Sound in Marketing

• Season Eight Teaser

  Here’s a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity.  In the meantime, check out these past episodes that we’ll be circling back to very soon.  Time to study up and buckle down. Season eight is gonna be fun! The Sound of General Motors  Part One https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59  Part Two https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838  POS; Retails Weakest Link https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a  What Is Sonic Branding  Part One https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a  Part Two https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea  Are Jingles Better Than Sonic Logos https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528  Left Coast Airlines https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac  Sound In The Shopping Experience https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d  The Home Depot Orange Song Part One https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386  Part Two https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3  Also mentioned in this episode, Ad Infinitum’s season finale episode The State of Sonic Branding. https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49  — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:[email protected]   The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/   https://twitter.com/Jeanna_Isham    https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions 

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• Season Seven Recap

  Season Seven of the Sound In Marketing podcast is a wrap. Season Eight won’t be far behind. Check out some of season seven’s highlights and catch a sneak peek of what’s to come.  Episodes referenced in order: Left Coast Airlines  Insurance Jingles...Why?  What Is Sonic Branding With Examples  The World's Loudest Chips Bag  Vegas Needs a Sound Strategy  From strategic soundscapes and product design to the impact of viral content, last season was packed full of fun examples and thought musings in the world of sound strategy. I repurposed many of my articles into episodes, created an entirely fictitious company to prove a point, and documented a few personal sound experiences. SEASON EIGHT COMING SOON! Want your very own Make Sound On Purpose mug, t-shirt, or sweatshirt? You can order one here! — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:[email protected]   The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/   https://twitter.com/Jeanna_Isham    https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions

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• Vegas Needs a Sound Strategy

  What if Vegas used sound to invite rather than disorient? Would a sound strategy even make a difference? You can find my original article here. To listen to some musical inspiration referenced within the episode, check out my Spotify playlist.  Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Vegas for being the noisy inspiration for this rabbit hole of a thought.  --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:[email protected]  The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/  https://twitter.com/Jeanna_Isham  https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions 

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• The World's Loudest Chips Bag

  Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud. You can find the original article the episode inspired here. Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting. As promised, here are some links referenced in the episode. One pilot states it’s louder than his cockpit. The bag was just too darn loud. Scientific warning of noise being dangerous. Dip in revenue of 11%. The fix. --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.  For further inquiries, email Jeanna at mailto:[email protected]    The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/  https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions 

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  9:41
• Ocean Spray, TikTok, and Fleetwood Mac

  This episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here. Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episode. As promised, here are links to all things referenced: Ocean Spray's Viral Video article- https://www.digitalshelfinstitute.org/blog/ocean-spray-viral-tiktok# Fleetwood Mac tripled sales article- https://www.latimes.com/entertainment-arts/music/story/2020-10-01/tiktok-star-triples-sales-of-fleetwood-mac-dreams TikTok parody 1- https://www.tiktok.com/@kjp/video/6879099764047236357 TikTok parody 2- https://www.tiktok.com/@adamraycomedy/video/6883339046320442629 TikTok parody 3-  https://www.tiktok.com/@santabarbarasheriff/video/6881633911114386693  Sacramento River Fun Fact- https://en.wikipedia.org/wiki/Sacramento_River#History  --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.  For further inquiries, email Jeanna at mailto:[email protected]    The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/  https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions 

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