B2B Breakthrough Podcast

• Camera Struggles to Product Success: A YouTuber’s Lightbulb Moment

  In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin McClure, the creator behind The Mighty McClures and founder of QoS Ultra Light. Justin shares his inspiring journey from creating viral content to developing groundbreaking products. Learn how he overcame manufacturing hurdles, built lasting business relationships, sourced suppliers through Alibaba.com, and stayed true to his authentic brand. Whether you're a creator or entrepreneur, Justin offers practical, honest advice on persistence, partnership, and successfully bringing a vision to life.Tune in to learn:How to leverage existing relationships and value to meaningful business partnershipsThe critical role of industrial designers in transforming product ideas Why patience and persistence are essential in product developmentHow to effectively vet and communicate with suppliers on Alibaba.com The importance of separating ego from product development How to build a scalable fulfillment strategy while maintaining quality controlWhy small, consistent steps forward is more effective than seeking overnight successThe value of building a trusted supplier network through platforms like Alibaba.comThe importance of relationship-building in manufacturing and business developmentJustin McClure is a successful family content creator and product innovator, known for founding The Mighty McClures, one of social media's most prominent family channels with 15 million followers and 4 billion views. With a background in production and creative storytelling, Justin has successfully transitioned into product development with the creation of UltraLight, an innovative lighting solution for content creators. Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

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• IP Secrets Every Inventor Should Know with Carmine Denisco

  In this episode of B2B Breakthrough, host Ciara Cristo chats with Carmine Denisco, President of United Inventors Association, to unpack the real-world challenges of intellectual property protection. From filing provisional patents to building resilient manufacturing partnerships, they explore how inventors and entrepreneurs can protect their ideas without breaking the bank. Discover smart strategies and the benefits of staying “patent pending,” leveraging design patents, and why branding and product quality are just as critical as legal safeguards in today’s competitive marketplace.Tune in to learn:How to time your patent applications to maximize protection and minimize costsWhy provisional patents are a cost-effective first step for protecting your idea How to leverage design patents for faster, more practical protection against copycatsWhy product quality and branding are as important as legal protection How to work effectively with manufacturers while protecting your IPThe strategic value of staying in "patent pending" status Why investing in multiple international patents may not be cost-effective Carmine Denisco is a successful Entrepreneur, Inventor, Author, Podcaster, Investor, and sought-after business startup consultant. Many of the products he has developed or aided in the design of over the years have sold in retail stores, TV shopping channels, online, and infomercials; some have gone on to be licensed by major corporations. Carmine is dedicated to helping inventors correctly navigate the invention and manufacturing process, giving each inventor their best shot at success. Entrepreneur Magazine picked Denisco as one of its top 5 emerging entrepreneurs.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

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• Beyond the Algorithm: Winning Strategies for Amazon Sellers

  Success on Amazon isn’t just about great products—it’s about data-driven decisions and human-focused optimization. In this episode of B2B Breakthrough, host Ciara Cristo chats with Adriana Rangel, PickFu brand ambassador and Sellers Podcast en Español host, about avoiding costly mistakes as an Amazon seller. Learn the secrets of keyword research, multi-language listings, and why analytics should drive product selection. Whether you’re new or scaling up, this conversation delivers game-changing strategies for standing out in a competitive marketplace.Tune in to learn:Why optimizing listings for both algorithms and human buyers is crucial for conversion successThe importance of targeting long-tail keywords for better ranking and cost-effective traffic generationHow to leverage multi-language optimization to tap into underserved markets, particularly Spanish-speaking audiencesWhy building an off-Amazon presence through blogs and Google optimization is essential for long-term successThe strategic approach to expanding your product line by staying within related categories that serve your established audienceHow to use free resources and community learning to overcome early setbacks and build a sustainable businessWhy Amazon's built-in tools for international markets can provide early wins and valuable cash flowThe power of proper listing translation and keyword optimization to capture multilingual market shareAdriana Rangel is a Brand Ambassador at PickFu and host of the "Sellers Podcast en Español" at Helium 10. She has seven years of experience in Amazon e-commerce and digital entrepreneurship. As a successful Amazon seller turned educator, she has built her expertise from hands-on experience launching and scaling products across international marketplaces. Known for her practical approach to e-commerce strategy, Adriana shares her knowledge through her YouTube channel, where she provides weekly tutorials on Amazon selling strategies, particularly focusing on cross-cultural market expansion and Spanish-language optimization. Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

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• AI-Driven E-Commerce: Kuo Zhang on Alibaba.com’s Vision

  In this special episode of B2B Breakthrough, host Ciara Cristo sits down with Kuo Zhang, President of Alibaba.com, to explore how AI is revolutionizing global trade for small businesses. They discuss Alibaba’s AI-powered sourcing engine, Accio, and its role in enhancing search, communication, and business research. Kuo also shares insights on AI-generated content, strategic logistics partnerships, and Alibaba’s commitment to democratizing trade. Whether you're scaling internationally or optimizing sourcing, this episode delivers valuable takeaways for SMBs navigating global commerce.Join them as they discuss:Kuo Zhang's Journey: From Directory to Digital RevolutionBreaking Down SMB Pain Points in Global TradeAlibaba.com's Evolution into an AI-Powered PlatformThree Key AI Tools Transforming Global CommerceInside Accio: The World's First AI Sourcing AgentHow Accio's Business Research Powers Smart DecisionsDeep Search: Making Complex Product Sourcing SimpleAI Chatbots: Breaking Down Language BarriersLocal Stock Solutions: Faster Delivery for US BuyersGame-Changing Partnership with Maersk for SMBsKuo Zhang is the President of Alibaba.com, where he leads the strategic direction and digital transformation of one of the world's largest B2B E-commerce platforms. With a distinguished background at IBM Research and Microsoft and over 12 years at Alibaba, Zhang has been instrumental in revolutionizing global trade through digital innovation. Under his leadership, Alibaba.com has evolved from a traditional directory service to an AI-powered global trading platform connecting over 50 million SMBs worldwide. In this episode, Zhang shares invaluable insights on integrating AI in B2B commerce, including developing Accio, the world's first AI-powered sourcing engine, and strategic partnerships with industry leaders like Maersk. His vision for democratizing global trade and making it "easy to do business anywhere" has transformed how small businesses access international markets, making him a leading authority on the future of digital commerce.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

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• Inflation Fighting: Business payment options in 2025

  In this episode of B2B Breakthrough, host Ciara Cristo sits down with Michael Spelfogel, Co-Founder and President of Cardless, and Yiran Li, Head of Customer Retention Strategy at Alibaba.com, to explore the evolving world of business financing. They discuss how small businesses can navigate inflation, leverage new credit solutions, and build strong business credit. From the Alibaba.com Business Edge credit card’s unique benefits to strategies for managing cash flow and supplier diversification, this episode offers actionable insights for business owners looking to scale. Join Michael and Yiran as they discuss:The diverse landscape of business buyers on Alibaba.comHow traditional financing methods often fall short for small business ownersThe introduction of the Alibaba.com Business Edge credit card and its unique benefitsThe challenges of building business credit versus personal creditStrategies for managing rising costs and tariffs through supplier diversification and flexible financing optionsMichael Spelfogel is the Co-founder & President of Cardless, a digital-first financial technology company powering the Alibaba.com Business Edge credit card. With expertise in financial services and digital payments, he specializes in developing innovative credit solutions for modern businesses. His work focuses on making financial products more accessible and transparent for small and medium-sized enterprises, particularly in the e-commerce space.Yiran Li is the Head of Customer Retention Strategy at Alibaba.com, where she focuses on ensuring smooth experiences for business buyers on the platform. With deep knowledge of B2B e-commerce and global trade, she specializes in developing solutions that help businesses optimize their sourcing and payment processes. Her expertise spans understanding diverse buyer needs, implementing flexible payment solutions, and creating protective measures for business transactions.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

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