Send us a textWhat Cracker Barrel’s Rebrand Got Wrong (and What Chick-fil-A Gets Right)In Part 2 of our branding series, we look at what happens when a company tries to modernize and ends up losing what people loved most. Using Cracker Barrel’s recent rebrand backlash as a case study, we talk about the tension between staying relevant and staying true to your identity.We compare it to Chick-fil-A’s approach, where brand strength comes from consistent systems, not constant design changes. Then we break down how these lessons apply to service businesses, especially those that serve customers in high-stress moments.You’ll walk away with practical filters for rebranding without confusion, insights from StoryBrand and Atomic Habits, and ways to build a brand people trust over time.
--------
28:17
--------
28:17
Ep.034: Know Your Audience (Part 1)
Send us a textWhat happens when a brand forgets who it is?This is Part One of our two-part series on branding and rebranding. In this episode, we break down the Cracker Barrel rebrand and the costly lessons it offers for business owners. Cracker Barrel built its reputation on consistency, nostalgia, and Southern hospitality, but its dramatic shift left loyal customers feeling disconnected.We unpack the difference between branding (who you are) and marketing (how you tell your story), and why confusing the two erodes trust. With Donald Miller’s principle, “If you confuse, you lose”, we highlight what went wrong and contrast it with Apple’s ability to evolve while staying true to its identity.If you’re considering a rebrand, this episode explains why evolution beats revolution and how to adapt without losing the emotional connection your audience values most.
--------
23:56
--------
23:56
Ep.033: Quarterly Rhythms (Part Two)
Send us a textLeadership isn’t just about strategy, it’s about rhythm. In this episode, we explore why intentional pauses and quarterly rhythms are essential for your business, family, and personal health. From balancing key life areas to safeguarding sacred family time, we offer practical strategies to prevent burnout and lead more effectively.You’ll learn about tools like the balance wheel, the significance of family board meetings, and how small, consistent rhythms can create lasting legacies. This conversation will encourage you to rethink how you rest, reset, and refocus so you can lead effectively in all aspects of life.
--------
35:56
--------
35:56
Ep.032: Quarterly Rhythms (Part One)
Send us a textAre you leading your business or just reacting to problems as they arise? In this episode, we explore the power of quarterly rhythms, a system that helps leaders stay focused, avoid burnout, and build sustainable momentum.We discuss why rhythms matter, how seasons in life and business provide a model to follow, and the practical steps to align your team around clear priorities. You’ll learn how quarterly planning and intentional pauses create space for focus, accountability, and long-term growth.If you’ve ever felt stuck in constant reaction mode, this episode will show you how to lead with clarity, set the right priorities, and establish rhythms that keep your business moving forward.
--------
36:11
--------
36:11
Ep.031: When Change Becomes Chaos
Send us a textChange is constant in leadership, but when does it harm more than help? This episode examines balancing adaptation and avoiding overwhelming your team.From Blockbuster’s resistance to pivoting when Netflix emerged, to the risks of moving too fast and causing burnout, we identify signs of "change fatigue.” You’ll learn how shifting priorities, poor follow-through, and lost trust can hinder progress.We talk through strategies for pacing change, distinguish KPIs (forward-looking) from KPMs (backward-looking), and why leaders should act as “chief reminding officers” to keep teams focused.
A podcast that aims to empower individuals in various aspects of their lives, including business, church, school, and personal growth. The goal is to inspire listeners to make a positive impact on those around them, helping them reach their full potential and strive towards greatness. The show features practical tips, real-life stories, and insightful conversations with experts in their fields, all geared toward lifting others up and creating a world where everyone can thrive.The hosts, Benji and Brady Wilson, are accomplished entrepreneurs in the business world. Their mission is to empower listeners in every aspect of their lives, from business to personal growth. They seek to inspire others to make a positive impact on the world by sharing their own life experiences and having conversations with other successful guests. Together, they explore living a Higher Up life!
USA