The Tom Ferry Podcast Experience

If you’ve ever wondered what successful real estate agents are actually doing on social media to generate business, this episode of the #TomFerryPodcastExperience is for you.

My guest is eight-year real estate veteran Faith Barrett, who closed 126 transactions in 2025 and doesn’t hold anything back when it comes to:

Her best advice for someone starting new on social – and the three core types of content she recommends

Her weekly social posting strategy, including how she’s reached the point that local businesses actually DM her asking for collabs

Where she finds inspiration and how she handles the logistics of it all

AI’s role in her social media lead gen strategy, and much more!

Faith is living proof that you can achieve everything you want in business, make it fun, and still have a life outside of real estate.

If your social media presence feels inconsistent, uninspired, or disconnected from your business goals, our conversation gives you a practical blueprint to start making it work harder for you.

Watch or listen now and apply Faith’s advice to your growing business.

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Interested in a FREE Coaching Consultation?

Click Here: https://bit.ly/TFfcc

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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Let’s Connect:

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Today’s podcast is dedicated to missed opportunities from all the great ideas you never implemented.

You know the story… you get a new business idea, get excited, scribble it on a “to-do” list somewhere, and then… sink right back into your routine and forget all about it.

Let’s change that. To help, I’m going to show you:

How to eliminate distractions so you can improve your focus, clearing space for you to achieve more

5 key meetings that should be on your calendar every single week

A sample “top performer” checklist of nine daily activities that the best agents do regularly 

Why getting your goals “up and visual” is way more important than you think

A simple way to prioritize ideas that helps you maintain focus and avoid overwhelm

This episode is advice I shared toward the end of Success Summit earlier this month, but it’s relevant to anyone who has ever regretted their failure to act on an idea.

Transformational ideas don’t belong on the back burner. It’s time to put them into action. 

Watch or listen now.

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Want more from Success Summit? Get OnDemand today: https://store.tomferry.com/products/ondemand-summit-2026/

What separates the best from the rest?

In any profession, you have your elite performers… the top 5%... who seem to naturally differentiate themselves from everyone else.

The question then becomes, “What makes them special?”

I got the answer from Rockstar sports psychologist Gio Valiente, and last week, I shared it with the thousands of agents at my annual Success Summit.

Today’s Tom Ferry Podcast Experience delivers an excerpt from that session, exploring five traits common to those extraordinary individuals. In it, you’ll learn:

The reason why most people underperform compared to their potential

Beyond talent and work ethic, why it’s critical to own your unique perspective

How elite performers turn best practices into habits and repeatable processes

Why letting go of the “control freak” mentality is crucial to your success, and more!

 

Here’s the harsh truth – all of us are capable of so much more than we actually achieve. If you’re ready to tap into your full potential, this is a can’t-miss episode!

To catch up on the rest of the Success Summit main stage presentations, go to: https://store.tomferry.com/products/ondemand-summit-2026/ 




Social Copy

 

“You are not performing to your full potential.” 🤯

How you interpret that sentence 🤷‍♀️ says a lot about you. If it hurts, it’s probably because it’s true. If it motivates you, it means you’re ready to tap into more of what you’re capable of.

Either way, I’d advise you to listen to today’s podcast episode. It’s an excerpt from last week’s Success Summit where I dive into five common traits of the world’s true 📈 top performers – the elite 5️⃣% who set themselves apart from everyone else..

Whether it’s Michael Jordan or the agent in your market who makes you think, “How do they do that?,” these elite individuals just do things differently. 

You can, too. Watch or listen now. 🔗 Link in bio.

It’s likely you’ve never thought as deeply about the sales process as you will in the next 52 minutes – especially if you’re among the 82 percent of people who came into real estate with no formal sales training.

My guest on today’s podcast is not only a powerhouse Baltimore team leader, but also the creator of the Control Selling Method. 

Andrew Undem joins me to unpack the 9 “C”s that empower you in every sales scenario and how to incorporate them into your process. 

Andrew goes deep on:

Why sales skills are even more important in the age of AI

How to embed your “close” early in the sales process – “Even more important than being a good closer is being a good opener.”

6 objectives you must achieve before beginning your actual presentation

When and how to spell out the unique value you bring to a transaction

 

And so much more!

Your ability to influence people has never mattered more, and the Control Selling Method is the modern sales approach every professional needs right now.

Also… this episode is just the start of a much deeper examination of the Control Selling Method, so watch or listen now to lay the foundation for your future growth.

Should Andrew and I go deeper on this topic? Go to www.ControlSelling.com to get on the wait-list for more.

Every 1000 YouTube subscribers generates between 1 and 3 real estate transactions a year. Here are the YouTube tips for real

estate agents that make that math work in your favor.

READY TO GROW YOUR REAL ESTATE BUSINESS ON YOUTUBE?

Schedule a free call with a Tom Ferry consultant:https://www.tomferry.com/free-coaching-consultation/

THE BREAKDOWN:

73% of consumers are now searching for property on YouTube — and most real estate agents are not showing up. In this

episode, Tom Ferry sits down with YouTube coach Aaron Cuha, author of Crazy Simple YouTube, to break down the exact

YouTube tips for real estate agents that turn subscribers into transactions.

The math is simple. One video a week gets you 5 to 8 thousand subscribers. Three videos a week gets you 25 to 35 thousand.

Five videos a week and you hit 100 thousand in a year. Every thousand subscribers generates one to three real estate

transactions annually.

Aaron covers the complete system — channel setup, Gemini bio writing, TubeBuddy keyword research, naming your channel

around search terms, semantic listening, the 12-minute property tour formula, post-production upload checklist, and advanced

analytics.

Real proof: Patrick OConor — zero to 80K subscribers in five months. Jonathan — first million dollar lead in 10 videos. Leah

Courage — 150 leads from going viral. Aaron himself launched a Cabo channel 10 days before recording and hit 1200

subscribers ranking number one for every target keyword.