Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

• The Franchise Growth Playbook for Service Business Owners to Scale Smart in 2025 with Adam Terranova

  Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch chat with Adam Terranova, Senior Director of Marketing (Trade Brands) at Authority Brands, about franchising. Adam, with over a decade of experience in franchise marketing and brand growth, started his career at Philly Pretzel Factory as Marketing Director, where he spent seven years expanding the brand. He later led marketing at WOWorks as Senior Director of Strategic Initiatives, before joining Authority Brands. Adam explains how franchising offers strong brand power, marketing support, and a proven growth system, helping franchisees avoid mistakes and succeed faster through collaboration and shared resources. In this episode, here's what you can expect to learn:  How franchising provides a proven system and brand power for growth. Why franchisees benefit from marketing support and shared resources. The value of collaboration and flexibility in local marketing efforts. How joining a franchise helps avoid costly mistakes and accelerates success. Why Authority Brands supports long-term franchisee success with the right tools. Timestamps⏰ [00:00] - Recap [02:09] - Episode Intro & Meeting Adam Terranova [03:26] - Adam’s Journey: From Philly Pretzel to Authority Brands [05:06] - Benefits of Joining a Franchise [06:34] - Collaboration Between Franchise Operators and Support [10:29] - The Challenge of Franchisees Operating Too Close Together [12:46] - How Franchisees Can Collaborate Through Best Practices [16:39] - Transitioning from a Successful Business to a Franchise Model [24:16] - AI and Automation: How It’s Changing Home Service Marketing [29:03] - The Importance of Speed in Emergency Services Marketing [35:09] - The Role of Local Pages and Geo-Targeting in Digital Marketing [39:52] - Local Marketing Strategies and Building Brand Loyalty If you found this conversation with Adam Terranova helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn:  Adam Terranova Authority Brands WOWorks Philly Pretzel Factory   Website:  Authority Brands WOWorks Philly Pritzel Factory This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

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• The Patent-Backed Home Guardian Tech to Expose Efficiency Myths & Reduce Costs with Keith E. Flores

  Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Keith E. Flores, Chief Executive Officer of HG Home Guardian, HVACGOD Inc. & HG Home Services. Keith shares how his background in HVAC helped him create a smart home system that monitors air, water, energy use, and more all in real time. He explains how the tech helps homeowners save money and helps contractors serve better. Learn how this all-in-one system makes homes smarter, service faster, and builds trust with clients. In this episode, here's what you can expect to learn:  How Keith built smart tech from his years working in the trades. Why real-time home data helps save money and spot problems early. How one easy system can track air, water, energy, and more. The value of simple setup and strong support for contractors. Why Home Guardian is a new tool every home service pro should know. Timestamps⏰ [00:00] - Recap [02:50] - Episode introduction & meeting Keith E. Flores [03:26] - Keith’s early start in HVAC and trade roots [05:59] - First big lesson: piecemeal vs hourly pay [08:39] - The Origin of Home Guardian & Building Early Prototypes [10:30] - Developing Patent-Backed Whole Home Monitoring Tech [12:06] - Making Home Guardian Easy to Install and Always Online [15:22] - Giving Homeowners Real-Time Utility Budget Control [16:00] - Tech setup, easy installs, and app features [19:16] - Keith’s High-Profile Team Behind Home Guardian [24:47] - Inside the Home Guardian Dashboard and Air Sensors [27:53] - Affordable Monthly Fee & Passive Revenue for Contractors [30:38] - Improving Maintenance Scheduling and Upsell Opportunities [32:40] - Built in the USA with a Mission for Every Homeowner [38:55] - Future Expansions: Airbnb, Multifamily, and Beyond If you found this conversation with Keith E. Flores helpful, please leave us a review (5 stars would mean a lot to us 😉). Links & References:   LinkedIn:  Keith E. Flores HG Home Guardian HG Home Services   Website:  HG Home Guardian HG Home Services HVACGOD Inc. This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

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• How Service Businesses Lose Millions from Missed Calls and Recover Revenue with AI - Paul C. Cebulak

  Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________   Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com  In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Paul C. Cebulak, Head of Sales at Lace, about how call tracking and AI tools help home service businesses grow. Paul shares how analyzing 100% of calls shows missed chances, boosts booking rates, and saves money. He explains why good data matters, how to coach CSRs with clear feedback, and when to use AI to handle missed or after-hours calls. Learn how to get more from the leads you already have and grow without hiring more staff.   In this episode, here's what you can expect to learn:  Why tracking all your calls helps you spot lost chances to book jobs. How AI tools can boost your team’s booking rate and save money fast. The value of clear data in making smart business and hiring choices. How fewer missed calls can make your marketing way more effective. Why combining AI with people builds a team ready for the future.   Timestamps⏰ [00:00] - Recap [03:38] - Episode Intro & Meeting Paul C. Cebulak [04:30] - The Problem with Missed Calls and Low Conversion Rates [07:52] - Importance of Measuring Call Center Metrics [14:35] - The Cost of Hiring Staff vs. AI Solutions [19:52] - The Future of AI in Call Centers [23:17] - Optimizing After-Hours Calls with AI [29:53] - Spotting A, B, and C Players with Accurate Data [36:13] - Coaching CSRs and Delegation with Intention, Not Abdication [39:40] - New AI CSR Capabilities: After-Hours, Cancellations & Outbound [43:25] - Consumer Acceptance of AI Voice: Taco Bell vs Humans [44:56] - Transparency, Disclosure & Meeting Generational Needs [48:17] - Flexible Systems: When Customers Want Humans vs AI TAP Into The Future | October 3-5, 2025 | Savannah, GA Join industry leaders, service business owners, and tech innovators who are driving the future of the trades. VIP Tickets → https://tapintothefuture.ai/vip-ticket-reservation/ Your VIP Ticket Includes: Complete event access with action-oriented sessions The Golden Banana Championship Game at Grayson Stadium Exclusive meals, signature cocktails, and a private networking lounge Personal access to industry leaders and innovators Flash Sale Alert: Regular Price $1752 → Only $999 with Promo Code: FLASH Ticket only. Rooms at The DeSoto must be booked separately: https://thedesotosavannah.com/   If you found this conversation with Paul C. Cebulak helpful, please leave us a review (5 stars helps more people find the show 😉). Links & References: LinkedIn:  Paul C. Cebulak Lace   Website:  Lace This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com   Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

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• How the HVAC Industry Is Being Disrupted by LG’s US Manufacturing & Inverter Tech - Dustin Ketchem

  Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! http://www.servicebusinessmastery.com  On this week’s Service Business Mastery Podcast, Tersh Blissett sits down with Dustin K. (Dustin Ketchem), Senior Manager of Sales Programs at LG HVAC Solutions USA. Dustin explains how LG is reshaping the HVAC market by: Building unitary systems in Alabama Going all-in on inverter-driven heat pumps that perform even in -45°F Alaska Supporting contractors with smart tools, training, and real-time tech - the same innovation LG will showcase live as Title Sponsor of TAP Into The Future, happening October 3-5 in Savannah, GA. Consider this episode your first taste of the event. Timestamps⏰ [00:00] - Recap [03:12] - Episode Intro & Meeting Dustin Ketchem [03:49] - Why LG Built a Unitary HVAC Line [05:23] - Testing LG Heat Pumps in -45°F Alaska [06:31] - What Makes LG’s Rotary Compressors Unique [07:22] - Why LG Chose R-32 Refrigerant Over Blends [08:54] - LG’s Inverter-Only Strategy Explained [09:25] - Pricing Competitively While Offering High-End Tech [10:30] - LG’s Pro Dealer Program and Contractor Tools [18:37] - Improving Tech Support and Parts Availability [22:56] - Easy Troubleshooting with LG’s Bluetooth Tool [29:51] - What to Expect at the LG Dealer Summit in Orlando [31:24] - Future of LG’s Huntsville, AL Manufacturing Facility TAP Into The Future | October 3-5, 2025 | Savannah, GA Join automation leaders, service business owners, and tech innovators shaping the future of the trades. VIP Tickets → https://tapintothefuture.ai/vip-ticket-reservation/ Your VIP Ticket Includes: Full event admission with high-impact implementation sessions The Golden Banana Championship Game at Grayson Stadium Curated meals, signature cocktails, and a private networking lounge Direct access to industry leaders and innovators Flash Sale Alert: Regular Price $1752 → Only $999 with Promo Code: FLASH Ticket only. Rooms at The DeSoto must be booked separately: https://thedesotosavannah.com/ If you enjoyed this conversation with Dustin K. (Dustin Ketchem) from LG, please leave us a review (5 stars would be awesome 😉). Links & References: LinkedIn:  Dustin K. LG HVAC Solutions USA    Website:  LG HVAC Solutions USA   This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com   Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

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• The Accountability & Recruiting Blueprint for Trades Leaders to Build Teams That Stay - Kevin Hill

  Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte __________________________________________ Get Ready: TAP Into the Future | October 3-5, 2025 | Savannah, GA Don’t miss 3 dynamic days of business growth strategies, process automation, and client retention insights. 🎟️ Seats are limited - save yours today at: https://tapintothefuture.ai/  Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Kevin Hill, Master Advisor / Director of Training at CEO Warrior, about leadership, hiring, and culture in the trades. Kevin shares how he helped grow an HVAC, plumbing, and electrical business in South Carolina, eventually selling it to private equity. He explains the power of servant leadership, how clear training and onboarding build strong teams, and why great culture helps you keep the right people. Learn simple tips to hire better, lead better, and build a company people want to work for.   In this episode, here's what you can expect to learn:  Why strong leadership is more than just a title in building a great team. How hiring, culture, and leadership all connect for business success. The power of clear onboarding and training to keep good employees. How setting clear rules and team goals leads to real accountability. Simple ways to recruit better and build a workplace people want to join.   Timestamps⏰ [00:00] - Recap [03:08] - Episode introduction & meeting Kevin Hill [04:27] - Kevin’s Journey from Trades to Trainer [05:39] - Recycling Dirt: Kevin’s Unusual Business Venture [07:06] - Defining True Leadership in Service Companies [09:04] - Clarity + Alignment = Accountability [11:39] - Letting Go of Poor Fits and Warm Body Hiring [18:25] - Recruiting Strategy: First Impressions Matter [20:52] - Red Flags in Summer Hiring & Vetting Techs [26:01] - Apprenticeships, Military Programs, and Second Chances [31:34] - Building a Strong Onboarding & Training Culture [37:07] - Ride-Alongs & Senior Tech Buy-In for New Hires [39:16] - Techs Teaching Peers & Turning Callbacks into Lessons If you found this conversation with Kevin Hill helpful, please leave us a review (5 stars would mean a lot to us 😉). Links & References: LinkedIn:  Kevin Hill CEO Warrior Website:  CEO Warrior   This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai Autobot.ai ServiceWorldExpo   Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com   Affiliate links: Castmagic StreamYard IfTTT Zyra Talk  

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