The Pro Perspective

The non-negotiables for scaling a studio? Bulletproof processes, clear client boundaries, and the confidence to own your pricing.
In this episode, Sarah Brohm, founder and principal designer of UA Designs, shares how these pillars helped her pivot from healthcare and grow a 15-person firm, why design is only 20% of her day-to-day, and how modern neurodesign principles make for truly restorative spaces.
Want more insights like this? Follow The Pro Perspective on your favorite podcast platform or head here to browse previous episodes now: https://pro.houzz.com/for-pros/podcast-the-pro-perspective
To learn more about Houzz Pro’s best-in-class business management software, visit: https://houzz.com/pro

Cultivating a high-end design studio takes more than creative instinct—it requires filling seats with the right people.In this special episode recorded live at the inaugural Houzz Pro Design Summit, Aymee Kuhlman, Founder and CEO of Light & Dwell, unpacks when to scale or stay boutique, why you should hire for culture-fit first, and the “secret sauce” to running a thriving firm as a non-designer.Want more insights like this? Follow The Pro Perspective on your favorite podcast platform or head here to browse previous episodes now: https://pro.houzz.com/for-pros/podcast-the-pro-perspectiveTo learn more about Houzz Pro’s best-in-class business management software, visit: https://houzz.com/pro

Behind every standout vacation rental is a designer anticipating guest needs. In this episode, Jessica Duce, Owner and Principal Designer at JDuce Design and co-founder of Vacation Rental Designers, shares how she blends data-backed strategy with bold creative risks to "stop the scroll" in a sea of listings, the importance of designing for accessibility, and the massive opportunity for manufacturers to partner with passionate designers.

Building a crew of allies that become a powerful referral network means championing collaboration over competition.
In this episode, Bryan Burkhart, co-founder of $100M custom builder Burkhart Brothers Construction, shares why choosing to focus solely on construction while partnering with great architects and designers helped accelerate his growth—and the real reason radical transparency wins 90% of his bids.
Want more insights like this? Follow The Pro Perspective on your favorite podcast platform or head here to browse previous episodes now: https://pro.houzz.com/for-pros/podcast-the-pro-perspective
To learn more about Houzz Pro’s best-in-class business management software, visit: https://houzz.com/pro

The future of home remodeling is ahead of schedule—and staying ahead yourself means fusing high-tech tools with a human edge. In this episode, Michael Sauri, founder and president of TriVista USA Design and Build, talks through how AI and 3D are rewiring renovations, the ROI of staying human on the digital jobsite, and why letting his creative “freak flag fly” changed everything.