#43: The Simple Tagline Formula That Sells More Every Time
Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagline isn't clearly offering something your customer wants, it's not helping you. It's costing you. So how do you make sure your tagline actually drives results?  This week, Donald Miller and Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You'll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you're reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue.  --  Click HERE to attend the next available StoryBrand Your Business LIVE event!  Click HERE to find a StoryBrand certified marketing coach to help you grow your business!  Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.  Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
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#42: How to Create Facebook Ads That Beat the Competition Without a Big Budget
Businesses are burning cash on Facebook ads that just don't work, and it's not because of the algorithm. The real problem? Most companies are leading with clever headlines and flashy visuals instead of clear, curiosity-driven messaging. When your potential customer sees your ad, they're not thinking about your brand, they're thinking about their own survival. If your ad doesn't speak to that in the first two seconds, you've already lost them. With ad costs going up and results going down, the stakes have never been higher. So what do you actually say in your ads to make people stop scrolling, click, and buy?  In this episode, hosts Donald Miller and Kyle Reed sit down with Mehrab Reza, Facebook ads expert and longtime StoryBrand agency partner. You'll learn the real reason most Facebook ads flop and the 3-part framework that scrappy brands are using to beat out massive companies with million-dollar budgets. Mehrab shares how to build "survival soundbites" that grab attention, use AI to scale creative output fast, and avoid the biggest trap in attribution tracking. Whether your ad budget is $1K or $1M, tune in to learn how to get better results with fewer resources.  --  Download Mehrab's AI Prompts PDF HERE or hire his company, Adlantica, to run your ads HERE. You can also follow them on LinkedIn HERE.  Click HERE to attend the upcoming StoryBrand Your Business LIVE event!  Click HERE to find a StoryBrand certified marketing coach to help you grow your business!  Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.  Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
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#41: Codie Sanchez—The Messaging Playbook Behind Building a Thought Leader Brand
So many entrepreneurs struggle to stand out because they sound like everyone else. They bury their message in jargon, chase every shiny object, or spread themselves too thin across platforms. The result? People tune out, engagement stalls, and the business that should be thriving ends up stuck. Attention is the currency of today's economy. And without a sharp, repeatable message, you won't earn it. So how do you cut through the noise and become the go-to voice your audience can't ignore?  In today's episode, Donald Miller and Kyle Reed talk with Codie Sanchez, the investor and entrepreneur behind Contrarian Thinking, who built a massive following by saying bold things clearly and consistently. Codie reveals how she frames problems in ways that demand attention, why repeating simple soundbites scales faster than constant novelty, and how her approach has made her a leading voice in business and investing. Listen in to learn how to sharpen your voice and build influence that actually drives results.  --  Click HERE to attend the upcoming StoryBrand Your Business LIVE event!  Click HERE to find a StoryBrand certified marketing coach to help you grow your business!  Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.  Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!  Click HERE to check out Codie's website and HERE for Contrarian Thinking.
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#40: The One Sentence Every Business Owner Needs (And How to Write It)
Most business owners dread being asked, "So, what do you do?" Not because they don't know, but because they don't know how to explain it without rambling. When you stumble through your business model or every service you offer, people glaze over. That moment is your shot to spark curiosity and build value, but if you blow it, you lose potential opportunities. Whether you're networking at a conference, pitching a client, or updating your website, you need one sentence that makes people lean in and say, "Tell me more." So what makes a great first impression every time?  In this episode, hosts Don and Kyle break down the formula for creating a compelling one-liner: a short, powerful sentence that clarifies what you do by highlighting the problem you solve, the product you offer, and the result people can expect. You'll hear real-time examples, get a lesson in positioning your value, and discover why a clear one-liner opens doors faster than anything else. Tune in and learn how to create the perfect elevator pitch so you never struggle to explain what you do again.  -- Click HERE to attend the upcoming StoryBrand Your Business LIVE event!  Click HERE to find a StoryBrand certified marketing coach to help you grow your business!  Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.  Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
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#39: The 3-Phase Marketing Formula That Works Every Time
Too many brands skip straight to "content" and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a simple system that turns words into revenue. You'll learn the 3 key campaign phases, how to craft "survival" sound bites that stop the right people in their tracks, and the exact formula to confidently ask for the sale.  Don breaks down the "House" metaphor, then walks through a real case study he did for YNAB (You Need A Budget), a budgeting app that simplifies spending decisions, including the 5 curiosity sound bites that move people from "worried about money" to "good with money." You'll leave knowing what to say, where to say it, and how to scale it across your site, emails, lead magnets, and sales calls. Tune in to build a messaging campaign your customers can't ignore and your team can finally execute.  --  Click HERE to find a StoryBrand certified marketing coach to help you grow your business!  Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.  Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!  Get good with money at YNAB.com.
Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business.
Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
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