Warriors of Peace: Empowering Veterans to Lead Bold Lives
In this inspiring episode of The Builder's Edge Podcast, we honor our military heroes and welcome Raylan Heck, a former Army Ranger and founder of Warriors Peace, and Noel Famy, a 22-year Marine Corps veteran and transformational coach. Both men share powerful stories of resilience, faith, and leadership—from deployments in Afghanistan and Iraq to overcoming personal tragedy and trauma.Raylan opens up about his path to sobriety and the creation of Warriors Peace, a nonprofit supporting veterans and their families. Noel walks us through his Marine Corps journey and how he discovered that true transformation extends beyond physical fitness. Together, they explain how Warriors Peace University equips veterans and business owners to live what they call the “have-it-all lifestyle”; thriving in business, health, relationships, and spiritual life.Whether you're a veteran navigating civilian life, an entrepreneur craving deeper fulfillment, or someone passionate about supporting our military, this episode is packed with wisdom and practical steps for lasting growth.Key takeaways:Why daily consistency and community are essential for healing and transformation.How mastering your body, mind, and spirit leads to stronger leadership.The Warriors Peace approach to bridging trauma recovery with purposeful living.Discover how to support their mission by visiting Warriors Peace online.For more resources or to boost your business visibility, visit our website for digital strategies that build your edge. Be sure to like and subscribe!"You can’t heal the soul by addressing just one part—you need body, mind, spirit, and community working together."Learn more about Deanna Lucas through the following links:DND WebsiteFacebook GroupFacebookBuilders Visibility Blueprint
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The Difference Between Building a Brand and Posting
In this episode, host Deanna Lucas breaks down the real reason your posts aren't turning into clients—and it has nothing to do with how often you're posting. She explains why most contractors are wasting time with random content and how a personal brand changes the game. You’ll learn the four major mistakes contractors make, why content without strategy is just noise, and how to fix it by building a personal brand that commands attention and attracts high-paying clients.Key takeaways:Why visibility alone doesn’t equal authorityThe 3 things your content must do (educate, inspire, convert)How to stand out instead of blending inWhy telling your story builds real connectionThe mindset shift from “posting to be seen” to “posting to lead”If you're tired of throwing content into the void with zero return, this episode will give you the clarity and tools to finally build a brand that makes you the obvious choice.“If your content doesn’t stop the scroll, it doesn’t start a conversation."Learn more about Deanna Lucas through the following links:DND WebsiteFacebook GroupFacebookBuilders Visibility Blueprint
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The Builder's Visibility Blueprint: Tools, Tactics, and Transformation
In this episode of The Builder’s Edge Podcast, host Deanna Lucas teams up with marketing expert Cory Long to dive into the Builder’s Visibility Blueprint; a powerful guide to help contractors and builders go from overlooked to in-demand.Drawing from over 30 years in the trades and a decade of marketing experience for construction pros, Deanna and Cory expose the harsh truth: you can be the best builder in town, but if clients can’t find you online, you’re losing business daily.They break down:Why visibility without credibility equals lost leadsHow to dominate locally using your Google Business ProfileWhat it means to truly build a personal brand in a contractor’s worldWhy AI, video, and voice search are the future (and how to get ahead now)Simple automation systems that help you buy back your timeWhy a fully optimized digital presence beats word-of-mouth aloneYou’ll also hear hilarious job site stories (like gluing your crew into the floor—literally), plus heartfelt wisdom on building a faith-centered business that serves people with integrity and joy.Key Takeaways:Stop thinking of online presence as a “bonus”; it’s the backbone of modern businessYour Google Business Profile is a goldmine—if you’re using it rightConsistency beats complexity when building brand trustPersonal brand + automation = freedom and profitabilityVisibility isn’t vanity—it’s how your dream clients find and trust you"Visibility without credibility is just noise. A brand makes people stop, think, and trust." – Cory LongLearn more about Deanna Lucas through the following links:DND WebsiteFacebook GroupFacebook
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How One Contractor Transformed His Business by Saying No
In this episode of the Builder’s Edge Podcast, host Deanna Lucas sits down with Raymond Mertens, founder of Wildwood Flooring, to uncover how niching down to exclusively offer pre-finished wood flooring completely transformed his business. With over 25 years in the trades, Ray shares how a return to his roots—literally the scent of sawdust from childhood—led to simplifying his services, cutting clutter, and ultimately doubling his monthly revenue.You'll hear how Ray went from juggling every flooring type to intentionally walking away from profitable jobs that didn’t align with his niche. He shares how specialization improved workflow, gave him more time back with family, reduced stress, and boosted profits. You’ll also get insight into his growing digital presence, the importance of hiring a social media manager, and how fun and craftsmanship remain core values in his business. Plus, a hilarious “seafood biscuit” story you don’t want to miss!Key Takeaways:Why niching down makes you more referable and profitableThe unexpected freedom that comes from saying noHow simplifying your tools, offers, and team can create business clarityThe power of storytelling and digital branding—even for contractorsHow to shift from chaos to a business built for life and legacy"Niching down isn’t a limitation; it’s a liberation. It frees your mind, your time, and your brand." – Ray MertensLearn more about Deanna Lucas through the following links:DND WebsiteFacebook GroupFacebook
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The #1 Mindset Shift Every Contractor Needs to Grow Their Business
In this episode of The Builder’s Edge Podcast, host Deanna Lucas sits down with Amon Medinger, founder of Home Healer Handyman Service, to explore how one man’s flooded basement, a painful injury, and a whole lot of faith turned into a thriving, trusted business. Amon shares how he transitioned from an 11-year tech support job to becoming the go-to handyman in his small-town community. You’ll hear how his recovery from hip surgery shifted his path, how he overcame the fear of starting a business with a simple text, and why personal branding and authentic relationships have become the foundation of his marketing success.Key Takeaways:Why Amon chose the handyman space over full construction and how it allows him to serve more people, fasterHow word-of-mouth and Facebook groups became his lead generation goldmineThe power of vulnerability and faith in guiding tough business decisionsWhy the valley seasons of entrepreneurship are where the living water flowsHow going above and beyond—like fixing a stuck door for free—builds lifelong customersAmon’s big vision for franchising and mentoring the next generation of handymenWhether you’re a seasoned contractor or just thinking about starting your own service-based business, Amon’s down-to-earth wisdom and heart-centered approach will leave you both challenged and encouraged.Looking to elevate your business visibility online and attract more qualified leads through Google and social media? Reach out to Deanna for proven strategies that help builders, contractors, and service pros amplify their online presence. Let’s build something powerful together.“You don’t need all the answers to start a business; you just need step one.” Learn more about Deanna Lucas through the following links:DND WebsiteFacebook GroupFacebook
About The Builder’s Edge - Mastering the Business Side of Building
Are you a small business owner, contractor, or entrepreneur in the construction industry struggling to manage and grow your business? The Builder’s Edge is here to help you create the business you want, one that doesn’t consume your life but works for you.
Hosted by an industry veteran with over 30 years of experience, this podcast dives into the real challenges business owners face, too few leads, too many leads with no system, overwhelming workloads, pricing struggles, staffing headaches, and managing your reputation.
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