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Rooted Agritourism

Liz Fiedler
Rooted Agritourism
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  • Crafting Cider and Experiences: The Milk and Honey Cider Agritourism Story
    Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/authorIn this episode of 'Rooted Agritourism,' hosted by Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, guest Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph shares insights into their growth from a small-scale cider producer to a thriving agritourism hub. The discussion touches on the evolution of their business, the importance of offering value-added experiences, such as their tasting room and community events like trivia nights and music series. Peter recounts stories of unexpected business expansions, the importance of customer experience, and strategies for planning a master calendar of events. The episode emphasizes the significance of adaptability, community engagement, and the synergy between agricultural products and tourism.00:00 Introduction to Rooted Agritourism00:23 Meet Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph00:55 Discussing Agritourism and Value-Added Products01:18 The Evolution of Milk and Honey Cider03:07 Challenges and Successes in Agritourism04:38 Unexpected Popularity and Adaptations09:32 Expanding Offerings and Community Engagement12:33 Planning and Managing Events16:35 Balancing Business and Lifestyle18:29 Reaching Customers: Strategies and Challenges21:18 Diversifying Events and Revenue Streams24:21 Rapid Fire Questions and Personal Insights28:34 Conclusion and Final ThoughtsPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852
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  • Flowers Bloom Anyway: Making the Fertilizer Framework Work for your Farm
    Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/authorDr. Liz Fiedler Mergen of Sunny Mary Meadow in Central Minnesota presents a solo episode focused on her 'Fertilizer Framework,' a concept that emphasizes growth through interconnected and symbiotic business elements. Liz discusses the non-linear progression and deep integration of services in her agritourism business, which includes a flower farm, retail shop, workshops, and speaking engagements. She shares insights from her journey, reflecting on how personal experiences, particularly the loss of her first husband, have shaped her business ethos. The episode also highlights her upcoming book, 'Flowers Bloom Anyway,' and details about the 2026 Flower Farmer Forum Conference aimed at fostering community and growth among flower farmers. Listeners are encouraged to focus on sustainable business practices and to join the waitlist for her book and the conference.00:00 Introduction to Rotted Agritourism00:19 A Different Episode: Solo Talk01:04 The Fertilizer Framework05:26 Personal Reflections and Growth09:14 Upcoming Events and Opportunities11:55 Conclusion and Final ThoughtsPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852
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  • Heidi Montag on Butter Heads, Farming Challenges, and Ag Advocacy
    In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen interviews Heidi Montag, a finalist in the Princess Kay of the Milky Way program in Minnesota. They discuss Heidi's background in dairy farming, her experience in the Princess Kay program, and the unique journey of having her head carved in butter. Heidi shares her passion for promoting agriculture through social media, her involvement in multiple agricultural boards, and the challenges faced by modern dairy farmers. The conversation provides insight into the life of a young woman dedicated to both her family's dairy operation and broader agricultural advocacy.00:00 Introduction to Rooted Agritourism00:19 Meet Heidi Montag01:17 The Princess Kay Program03:36 Life on a Dairy Farm09:44 Butter Head Sculptures12:04 Promoting Agriculture and Dairy14:26 Heidi's Involvement in Agriculture15:52 Joining FFA and Becoming a Dairy Princess16:44 Passion for Politics and Agriculture17:18 Family Farming Backgrounds19:39 Challenges in Modern Farming20:52 Farm Stand and Baking Ventures21:39 Radio Segments and Public Speaking22:41 Agritourism and Zoning Issues25:38 Sustainability and Generational Farming30:00 Rapid Fire Questions and Closing RemarksPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852
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  • Crafting Cider from the Ground Up: Milk and Honey Cider’s Agritourism Journey
    In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen from Sunny Mary Meadow interviews Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph, Minnesota. The conversation explores the journey of Milk and Honey Cider, from the challenges of growing cider-specific apple varieties to turning those apples into craft cider. Peter shares insights into the agronomic and economic aspects of apple farming, addressing topics like grafting, soil requirements, pest management, pruning, and the importance of understanding one's strengths in farming. The discussion extends to the cider-making process, including fermenting, aging, blending, and addressing how Milk and Honey balances customer demand with their craft. The episode highlights the collaborative spirit within the local farming community and the importance of supporting local agritourism.00:00 Introduction to Rotted Agritourism00:19 Meet Peter Giler: Co-Owner of Milk and Honey Cider01:37 Starting with Apples: The Journey Begins02:31 Challenges and Trials in Apple Growing04:57 Understanding Cider and Mead10:47 The Economics of Apple Farming18:50 Harvesting and Production Insights19:56 Grading and Processing Apples20:30 Cider Production Benefits21:15 Collaborations and Diversification22:58 Community and Competition25:58 Cider Making Process29:50 Balancing Production and Demand32:45 Crafting Unique Ciders37:32 Conclusion and Contact InformationPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852
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  • Farming with Purpose: Liz Fiedler Mergen’s Vision for Rural Business Growth
    In this insightful episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen, the owner of Sunny Mary Meadow flower farm in Central Minnesota, shares her unique journey from a nursing career to becoming a successful flower farmer and rural entrepreneur. Joined by podcast producer Abbey as the guest host, Liz delves into her agricultural upbringing, the evolution of her business Sunny Mary Meadow, challenges in agritourism, and her vision to create sustainable income streams. The conversation covers the logistical and emotional facets involved in building a reputable flower farm, the implementation of agritourism strategies, and the significant role community support plays in her entrepreneurial journey. The episode wraps up with Liz’s favorite and least favorite farm tasks, educational resources, and a teaser for a new tool set to revolutionize farming. Tune in to hear an inspiring story filled with passion, perseverance, and purposeful growth.00:00 Introduction to Rooted Agritourism00:19 Meet the Hosts: Dr. Liz and Abbey01:31 Liz's Agricultural Background02:18 Life After College and Meeting Josh05:41 Starting a Family and Farm Life07:54 Deciding to Stay on the Family Farm12:38 Building a Sustainable Flower Farm Business19:13 Legal and Zoning Challenges for Farm Venues21:06 Deciding to Build New: The Plan22:05 Collaborating with Local Businesses24:12 Creating a Multi-Use Space25:31 Business Strategy and Market Gaps32:52 Sustainable Flower Farming33:41 Rapid Fire Questions36:31 Conclusion and Future PlansPodcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852
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About Rooted Agritourism

Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.Whether you're launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you'll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal experience, practical tools, and conversations with innovative ag-based business owners who are redefining what it means to grow on your own terms.From marketing perishable products to navigating burnout, building memberships, and scaling farm income streams—Rooted Agritourism is your weekly companion for building a life and business deeply rooted in purpose, place, and profitability.Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourismPodcast Instagram: https://www.instagram.com/rootedagritourism/Business Coaching: https://www.sunnymarymeadowcoaching.com/Farm Website: www.sunnymarymeadow.comFarmerstoFlorists: https://www.farmerstoflorists.com/Farm Instagram: https://www.instagram.com/sunnymarymeadow/Podcast Facebook group: https://www.facebook.com/groups/888196709178852
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