How Maddie Grace Grew to 160K+ Followers and Turned Social Media into a Full-Time Art Career
What happens when you take your art business seriously on social media?
In this episode of The Art Coaching Club, Hayley sits down with Maddie Grace Maierhofer— a Savannah-based artist whose joyful, colorful paintings and daily social media presence have transformed her creative career. In just one year, she skyrocketed from 40K to over 160K Instagram followers, grew consistent monthly sales, and even landed a dream collaboration with SMEG USA.
They dive into:
How posting one reel a day changed Maddie’s business
Tips for balancing growth, commissions, and creative energy
What to do when shows don’t go as planned
Navigating clients, boundaries, and burnout
Why consistency matters more than perfection
Building brand collaborations as an artist
If you’ve been wondering how to grow your art business online or find your rhythm on social media, this conversation is full of honest, practical inspiration straight from someone who’s done it.
Listen now and learn how to turn your creative momentum into real results.
Follow along @maddiegraceart
Also - listen to our last episode (episode 126) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Redefining Success as a Part-Time Artist — Building a Coastal Art Brand with Justine Palkowski of Second Shore
What if staying part-time was the secret to building a more joyful and sustainable art business?
In this episode, Hayley sits down with Justine Palkowski, artist and founder of Second Shore, to talk about creating authentic coastal-inspired artwork while balancing a full-time career, motherhood, and entrepreneurship.
Justine shares her journey from marketer to artist, how she overcame imposter syndrome, and why she believes you don’t have to go full-time to take your art seriously. Together, they explore:
Building a brand rooted in authenticity
Marketing as a part-time artist
Finding your audience (and ignoring the noise)
Balancing art, business, and family with intention
Turning your creative passion into a sustainable business
If you’ve ever wondered how to balance creativity with the rest of life — this conversation will remind you that success doesn’t have to fit one mold.
https://www.secondshore.co/
Sponsored by The Next Chapter Travel — a woman-owned travel company designing luxury small-group experiences for women ready to explore the world. Their 2026 trips are open for early interest! Learn more at thenextchaptertravel.com.
#ArtBusiness #CreativeEntrepreneur #WomenInArt #ArtCoachingClub #CoastalArt #ArtistMarketing #PartTimeArtist #ArtPodcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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How to Grow Your Art Business Without Burning Out: Artist Delegation Tips with Cara Alford from Allegory Art Consulting
If you’ve ever felt like you’re running your art business alone — juggling painting, packaging, marketing, and a million tabs open in your brain — this episode is for you.
This week, we’re talking about delegation — how to build systems, support, and structure so you can spend more time creating and less time drowning in admin.
My guest is Cara Alford, founder of Allegory Art Consulting, who helps artists and collectors navigate the business side of the art world. Cara works as both an art consultant and a studio manager, supporting artists with everything from pricing and organization to gallery outreach and project management.
In this conversation, we talk about:– What art consultants actually do (and how to work with one)– How to know when it’s time to ask for help or hire support– The emotional side of delegation (and letting go of control)– Pricing, growth, and staying aligned in your creative business– How to balance creativity with structure — without losing the magic
If you’re ready to stop doing everything yourself and start building a business that supports your art (not the other way around), this episode will show you where to start.
Listen now to learn how to grow with ease, delegate with intention, and create more space for what you love most — making art.
Connect with Cara:Instagram — @allegoryartconsultingWebsite — allegoryartconsulting.com
Thank you to our sponsor:The Next Chapter Travel — designing all-women, small group luxury tours that blend adventure, authenticity, and connection. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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From Grief to Grace: How Artist Hannah Morris Turned Tragedy Into a Spirit-Led Art Career
In this deeply moving episode, artist Hannah Morris shares her powerful journey from teaching and managing at Lululemon to becoming a full-time painter whose work is led entirely by faith.
After walking through unimaginable loss, Hannah found healing and purpose through painting — what began as a form of worship became a calling. Today, her textured, spirit-filled pieces reflect layers of surrender, hope, and divine inspiration.
We talk about:– How creativity became a path through grief– Balancing faith and business as an artist– The story behind her Rooted and Overflow collections– What it means to run a God-led creative business– Letting go of comparison and trusting the process
Whether you’re an artist, entrepreneur, or someone searching for purpose, this episode will remind you that beauty can rise from brokenness.
Listen now to hear how Hannah’s faith and creativity became one — and why she believes her art is more than a career, it’s a calling.
Connect with Hannah:Instagram — @hannahpmorrisartWebsite — hannahpmorrisart.com
Thank you to our sponsor:The Next Chapter Travel — designing all-women, small group luxury tours that blend adventure, authenticity, and connection. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Finding Connection Through Travel: Martha Stockhausen on The Next Chapter Travel and Building Meaningful Experiences
In this episode of The Art Coaching Club Podcast, I sit down with Martha Stockhausen, founder of The Next Chapter Travel — a woman-owned travel company offering all-women, small group luxury tours that blend authenticity, adventure, and connection.
Martha Stockhausen shares the story behind The Next Chapter Travel, how she curates unforgettable itineraries for women around the world, and why community-focused travel can be truly life-changing. We also discuss her approach to building a purpose-driven business and how she helps women rediscover themselves through exploration and friendship.
If you’re craving meaningful experiences, inspiration, and a reminder that your next chapter is yours to write — this episode is for you.
Explore upcoming trips: thenextchaptertravel.comUpcoming 2026 journeys are already filling fast — join before spots are gone! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Being an artist can be one of the most fulfilling careers, but can also be one of the most frustrating. The time and effort that goes into creating, often leaves little time for other tasks such as marketing, networking, website development, and financials. The Art Coaching Club Podcast is here to help!Hayley Price is the creator behind The Art Coaching Club and now The Art Coaching Club Podcast. As an artist, owner of the online art gallery, The Scouted Studio, and as an international business coach for creatives, Hayley understands the art world inside and out. Each episode, she breaks down the challenges that come with scaling a creative business and develops strategies to help artists get organized and get back in the studio doing what they love. You can expect to hear from artists at all levels of their careers discussing their career journeys, their biggest challenges, and how they got to where they are now. Subscribe to listen every Tuesday .
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