Expert In Demand Podcast With Dean Seddon

Everyone is telling you AI will transform your business.

95% of AI projects deliver no value. The outreach it generates is spotted a mile away. And the tools you're paying for are losing money just to keep you subscribed.

In this episode I give you my honest take on AI after testing tools, watching the hype, and deciding where I'm actually placing my bets.

You'll hear:

Why AI is the average of the internet and what that means for you

The outreach patterns that are killing people's reputations right now

Why the AI business model is broken and what happens next

The two types of people AI will sort out, and which one you want to be

Where the real opportunity sits as AI adoption grows

This is not an anti-AI rant. I use it every day.

But if you're making business decisions based on what you see in the feed, you need to hear this first.

I published a book in 2024 with Wiley. It got into Waterstones and Barnes and Noble.

It didn't become a bestseller.

My book:
https://amzn.eu/d/09IOKbLt

Here's what I got wrong, and what you need to know before you create a book, course, or any low-ticket product you're planning to sell.

In this episode I cover:

Why the cover, title, and back description do more selling than you think

The cold audience problem most authors never consider

Why organic social will not save a low-ticket product launch

When to sell a book and when to give it away free

The one strategy that makes a short book work harder than a full one

If you're thinking about writing a book, launching a course, or selling anything at volume, this episode will save you a serious amount of time, money, and frustration.

If your pipeline is empty and you don't know where to start, this episode gives you three things you can do this week to change that.

Most business owners live on referrals until they dry up.

Then they panic.

Set massive outbound targets. Hate every minute of it. Get nothing back. Quit within a fortnight.

Paul Owen knows this pattern well. He was broke at 32. Earning £8k a year doing data entry. £30k in credit card debt. Sleeping on a mate's bedroom floor.

Three years after getting his first sales job, he was debt free and building the business he runs today, training sales teams across the world.

In this episode, Paul shares the three things he tells every business owner who needs to fill their pipeline now.

Why the first step has nothing to do with picking up the phone.

The weekly number that makes outbound feel doable instead of draining.

And why most people never build the one thing that takes someone from "sounds interesting" to "here's my money."

I was crippled by content creation for years.

Staring at blank pages. Searching for something original that nobody had ever said before. It nearly stopped me putting anything out there at all.

Then I cracked it. Three frameworks that give me hundreds of ideas from a handful of topics.

In this episode I'm sharing my APE framework, the TASTE formula, and how I split content into attract, nurture and convert so every post has a purpose. The same system I use with my clients at Salesforce, Microsoft and Citibank.

You'll never stare at a blank page again. Hit play.

Response rates on cold outreach have dropped to 0.02%. Sales teams are sending 70% more messages than ever.

And results are getting worse, not better.

In this episode, I break down why the "more volume" approach to sales outreach has hit a wall, and share what's filling pipeline right now instead.

You'll hear:

Why your prospects spot automated outreach instantly, even when it mentions their name, company and latest LinkedIn post

The real numbers: how 5 ultra human outreaches are outperforming thousands of automated messages

How one of my clients hit a 30% response rate by going one to one

Why salespeople who rely on automation are putting their careers at risk

The simple maths behind booking 3 meetings a day in 90 minutes

What driverless taxis in Phoenix taught me about the future of sales roles

If you're a salesperson, sales leader or business owner who feels like outreach is getting harder, this episode explains why and gives you the fix.