The Human Touch: Why AI Will Never Replace the Artisan
In this episode, Paul explores how the rise of artificial intelligence could change not just how we work—but who we are. Drawing from a conversation with Simon Sinek, he discusses the skills AI can’t replicate—empathy, patience, imperfection—and why those traits are at the core of artisan work. In a world rushing toward automation, handmade may be the final frontier of authenticity.Plus a question from Naomi in Portland! Join the Network
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18:10
How to Talk About Price Without Flinching (Plus: Letting Go of Control in the Shop)
If quoting your price makes your stomach twist or your voice drop, this episode is for you. We’re unpacking why so many makers struggle to talk about money—and how to shift that mindset. I’ll walk you through practical ways to confidently communicate your value, stop over-explaining, and price your work without hesitation.I’m also answering a question from Marco in Boulder, Colorado, and asks about something a lot of us face: how do you let go of control when bringing someone into the shop? I’ll share what helped me step back from the bench without sacrificing quality—or losing my mind.Whether you’re quoting high-ticket pieces or learning to delegate for the first time, this one’s all about leveling up with confidence.Join the Network
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21:16
Selling Before Building: What a Delayed Table Taught Me About Leadership, Clients, and Risk
In this episode of The Hand Crafted Podcast, I get honest about a recent challenge—selling a custom table design before we ever built a prototype. What followed was a whirlwind of production delays, frustrated clients, and some tough-but-necessary lessons in communication and leadership. I talk about what it’s like to "build the plane while flying it," how I navigated a tough conversation with the client, and why I don’t regret taking the risk. Plus, I answer a question from Sarah about when—and how—to raise your prices with confidence.Join the Network
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12:58
Your Brand Is Not Just Your Logo: A Maker’s Guide to Real Marketing
Most makers think branding means a cool logo and a few Instagram posts. But your brand is what people say about you when you're not in the room. In this episode, we’ll unpack what branding really means for your woodworking business, how to build trust and recognition, and simple ways to show up consistently—even if you hate marketing.Join the Network
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12:58
From Chaos to Clarity: Structuring Your Day as a Maker-Founder
Most makers are stuck in reactive mode—answering emails, rushing to meet deadlines, and putting out fires. But if you never create space for future-focused work like marketing, pricing, and growth, your business stays stuck. In this episode, I’ll walk you through how to structure your day for clarity, momentum, and long-term success—even if you're the only one in the shop.PLUS Paul answers a listener question from Matt. Join the Network
About The Handcrafted Podcast: The Business of making things
The Handcrafted Podcast: The Business of Making Things" is where craftsmanship meets business strategy. Hosted by Paul, founder of Philadelphia Table Co. and The Handcrafted Network, this podcast dives into the mindset, pricing, marketing, and systems that help makers turn their craft into a thriving business. Whether you're a woodworker, artisan, or creative entrepreneur, you’ll learn the strategies to build a profitable, sustainable business—because great craftsmanship deserves great business strategy.
Listen to The Handcrafted Podcast: The Business of making things, Tetragrammaton with Rick Rubin and many other podcasts from around the world with the radio.net app
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