Powered by RND
PodcastsBusinessThe Builder’s Edge - Mastering the Business Side of Building

The Builder’s Edge - Mastering the Business Side of Building

Deanna Lucas
The Builder’s Edge - Mastering the Business Side of Building
Latest episode

Available Episodes

5 of 38
  • How to Build a Roofing Business That Actually Lasts
    He moved to a city where he knew no one, bought a roofing company that was already dead… and resurrected it. Twice.In this episode, you’ll learn how to build a profitable roofing business without being “the cheapest guy” on the bid sheet.Perfect for roofing contractors, home service business owners, and anyone tired of racing to the bottom on price.What You’ll Learn / HighlightsHow Chuck “accidentally” got into the roofing business after years as a truck driverThe crazy story of buying a shut-down roofing company and bringing it back to life (two times)Why chasing cheap clients almost guarantees burnout and failureHow he landed his first San Antonio roofing jobs using nothing but FacebookThe mindset shift that helped him say no to insurance fraud and underpriced workHow to choose (and keep) premium roofing clients who value quality over discountsDaily habits (3am wakeups, gym, 200+ miles walked) that keep his energy and focus highThe painful lesson of trying to “do it all” vs. partnering around your strengthsA simple exercise to figure out what you should stop doing in your businessChapters (Timestamps)00:00 – Intro & why his roofing story is so wild01:15 – How he “accidentally” got into the roofing business in 199804:38 – Moving states, opening branches, and the San Antonio opportunity08:22 – Buying a dead roofing company and starting over in a city with zero contacts11:50 – Living in the office, using Facebook, and landing the first few jobs16:40 – Why he refuses to be the cheapest roofer (and still wins the job)21:05 – Firing bad fit clients & shifting to a premium clientele25:33 – Saying no to insurance fraud and standing on ethics29:10 – How social media still drives most of his roofing leads32:45 – Keeping high energy: mindset, loss, and choosing positivity37:02 – 3am mornings, gym routine, and walking 200+ miles in a month41:30 – Shutting the company down, buying it back, and starting again45:18 – The #1 lesson: double down on your strengths, delegate your weaknesses49:05 – Practical advice for stuck business owners ready to scale52:10 – Where to find Chuck online & closing thoughts for builders and roofers
    --------  
    29:59
  • What Nobody Tells You About Starting a Home Inspection Business
    Entrepreneurship isn’t about more “hustle”—it’s about better systems, mindset, and marketing. In this episode, Certified Master Inspector and founder of I Am Home Inspections, Ian Mayer, shows exactly how he went from laid off to leading a team, with balance. What You’ll Learn / HighlightsThe day a layoff on Ventura Blvd became the launchpad for a home inspection businessWhy marketing (not technical skill) is your first-year full-time job—and how to treat it that wayThe mindset switch from doing the work to leading the vision (E-Myth & Rocket Fuel takeaways)Practical steps to hire, train, and spot-check quality without losing your standardsHow Ian protects work–life balance in a hustle-glorifying worldThe “education-first” strategy that makes clients trust you (and choose you)Using social media to drive bookings when ads aren’t the answerChapters (timestamps)00:00 Intro01:12 Laid Off → Leap to Self-Employment05:33 The Marketing Wake-Up Call10:25 Mindset Shifts: Operator vs. Owner15:48 Hiring, Training & Quality Control21:30 Beating Fear: Coaching, Books & Breakthroughs27:02 Work–Life Balance (and Parenting as a North Star)32:40 Redefining Success: From Mortgage Money to Vacations38:05 Setbacks: When the Phone Doesn’t Ring43:17 Education-First Differentiator49:10 Social Media Visibility Done Right55:22 The Builder’s Edge: Next Steps & Scorecard
    --------  
    35:16
  • What Nobody Tells You About Ending Violence Against Women
    If “success” is costing your soul, this is your reset. In this episode of The Builder’s Edge, we sit down with Darryl Dudley, founder of She’s My Daughter, to unpack purpose-driven leadership that protects women, strengthens communities, and kills burnout at the root. Leading with purpose starts here.What You’ll Learn / Highlights • The origin of She’s My Daughter and the mindset that actually reduces violence against women • “Honor as a leadership skill”: how men can model dignity at home, work, and in community • Practical first steps for dads and male mentors to protect, encourage, and reconnect • The programs: The Tea, Reconnect, Operation Job Readiness, and Club Free—what they do and why they work • From business to movement: Darryl’s music/entrepreneurship background and building systems that last • Gen Z activation & “reverse peer pressure”: changing what’s “cool” in male circles • Powerful transformation stories—and why small, consistent actions beat grand gesturesChapters (timestamps)00:00 Intro — Why The Builder’s Edge exists00:36 Meet Darryl Dudley & She’s My Daughter01:24 Origin story: from youth advocacy to a global mission02:10 The dignity gap in media & culture03:15 The mission in action: “Treat every woman like your own daughter”04:02 A father’s hope: sending his daughter across the country06:19 Modeling respect at home and in business07:11 How fathers shape daughters’ confidence09:54 Programs overview: The Tea, Reconnect, Operation Job Readiness, Club Free11:10 Building self-esteem to prevent exploitation12:34 Reconnect: helping fathers & incarcerated dads re-engage14:12 Trauma’s generational impact—and why it matters at work15:26 Darryl’s business & music background → movement leadership17:40 “All Be Free” clothing line: funding impact & teaching entrepreneurship19:18 Design contests: activating Gen Z for change20:07 Impact stories that still move us24:30 Confidence vs. predation: why voice matters27:38 Where men start: Chief Encouragement Officer & shared activities30:42 Vision: clubs in schools and reverse peer pressure35:24 Builder’s Edge challenge + call to action36:21 How to get involved & closing#ProtectWomen #MenAsAllies #PositiveMasculinity #Honor #Respect #Fatherhood #Mentorship #GirlsEmpowerment #WomenSafety #DomesticViolenceAwareness
    --------  
    25:05
  • Show Your Face, Build Your Business: Why Visibility Is Your Secret Weapon
    Too many skilled contractors are hidden in plain sight, working hard, doing great work, but wondering why the phone’s not ringing. In this episode of The Builder’s Edge, we’re unpacking a hard truth: if your face isn’t visible, neither is your business.Amon Medinger , founder of Home Healer Handyman Service, returns for a powerful conversation on visibility, authenticity, and the game-changing impact of showing up as yourself. From his first nervous Facebook Live to building a client base that feels like family, Amon shares how simple smartphone videos and genuine presence have skyrocketed his business, and why this isn't just a social media trend; it's the future of trust-building in the trades.We also dive into the "FACE Principle", a memorable framework for becoming the most trusted name in your neighborhood, without needing fancy gear or flawless content. Plus, Eamon shares how our new CRM, The Client Edge, is helping him scale without losing that personal touch.5 Takeaways You Don’t Want to Miss:Visibility creates credibility, clients want to see who they’re hiring.Short videos outperform static posts every time.Going live may be scary, but it breaks the “bot barrier” in today’s AI-driven world.Authentic content (even bloopers!) makes you more human, and more hireable.Managing content and client follow-up is easier than ever with the right tools."I'm not the Home Healer. I'm just His handyman." - Amon Medinger Challenge for Today: Start with one 10-second video. Introduce yourself. Post it. Then tag a friend in the trades and challenge them to do the same.Subscribe to The Builder’s Edge, share this episode with someone who needs to be seen, and start journaling about how you’ll put the FACE Principle into action this week.Learn more about Deanna Lucas through the following links:DND WebsiteFacebook GroupFacebookBuilders Visibility Blueprint
    --------  
    55:52
  • “Trash Can, Not Trash Can’t”: How One Contractor Found Purpose in the Pain
    What do you do when life tells you you’re worthless? In this raw and hope-filled episode of The Builder’s Edge, we sit down with Larry Crespin, a contractor, electrician, home and pool builder, and full-time disciple of Jesus, whose story proves that God really can turn trash into treasure. Larry grew up fatherless, faith-tested, and written off by most… but he refused to be defined by his past. Today, he leads with purpose, mentors young men, builds homes and businesses, and lives by a calling: “Do everything on purpose, with purpose, for a purpose.”This isn’t just a story of surviving hard times, it’s a blueprint for thriving in your purpose when everything seems stacked against you. Larry opens up about growing up an outsider, facing addiction in his crews, losing businesses, surviving a hit-and-run accident, and still waking up every day to a calling, not an alarm clock. His message? You can’t fake purpose, but if you ask God for it, He’ll give it.In this episode, you’ll learn:Why purpose isn’t just for pastors, it's for tradesmen, tooHow faith can reframe failure, and how grit keeps you goingThe importance of working unto the Lord, even when others don’t noticeHow to recognize when a job or client isn’t aligned with your valuesWhat it really means to build people, not just structures“Inspiration will come, but it has to find you working.” -Larry Crespin This week, ask yourself: Am I doing this on purpose, with purpose, for a purpose? Journal it, share this episode with a fellow builder, and subscribe for more real conversations that fuel your mission.Learn more about Deanna Lucas through the following links:DND WebsiteFacebook GroupFacebookBuilders Visibility Blueprint
    --------  
    49:40

More Business podcasts

About The Builder’s Edge - Mastering the Business Side of Building

Are you a small business owner, contractor, or entrepreneur in the construction industry struggling to manage and grow your business? The Builder’s Edge is here to help you create the business you want, one that doesn’t consume your life but works for you. Hosted by an industry veteran with over 30 years of experience, this podcast dives into the real challenges business owners face, too few leads, too many leads with no system, overwhelming workloads, pricing struggles, staffing headaches, and managing your reputation.
Podcast website

Listen to The Builder’s Edge - Mastering the Business Side of Building, The Money Mondays and many other podcasts from around the world with the radio.net app

Get the free radio.net app

  • Stations and podcasts to bookmark
  • Stream via Wi-Fi or Bluetooth
  • Supports Carplay & Android Auto
  • Many other app features
Social
v7.23.13 | © 2007-2025 radio.de GmbH
Generated: 11/21/2025 - 3:54:09 AM