Sound in Marketing

• The State of Sonic Branding [ENCORE]

  This is an encore episode of Ad Infinitum’s Season 2 Finale that I produced. Big thanks to Oxford Road’s Executive Creative Director and Ad Infinitum’s host, Stew Redwine, for asking me to write about something that I love.  The State of Sonic Branding is like the Princess Bride of podcast episodes; it’s got everything! Giant companies, inconceivable innovations, sound storming the Depot, rogue engineers in the Pit of Dispair, and a whole lot of sonic strategists and neuro marketers making miracles happen. All for the ‘True Love’ quest for sonic branding.  Ready to listen… well, then… As You Wish!  The original episode can be found here. Let’s make this world of sound more intriguing, more unique, and more on brand. — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. Want your very own Make Sound On Purpose mug? You can find it here. For further inquiries, email Jeanna at mailto:[email protected]    The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. https://www.linkedin.com/in/jeannaisham/   https://twitter.com/Jeanna_Isham    https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions

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• The Performance Purr

  What if the signature sound for a sleek Scandinavian EV was inspired by a cat’s purr? Vinn hit the gas on that idea, while General Motors shifted into a full sound and driving ecosystem of experience. Which sound story will drive more vehicles off the lot? Here are some links to episodes referenced or expanded upon within the episode. The State of Sonic Branding- We explore sonic branding's evolution, impact, and future. I interviewed everyone from audio logo inventors to current audio alchemists helping shape sonic strategies around the world: The Sound of General Motors- Part One and Two of my 1st interview with Jay. We go deep into the process of making sound for cars, both gasoline and electric vehicles.  Want more Sound In Marketing? I gotcha. Here are a few more episodes to get you started. Are Jingles Better Than Sonic Logos?- What’s the difference between a jingle and a sonic logo? Aren’t they the same thing? What Is Sensory Perception- part one and two- the importance of engagement and perspective. Chevy Silverado’s Walter The Cat- part one and two. Thoughtful music selection with a well-thought-out script made for a campaign that got this non-truck gal interested in trucks. Thank you to Jay Kapadia and the team at General Motors for your wisdom and insights. Thank you also to Artlist.io for your supporting sounds and music. You never disappoint. Let’s make this world of sound more intriguing, more unique, and more on brand. — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. Want your very own Make Sound On Purpose mug? You can find it here. For further inquiries, email Jeanna at mailto:[email protected]    The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. https://www.linkedin.com/in/jeannaisham/   https://twitter.com/Jeanna_Isham    https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions

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• Left Coast Airlines [ENCORE]

  [Encore Episode] Left Coast Airlines. LCA wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities.  This episode was the first of many fake company episodes that demonstrated real sound in marketing solutions. From the brain of Jeanna to your ears- enjoy. Dreamr Productions creates, consults and educates on the power of sound in marketing. Contact us for all of your sonic branding and sound strategy needs. Thank you to my brilliant voice actors who brought this fake story to life. You can hire them for your next project through the links found below. Jodi Krangle, LCA’s brand voice, can be found at Voice Overs and Vocals. You should also check out her podcast Audio Branding.  David Cole, my amazing CMO Jerry Morgan, can be found at https://davidbcole.com/. This man's range is fantastic and his outlook on life is just the best.  Adam Lofbomm, or Gary, the overly positive guy in the Left Coast commercials, can be found at https://adamlofbomm.com/.  And finally thanks to Jason Gilbert, or Fred, my overly negative guy in the Left Coast commercials. Jason is heavily involved in voice conversational design & a great storyteller in his own right. ------ To get all the latest, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.  The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/    https://twitter.com/Jeanna_Isham  https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions 

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• The Transaction Tone

  POS sounds; what are we trying to say about our brand experience as our customers are literally checking out? If the last thing a customer hears is an annoying beep, what does that say about the brand experience? In this episode, I challenge brands to explore the overlooked world of POS sounds. An on-brand transaction tone doesn’t just signal the end of a sale- it shapes future customer loyalty and long-term spending. Referenced in the episode are: Fixing Retail’s Weakest Link: Payment, a study by Sentient Decision Science- https://www.sentientdecisionscience.com/sentient-decision-science-lab/publications/fixing-retails-weakest-link-payment/ Trader Joe’s Reddit strand referenced- https://www.reddit.com/r/CasualConversation/comments/9yydm2/trader_joes_changed_the_sound_that_their_credit/  What Do the Bells Mean at Trader Joe’s? From Inside Trader Joe’s Podcast- https://www.youtube.com/watch?v=qJlZpH9pmFY  Coca Cola Happy Beep Sound- https://www.youtube.com/watch?v=6kucuxCN6x0  Want more listening suggestions? Here are a few relevant Sound In Marketing episodes to dig into. POS: Retail’s Weakest Link- dig into this study on the effectiveness of POS sounds. https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a  The World’s Loudest Chips Bag- SunChips made a completely compostable chip bag, which was great. But it was loud...too loud. https://pod.link/1467112373/episode/3520335b9f34509c17173b38153555db  Sound in the Shopping Experience- Interac, a Canadian debit card company, used sound to help their customers shop more mindfully. https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d Another big thanks to Sentient Decision Science for providing preliminary research on the subject of POS Sounds. I hope to see more and more studies to come.  Thank you also to Artlist.io and Pixabay for being such a great musical and sound effects resource. I also referenced an episode of the Inside Trader Joe’s podcast. A fun branded podcast to check out if you’re feeling Trader Joey. — --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.  Want your very own Make Sound On Purpose mug? You can find it here. For further inquiries, email Jeanna at mailto:[email protected]     The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/    https://twitter.com/Jeanna_Isham  https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions 

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• The Ultimate Playlist

  Before Purses By Moms could expand, it needed to boost brand recognition and inspire more ambassadors. DreamrProductions created a strategic music playlist and carefully curated copy to make the mission and message unforgettable. Thank you again to Artlist.io for being such a great musical and sound effects resource.  Follow the link to Spotify to hear the COMPLETE Purses By Moms Ultimate Playlist collection. https://open.spotify.com/playlist/4DF6lbyCwD5naJg9RqSpIO?si=ddUy5zbnRQGqSwM-M99McQ  Want more Sound In Marketing? Here are a few episode suggestions to dig into. Left Coast Airlines- a fictitious company to prove a real sound in marketing solution https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac  What Is Sonic Branding With Examples- a little more deep dive into what sonic branding is all about. https://pod.link/1467112373/episode/6e7d9035c9c75f10aa0c6527676db39c  Sound In the Shopping Experience- how one company used music to attract more mindful spending. https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d  Sonic Branding For The Small Business- sound is available and accessible to brands both big and small.  https://pod.link/1467112373/episode/8682a952062dd3da724b09ab914a1b32  --- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b.  Want your very own Make Sound On Purpose mug? You can find it here. For further inquiries, email Jeanna at mailto:[email protected]     The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let’s make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/    https://twitter.com/Jeanna_Isham  https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions 

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