THE ED MYLETT SHOW

If I could only keep one skill out of everything I've built, this is the one.

I get asked all the time what skill matters most for an entrepreneur, and my answer never changes: the ability to persuade. Without it, most of what I have doesn't exist. And here's the hard truth I open this episode with. Most people are nowhere near as persuasive as they believe they are, and that belief is the very thing keeping them stuck.

So I brought together three of the most influential people I've ever sat across from. John Maxwell has trained leaders in every country on earth and sold more than 30 million books. Zoe Chance teaches one of the most popular courses at the Yale School of Management. Mauricio Umansky built The Agency into one of the biggest real estate brands on the planet, starting at the worst possible moment to start anything.I push each of them on the things most people never talk about.

I get honest with John about a part of leadership where I've always felt limited. I admit to Zoe the surprisingly small thing I'm still afraid to ask for. And I press Mo on what really happened before The Agency existed, a story I was surprised he was willing to tell.

I also lay out my own playbook: why energy moves people more than words, why you have to sell a dream big enough for everyone around you to fit inside, and a lesson my dad taught me as a kid that every closer needs to hear.

Here's what you'll gain from this episode:

The Question That Changes Everything: The one question Zoe teaches that opens doors you didn't know existed, and what happened when I asked it of myself.

Your Sweet Spot: How John realized he was in the wrong role for years, and how to find where you win.

The Emotional Moment: How Mo reads a room before a deal, and the one mistake that destroys the connection.

Rejection as Training: Why you should be hearing no a lot more often, and how to make it hurt less.

Scaling Your Influence: How to transfer the skill of persuasion to your team so it grows beyond you.

Everything you want is on the other side of someone saying yes: your business, your family, your team, even the person in the mirror. Stop checking the box like you've already mastered this and go get better at it.

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People don't buy into your vision until they buy into you first.
Every leader eventually asks the same question: why isn't my team buying into this? I've asked it myself. And the answer almost never has anything to do with the vision. It has everything to do with whether people have already bought into you as the person carrying it.
I bring up something John said to me earlier this year that has stuck with me, about how rare it actually is for anyone in a position of influence to stand up and own a mistake out loud. That conversation is one we don't have enough, and John and I go deep on why owning your failures builds more trust than pretending you don't have any.
John breaks down the 8-step process to get your team to buy-in, step by step, from the first crack people notice in a problem all the way to the moment buy-in becomes automatic and you don't have to ask for it anymore. He walks it back to his own story: stepping into a role after a legendary 27-year predecessor and spending nearly two years proving himself before anyone came looking for his counsel instead of comparing him to the guy before him.
Here's what you'll gain from this episode:

Sell Yourself First: Why the vision is always the second sale, never the first.

The 8-Step Buy-In Process: John's exact sequence for turning a skeptical team into one that believes your belief before you've finished the sentence.

The Line I Can't Forget: What John said to me that reframed why owning your mistakes builds more trust than covering them.

Two Years to Earn the Room: John's own story of following a beloved leader and what it actually took.

This Week's Rep: One decision that builds credibility before you ask anyone to follow you anywhere.

Buy-in isn't built in the big speech. It's built in the Tuesday nobody's watching, the mistake you own out loud, and the promise you keep when it would've been easier not to. Do that long enough and you stop needing to ask people to follow you.
This wraps Season 2 of my series with John Maxwell on his 21 Irrefutable Laws of Leadership. If you haven't already, click the link above to download the free 21-page workbook and track your reps for every law we cover.
And here's the big one: for the next two weeks, John and I are answering your questions directly in our upcoming Q&A sessions. It's not too late to get your leadership questions in front of us, so click the link and submit yours before that window closes!

🗓️ New law dropping every Thursday so make sure you're subscribed so you never miss one. Click HERE to Subscribe to my email list to MAXOUT your life (all value, no fluff)
Thank you for listening —Please Share it and get the word out!

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Alex Hormozi is back on the show, and I’m telling you right now, this may be my favorite conversation we’ve ever had together. I believe Alex is one of the best business minds in the world today, but what makes him different is his ability to take incredibly complex ideas and make them immediately actionable. We get into everything from productivity and AI to leadership, leverage, risk, and why some entrepreneurs explode through barriers while others stay trapped at the same level for years.

One of the biggest ideas we unpack is something I believe every entrepreneur needs to hear: the risk that got you where you are may not be enough to get you where you want to go. Alex explains why so many entrepreneurs get trapped between $1 million and $3 million in revenue. You’ve finally made enough money to become comfortable, and now the very thing that helped you survive starts working against you. You become protective. You stop making the bets that got you there. But if you want another level, your capacity for risk has to expand alongside your capacity for opportunity.

We also go deep on effort, focus, and leverage. Alex challenges the obsession with complicated morning routines and explains why your best cognitive hours should be protected for your most important work. He breaks down his philosophy that "work is the goal," why winning against other people eventually becomes too low of a standard, and why some of the most successful people measure themselves against what they were truly capable of giving. And his take on AI absolutely stopped me. Too many entrepreneurs are using AI to do the wrong things faster instead of asking whether those things should be done at all. Sometimes the greatest leverage isn’t doing something more efficiently. It’s eliminating it completely.

But underneath all the business strategy is something even bigger. Alex talks about becoming a father, thinking differently about legacy, redefining what a great day actually looks like, and asking a deceptively simple question before taking a risk: What will this actually change about my day? We talk about why fear lives in the vague, why failure builds the pattern recognition that eventually makes success repeatable, and why great entrepreneurs eventually stop "building" businesses and start assembling them. If you’re an entrepreneur, leader, or someone who knows there’s another level in you, this episode will challenge the way you think about work, risk, success, and what you’re actually building your life for.

Key Takeaways:

• Why your risk tolerance has to increase as your success increases• The $1M to $3M "swamp" that keeps entrepreneurs stuck• Why "work is the goal" can completely change how you measure success• How to protect your highest cognitive hours and eliminate unnecessary routines• Why focus is subtraction and doing less can create more leverage• The biggest mistake entrepreneurs are making with AI right now• How failure creates pattern recognition and makes future success faster• Why great entrepreneurs eventually stop building businesses and start assembling them• How Alex evaluates risk by asking what it will actually change about his daily life

This one is packed with ideas I’ll personally be thinking about for a long time. If you know an entrepreneur who feels stuck at the same level, send them this episode. It might show them exactly what’s been holding them back.

MAX OUT.

Head to dosedaily.co/MYLETT or enter MYLETT to get 35% off your first subscription.

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Need

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Forget what you told them this week. What did they watch you do?

Law thirteen is the Law of the Picture, and out of everything John and I have covered so far in this series, this might be the one that convicted me the most. Because it doesn't ask what you're saying in the Monday meeting or what you posted online. It asks a much harder question: what is your team actually watching you do when you think no one's paying attention.

John's spent over forty years studying this and has put these principles in front of leaders in nearly every country on earth, and this is the law he says confronts people the most. Simply put, people do what people see. Not what they're told. Not what they're taught in a seminar. What they see, day after day, from the person leading them.

I've made this mistake plenty of times, both as a father and as a leader in my business. I used to think I could fix everything I wasn't doing with a great speech on a Monday. I was wrong. Once I understood my team wasn't catching my words, they were catching my life, everything about how I lead changed.

Here's what you'll take from this episode:

The Gandhi story that redefines what it means to lead by example, and why it applies to every parent and every leader listening

Why "most things are caught, not taught," and what that actually means for the standard you're setting without realizing it

The real reason culture can't be announced from a stage, and what it takes to embody it instead

How this law connects back to law nine, the Law of Magnetism, and why the leaders you attract eventually become the leaders you reproduce

The identity shift that separates someone who acts like a leader from someone who actually is one, even when the cameras are off

This law shaped how I show up with my own kids just as much as it shaped how I lead in business, and I don't think there's a law in this series that will confront you quite like this one does.



📅 New law dropping every Thursday so make sure you're subscribed so you never miss one. Click HERE to Subscribe to my email list to MAXOUT your life (all value, no fluff)

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