Send us a textThis episode breaks down gratitude as a real leadership system, not a holiday mindset. We talk about why teams will meet expectations for a paycheck but give extra effort when leaders notice the details, call out wins, and make people feel seen. You will hear practical habits that strengthen culture, raise performance, and keep people connected to the mission.We cover what healthy appreciation looks like in day-to-day work. Things like giving public credit, respecting creative work, feeding your team when the schedule is stacked, and sending simple handwritten notes that land at the right time. You will also hear a quick gratitude exercise you can run in any meeting and a three-note challenge that builds momentum across your whole team.The episode centers on ownership. When leaders set the tone, teams follow. Clear and consistent gratitude tightens feedback loops, fuels collaboration, and shapes the experience your customers feel on the other side. We walk through timing, tone, and how to link appreciation to behaviors that match your values.If you want a practical framework that helps you build stronger teams, better culture, and a more intentional leadership rhythm, this conversation will give you tools you can use today.
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Ep.037: Forecasting Your Business
Send us a textForecasting isn’t guessing; it’s preparation. In this episode, we discuss turning vision into action through clear goals, solid plans, and repeatable systems. You’ll learn practical ways to forecast across revenue streams, align your team, and make confident decisions when things change.We also cover cash flow basics, rolling forecasts, timing, and strategies to protect growth while maintaining financial stability. Whether you lead a team or work solo, this conversation will help you plan with clarity and lead with foresight.
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Ep.036: Does the Clock Stop?
Send us a textThe sale isn’t the end, it’s the reset point. In this episode, we unpack what happens after the contract is signed and why the strongest brands win in the follow-through. You’ll hear how trust compounds when you stay engaged, why consistency beats intensity, and what separates a one-time customer from a lifelong advocate.From restoration to banking to creative services, we explore practical ways to lead with education, protect results, and make every follow-up feel valuable. We also dive into how great post-sale service drives reviews, referrals, and real retention.If you want customers to choose you again, not because you’re cheapest, but because you care most, this conversation is for you.
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Ep.035: Know Your Audience (Part 2)
Send us a textWhat Cracker Barrel’s Rebrand Got Wrong (and What Chick-fil-A Gets Right)In Part 2 of our branding series, we look at what happens when a company tries to modernize and ends up losing what people loved most. Using Cracker Barrel’s recent rebrand backlash as a case study, we talk about the tension between staying relevant and staying true to your identity.We compare it to Chick-fil-A’s approach, where brand strength comes from consistent systems, not constant design changes. Then we break down how these lessons apply to service businesses, especially those that serve customers in high-stress moments.You’ll walk away with practical filters for rebranding without confusion, insights from StoryBrand and Atomic Habits, and ways to build a brand people trust over time.
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Ep.034: Know Your Audience (Part 1)
Send us a textWhat happens when a brand forgets who it is?This is Part One of our two-part series on branding and rebranding. In this episode, we break down the Cracker Barrel rebrand and the costly lessons it offers for business owners. Cracker Barrel built its reputation on consistency, nostalgia, and Southern hospitality, but its dramatic shift left loyal customers feeling disconnected.We unpack the difference between branding (who you are) and marketing (how you tell your story), and why confusing the two erodes trust. With Donald Miller’s principle, “If you confuse, you lose”, we highlight what went wrong and contrast it with Apple’s ability to evolve while staying true to its identity.If you’re considering a rebrand, this episode explains why evolution beats revolution and how to adapt without losing the emotional connection your audience values most.
A podcast that aims to empower individuals in various aspects of their lives, including business, church, school, and personal growth. The goal is to inspire listeners to make a positive impact on those around them, helping them reach their full potential and strive towards greatness. The show features practical tips, real-life stories, and insightful conversations with experts in their fields, all geared toward lifting others up and creating a world where everyone can thrive.The hosts, Benji and Brady Wilson, are accomplished entrepreneurs in the business world. Their mission is to empower listeners in every aspect of their lives, from business to personal growth. They seek to inspire others to make a positive impact on the world by sharing their own life experiences and having conversations with other successful guests. Together, they explore living a Higher Up life!
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