LinkedIn

If you're trying to get more out of LinkedIn without living on the phone, this conversation is full of practical, honest insight from someone doing it every day.

In this episode, I sit down with Maggie Olson, who calls what she does magnetic conversations, and who's spent the last 20 years learning how to turn everyday conversations into referrals, collaborations, and clients across three completely different industries.

We talk about how Maggie built a referral-only photography business from scratch at 21, then went on to scale and eventually close a yoga studio, before moving into business coaching, and why she believes the same conversation skills carried her through every pivot.

Maggie explains why the coaching industry rarely teaches the business side of coaching, and how a simple offer audit often reveals that people are underpricing, under-leading, or unclear on how many leads they actually need to hit their income goals.

We get into why getting good at conversation reduces how many leads you need altogether, and why so many business owners avoid their own DMs even though that's often where real qualification happens.

Maggie shares the story of forcing herself to go live every single day for a month after closing her yoga studio, and how that process of showing up, even with zero engagement, was what built the self-trust needed to build trust with others.

We also discuss conviction: why an offer that you wouldn't buy yourself is nearly impossible to sell convincingly, and why giving one offer real time to work matters more than constantly reinventing it.

Towards the end, Maggie shares how she now helps people through a free offer audit, a paid strategy call, and longer term one-to-one work, and why most of her clients only need that initial roadmap to go and execute.

If you are trying to get better at turning conversations into clients, questioning whether your offer really has your full conviction, or thinking about how to build a business around genuine relationships rather than reach, this episode will give you a lot to work with.

How I help you
I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline.
I do this through 3 vehicles

Social Selling Accelerator (https://maverrik.io/social-selling-accelerator/) - A six month implementation programme with 1:1 coaching.

One Day Intensive (https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ) - I work with you and your team 1:1 at your offices.

Public classes (https://maverrik.io/live-events/) - I host public workshops across the US and UK

No paid ads. No pushy tactics. No posting every day.
Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60.
If you'd like to know more schedule a call here. (https://www.deanseddon.io/winclients)
Who is Dean?
If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.

In this episode, I sit down with Helen Tudor, a LinkedIn coach and spiritual business mentor who has spent ten years building her personal brand, and who returned to the podcast five years after her first appearance to talk about the reinvention she is going through right now.

We talk about how she got into LinkedIn out of sheer necessity, £90,000 in personal debt as a single mum, looking for ten local clients at £250 a month, and why the platform's core mechanics have never really changed even as everything around it has.

Helen explains why almost every stuck business, whatever the size or budget, comes back to the same missing piece: a genuine, specific understanding of who the ideal client actually is. Not a vague audience, but a real person you can name and speak directly to.

We get into why saying no to money is one of the hardest and most important shifts a business owner makes, and why chasing every opportunity that comes your way keeps you exactly where you are.

Helen shares the financial rollercoaster of 2020 to 2021, making a million pounds one year and 564,000 pounds the next, and how that instability eventually led her away from launches and challenges towards deeper, more aligned work.

We also discuss the three things that determine whether someone actually follows through on advice: energy, personality and bandwidth, and why telling people what to do rarely works if you have not accounted for all three.

Towards the end, Helen talks about her book, Ideal Client Attraction and Spiritual Practice, why she wrote it in five days, and why she gives it away for free to anyone building a business.

If you are thinking about repositioning your business, trying to get clarity on who you actually serve, or working through what your next era looks like, this episode will give you a grounded, honest way to think it through.

How I help you
I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline.
I do this through 3 vehicles

Social Selling Accelerator (https://maverrik.io/social-selling-accelerator/) - A six month implementation programme with 1:1 coaching.

One Day Intensive (https://www.linkedin.com/smart-links/AQE3ojoEhE9GTQ) - I work with you and your team 1:1 at your offices.

Public classes (https://maverrik.io/live-events/) - I host public workshops across the US and UK

No paid ads. No pushy tactics. No posting every day.
Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60.
If you'd like to know more schedule a call here. (https://www.deanseddon.io/winclients)
Who is Dean?
If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.