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iDigress with Troy Sandidge

Podcast iDigress with Troy Sandidge
Troy Sandidge
Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the s...

Available Episodes

5 of 130
  • 130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]
    Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isnā€™t just about audience segmentation; itā€™s about integration.Ā ABM is transactional at its core. Itā€™s focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isnā€™t enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in todayā€™s world of oversaturated content, itā€™s harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.With ABM, youā€™re pitching from the outside. With MBM, youā€™re broadcasting to the masses. But with CBM, youā€™re technically already in the room.Instead of hoping they see your ad, youā€™re in their inbox. Instead of forcing them to book a demo, theyā€™re asking you for a call. Instead of convincing them to trust you, theyā€™re defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.Beyond The Episode Gems:ā€¢ Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.ā€¢ Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.comā€¢ Discover All Podcasts On The HubSpot Podcast Networkā€¢ Ā Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization PlanĀ Ā Ā #####Support The Podcast & Connect With Troy:Ā ā€¢ Rate & Review iDigress: iDigress.fm/Reviewsā€¢Ā  Follow Troy's LinkedIn @FindTroyā€¢ Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comā€¢Ā  Follow Troy's Instagram @FindTroyā€¢ Ā Subscribe to Troy's YouTube Channel
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  • 129. Can't Sell? Marketing Stinks? Use This Cheat Code: Sell Up ā†‘ Market Down ā†“ Convert More ā†’
    Brutal truth: most businesses canā€™t sell up and canā€™t market down.Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions.Ā Your messaging isnā€™t just about what you say, but who hears it. If youā€™re not speaking in outcomes and business impact, executives wonā€™t listen. If your marketing doesnā€™t focus on relevance and usability, frontline users wonā€™t advocate for you.In this episode, we break down how to:ā€¢ Sell Up & Market Down by aligning your messaging to decision-makers, mid-level managers, and frontline users.ā€¢ Balance the Power of Three: Attraction, Activation, and Advocacy to drive conversions.ā€¢ Tailor Communication for Impact: Speak to THE ONE x 1,000,000Ā² with a strategic, layered approach that wins buy-in across all levels.To win, you donā€™t just need better marketing, more sales leads, and higher conversions...+ You need marketing that moves through the entire decision-making chain.+ You need sales strategies that influence every decision-maker in the room.+ You need conversion tactics that turn interest into action at every stage of the funnel.Bonus: Go check out my newsletter for additional value outside of this episode on converting more!Ā Ā Beyond The Episode Gems:ā€¢ Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.ā€¢ Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.comā€¢ Discover All Podcasts On The HubSpot Podcast Networkā€¢ Ā Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan#####Support The Podcast & Connect With Troy:Ā ā€¢ Rate & Review iDigress: iDigress.fm/Reviewsā€¢Ā  Follow Troy's LinkedIn @FindTroyā€¢ Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comā€¢Ā  Follow Troy's Instagram @FindTroyā€¢ Ā Subscribe to Troy's YouTube Channel
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    26:38
  • 128. Slow Down To Scale Up: Why Fast Marketing Fails, Patience Is Profitableā€¦ And Wait, TikTok Rose From the Dead?
    The internet moves fast, but does that mean your marketing should? In todayā€™s world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But itā€™s not just about marketingā€”itā€™s about leadership, too. If executives donā€™t give marketing, strategy, or people the time to grow, theyā€™ll never see real results. What if the real key to sustainable growth is slowing down, embracing patience, letting things breathe, and giving people, ideas, and strategies the space to actually develop?In this episode, we unpack:ā€¢ Why speed can sabotage your long-term marketing success.ā€¢ The danger of forcing speed over strategy in decision-making, team-building, and brand positioning.ā€¢ The underrated power of stillness and strategic patience in business.ā€¢ Why executives often demand immediate marketing resultsā€”yet fail to invest the time needed for real impact.ā€¢ How rushing to ā€œbe firstā€ often results in noise, not impact.ā€¢ The thought leadership trap: it's not about "telling" ā€”itā€™s about engaging, guiding, and building real influence.ā€¢ How a lack of patience in leadership leads to high turnover, rushed marketing, and ineffective campaigns.ā€¢ Oh, andā€¦ TikTok went down, panic ensued, and then it came back. What does that tell us about digital hysteria?If youā€™ve ever felt pressured to constantly do more in marketing, this is your reminder that real influence and business longevity come from thoughtful actionā€”not just rapid reaction. Tune in and learn why slowing down might be the fastest way to scale up.Beyond The Episode Gems:ā€¢ Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.ā€¢ Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.comā€¢ Discover All Podcasts On The HubSpot Podcast Networkā€¢ Ā Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan#####Support The Podcast & Connect With Troy:Ā ā€¢ Rate & Review iDigress: iDigress.fm/Reviewsā€¢Ā  Follow Troy's LinkedIn @FindTroyā€¢ Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comā€¢Ā  Follow Troy's Instagram @FindTroyā€¢ Ā Subscribe to Troy's YouTube Channel
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    35:49
  • 127. Your Calendar Is The Scorecard Of Your Priorities: How To Pivot, Thrive, & Win In 2025!
    Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Letā€™s not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goalsā€”and how to align it with a vision for success.This episode will break down:ā€¢ Why your calendar is the ultimate scorecard of your time and priorities.ā€¢ How to identify what to eliminate, delegate, or outsource to regain focus.ā€¢ Lessons from 2020 that can guide your strategy during todayā€™s challenges.ā€¢ Practical tips to navigate the chaos of 2025 with clarity and purpose.ā€¢ The importance of adding more humanity and flexibility into your marketing and communication strategies.By the end of this episode, youā€™ll feel empowered to make smarter decisions, elevate your productivity, and approach 2025 with a more human-centered, impactful approach to your business and life. Ready to thrive? Letā€™s dive in!Beyond The Episode Gems:ā€¢ Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.comā€¢ Discover All Podcasts On The HubSpot Podcast Network#####Help People Affected By California Wildfires:ā€¢ Ā California Fire Foundation Wildfire & Disaster Relief Fund: The California Fire Foundation works with local fire agencies and community-based organizations to provide ongoing and long-term support to communities affected by wildfires.ā€¢ World Central Kitchen: WCK is already on the ground in Southern California to aid first responders and evacuees, providing fresh meals to first responders and communities impacted.ā€¢ Direct Relief: DF's California Fire Relief provides N-95 masks, medicine, and resources to healthcare agencies and first responders in areas affected by wildfires.#####Support The Podcast & Connect With Troy:Ā ā€¢ Rate & Review iDigress: iDigress.fm/Reviewsā€¢Ā  Follow Troy's LinkedIn @FindTroyā€¢ Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comā€¢Ā  Follow Troy's Instagram @FindTroyā€¢ Ā Subscribe to Troy's YouTube Channel
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    29:00
  • 126. New Year, New Growth: The 6-4-3 Formula To Grow, Position, & Communicate Your Business Mightily In 2025!
    Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formulaā€”a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.What You'll Learn:The 6 Core Principles To Grow Your Business:ā€¢ Clarity, leverage, optimization, vision, value, and executionā€”what they mean and how to implement them.4 Key Strategies To Position Your Business:ā€¢ Credibility, authority, social proof, and creating the perception of high value to stand out in your industry.The 3 Essentials To Communicate Effectively:ā€¢ Using emotion, action, and the right content type to connect with your audience and drive engagement.Why Quantity vs. Quality Doesnā€™t Matter:ā€¢ Learn why value is the real differentiator and how to deliver it consistently.How To Build Advocacy & Elevation:Turn your audience into buyers, advocates, and elevators who amplify your brandā€™s message.Why Listen:This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if Ā you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business!Start your New Year strongā€”press play and level up!Ā Beyond The Episode Gems:ā€¢ Grow Your Business Faster Using HubSpot's CRM Platformā€¢ Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.comā€¢ Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy:Ā ā€¢ Rate & Review iDigress: iDigress.fm/Reviewsā€¢Ā  Follow Troy's LinkedIn @FindTroyā€¢ Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comā€¢Ā  Follow Troy's Instagram @FindTroyā€¢ Ā Subscribe to Troy's YouTube Channel
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    30:04

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About iDigress with Troy Sandidge

Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy HackerĀ®, uses to launch 35+ brands and generate over $175 Million in revenue for clients worldwide to achieve the business success you want in under 30 minutes! iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.
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