The HighLevel Experience

90 - How Handling Refunds Can Make or Break Your Customer Relationships
In this episode, I sit down with Gary Capps, founder of myCRMSIM, to unpack the real journey behind building and scaling a SaaS product inside the HighLevel ecosystem.
We go beyond surface-level tactics and dive into what it actually takes to grow a business, from struggling to sell a great product, to finding product-market fit, to balancing family life while scaling fast.
This is a raw, honest conversation about business, mistakes, growth, and what really matters.
Special Offer 🤩📣
Get 25% off any plan, SMS, iMessage, WhatsApp and RCS using a promo code HLE25
Visit highlevelexperience.com/mycrmsim to take advantage of this offer.
About Gary Capps
Gary Capps is a seasoned agency owner and SaaS innovator, known for his expertise in developing SMS solutions for HighLevel users. As the founder of myCRMSIM, Gary has helped countless agencies overcome the challenges of traditional SMS platforms, providing a cost-effective and efficient alternative. His focus on innovation and customer education has positioned myCRMSIM as a leading solution in the HighLevel marketplace.
Highlights 🔥
Key points we talked about in this pilot episode!
👉 [00:01:00] Day-to-Day Operations Before myCRMSIM - Gary describes his agency's focus on building SaaS, database reactivations, and estimation calculators for trade services.
👉 [00:03:00] Challenges in Selling Estimation Calculators - Discussion on the difficulties of selling estimation tools to trade services and the challenges of convincing them of the value.
👉 [00:06:00] Transition to myCRMSIM - Gary explains how myCRMSIM took off, overtaking other projects, and the decision to focus on it due to market demand.
👉 [00:08:00] Sales Challenges and Solutions - Gary shares insights on handling sales challenges, the importance of being in the trenches, and the role of a business owner in sales.
👉 [00:15:00] Managing Customer Expectations and Support - Gary discusses handling customer support, managing refunds, and the importance of maintaining customer relationships.
👉 [00:25:00] The Importance of Human Connection in Business - Conversation about attending events, building partnerships, and the value of face-to-face interactions in a digital world.
👉 [00:37:00] Balancing Business and Personal Life - Gary talks about the challenges of balancing work with family life, the inspiration behind the SaaS Dads podcast, and the importance of relatable conversations among business owners.

Our Sponsors:
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:
HighLevel
HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.
Click here to get 30-day extended free trial of Highlevel
HL Pro Tools - Your All-in-One Agency Toolkit
HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools
VAHub PRO
Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!
Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.
Level Up Marketplace
A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.
As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.
SPECIAL OFFER FOR OUR PODCAST LISTENERS!
Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up
My CRM Sim
Unlimited SMS & WhatsApp for HighLevel
Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?
Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!
Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨
Click here to subscribe

Share your story to be featured on our next episode!
Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤
Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀
Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!
Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency
Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel. Streamline your workflows, automate tasks, and improve overall efficiency to take your agency to the next level.

89 - How Shipping Imperfect Products Quickly Leads to Faster Growth
Vit sits down with HighLevel co-founder and operator-at-heart, Robin Alex, for an inside look at HighLevel’s origin story, product philosophy, and the future of AI for agencies. Robin shares how an IT-and-ops mindset shaped his journey from running a gaming servers business and his agency Innovate Fast to co-founding HighLevel with Shaun and Varun. They unpack the “skateboard” approach to shipping, why community-led growth beat paid ads, how SaaS Mode unlocked a new model for agencies, and where HighLevel is going next with AI agents, data residency, and B2B-friendly inbox controls. Robin also opens up about founder dynamics, decision-making without silos, and why agencies will remain the critical distribution layer in the AI era.
Special Offer 🤩📣
📌 🔥 Get 30-day extended free trial of Highlevel, the software I use for my own SaaS Agency (plus $3,277 worth of bonuses that I normally only give my paying clients) https://www.gohighlevel.com/vit
About Robin Alex
Robin Alex is the co-founder of HighLevel. A systems-first operator, he began in IT infrastructure and technical operations, launched one of his first ventures hosting gaming servers, and later founded Innovate Fast, where he helped small businesses scale with smart stacks, automations, and paid media. Those trenches led to HighLevel—a platform purpose-built to turn agencies into SaaS companies—co-founded with Shaun Clark and Varun Vairavan. Robin champions fast shipping, customer closeness, and building for agency leverage.
Highlights 🔥
Key points we talked about in this pilot episode!
👉 [00:01:00] The Origin of HighLevel - Robin shares the story of how he met Shaun and Varun, leading to the creation of HighLevel from a two-day prototype.
👉 [00:12:00] Building HighLevel: The "Skateboard" Approach - Discussion on HighLevel's product philosophy of shipping fast, iterating with customers, and the importance of community-led growth.
👉 [00:23:00] Innovate Fast and the Duct Tape Method - Robin talks about his previous company, Innovate Fast, and how it influenced the creation of HighLevel by solving complex agency problems.
👉 [00:51:00] SaaS Mode and Pricing Strategy - Insights into how SaaS Mode was developed from customer behavior and the flexible pricing model that encourages agencies to evolve.
👉 [00:58:00] AI Integration: "With You" and "For You" - Robin explains the dual approach to AI in HighLevel, enhancing both user workflows and automating client interactions.
👉 [00:46:00] Community and Organic Growth - The role of community in HighLevel's growth, from Facebook chats to global events, and the power of word-of-mouth marketing.
👉 [01:06:00] Future Plans: Data Residency and B2B Flexibility - Discussion on upcoming features like regional data hosting, B2B-friendly inbox controls, and the strategic direction of HighLevel.

Our Sponsors:
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:
HighLevel
HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.
Click here to get 30-day extended free trial of Highlevel
HL Pro Tools - Your All-in-One Agency Toolkit
HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools
VAHub PRO
Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!
Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.
Level Up Marketplace
A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.
As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.
SPECIAL OFFER FOR OUR PODCAST LISTENERS!
Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up
My CRM Sim
Unlimited SMS & WhatsApp for HighLevel
Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?
Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!
Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨
Click here to subscribe

Share your story to be featured on our next episode!
Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤
Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀
Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!
Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS...

88 - Why "Link in Bio" is Hurting Your Engagement and What to Do Instead
Vit sits down with SaaS founder and agency operator Jeff Vanasdal to explore a smarter way to sell AI chat and voice solutions using personalized, interactive demos. After seeing traditional pitches fall flat, Jeff built Bot Mockups—a tool that lets agencies quickly create tailored demos across channels like Instagram, web chat, SMS, and voice. He walks through how to build demos in minutes, auto-scrape prospect data, and integrate everything into HighLevel for a scalable workflow. A practical episode packed with real strategies, pricing insights, and a special offer to get started.
Special Offer 🤩📣
🔥 Special Offer for Our Listeners:
- Get a 14-day extended trial (standard is 7 days).
- Limited-time annual plan for just $1,000 (normally ~$1,787). Available until end of May.
How to claim:
1) Visit highlevelexperience.com/botmockups
2) Sign up for the trial.
3) Email [email protected] and mention you came from Vit’s podcast to get your extended trial and special pricing.

About GUESTNAME
Jeff Vanasdal is the founder of Bot Mockups, a platform that helps agencies sell AI chat and voice solutions with clarity and speed by “showing” personalized demos instead of explaining abstractly. With deep roots in motorsports media, social content at scale (4M+ followers), and lead-gen funnels, Jeff builds tools agencies actually need to turn complex tech into simple buying decisions. He also runs List Builder AI, focused on converting social followers into email and SMS subscribers.
Highlights 🔥
Key points we talked about in this pilot episode!
👉 [00:04:00] Early Ventures and Problem Solving - Jeff discusses his early ventures, including Santo Design Co. and his work with Orner Racing and Canam. He shares how he created his first funnel using QR codes at snowmobile races.
👉 [00:10:00] The Flaws of "Link in Bio" and Social Media Engagement - Jeff explains why the traditional "link in bio" approach is flawed and introduces the concept of using Instagram comment-to-DM for better engagement and conversion.
👉 [00:15:00] Building Bot Mockups and Overcoming Sales Challenges - Jeff talks about the challenges of selling AI solutions and how Bot Mockups was created to provide interactive demos that help prospects visualize the product.
👉 [00:20:00] Live Demo of Bot Mockups - Jeff demonstrates how Bot Mockups works by creating a personalized IG comment-to-DM demo for the HighLevel Experience Podcast, showcasing its features and ease of use.
👉 [00:30:00] Prospecting at Scale and HighLevel Integration - Discussion on how Bot Mockups integrates with HighLevel for scalable prospecting, including lead finding, enrichment, and automating demo creation.
👉 [00:42:00] Pricing Strategies and Niche Targeting - Jeff and Vit discuss effective pricing strategies for selling AI solutions, emphasizing the importance of targeting high-ticket niches for better ROI.
👉 [00:48:00] Future Roadmap and Enhancements - Jeff shares insights into the future roadmap for Bot Mockups, including potential integrations and enhancements to streamline the sales and fulfillment process.

Our Sponsors:
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:
HighLevel
HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.
Click here to get 30-day extended free trial of Highlevel
HL Pro Tools - Your All-in-One Agency Toolkit
HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools
VAHub PRO
Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!
Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.
Level Up Marketplace
A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.
As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.
SPECIAL OFFER FOR OUR PODCAST LISTENERS!
Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up
My CRM Sim
Unlimited SMS & WhatsApp for HighLevel
Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?
Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!
Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨
Click here to subscribe

Share your story to be featured on our next episode!
Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤
Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀
Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!
Running a successful agency is challenging,...

87 - Why Human Touch Still Matters in an Automated World
Vit sits down with Cleveland-based HighLevel agency owner and Muay Thai practitioner Charles Craggett to break down a systems-first approach to growing home service businesses. From the rule of 7 and SMS vs. email performance to AI that supports (not replaces) humans, Charles shares how he builds reliable marketing systems, streamlines operations, and integrates tools like ServiceTitan, Housecall Pro, and Jobber. He also covers pricing, packaging, a smart content partnership model, and a case study that drove 60% revenue growth.
About Charles Craggett
- Charles Craggett is a HighLevel-powered agency owner based in Cleveland, Ohio, specializing in systems-led growth for home service businesses (landscaping, roofing, plumbing, electrical, and more).
- Formerly in insurance sales, Charles built an internal marketing and CRM engine during Covid that sparked his agency.
- A dedicated Muay Thai and boxing practitioner, Charles brings fight-tested focus, discipline, and systems thinking to his clients’ marketing and operations.
Highlights 🔥
Key points we talked about in this pilot episode!
👉 [00:01:00] Martial Arts Influence on Business Systems - Charles discusses how martial arts training influences his approach to building systems and marketing, emphasizing focus and discipline.
👉 [00:05:00] Transition from Insurance to Marketing Agency - Charles shares his journey from insurance sales to creating a marketing agency during COVID, leveraging HighLevel and digital strategies.
👉 [00:13:00] Building a List and Nurture Sequences - The conversation shifts to the importance of list-building and long-term nurture sequences, with Charles explaining his approach to maintaining engagement and conversions.
👉 [00:17:00] SMS vs. Email: Conversion Insights - Charles and Vit discuss the effectiveness of SMS compared to email, with Charles explaining why SMS often yields better conversion rates in his experience.
👉 [00:23:00] Incorporating AI into Marketing Systems - Charles talks about using AI to enhance marketing systems, focusing on qualification and booking processes while maintaining a human touch.
👉 [00:31:00] Systems Design for Trades and CRM Integration - The discussion covers designing systems for trades businesses and integrating HighLevel with other CRMs like ServiceTitan, Housecall Pro, and Jobber.
👉 [00:42:00] Content Creation and Partnership Model - Charles explains his approach to content creation through partnerships, emphasizing the value of real, human-produced content over AI-generated alternatives.

Our Sponsors:
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:
HighLevel
HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.
Click here to get 30-day extended free trial of Highlevel
HL Pro Tools - Your All-in-One Agency Toolkit
HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools
VAHub PRO
Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!
Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.
Level Up Marketplace
A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.
As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.
SPECIAL OFFER FOR OUR PODCAST LISTENERS!
Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up
My CRM Sim
Unlimited SMS & WhatsApp for HighLevel
Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

Love This Podcast?
Please rate and review in your favorite app by clicking here

Subscribe to High Level Experience Newsletter!
Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨
Click here to subscribe

Share your story to be featured on our next episode!
Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!

🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤
Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.

Supercharge Your Agency with Exclusive Free Resources! 🚀
Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!
Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!

Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS Agency
Discover our top recommended 3rd party providers and tools that seamlessly integrate with HighLevel....

86 - Why Staying Comfortable Keeps Your Business From Growing
Host Vit Muller sits down with longtime operators and partners Walt Bayliss and Johann Nogueira to unpack their bold pivot from White Label Suite to AI X Up (AI Powered Up) — and why focusing on helping agencies and sales pros close deals beats trying to resell another tool. They break down how agentic AI is already here, show how to build a fully autonomous AI sales agent in 1:23, and share practical strategies for prospecting, data enrichment, deliverability, lead scoring, and multi-channel outreach that actually move the needle.
Special Offer 🤩📣
We're excited to offer you a chance to experience AI X Up firsthand. For a limited time, you can get a free AI X Up account with 100 credits, plus a step-by-step workshop to build your own autonomous AI agents just like the pros. 🤖✨
Whether you're looking to streamline your prospecting or enhance your outreach, this is your opportunity to see how AI can transform your business.
👉 Claim your free account and workshop here: https://highlevelexperience.com/aixup
About Walt Bayliss & Johann Nogueira
- Walt Bayliss: Product builder, systems thinker, and the “mad scientist” behind AI X Up’s rapid product development. Veteran software founder who’s shipped tools used by tens of thousands, with a relentless focus on customer outcomes.
- Johann Nogueira: Growth strategist, global AI speaker, and partnership architect. Known for creative outreach plays and building scalable sales systems that get results.
Highlights 🔥
Key points we talked about in this pilot episode!
👉 [00:02:00] The Pivot to AI X Up - Discussion on the decision to rebrand from White Label Suite to AI X Up, focusing on helping agencies and sales pros close deals rather than reselling a tool.
👉 [00:09:00] Understanding the Market and TAM Expansion - Walt and Johann explain how they identified their best users and expanded their Total Addressable Market (TAM) by targeting sales professionals and SDRs.
👉 [00:21:00] Agentic AI and Building an AI Agent - Walt demonstrates how to build a fully autonomous AI sales agent in 1:23, showcasing the capabilities of AI in automating prospecting and outreach.
👉 [00:30:00] Data Enrichment and Lead Scoring - The importance of data enrichment and lead scoring in HighLevel, focusing on tracking clicks and engagement rather than email opens to identify interested leads.
👉 [00:38:00] Multi-Channel Outreach Strategies - Discussion on the effectiveness of using various outreach methods beyond email, including social media, phone calls, and creative direct mail sequences.
👉 [00:47:00] Validating Offers and Go-to-Market Strategies - Insights on validating offers using the "fly-paper technique" and leveraging beta groups and partnerships for successful product launches.
👉 [00:52:00] Building a Strong Business Partnership - Walt and Johann share how they maintain a successful partnership through shared values, transparency, and a focus on building a legacy rather than a quick exit.

Our Sponsors:
We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:
HighLevel
HighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.
Click here to get 30-day extended free trial of Highlevel
HL Pro Tools - Your All-in-One Agency Toolkit
HL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro Tools
VAHub PRO
Free Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!
Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.
Level Up Marketplace
A cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.
As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.
SPECIAL OFFER FOR OUR PODCAST LISTENERS!
Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign Up
My CRM Sim
Unlimited SMS & WhatsApp for HighLevel
Get your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get started

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