The Builder’s Edge - Mastering the Business Side of Building

• What Nobody Tells You About Ending Violence Against Women

  If “success” is costing your soul, this is your reset. In this episode of The Builder’s Edge, we sit down with Darryl Dudley, founder of She’s My Daughter, to unpack purpose-driven leadership that protects women, strengthens communities, and kills burnout at the root. Leading with purpose starts here.What You’ll Learn / Highlights • The origin of She’s My Daughter and the mindset that actually reduces violence against women • “Honor as a leadership skill”: how men can model dignity at home, work, and in community • Practical first steps for dads and male mentors to protect, encourage, and reconnect • The programs: The Tea, Reconnect, Operation Job Readiness, and Club Free—what they do and why they work • From business to movement: Darryl’s music/entrepreneurship background and building systems that last • Gen Z activation & “reverse peer pressure”: changing what’s “cool” in male circles • Powerful transformation stories—and why small, consistent actions beat grand gesturesChapters (timestamps)00:00 Intro — Why The Builder’s Edge exists00:36 Meet Darryl Dudley & She’s My Daughter01:24 Origin story: from youth advocacy to a global mission02:10 The dignity gap in media & culture03:15 The mission in action: “Treat every woman like your own daughter”04:02 A father’s hope: sending his daughter across the country06:19 Modeling respect at home and in business07:11 How fathers shape daughters’ confidence09:54 Programs overview: The Tea, Reconnect, Operation Job Readiness, Club Free11:10 Building self-esteem to prevent exploitation12:34 Reconnect: helping fathers & incarcerated dads re-engage14:12 Trauma’s generational impact—and why it matters at work15:26 Darryl’s business & music background → movement leadership17:40 “All Be Free” clothing line: funding impact & teaching entrepreneurship19:18 Design contests: activating Gen Z for change20:07 Impact stories that still move us24:30 Confidence vs. predation: why voice matters27:38 Where men start: Chief Encouragement Officer & shared activities30:42 Vision: clubs in schools and reverse peer pressure35:24 Builder’s Edge challenge + call to action36:21 How to get involved & closing#ProtectWomen #MenAsAllies #PositiveMasculinity #Honor #Respect #Fatherhood #Mentorship #GirlsEmpowerment #WomenSafety #DomesticViolenceAwareness

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• Show Your Face, Build Your Business: Why Visibility Is Your Secret Weapon

  Too many skilled contractors are hidden in plain sight, working hard, doing great work, but wondering why the phone’s not ringing. In this episode of The Builder’s Edge, we’re unpacking a hard truth: if your face isn’t visible, neither is your business.Amon Medinger , founder of Home Healer Handyman Service, returns for a powerful conversation on visibility, authenticity, and the game-changing impact of showing up as yourself. From his first nervous Facebook Live to building a client base that feels like family, Amon shares how simple smartphone videos and genuine presence have skyrocketed his business, and why this isn't just a social media trend; it's the future of trust-building in the trades.We also dive into the "FACE Principle", a memorable framework for becoming the most trusted name in your neighborhood, without needing fancy gear or flawless content. Plus, Eamon shares how our new CRM, The Client Edge, is helping him scale without losing that personal touch.5 Takeaways You Don’t Want to Miss:Visibility creates credibility, clients want to see who they’re hiring.Short videos outperform static posts every time.Going live may be scary, but it breaks the “bot barrier” in today’s AI-driven world.Authentic content (even bloopers!) makes you more human, and more hireable.Managing content and client follow-up is easier than ever with the right tools."I'm not the Home Healer. I'm just His handyman." - Amon Medinger Challenge for Today: Start with one 10-second video. Introduce yourself. Post it. Then tag a friend in the trades and challenge them to do the same.Subscribe to The Builder’s Edge, share this episode with someone who needs to be seen, and start journaling about how you’ll put the FACE Principle into action this week.Learn more about Deanna Lucas through the following links:DND WebsiteFacebook GroupFacebookBuilders Visibility Blueprint

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• “Trash Can, Not Trash Can’t”: How One Contractor Found Purpose in the Pain

  What do you do when life tells you you’re worthless? In this raw and hope-filled episode of The Builder’s Edge, we sit down with Larry Crespin, a contractor, electrician, home and pool builder, and full-time disciple of Jesus, whose story proves that God really can turn trash into treasure. Larry grew up fatherless, faith-tested, and written off by most… but he refused to be defined by his past. Today, he leads with purpose, mentors young men, builds homes and businesses, and lives by a calling: “Do everything on purpose, with purpose, for a purpose.”This isn’t just a story of surviving hard times, it’s a blueprint for thriving in your purpose when everything seems stacked against you. Larry opens up about growing up an outsider, facing addiction in his crews, losing businesses, surviving a hit-and-run accident, and still waking up every day to a calling, not an alarm clock. His message? You can’t fake purpose, but if you ask God for it, He’ll give it.In this episode, you’ll learn:Why purpose isn’t just for pastors, it's for tradesmen, tooHow faith can reframe failure, and how grit keeps you goingThe importance of working unto the Lord, even when others don’t noticeHow to recognize when a job or client isn’t aligned with your valuesWhat it really means to build people, not just structures“Inspiration will come, but it has to find you working.” -Larry Crespin This week, ask yourself: Am I doing this on purpose, with purpose, for a purpose? Journal it, share this episode with a fellow builder, and subscribe for more real conversations that fuel your mission.Learn more about Deanna Lucas through the following links:DND WebsiteFacebook GroupFacebookBuilders Visibility Blueprint

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• From Side Hustle to Startup: Building a Business While Life Keeps Moving

  What if the leap you’ve been dreaming about didn’t need to be perfect, just courageous?In this powerful episode of The Builder's Edge, we're catching entrepreneur Cain McWilliams right in the middle of his jump from employee to business owner. No hindsight wisdom here, just raw honesty, real strategy, and the mindset shifts happening in real time. After years in law enforcement, manufacturing, and managing major steel fabrication projects, Cain is stepping out to launch his commercial and residential painting company: Action Plan Painting.Why painting? Why now? What’s it really like to walk away from security to bet on yourself? Cain shares the personal and professional journey behind this bold move, how years of “painting on the side” laid the groundwork, what it took to finally say yes, and how he’s navigating everything from startup fears to finding the right crews.Whether you're in the early planning stages of your own business or teetering on the edge of your first big leap, this episode will both inspire and equip you.Here’s what you’ll take away:Why “too much planning” can kill a dream, and how action is the antidoteHow Cain is self-funding his launch (and why he skipped the loan route)The power of a name: what “Action Plan” really meansSmart moves for building trust in a saturated industryWhy certifications and systems matter more than you think—especially early on“You can talk all day long, but action is what proves things.” - Cain McWilliams Call to Action: If you’re planning your own move, take 15 minutes today to evaluate one part of your business. Ask: “Is this set up to support growth, or will I have to fix it later?” Then make one small change to build it right. And don’t forget to subscribe and share this episode with a friend who’s on the edge of launching something new!Learn more about Deanna Lucas through the following links:DND WebsiteFacebook GroupFacebookBuilders Visibility Blueprint

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• From Layoffs to Legacy: Building Spaces That Multiply Impact

  How do you turn five layoffs into a thriving business that empowers others to succeed? In this episode of The Builder’s Edge, host Deanna Lucas sits down with Jeff Wisdom, founder of Wise Design & Management, to explore the power of resilience, design strategy, and kingdom-minded building.Jeff shares how his 18-year journey in the AEC (architecture, engineering, construction) world, and five unexpected layoffs, led him to a faith-filled leap into entrepreneurship. Now, he's helping new business owners, franchisees, and nonprofits turn empty spaces into income-generating, mission-driven environments. From tenant improvements to church builds, Jeff’s full-service firm simplifies the complex maze of permitting, design, and construction management so clients can focus on growth.In this episode, you’ll learn:The biggest hurdles in tenant improvement projects, and how to clear them fastHow to scale a small business or franchise with smart design standardsWhy churches and nonprofits need future-focused designs that grow with themThe surprising impact of a single restroom code, how it cost one project $20K!What you can do this week to move your renovation or build forward wisely“I truly believe it was God kicking me in the butt, saying you’re not supposed to work for someone, you’re supposed to be out there helping people make things happen in their lives.” -Jeff WisdomIf you're dreaming of scaling smarter, this conversation is your blueprint. Hit subscribe, share with a fellow builder, and take one action step this week, because at The Builder’s Edge, the edge is your action.Learn more about Deanna Lucas through the following links:DND WebsiteFacebook GroupFacebookBuilders Visibility Blueprint

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