Behind the Craft

Dylan is the co-founder and CEO of Figma. I asked him some tough questions on whether AI can learn taste, how he plans to compete with AI startups, and whether design systems constrain creativity. Two thirds of Figma users are now non-designers and it was also super interesting to hear Dylan talk about where he’s taking Figma next.

We talked about:
(00:00) Taste, craft, and point of view: the 3 skills AI can't replace
(05:33) Can AI agents actually learn design taste?
(13:02) Figma MCP to go from design to code and back
(17:42) What vibe coding gets wrong about design
(22:17) Two thirds of Figma users are now non-designers
(29:13) The one trait Dylan hires for over AI fluency
(32:01) Why Dylan thinks design is the new code
(36:32) Dylan's personal AI workflow for writing and ideation

Thanks to our sponsors:
Linear: AI agents for modern teams https://linear.app/behind-the-craft
Granola: AI meeting notes that don't suck https://granola.ai/peter
Replit: From 0 to full stack app in 2 min https://replit.com/?utm_source=creator&utm_medium=organic&utm_campaign=creator_program&utm_content=peteryang📌 Get the takeaways: https://creatoreconomy.so/p/figma-ceo-on-how-anyone-can-get-good-at-design-in-ai-dylan-field

Where to find Dylan:
X: https://x.com/zoink
Website: https://github.com/figma/mcp-server-guide

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Alex is the product lead for Codex and Romain runs developer experience. They gave me a rare inside look at how the Codex team operates, including how they build products with Codex and how they ship without traditional specs and roadmaps. Alex also has some spicy takes on the future of PM and what actually matters when hiring.

We talked about:
(00:00) Live demo: Building a game in seconds with Codex Spark
(04:29) "For specs, we write like 10 bullets and that's it"
(08:09) "Our designers now write more code than eng 6 months ago"
(15:30) "We plan short and long term, never medium term"
(22:11) How Alex actually spends his day as Codex PM
(32:06) The traditional career ladder no longer makes sense
(39:20) What the Codex team looks for when hiring (it's not your resume)

Thanks to our sponsors:
Linear: AI agents for modern teams https://linear.app/behind-the-craft
Granola: AI meeting notes that don't suck https://granola.ai/peter
Replit: From 0 to full stack app in 2 min https://replit.com/?utm_source=creator&utm_medium=organic&utm_campaign=creator_program&utm_content=peteryang

📌 Get the takeaways: https://creatoreconomy.so/p/inside-openais-codex-team-how-they-ship-with-ai-agents-alex-romain

Where to find Alex and Romain:
Alex: https://x.com/embirico
Romain: https://x.com/romainhuet
Website: https://openai.com/codex/

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Jenny is the head of design for Claude. She gave me a rare inside look at how Anthropic operates — including how she uses Cowork to design and build products and the real story behind how Cowork was built. Anthropic is shipping new features almost everyday and it was fascinating to see how they do it.

Jenny and I talked about:
(00:00) How design work has changed at Anthropic
(04:30) "My secret is that I actually use Co-work for most things now"
(05:19) Cowork demo: From messy user feedback into product insights
(14:41) "Every Monday Cowork gives me 3 vetted product ideas"
(23:09) The real story behind Cowork's development (10 days?)
(27:18) Exclusive look: Cowork prototypes that didn't ship
(34:01) How product planning works at Anthropic
(38:10) "If you feel like the ground is shifting, it's because it is."

Thanks to our sponsors:
Linear: AI agents for modern teams https://linear.app/behind-the-craft
Granola: AI meeting notes that don't suck https://granola.ai/peter
Replit: From 0 to full stack app in 2 min https://replit.com/?utm_source=creator&utm_medium=organic&utm_campaign=creator_program&utm_content=peteryang

📌 Get the takeaways: https://creatoreconomy.so/p/inside-anthropic-claude-cowork-tutorial-jenny-wen

Where to find Jenny:
X: https://x.com/jenny_wen
Website: https://jennywen.ca/

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Felix is an expert at using Claude Code and Figma MCP to design and build apps. Watch as he demos how you can build apps that look exactly like their Figma designs, build a game from a FigJam flow cart, and convert code back to Figma components that you can tweak.

Felix and I talked about:
(00:00) 3 products Felix designed and built in Claude Code
(06:36) Building an animated world map from a screenshot
(7:50) Felix's app that analyzes how good your landing page is
(13:17) Demo: Figma design to working website in 15 min
(23:07) Demo: FigJam flowchart to a working game
(31:30) A UX reviewer skill for design feedback
(40:19) How to export code back to Figma as editable designs
(45:10) Why most designers aren't adapting fast enough

Thanks to our sponsors:
Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft
Granola: The AI meeting notes app that saves you hours. https://granola.ai/peter
Replit: From 0 to full stack app in 2 min https://replit.com/?utm_source=creator&utm_medium=organic&utm_campaign=creator_program&utm_content=peteryang

Get the takeaways: https://creatoreconomy.so/p/master-claude-code-figma-mcp-for-design-felix-lee

Where to find Felix:
X: https://x.com/felixleezd
Website: https://adplist.org/

📌 Subscribe to this channel - more interviews coming soon!

Geoff is the CPO of Ramp and runs one of the most AI-native orgs I’ve seen. He showed me an amazing Claude Code PM skill that his team uses to go from idea to product and shared live demos of Ramp’s internal AI agents for customer research, data analysis, and more. Geoff also shared 5 specific tactics Ramp followed to go from barely anyone using AI to non-engineers shipping production code.

Geoff and I talked about:
(00:00) "If you're not using Claude Code, you're probably underperforming"
(04:45) Voice of customer agent (demo): 8 days of research in 8 minutes
(07:57) Analyst agent (demo): Get insights and pull data using English
(13:08) The best Claude Code PM skill I've ever seen
(15:20) "50% of Ramp's code is written AI. It'll probably be 80% soon."
(16:38) Inspect agent (demo): Building a production feature in 5 min
(28:21) The two directions the PM role is splitting into
(34:05) Ramp's L0-L3 framework for getting every employee to build with AI
(36:36) The AI interview question Ramp asks every PM candidate
(39:15) "Management is probably dead...optimize to be the best builder in the world."

Thanks to our sponsors:
Linear: The AI agent platform for modern teams https://linear.app/behind-the-craft
Granola: The AI meeting notes app that saves you hours. https://granola.ai/peter
Replit: From 0 to full stack app in 2 min https://replit.com/?utm_source=creator&utm_medium=organic&utm_campaign=creator_program&utm_content=peteryang

Get the takeaways and the PM skill: https://creatoreconomy.so/p/inside-ramp-the-32b-company-ai-agents-geoff-charles

Where to find Geoff:
X: https://x.com/geoffintech
Website: https://ramp.com/📌 Subscribe to this channel – more interviews coming soon!