ASUG Talks

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With SAP Sapphire & ASUG Annual Conference upon us, we dive into some of the key themes and announcements that are sure to be present at the event. This week on ASUG Talks, we'll not only touch on some vital SAP themes, but we'll also take a look at some recent ASUG content centered on those topics, and hear from SAP leaders. 
Key Takeaways
Details about the new SAP API policy update 
How agentic AI is reshaping the SAP ecosystem 
Learn about the state of digital transformations in the ASUG community 
Related Insights
Learn more about the updated SAP API policy
Download the ASUG Research report "Navigating AI in SAP Landscapes: Adoption, Execution, and Value"
Read about SAP's plans to acquire Dremio and Prior Labs
Listen to ASUG Talks cover how agentic AI is reshaping enterprise architecture
Learn about how SAP is using agentic AI to improve its support offerings
Read about SAP's agentic AI strategy for commerce 
Download the 2026 ASUG Pulse of the SAP Customer Research
Read about King Arthur Baking's S/4 journey
Listen to how HP approached its S/4 migration

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This week on ASUG Talks, we learn how SAP is evolving its support options, leveraging agentic AI to ensure support is predictive and preventative. This approach further enables customers as they seek to maintain organizational flexibility and contend with ever-changing business dynamics and socioeconomic disruptions. 
Key Insights
SAP's support focuses in 2026
Specific examples of how agentic AI is spurring support innovation 
Customer benefits stemming from agentic AI imbued SAP support 
Related Insights
Read how Daimler Truck North America leveraged SAP Commerce Cloud to spur a 33% year-over-year in revenue increase 
Register for the ASUG Pre-Conference Seminars on May 11 to kick-start your week at SAP Sapphire & ASUG Annual Conference

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SAP unveiled its Q1 2026 financial results last week, showing growth in key areas, including overall revenue and its cloud business. This week on ASUG Talks, Isaac Feldberg, ASUG Senior Editor, and SAP analysts Joshua Greenbaum and Jon Reed once again join the podcast to discuss what these results reveal. 
Key Insights
What growth areas mean for SAP customers
CEO Christian Klein's comments about AI models
The importance of AI in ERP migration
Related Insights
Read Christian Klein's Financial Times article referenced in this episode
Submit a question for Joshua and Jon to answer (along with ASUG CEO Geoff Scott) live at SAP Sapphire & ASUG Annual Conference
Read Isaac's deep dive into the Q1 2026 SAP Earnings 
Learn about the agentic AI partnership between SAP and Google Cloud

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This week on ASUG Talks, we dive deep into the evolving relationship between AI and enterprise architecture. As the technology becomes more widespread in enterprises, EAs are seeing AI change the their daily work and spur shifts in the way they approach their roles. On the podcast this week, we hear not only how AI can help EAs accomplish tasks, including SAP S/4HANA migration, but what the future holds enterprise architecture as the technology continues developing. 
Key Takeaways
The three places where AI is impacting enterprise architecture 
The role AI solutions can have in SAP S/4HANA migrations
Specific AI tools EAS can leverage 
Related Insights
Learn how Baillie Lumber unrolled SAP S/4HANA across all 30 of its facilities in only six years
Learn more about the ASUG Pre-Conference Seminars at SAP Sapphire & ASUG Annual Conference

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This week on ASUG Talks, we hear from the ASUG Content Team, who is currently hard at work finalizing the programming for SAP Sapphire and ASUG Annual Conference. They walk listeners through what they can expect from the conference sessions along with the ASUG Pre-Conference Seminars, kicking off May 11. 
Key Insights
How ASUG Pre-Conferene Seminars will help attendees make the most of their SAP investments 
Programming highlights throughout the conference, happening May 11-14
Activities scheduled at the ASUG Hub on the showroom floor
Related Insights
More information about the ASUG Pre-Conference Seminars 
SAP Sapphire & ASUG Annual Conference session catalog
Submit your questions to SAP CEO & Chief Community Champion, Geoff Scott
Read about the enterprise architecture lessons from the rebuilding of Notre Dame Cathedral
Register for the April 21 ASUG Community Conversation "From Transformation to Business Value: How Enterprise Architects Close the Outcome Gap"