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Bobby Owsinski's Inner Circle Podcast

Bobby Owsinski
Bobby Owsinski's Inner Circle Podcast
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  • The HIDDEN Reason K-Pop Groups Succeed Today | Bobby Owsinski's Inner Circle Ep. 599
    What can a nightclub DJ teach you about running a business?In this episode of Bobby Owsinski’s Inner Circle, we sit down with DJ, author, professor, and speaker Amani Roberts - also known as DJ AMRo - to unpack how his pivot from corporate America to the turntables led to a purpose-driven creative career. Amani shares insights from his book DJ’s Mean Business, his work teaching music business at Cal State Fullerton, and what DJing can reveal about reading a room, adapting under pressure, and staying relevant in the age of AI. This conversation is packed with wisdom for artists, educators, entrepreneurs, and anyone curious about the modern music industry.KEY TAKEAWAYS:• Why R&B groups disappeared from the mainstream• The connection between DJ sets and business growth• What every artist should know about music publishing• The biggest misconceptions about gear and DJing• How AI fails to match human connection on the dance floor• Why the imperfections in music are what make it timeless• The reality of teaching Gen Z students post-pandemic• How to protect your business and brand as a creative• Essential advice for aspiring music industry professionals• The #1 mindset shift that helps creatives actually finish thingsBEST MOMENTS:00:00:12. “You walked away from corporate comfort to chase a sound that changed everything.”00:01:15. “In 1996, the Telecommunications Act was supposed to diversify radio. It did the opposite.”00:04:01. “It was my thesis in grad school. I was deciding between this and why there are no longer any saxophone solos.”00:05:01. “There was a week in July 1997 where 14 out of 20 songs on Billboard’s Top 20 were R&B groups.”00:08:23. “You gotta figure out how you’re going to market yourself. Grow your email list. Learn the business.”00:12:36. “Each 15 minutes of a DJ set relates to growing a business.”00:14:27. “Reading a crowd is only acquired through being in person and being around people.”00:18:32. “They said I Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThis edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro. Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:https://a.co/d/eEEpPrL🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/
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  • How a $44M Game Show Works | Bobby Owsinski's Inner Circle Ep. 598
    What does a $44 million video game sound like?This week on Bobby Owsinski's Inner Circle, game composer Tim Larkin breaks down the high-stakes world of e-sports music. From scoring Dota 2 tournaments with 100-piece orchestras to building adaptive music systems that respond to gameplay, Tim reveals what it takes to create soundtracks that elevate the gaming experience. If you’ve ever wondered how music in games works or how orchestras fit into digital worlds, this episode is a must-listen.KEY TAKEAWAYS• How Tim Larkin scored the $44M Dota 2 International tournament• The structure of dynamic, reactive video game music• Why game concerts feel like rock shows• The shift from writing jingles to scoring blockbuster games• Real orchestras vs samples in game scoring• How Valve supports creativity in music production• Recording with orchestras across Seattle, Utah, Budapest• The realities of composing for long vs short dev cycles• Tim’s transition from live trumpet gigs to game soundtracks• Advice for aspiring game composers in today’s flooded marketBEST MOMENTS00:01:52. “Every year we put on what's called The International, which is kind of like the Super Bowl of e-sports.”00:02:12. “We peaked out at a prize pool of about $44 million for a video game.”00:03:44. “The audience knows the music. So it's like doing a rock concert in a way.”00:04:27. “The first company that came up was Broderbund… they hired us basically on the spot.”00:05:06. “In video games, the music is reactive. It’s dynamic.”00:06:06. “With Dota, as the action intensifies, so does the music based on layers.”00:07:40. “You're talking $20 to $40,000 maybe for an orchestra. It's a small part of a multimillion-dollar event.”00:14:15. “My goal in college was to be a session player. I tried to learn every type of music possible.”00:27:17. “You’ve got to listen to good music. If you can’t reach that bar, don’t try to approach it.”Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThis edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro. Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:https://a.co/d/eEEpPrL🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/
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  • Why AI Could Be the Biggest Shift in Music History | Bobby Owsinski's Inner Circle Ep. 597
    🎙️ Is AI the biggest disruption the music industry has ever seen?In this episode of Bobby Owsinski's Inner Circle, Bobby welcomes Matt Adell, COO of Musical.ai, a trailblazer in bridging the gap between rightsholders and AI developers. With a career spanning Napster, Beatport, and Native Instruments, Matt offers deep insight into the seismic shift AI is bringing to music - bigger than file sharing or streaming. He explains how attribution, fair compensation, and licensing are being redefined for a new digital era.This episode is packed with hard-earned wisdom, music tech history, and a clear-eyed look at where we’re headed next. If you want to understand what’s really going on in music and AI, this is essential listening.Key Takeaways:• Why AI’s impact on music is bigger than file sharing or streaming• How Musical.ai connects rightsholders and AI companies in licensed environments• Why artists should get paid based on how their work influences AI outputs• The dangers of unmanaged AI training on copyrighted content• Why creative outputs are easier to attribute than factual ones• The oversupply of music and its economic implications for artists• Why music's shift to streaming wasn't a loss—it was a win for consumers• The future of fair licensing in AI-driven content creation• Matt’s unique career path from punk rock drummer to tech executive• His personal message about sobriety and finding balanceBest Moments:00:00:03. “This is going to be a seismic shift in the music ecosystem. Bigger than file sharing, bigger than streaming, bigger than the invention of the accordion.”00:00:57. “We believe AI payments should operate similarly, that the music that is creating more value should get paid more than the music that isn't used as much.”00:02:05. “AI does not think. It is a giant calculator.”00:04:03. “Unmanaged, it was an existential threat to copyright owners, to musicians, to composers.”00:06:37. “Depending on what someone outExplore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThis edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro. Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:https://a.co/d/eEEpPrL🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/
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  • Why Tinnitus Keeps Increasing Worldwide | Bobby Owsinski's Inner Circle Ep. 596
    Why is tinnitus still a taboo in the music industry?In this episode of Bobby Owsinski’s Inner Circle, Bobby dives deep into one of music’s most ignored health crises with Sven Köllmann and Jack Rubinacci of Tinnitus Quest. Tinnitus affects up to 1 billion people worldwide, yet it remains misunderstood and overlooked, even as it wrecks lives and careers. Sven and Jack explain why hearing loss is just the beginning, why research has been misdirected for years, and what it’s really like living with the chronic condition. They also reveal how Tinnitus Quest is fast-tracking research and pushing musicians, celebrities, and everyday sufferers to speak out finally. If you’ve ever heard ringing in your ears, don’t miss this one.KEY TAKEAWAYS• Over 700 million people worldwide suffer from tinnitus• 120 million live with the severe, chronic form of the condition• Hearing loss is the #1 cause, but not the only one• Tinnitus is especially common among orchestral musicians and garage bands• Stigma keeps many musicians silent about their condition• Tinnitus Quest aims to bridge the gap between researchers and patients• Celebrities like William Shatner and Chad Blake are helping break the taboo• Research has shifted from the ear to the brain in recent years• There is no objective measurement for tinnitus yet• Hearing protection remains the best preventionBEST MOMENTS00:00:06. “Not enough musicians are talking about the problem.”00:00:58. “Over 700 million people in the world suffer from ringing in the ears.”00:02:14. “Almost 700 million to 1 billion people worldwide… that is considered a world health problem.”00:04:13. “Not much is said about this, and not much is done about it.”00:07:01. “It’s a pandemic within the music industry.”00:10:12. “The number one protection is hearing protection.”00:15:00. “Right after that, my ears were ringing.”00:17:04. “I pulled them out because I thought it was tough. I thought I was rock Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThis edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro. Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:https://a.co/d/eEEpPrL🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/
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  • Music Licensing Expert Reveals The AI ILLUSION | Bobby Owsinski's Inner Circle Podcast Ep. 595
    What if the biggest roadblock in music licensing wasn’t legal complexity, but outdated systems? In this episode of Bobby Owsinski’s Inner Circle, we dive deep into the wild world of music rights with Grayson Sanders, CEO of Chordal. A former film composer turned tech founder, Grayson reveals how his sync clearing platform is transforming the way music gets licensed, making it faster, easier, and smarter. We explore the landmark TikTok deal, the rise of AI-generated music, and how real artists can survive and thrive in a rapidly evolving industry.KEY TAKEAWAYS • Discover why most music still isn’t being licensed legally • How Chordal’s Instant Clear tech simplifies sync for brands • Why AI music won’t kill real musicians, but will shake up the library world • Grayson’s wild journey from composer to startup founder • What TikTok’s music policy means for creators and brands • The licensing bottleneck no one talks about • Why music licensing is still stuck in the 1990s • What collaborative rights management really means • The surprising future of royalty-free music • Why human connection still beats perfect AI audioBEST MOMENTS 00:01:58. “It all boils down to this concept that we came up with called collaborative rights management.” 00:03:27. “So that eventually when a licensee comes, they have everyone in one place.” 00:05:59. “We're most interested in... the middle and the bottom. That's the piece that is maybe expanding the pie.” 00:07:36. “This technology can come in here and do the work of potentially hundreds of clearance people.” 00:10:25. “Sync is so dynamic and nuanced... you're pairing one piece of art with another.” 00:13:29. “TikTok had been experiencing a lot of infringement on their platform.” 00:19:07. “It's going to actually add more value to authentic, artist-produced music.” 00:32:09. “You look back and you realize you're already halfway up that hill.”Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThis edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro. Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:https://a.co/d/eEEpPrL🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/
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About Bobby Owsinski's Inner Circle Podcast

Interviews with music industry movers and shakers, tips, and news. Learn more at: bobbyowsinski.com.On this show, music industry guru Bobby Owsinski gives you his personal insights into the industry of music, covering industry news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers on every show! If you know Bobby, you know you're in for an enlightening and engaging treat.So enjoy the show!
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