Find Your Flower Farm Fit: Adding Weddings and Workshops to Your Farm (Mini Series Part 3)
Webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode, Liz wraps up the mini-series on finding your flower farm fit by discussing advanced revenue streams such as workshops, weddings, and selling to florists. She emphasizes the importance of community engagement through workshops, the complexities and profitability of wedding florals, and the nuances of building relationships with florists for consistent sales. Liz shares her personal experiences and insights on how to navigate these avenues effectively, ensuring a sustainable and profitable flower farming business.TakeawaysWorkshops can be profitable if you enjoy teaching.Weddings require careful planning and can be stressful.Selling to florists is about building reliable partnerships.Community engagement is key in flower farming.Client expectations for weddings are very high.Workshops need proper space and tools to be successful.Pricing for weddings should reflect the true cost of flowers.Consistency is crucial when selling to florists.Understanding florists' needs can lead to better sales.Building a strong marketing strategy is essential for workshops.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852
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Find Your Flower Farm Fit: Subscriptions, Sponsorships, U-Picks & More (Mini Series Part 2)
Webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode of the Flower Farmer Forum podcast, Liz delves into various business models for flower farming, including farm stands, subscriptions, cut flower garden kits, stem bars, U-Pick farms, and nursing home sponsorships. Each model is explored in terms of its benefits, challenges, and suitability for different types of flower farmers. The episode emphasizes the importance of understanding one's own business needs and community connections when choosing the right offerings.TakeawaysAssess your time, money, and infrastructure before starting.Farm stands are a low-barrier entry point for sales.Subscriptions provide predictable income and loyal customers.Cut flower garden kits can engage new gardeners effectively.Stem bars create interactive experiences for customers.U-Pick farms require careful planning and staffing.Nursing home sponsorships can enhance community connections.Pricing strategies are crucial for sustainability.Understanding customer expectations is key to success.Evolving your offerings is part of business growth.
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Find Your Flower Farm Fit: Matching Your Life with the Right Business Model (Mini Series Part 1)
Sign up the the free webinar: https://www.sunnymarymeadowcoaching.com/registrationIn this episode of the Flower Farmer Forum podcast, host Liz introduces a new mini-series titled 'Find Your Flower Farm Fit.' The series aims to help aspiring flower farmers identify the best model for their unique circumstances, focusing on personal resources, market needs, and financial considerations. The first episode emphasizes the importance of assessing one's time, money, infrastructure, and community to create a sustainable flower farming business. Liz shares her own experiences and insights, encouraging listeners to evaluate their resources and align their offerings with community demands.TakeawaysThe series helps clarify what kind of flower farm fits your life.Flower farming can take many forms, from subscriptions to agritourism.Assess your resources: time, money, infrastructure, and community.Time is a crucial resource that should not be underestimated.Consider your flexibility and commitments when planning your farm.Financial investment in infrastructure is key to success.Understanding your audience is essential for profitability.Look for gaps in the market to differentiate your offerings.Don't undervalue your time when pricing your products.Engage with your community to identify their needs.Helpful Links:Webinar: https://www.sunnymarymeadowcoaching.com/registrationFarmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852
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From Farm to Florist: Smart Strategies for Selling Wholesale Flowers
In this episode of the Flower Farmer Forum podcast, Liz discusses effective strategies for marketing flowers to florists. She emphasizes the importance of understanding florist needs, pricing strategies, and building professional relationships. Key tips include selling in increments of ten, knowing market prices, and presenting flowers in a way that highlights their value. The conversation concludes with a reminder that successful marketing to florists is about creating partnerships that benefit both parties.TakeawaysFlorists prefer stem counts in tens for easy calculations.Pricing should be per stem to avoid confusion.Know the market prices to set competitive rates.Bring curated samples to avoid overwhelming florists.Not all florists will appreciate your product; find the right fit.Stripped stems save florists time and add value.Establish a professional presence to attract florists.Use consistent billing systems for smooth transactions.Offer a dedicated wholesale platform for clarity.Marketing to florists is about building beneficial partnerships.Helpful Links:Farmers to Florists: https://www.farmerstoflorists.com/Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852
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Flower Farmer Forum Podcast - Official Trailer
The Flower Farmer Forum podcast (formerly Sunny Mary Meadow podcast) is hosted by Liz Fiedler, a nurse practitioner turned flower farmer in central MN. Learn tips and tricks for growing and selling cut flowers. Located in Zone 4B, the shorter growing season offers some challenges. Her farm, Sunny Mary Meadow specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience.Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.comAfter the unexpected loss of her husband in 2020, she found herself turning to her flowers to get through the grief. She didn't expect her business to explode in the next few years the way it has. Bloom & Grow both flowers and personal empathy as she continues to move forward in life.Podcast Instagram: https://www.instagram.com/flowerfarmerforum/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/s
The Flower Farmer Forum podcast (formerly Sunny Mary Meadow podcast) is hosted by Liz Fiedler, a nurse practitioner turned flower farmer in central MN. Learn tips and tricks for growing and selling cut flowers. Located in Zone 4B, the shorter growing season offers some challenges. Her farm, Sunny Mary Meadow specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience.Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.comAfter the unexpected loss of her husband in 2020, she found herself turning to her flowers to get through the grief. She didn't expect her business to explode in the next few years the way it has. Bloom & Grow both flowers and personal empathy as she continues to move forward in life.Podcast Instagram: https://www.instagram.com/flowerfarmerforum/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852
USA