Charting Inner Waters: Katie Krimitsos on Meditation, Mission, and Podcasting + Media Strategy
IN THIS EPISODE: Entrepreneur Katie Krimitsos built a successful meditation podcast network by creating intimate, high-quality content that empowers women to know themselves through mindfulness and self-reflection.TOPICS: Women's health, Digital media, Podcasting, Meditation, Entrepreneurship, Self-reflection, Self-improvement, HonestySUMMARY:Katie Krimitsos is the founder of the Women’s Meditation Network, a thriving collection of podcasts focused on mindfulness, sleep, and wellness. After launching her first business podcast in 2014, she pivoted in 2018 to meditation content specifically for women—a move that transformed her entrepreneurial path. Today, her network includes 20 shows that collectively garner over 3.3 million downloads per month and nearly 200 million lifetime downloads.Beyond podcasting, her strategy includes cross-promotion, advertising, and expansion into platforms like YouTube and educational products. At the heart of it all is her belief that guided meditation can help women know themselves more fully—an intention that guides both her creative and business decisions.BLOG POST: Dig into the key takeaways and juicy pull quotes later for a refresher at this blog post link.KEY QUOTES:• "The beating heart of why I do what I do and produce every single one of these meditations is because I want you to have an experience that allows you to know yourself." - Katie • "My number one answer is really just forget about the numbers and lean into what it is you love doing." - Katie • "I'm a recovering perfectionist and control freak. So, yeah, so it has taken me a lot of practice to delegate, to manage, to oversee all that sort of stuff [with my growing business]." - Katie KEY TAKEAWAYS:• Katie Krimitsos built the Women's Meditation Network from her closet, growing to 20 podcasts and nearly 200 million downloads through strategic experimentation and a passion for helping women know themselves• Her meditation podcasts focus on creating intimate, high-quality audio experiences, with careful sound design that transforms each meditation into an immersive journey• Katie's core mission transcends meditation techniques - she aims to help women deeply understand themselves through guided meditation content• The network's growth strategy includes cross-promotions, podcast player advertising, and being guest interviewed on other podcasts to expand audience reach• Katie deliberately treats her brand as a media company, exploring multiple revenue streams including podcast advertising, app distribution, YouTube, and potential future courses and journals• Her podcast production involves a sophisticated team workflow, with quality control processes and writers who use AI as a supportive tool rather than a complete replacement• Katie's entrepreneurial approach emphasizes continuous experimentation, listening to intuition, and being willing--Be sure to visit www.soundstrategy.fm for full transcripts, other insights, and interactive content. You can also contact us with feedback (we'd love to hear it!), guest bookings (Want to be on our show? Want Lucas to be on your show?), advertising/sponsorship opportunities and more. Thanks to our sponsor: DeepCast Creator — You create the show, and let us help with what comes after. Visit us at www.deepcast.pro, claim your podcast, and take advantage of our metadata and marketing workflow toolkit. Also, DeepCast offers a podcast website feature called Podsites -- 1-click, automagically generated, clean podcast websites. Learn more at www.podsite.fm.
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