ASUG Talks

This week on ASUG Talks, Geoff Scott, ASUG CEO & Chief Community Champion, sits down with the new SAP North America President, David Robinson. During their conversation, the two dive into David's background, responsibilities, and thoughts about IT innovation within the North American customer base. 
Key Highlights
How David is working to help customer obtain--and maintain--a "persistent innovation state" 
The ways AI is reshaping ERP software
How software evaluation and purchasing are moving beyond RFP-driven processes
From the ASUG Community
Read ASUG editorial's FAQ on compatibility packs and the upcoming May expiration date
Dive into new ASUG research focused on SAP Business Technology Platform (BTP) adoption

The ASUG Research team joins the podcast to break down its recent research project focused on change management. We dive into how members of the ASUG community are approaching change management, and the hurdles they are reporting when rolling these strategies out along side large scale digital transformation projects. 
Key Insights
The large volume of change management projects in the ASUG community
The importance of executive buy-in and organizational communication to change management success
Overcoming resistance to change
Related Insights
Read our conversation with Weyerhaeuser CIO Rebecca Straka about the organizations transition from SAP ECC to SAP S/4HANA
Join the ASUG BTP Community on Feb. 17 for a community conversation focused on the SAP Build portfolio

SAP announced its Q4 and full year 2025 financial results last week. Analysts Joshua Greenbaum and Jon Reed, along with ASUG Senior Editor Isaac Feldberg, join ASUG Talks to discuss their key takeaways and highlights from the financial results call. 
Key Insights
Why these reports matter to SAP customers
More about the stock price drop triggered by missed cloud growth goals 
How SAP's business AI play factored into the financial results 
Related Insights
Read ASUG's full breakdown of the financial results
Gain insights from Yaad Oren, Managing Director of SAP Labs U.S. and Global Head of Research and Innovation at SAP SE, about disruptions in the ERP market

In the second part of our "Setting the Stage for AI" series, Anurag Barua and Paul Modderman join the podcast to follow up their advice from the previous episode for enterprises seeking to establish a solid, sound foundation for leveraging AI solutions. 
Key Insights
The importance of change management in enterprises' AI journeys
Steps to overcome AI trust issues
How to adopt a "human-centric" approach to AI adoption. 
Related Insights
Read about how SAP is striving to make Joule the "process-native" copilot for organizations in the utilities industry
Register for the SAP BTP and AI Community Kick Off webcast on Jan. 28

This week on ASUG Talks, we kick of the first in a two-part series focused on what critical steps organizations should take as they begin their AI journeys. 
Anurag Barua and Paul Modderman return to the podcast after their episodes focused on agentic and generative AI to offer their insights on this critical first steps. 
Key Insights
How to approach budgeting 
The importance of AI centers of excellence 
How to develop and enable AI "sherpas" in your organization
Related Insights 
Read about the recent SAP S/4HANA compatibility pack extension 
Read ASUG CEO & Chief Community Champion Geoff Scott's thoughts on how enterprises should approach de-customization as the SAP ECC end-of-maintenance deadline approaches