Ecovations’ Sustainable Materials Evolution
Today’s guest is Ralph Bianculli, Founder/CEO of Emerald Ecovations. On episode 308 of The Green Insider, we discussed a number of items ranging from the journey to the finished product.
Ralph described Ecovations’ journey in developing alternative materials for disposables, now producing over 370 finished goods. They control raw materials, convert them into products, and provide ESG reporting analytics to clients. Ralph noted that Scope 3 ESG reporting is challenging but valuable for sustainability goals, and Mike praised their impact on sustainable supply chains.
Emerald Ecovations’ takes a circular economic approach: commissioning farmers to grow fibers like Miscanthus and using byproducts (e.g., bagasse) to create sustainable materials. Their licensing program allows manufacturers to use these materials for private labeling, supporting middle-market manufacturers and rural economies. They offer both raw materials and technology licensing.
Their products are used in 370 finished goods across industries, organized into five product groupings following the 80-20 consumption rule. The broadline product is designed for high-velocity B2B consumption, aiding efficient inventory turns. The Miscanthus product, which retains four times its weight in water, is expanding into new markets like pet bedding and landscaping.
Ralph highlighted Miscanthus as a versatile crop: grows 7-8 feet tall, harvested twice a year, replenishes soil nutrients, and thrives in a wide temperature range. It’s the first such material launched in the U.S., with potential as a main material alongside bagasse and hemp.
Learn about the launching of a tree-free packaging division for retail brands next year, emphasizing non-toxic and compostable features. They are in discussions with the EPA and Department of Agriculture about carbon credits, which could become valuable assets. Plans include expanding into packaging, landscaping, pet bedding, and attracting more talent.
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