ASUG Talks

Send us Fan Mail
In a live session at SAP Sapphire & ASUG Annual Conference, Geoff Scott, ASUG CEO & Chief Community Champion, was joined by SAP analysts Jon Reed and Joshua Greenbaum for a candid recording answer YOUR questions. 
The three not only fielded inquiries submitted by conference attendees, but they also answered questions posed by audience members listening to their conversation. 
Key Insights
The three thought leaders' "magic wand" wish for the SAP ecosystem 
Overcoming barriers to SAP's new vision of the "Autonomous Enterprises"
The challenges of managing AI agents
Related Insights 
Read about BC Hydro's 10-project ERP overhaul
Register for a June 11 ASUG Community Conversation focused on the highlights from SAP Sapphire & ASUG Annual Conference

Send us Fan Mail
This week on ASUG Talks, SAP's chief customer officer joins the podcast, giving vital context to many of the announcements at SAP Sapphire & ASUG Annual Conference along with SAP's new API policy. 
Key Insights
Context into SAP's API and ODP RFC Policies 
The impact of SAP's newest acquisitions
How SAP is helping its customer base prepare for its vision of the "Autonomous Enterprise"
Related Content
Read highlights from the SAP executive Q&As given to the media and analysts at SAP Sapphire & ASUG Annual Conference
Register for an ASUG Community Conversation on June 11 where we'll break down the key announcements from SAP Sapphire & ASUG Annual Conference--and how they impact customers' SAP investments

Send us Fan Mail
In Orlando last week at SAP Sapphire & ASUG Annual Conference, SAP announced a new, AI-focused vision for its customer base. This week on ASUG Talks, Jim Lichtenwalter, Senior Podcast Producer and ASUG Talks Host, is joined by Isaac Feldberg, ASUG Senior Editor, to break down the event's announcements and put them in context for ASUG members. 
Key Insights 
What the new vision of the Autonomous Enterprise means SAP customers and their IT investments 
Our thoughts on SAP's decision to enable Joule agents and assistants for SAP ECC and hybrid SAP S/4HANA customers who have purchased RISE or GROW with SAP
More details around the updated SAP API policy
Related Insights 
Read ASUG's deep dive into the conference's full list of announcements and news
Learn more about the SAP API policy and its effects on customers

Send us Fan Mail
With SAP Sapphire & ASUG Annual Conference upon us, we dive into some of the key themes and announcements that are sure to be present at the event. This week on ASUG Talks, we'll not only touch on some vital SAP themes, but we'll also take a look at some recent ASUG content centered on those topics, and hear from SAP leaders. 
Key Takeaways
Details about the new SAP API policy update 
How agentic AI is reshaping the SAP ecosystem 
Learn about the state of digital transformations in the ASUG community 
Related Insights
Learn more about the updated SAP API policy
Download the ASUG Research report "Navigating AI in SAP Landscapes: Adoption, Execution, and Value"
Read about SAP's plans to acquire Dremio and Prior Labs
Listen to ASUG Talks cover how agentic AI is reshaping enterprise architecture
Learn about how SAP is using agentic AI to improve its support offerings
Read about SAP's agentic AI strategy for commerce 
Download the 2026 ASUG Pulse of the SAP Customer Research
Read about King Arthur Baking's S/4 journey
Listen to how HP approached its S/4 migration

Send us Fan Mail
This week on ASUG Talks, we learn how SAP is evolving its support options, leveraging agentic AI to ensure support is predictive and preventative. This approach further enables customers as they seek to maintain organizational flexibility and contend with ever-changing business dynamics and socioeconomic disruptions. 
Key Insights
SAP's support focuses in 2026
Specific examples of how agentic AI is spurring support innovation 
Customer benefits stemming from agentic AI imbued SAP support 
Related Insights
Read how Daimler Truck North America leveraged SAP Commerce Cloud to spur a 33% year-over-year in revenue increase 
Register for the ASUG Pre-Conference Seminars on May 11 to kick-start your week at SAP Sapphire & ASUG Annual Conference