Ten Year Town

Kelly Archer is a songwriter originally from Vancouver, British Columbia, and is currently signed as a writer with RED Creative and Sony Music. Kelly has written hits for many country artists, including number 1 songs with Brett Young, Justin Moore, Corey Kent, Travis Denning. Her song “I’m Gonna Love You”, recorded by Cody Johnson featuring Carrie Underwood, is Cody's current radio single. 

In the episode, Kelly shares how she moved to Nashville from Canada to pursue songwriting, advice she’d give her younger self, her journey to her first #1, how her last two singles were over 5 years old and many other stops along the way. 
New Episodes every Tuesday
New Episodes every Tuesday.

Find the host Troy Cartwright on Twitter, Instagram.

Social Channels for Ten Year Town:

Youtube

Facebook

Instagram

Twitter

TikTok

This podcast was produced by Ben VanMaarth.

Intro and Outro music for this episode was composed by Troy Cartwright, Monty Criswell, and Derek George. It is called "Same" and you can listen to it in it's entirety here.

Additional music for this episode was composed by Thomas Ventura.

Artwork design by Brad Vetter.

Creative Direction by Mary Lucille Noah.

Jerry Roe is a Nashville-based session and touring drummer. He has played on records for artists including Morgan Wallen, Luke Combs, HARDY, and many others, and is also a member of the heavy duo Frendship Commanders. Roe is regarded as an A-list session drummer and has built a career recording and touring at the highest level of the music industry.
In this episode, we discuss Jerry’s approach to recording sessions, how he prepares (or doesn’t prepare) for studio work, his advocacy for musicians’ rights and union membership, and many other stops along the way.
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This episode is also sponsored by The Graphic Guitar Guys. They create eye-catching custom guitar wraps for some of the biggest artists and festivals in the music industry. Their work is perfect for adding a unique touch to album pre-sale bundles or VIP package items—check them out and discover how they can transform a guitar into a show-stopping work of art.
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Troy Cartwright is a Nashville-based artist and songwriter originally from Dallas, Texas. His songs have collectively garnered hundreds of millions of streams, and he is currently signed to Big Machine Music for publishing. Cartwright has written songs recorded by Cody Johnson, Nickelback, Ryan Hurd, Josh Abbott Band, and has upcoming cuts with several A-list artists.
#JerryRoe #SessionDrummer #NashvilleMusicians #StudioDrummer #MorganWallen #LukeCombs #HARDY #FrendshipCommanders #MusicIndustry #UnionStrong #MusiciansRights #Drumming #TenYearTown #TroyCartwright
New Episodes every Tuesday.

Find the host Troy Cartwright on Twitter, Instagram.

Social Channels for Ten Year Town:

Youtube

Facebook

Instagram

Twitter

TikTok

This podcast was produced by Ben VanMaarth.

Intro and Outro music for this episode was composed by Troy Cartwright, Monty Criswell, and Derek George. It is called "Same" and you can listen to it in it's entirety here.

Additional music for this episode was composed by Thomas Ventura.

Artwork design by Brad Vetter.

Creative Direction by Mary Lucille Noah.

Josh Osborne is a songwriter originally from Virgie, Kentucky. He has written numerous No. 1 songs, including “Body Like a Back Road” (Sam Hunt), “Drunk Last Night” (Eli Young Band), “Merry Go ’Round” (Kacey Musgraves), “Come Over” (Kenny Chesney), and “Get Along” (Kenny Chesney). Osborne has been nominated five times for Songwriter of the Year by the ACM and has received multiple CMA Triple Play Awards. In 2020, he won the ACM Song Of The Year for "One Man Band." 

In this episode, we discuss Josh’s journey into songwriting, how he approaches the craft, staying inspired over a long career, the evolution of the music business, and many other stops along the way.
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This episode is also sponsored by The Graphic Guitar Guys. They create eye-catching custom guitar wraps for some of the biggest artists and festivals in the music industry. Their work is perfect for adding a unique touch to album pre-sale bundles or VIP package items—check them out and discover how they can transform a guitar into a show-stopping work of art.
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Troy Cartwright is a Nashville-based artist and songwriter originally from Dallas, Texas. His songs have collectively garnered hundreds of millions of streams, and he is currently signed to Big Machine Music for publishing. Cartwright has written songs recorded by Cody Johnson, Nickelback, Ryan Hurd, Josh Abbott Band, and has upcoming cuts with several A-list artists.

#JoshOsborne #Songwriter #CountryMusic #BodyLikeABackRoad #MerryGoRound #KennyChesney #SamHunt #EliYoungBand #KaceyMusgraves #Songwriting #MusicBusiness #Nashville #TenYearTown #TroyCartwright
New Episodes every Tuesday.

Find the host Troy Cartwright on Twitter, Instagram.

Social Channels for Ten Year Town:

Youtube

Facebook

Instagram

Twitter

TikTok

This podcast was produced by Ben VanMaarth.

Intro and Outro music for this episode was composed by Troy Cartwright, Monty Criswell, and Derek George. It is called "Same" and you can listen to it in it's entirety here.

Additional music for this episode was composed by Thomas Ventura.

Artwork design by Brad Vetter.

Creative Direction by Mary Lucille Noah.

The music industry is panicking about AI in 2025, and I get it. But before we spiral, let's look at history. In this episode, I break down the "Quartz Crisis" of the 1970s—when Swiss watchmakers faced extinction from cheaper, more accurate Japanese technology—and how they not only survived but thrived by doubling down on craft and human artistry.

The parallels to Nashville's songwriting community are striking. AI can churn out background music and sync tracks, but it can't replicate the human stories, the cultural legacy, or the one-of-one artistry that makes music matter.

In this episode:
• The Swiss watch industry's comeback strategy and what songwriters can learn from it
• Why derivative music is most at risk (and how to avoid making it)
• The case for treating music like treasure, not content
• 3 things new artists should focus on to AI-proof their careers

If you're a songwriter, artist, or just someone who cares about the future of music, this one's for you.

📧 Email me: [email protected]
📝 Read more on my Substack: Letters to Myself 
New Episodes every Tuesday.

Find the host Troy Cartwright on Twitter, Instagram.

Social Channels for Ten Year Town:

Youtube

Facebook

Instagram

Twitter

TikTok

This podcast was produced by Ben VanMaarth.

Intro and Outro music for this episode was composed by Troy Cartwright, Monty Criswell, and Derek George. It is called "Same" and you can listen to it in it's entirety here.

Additional music for this episode was composed by Thomas Ventura.

Artwork design by Brad Vetter.

Creative Direction by Mary Lucille Noah.

Tom Douglas is an ACM Award-Winning and Grammy nominated songwriter signed to Sony Music Publishing. Tom has had his songs cut by many legendary artists including Tim McGraw, Lady A, Keith Urban, Eric Church, and more. His song “The House That Built Me,” recorded by Miranda Lambert, went on to win the Song of the Decade Award at the Academy of Country Music Awards. 

On this episode, Tom shares his journey, from moving to Nashville two different times, to having his first Number 1 be a solo-write, how he stays inspired, and much more.
#countrymusic #tomdouglas #mirandalambert #musiccomposition #songwrtiing

New Episodes every Tuesday.

Find the host Troy Cartwright on Twitter, Instagram.

Social Channels for Ten Year Town:

Youtube

Facebook

Instagram

Twitter

TikTok

This podcast was produced by Ben VanMaarth.

Intro and Outro music for this episode was composed by Troy Cartwright, Monty Criswell, and Derek George. It is called "Same" and you can listen to it in it's entirety here.

Additional music for this episode was composed by Thomas Ventura.

Artwork design by Brad Vetter.

Creative Direction by Mary Lucille Noah.