The Tom Ferry Podcast Experience

Most realtors sound like everyone else — and it's costing them clients every single day. Joanna Wiebe built a $30M business on client communication tips for realtors that actually work.

Everything a realtor does every day is writing. Emails. Texts. Listing descriptions. Offer letters. Your bio. Your website headline. Your Instagram profile.

And yet almost nobody in real estate was ever trained in the art and science of using words that actually get clients to say yes.

That changes today.

Tom Ferry sits down with Joanna Wiebe — the woman who coined the term "conversion copywriting" and built a $30 million business helping brands communicate better — to unpack the client communication tips every realtor needs right now.

Here is what you will learn:

• Why your homepage headline is almost certainly wrong — and the one fix that changes everything

• How to write a realtor bio that makes clients feel understood instead of sold to

• The voice of customer method — how to use your clients' own words to attract more clients

• The Instagram bio formula every realtor should be using: "I help [blank] do [blank]"

• Problem-Agitation-Solution vs Desire-Obstacle-Solution — which framework to use and when • Why AI produces generic copy — and what to do instead to stand out

• The rehab center headline that got 400% more clicks and 20% more signups overnight

• How one word change made people 4.6x more likely to act — and what that means for your listings

"Value and differentiation are at the heart and soul of all marketing, all copywriting, all advertising." — Joanna Wiebe

If you are a realtor who feels invisible online, sounds like every other agent, or just wants more clients to call back — this episode is for you.

Get Joanna's Book: The Copy Selling System: https://copysellingsystem.com

Follow Joanna Wiebe on Instagram for daily copywriting tips

Tom Ferry Success Summit: https://www.tomferry.com/success Free Tools & Playbooks: https://www.tomferry.com/tools #TomFerry #ClientCommunicationTips #RealtorTips #JoannaWiebe #RealEstateMarketing

A 100-year-old brand you already know and trust is about to revolutionize real estate lead generation strategy forever. And their August 1st launch might be the biggest listing lead opportunity of 2026 — but only for the right agents.

If I asked you how much your car is worth, there's one name that instantly pops into your head. Yes. Kelley Blue Book.

Now they're coming for real estate — and your lead generation strategy will never be the same. A Name You Know. And One You Probably Don't, But Should.

How did a former New York real estate agent and Harvard graduate named John Liss convince Kelley Blue Book to enter the home valuation game? That's exactly what Tom Ferry unpacks in this episode of the Tom Ferry Podcast Experience — including:

• How Kelley Blue Book Homes is building a smarter real estate lead generation strategy by replacing oversimplified AVMs with accurate, data-based property valuations

• Why this changes everything for sellers, buyers, and agents tired of Zillow Zestimate alternatives that still miss the mark

• How TrueTrack gives agents hyper-local pricing intelligence that no automated valuation model can match

• The subscription model that delivers real estate seller leads without a single referral fee

• And most importantly — how to get in on the ground floor of the biggest listing lead opportunity of 2026

"Real estate is a hyper-specific game, and you really need to give people the experts where they're at," John says.

Might that expert be you?

Sometimes the answer isn't to try harder.

It's to try differently.

We've all seen the fly that keeps slamming into the window.

More effort.
More force.
More frustration.

And yet, no breakthrough.

The same thing happens in business.

When something isn't working, our instinct is often to push harder.

More calls.
More hours.
More hustle.

But what if the real solution is to stop for a moment and look for a better approach?

Ask for feedback.

Learn from someone who's already solved the problem.

Challenge the assumptions that got you stuck in the first place.

Because breakthroughs rarely come from doing the same thing with more intensity.

They come from gaining a new perspective.

This week, ask yourself:

Where am I trying to force an outcome that needs a different strategy?

Most people don't fail because they took the wrong shot. They fail because they never took one at all. The call. The email. The video. The conversation. The opportunity. Too many people get stuck waiting for certainty before they act. But clarity doesn't come before action. It comes from action. Take the shot. If it works, you get a result. If it doesn't, you get a lesson. Either way, you move forward. The people who win in business aren't always the smartest or the most talented. They're the ones willing to take the shot, learn from the outcome, and keep going. This week, stop overthinking. Pick one thing. And go for it. 👇 What's one shot you've been putting off that you need to take this week?

Most agents are layering AI on top of an already overwhelming workload — and wondering why they feel busier than ever.

 

This week on the podcast, TF Coach Emily Terrell breaks down what separates agents who drown in AI tools from the ones who use AI to actually buy back their time. Emily runs a real estate team, coaches roughly 14 hours a week, and handles eight speaking engagements a month — and she does it by treating AI as one integrated system, not a junk drawer of flashy apps.

 

If you're a top producer who's hit a ceiling because there's simply no more time left in your day… this is the episode you've been waiting for.

 

In this episode, you'll learn:

The Five-Minute Rule: The mindset shift that has you hunting the small, repeatable tasks where AI quietly saves 5–10 minutes at a time — and how those minutes stack into hours.

System Over Tools: Why fitting AI into the business you already run beats forcing your business into someone else's app.

The 30-Second Listing Presentation: How Emily turned hours of manual prep into roughly 30 seconds of output after five minutes of data collection.

The J-Curve of Adoption: The honest learning curve — anywhere from 30 minutes to 30 days — that every agent has to climb before AI starts giving time back.

Building Your "Agentic" Team: The shift from doing every task yourself to managing a roster of AI automations that work while you sell.

The 90/10 Future: Emily's prediction on where real estate AI adoption is headed over the next 7–10 years — and why waiting is the most expensive option on the table.

 

The structure that lets Emily run a team, coach, and speak without burning out is the same structure she builds with agents inside Tom Ferry coaching.

 

Ready to make AI work for you instead of adding to your plate?

 

Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you.

 

📞 https://www.tomferry.com/free-coaching-consultation/