PodcastsBusinessService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Skilled Trades Syndicate - Tersh Blissett and Josh Crouch
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
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489 episodes

  • Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

    AI Search and the Death of Old-School Marketing for Home Service Businesses

    05/13/2026 | 49 mins.
    The way homeowners search for HVAC, plumbing, and home service companies is changing fast. And most contractors are completely unprepared for it.
     
    In this episode of Service Business Mastery, Tersh Blissett sits down with Phil Risher from Phlash Consulting to discuss the massive shift from traditional Google SEO to AI-powered search and what it means for home service businesses.
     
    Phil explains why AI search is changing how customers find contractors, why conversational search matters more than keywords, and how tools like ChatGPT and Google AI Overviews are disrupting traditional marketing strategies.
     
    What You Will Learn in This Episode
     
    Why old-school SEO is no longer enough

    How AI search actually works

    Why Google is moving toward "agentic search" and booking

    How to optimize your website for AI visibility

    Why pricing pages and online scheduling matter more than ever

    How contractors should use call transcripts to create content

    Why AI-generated "slop content" can hurt your rankings

    How local backlinks and authority still matter

    What contractors should be doing right now to stay ahead

     
    If you want your company to stay visible in the next generation of search, this episode is a must-listen.
     
    Timestamps
    00:00 Impact of AI on search queries
    06:14 Shift in local search habits
    09:00 Navigating AI for presentations
    12:38 Debating the relevance of SEO
    16:13 Using AI for customer insights
    18:58 Importance of local backlinks
    20:58 Building partner referral networks
    24:15 Optimizing for AI search ranking
    27:51 Importance of online recognition
    32:29 Creating a searchable business database
    33:34 Initial struggles with Notebook LM
    39:10 Comparing Google and LLM relationships
    42:35 Measuring AI visibility metrics
    44:37 Navigating the AI search landscape
    46:21 Dealing with AI memory glitches
     
    Follow the Host and Guest
    Tersh Blissett: https://www.linkedin.com/in/tershblissett/
    Phil Risher: https://www.linkedin.com/in/philrisher/
     
    Connect with Us
    LinkedIn - https://www.linkedin.com/company/service-business-mastery
    TikTok - https://www.tiktok.com/@servicebusinessmastery
    Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast
    Instagram - https://www.instagram.com/servicebusinessmasterypodcast
     
    This episode is kindly powered by:
    UpFrog: upfrog.com 
    MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ 
    Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod
    CompanyCam: https://companycam.com/ 
    Breezy: $500 toward Breezy + we'll show you exactly how many jobs you're missing right now. Book a demo here: https://calendly.com/shaun-breezy/30min?month=2026-04 
    PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo
  • Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

    How Storytelling Can Solve Your Skilled Trades Recruiting Crisis

    05/06/2026 | 38 mins.
    In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ryan Kiscaden, owner of Kiscaden Consulting and creator of the Next Up Trades children's book series, to discuss how storytelling can reshape the future of recruiting in the trades.
     
    Ryan shares how a conversation with his plumber brother-in-law sparked the idea to create books that explain HVAC and plumbing to children in a way they can understand and connect with emotionally.
     
    Instead of focusing only on wages, debt, and job security, Ryan believes the industry needs to tell a better story about purpose, problem solving, and helping people.
     
    They discuss:
     
    Why the trades struggle with perception problems
    How recruiting really starts in childhood
    The emotional side of working in HVAC and plumbing
    Why storytelling matters more than statistics
    The disconnect between schools and skilled trades
    How contractors can become community educators
    Why ADHD and hands-on learning may actually be strengths in the trades
    How AI and technology are changing the perception of blue-collar careers
     
    If your company struggles to recruit young talent, this episode offers a completely different perspective on building the next generation of skilled trades professionals.
     
    Timestamps
    00:00 Promoting trades to young kids
    04:15 Explaining skilled trades to kids
    07:56 Changing perspectives in education
    10:35 Changing perceptions around AI jobs
    13:48 The gratification of helping others
    17:36 Industry collaboration and collective effort
    19:33 Interviewing teachers and donors
    24:38 Creative uses by contractors
    28:19 Challenges for kids with ADHD
    32:22 Challenges with traditional schooling
    33:34 Learning with technology and AI
    36:32 Where to find more info
     
    Follow the Host and Guest
    Tersh Blissett: https://www.linkedin.com/in/tershblissett/
    Ryan Kiscaden: https://www.linkedin.com/in/ryankiscaden/
     
    Connect with Us
    LinkedIn - https://www.linkedin.com/company/service-business-mastery
    TikTok - https://www.tiktok.com/@servicebusinessmastery
    Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast
    Instagram - https://www.instagram.com/servicebusinessmasterypodcast
     
    This episode is kindly powered by:
     
    UpFrog: upfrog.com 
    MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ 
    Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod
    CompanyCam: https://companycam.com/ 
    Breezy: $500 toward Breezy + we'll show you exactly how many jobs you're missing right now. Book a demo here: https://calendly.com/shaun-breezy/30min?month=2026-04 
    PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo
  • Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

    How to Optimize and Automate Your Home Service Business

    04/29/2026 | 57 mins.
    Most home service business owners are excited about automation, AI, and new technology.
    But here's the problem… They're implementing tools before fixing their processes.
    In this episode of Service Business Mastery, Tersh Blissett sits down with Nathan Whittacre, CEO of Stimulus Technologies, to break down what actually works when it comes to optimizing and automating your business.
    Nathan shares decades of experience helping companies implement technology the right way and explains why most tech investments fail.
    What You Will Learn in This Episode
    Why automation without optimization creates bigger problems

    The biggest mistakes business owners make when adopting technology

    How to identify what processes should be improved first

    Why culture and leadership matter more than the tools themselves

    The real cybersecurity risks facing home service businesses today

    Simple ways to protect your business from costly attacks

    When you should handle IT yourself vs hiring outside help

    If you've ever bought software that didn't deliver results, or you're trying to scale with automation, this episode will save you time, money, and frustration.

    Timestamps
    00:00 Implementing technology and cultural change
    06:36 Finding technology solutions that fit
    08:36 Importance of optimizing before automating
    11:12 Optimizing and automating with ERP
    14:19 Discussing leadership and habit formation
    18:28 Engaging clients with tech solutions
    21:02 Addressing leadership communication gaps
    27:31 Setting up basic online security
    28:18 Managing business growth complexities
    34:01 Impact of AI on Technology
    35:43 Dealing with a social media hack
    40:48 Social media hacker tips
    43:39 Protecting your personal information
    47:51 Employee bank account changes
    49:07 Importance of slowing down decisions
    51:59 Checking your spam folder
    55:57 Wrapping up with show notes

    Follow the Host and Guest
    Tersh Blissett: https://www.linkedin.com/in/tershblissett/
    Nathan Whittacre: https://www.linkedin.com/in/nathanwhittacre/
    Stimulus Technologies: https://www.linkedin.com/company/stimulus-technologies/

    Connect with Us
    LinkedIn - https://www.linkedin.com/company/service-business-mastery
    TikTok - https://www.tiktok.com/@servicebusinessmastery
    Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast
    Instagram - https://www.instagram.com/servicebusinessmasterypodcast

    This episode is kindly powered by:

    UpFrog: upfrog.com
    MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/
    Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod
    CompanyCam: https://companycam.com/
    Breezy: https://getbreezyapp.com/
    Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team.
    Learn more: phonetap.ai/demo
  • Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

    No Fees No Equity Loss: A New Way to Scale Your Business

    04/22/2026 | 43 mins.
    Most business owners think they only have two options when they want to scale:
    Pay expensive consultants… or give up equity to investors.
    But what if there was a third option?
    In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Mike Michalowicz and Greg Eckler from The Prosper Group to break down a completely different approach to scaling service businesses.
    Instead of charging fees or taking ownership, their model focuses on partnering with business owners, executing alongside them, and only getting paid when the business becomes more profitable.
    What You Will Learn in This Episode
    • Why most consulting models fail to deliver real results
    • The downside of giving up equity to investors
    • How a no-fee, no-equity partnership model works
    • Why alignment of incentives is critical for growth
    • The biggest red flags in struggling businesses
    • How debt structure impacts your ability to scale
    • What "return on payroll" means and why it matters
    • Why overstaffing is killing many businesses
    • The difference between A, B, and C players
    • Why titles can hurt performance inside organizations
    • How to match tasks to talent instead of titles
    • Why most businesses are doing too much unnecessary work
    Timestamps
    00:00 Importance of hiring A players
    05:33 Formation of The Prosper Group
    08:24 Making the business sellable
    11:50 Northcote Parkinson's observation
    14:27 Focusing on essential tasks
    18:10 Staying true to coaching values
    20:50 What they look for in companies
    25:12 Evaluating employee fit and performance
    28:05 Aligning roles and maximizing talent
    31:42 Appreciating small businesses
    32:27 Small businesses and workforce impact
    35:33 Managing cash flow challenges
    39:50 Talking with potential clients
    41:52 Understanding the balance sheet basics
    Follow the Host and Guest
    Tersh Blissett: https://www.linkedin.com/in/tershblissett/
    Joshua Crouch: https://www.linkedin.com/in/josh-crouch/
    Mike Michalowicz: https://www.linkedin.com/in/mikemichalowicz/
    Greg Eckler: https://www.linkedin.com/in/greg-eckler-68b79630/
    Connect with Us
    LinkedIn - https://www.linkedin.com/company/service-business-mastery
    TikTok - https://www.tiktok.com/@servicebusinessmastery
    Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast
    Instagram - https://www.instagram.com/servicebusinessmasterypodcast

    This episode is kindly powered by:

    UpFrog: upfrog.com
    MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/
    Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod
    CompanyCam: https://companycam.com/
    Breezy: https://getbreezyapp.com/
    Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team.
    Learn more: phonetap.ai/demo
  • Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

    Leadership Skills for Home Service Owners Who Want to Scale

    04/15/2026 | 45 mins.
    Most home service business owners start as technicians. But scaling a business requires a completely different skill set.

    In this episode of Service Business Mastery, Tersh Blissett sits down with Elise Radawitz, President and Owner of Velocity Leader, to break down the leadership skills contractors need if they want to grow their business.

    They discuss why promoting your best technician into a management role often fails, how leadership is a learned skill, and what it actually takes to lead people effectively.

    Elise shares practical insights on developing leaders inside your company, managing the transition from field to office, and building a culture where people want to follow you, not just comply.

    They also dive into burnout, self-awareness, communication challenges, and the internal mindset shifts that separate struggling managers from effective leaders.

    If you're trying to grow your team, step out of the field, and lead at a higher level, this episode will give you a real-world perspective on what it actually takes.

    What You Will Learn in This Episode
    • Why great technicians don't automatically become great leaders
    • The biggest mistake contractors make when promoting employees
    • How to transition from technician to business owner
    • Why leadership is a learned skill, not a natural trait
    • How to earn respect without being in the field
    • The importance of self-awareness in leadership
    • How your internal mindset impacts your team
    • Why burnout happens and how it affects leaders
    • How to lead without micromanaging
    • The importance of consistent one-on-one meetings
    • How to communicate more effectively with your team
    • Why culture starts with how you show up as a leader

    Timestamps
    00:00 Supporting team performance goals 
    05:25 Unexpected management promotions
    09:01 Leading by example at Velocity Leader
    12:46 Addressing self-limiting beliefs
    16:59 Doing research and writing papers
    20:19 The importance of regular manager check-ins
    24:50 Stream of consciousness discussion
    29:09 Active listening and communication skills
    29:40 Practicing curiosity over judgment
    33:01 Helping the sales team succeed
    39:15 Using trampolines to improve mindset
    39:39 Using music to uplift mood
    44:42 Episode conclusion and next steps

    Follow the Host and Guest
    Tersh Blissett: https://www.linkedin.com/in/tershblissett/
    Elise Radawitz: https://www.linkedin.com/in/eliseradawitz/
    Velocity Leader: https://www.linkedin.com/company/velocity-leader/

    Connect with Us
    LinkedIn - https://www.linkedin.com/company/service-business-mastery
    TikTok - https://www.tiktok.com/@servicebusinessmastery
    Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast
    Instagram - https://www.instagram.com/servicebusinessmasterypodcast

    Register for NHPC26 in Columbus, OH (April 13-16) and save $270! Use code MASTERY for the $825 rate: nhpc26.org/svc-mastery | Registration deadline: April 9

    This episode is kindly powered by:

    UpFrog: upfrog.com
    MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/
    Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod
    CompanyCam: https://companycam.com/
    Breezy: https://getbreezyapp.com/
    Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team.
    Learn more: phonetap.ai/demo
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About Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Ready to revolutionize your home service business? Tune into the Service Business Mastery Podcast! We dive deep into automation and AI, including swarm agents, AI chatbots, and AI voice agents, to help you streamline and optimize your operations. Whether you're in HVAC, plumbing, electrical, or any other home service trade, we cover leadership, marketing, finance, pricing, and HR to give you the edge you need. Click here to transform your business and embrace the future today!
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