30 Minutes to President's Club | No-Nonsense Sales

641 episodes

#597 - How to Sell the Way Buyers Want to Buy | Lindsay Dougherty ft. Consensus
08/06/2026 | 31 mins.
Lindsay Dougherty shares how async selling helps enterprise reps create buyer momentum, speed up deals, and improve forecasting with short, strategic videos.

Lindsay teaches us:

🎥 Send demo videos early. Stop hiding your product behind meetings.

⚡ Use async content to speed up deals. Share quick videos buyers can watch anytime.

📊 Follow buyer engagement. Video views are stronger buying signals than promises.

You're one step closer to President's Club!

6️⃣ 6 Steps to Hitting 72% Close Rates

🏋 30MPC Training

🛠 Weekly Tactical Breakdowns

📚 Things you can steal and use today
#596 - This Cold Email Formula Gets +20% Replies (Exact Templates)
08/04/2026 | 19 mins.
Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement

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Stop sending generic cold emails that rot in your prospect's spam folder.

In this episode, Sam McKenna breaks down their exact playbook, including:

✉️ Engineering "Show Me You Know Me" subject lines that guarantee opens

🎯 Preempting objections inside the body copy to sell the meeting

📅 Executing weekend follow-up emails and soft LinkedIn touches that convert

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You’re one step closer to President’s Club!:

📧 Cold Email Course:https://hubs.ly/Q04rMw790

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
Introducing: The 30MPC Enablement Program
08/03/2026 | 5 mins.
Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement

Most sales training programs are an absolute waste of time.

A trainer shows up, sprays a bunch of theoretical nonsense telling you to "sell the value", and then disappears. 48 hours later your team hasn't changed a damn thing.

That's why we built the 30MPC Enablement Program: Your Team’s Step-By-Step Path to President's Club.

Actionable Courses: We teach your reps literally any skill from cold calling to negotiation.

Tailored Playbooks: We partner with you to build out all of your company-specific playbooks.

Real-World Reinforcement: We provide the tools and management to make sure the training actually sticks.

Book your first training sprint → https://www.30mpc.com/course/team-training
#595 - 6 Ways You're Killing Your Own Discovery Calls
07/30/2026 | 29 mins.
You're losing deals before minute 10 because your discovery call feels like an interrogation or a demo.

In this episode, Jen Allen-Knuth breaks down her exact playbook, including:

📉 The 6 lethal discovery mistakes that make buyers lose respect for you—and how to fix them. 🎯 How to anchor your discovery to top-down CEO objectives instead of low-level pain points. 📋 The 7-step discovery flow that gets buyers to realize their status quo is too expensive to maintain.

You’re one step closer to President’s Club!:

📝 The Ultimate Multi-Threading and Selling to the C-Suite Report: https://hubs.ly/Q04rbRjx0

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
#594 - The Perfect Outbound Sequence: Scripts, Templates, Messaging
07/28/2026 | 31 mins.
Most sellers burn great accounts by spamming the exact same pitch 14 times.

In this episode, Nick Cegelski and Armand Farrokh break down their exact playbook, including:

🔥The 10-to-14 touch multi-channel sequence that drives double-digit reply rates

🎯How to write 4-sentence cold emails using a single piece of research

📞The cold call opener and voicemail script that triples email reply rates

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You're one step closer to President's Club!

📦 Outbound Care Package: https://hubs.li/Q04qYFdF0

🏋 30MPC Training: https://www.30mpc.com/course/team-training

🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0

📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

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About 30 Minutes to President's Club | No-Nonsense Sales

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that uncover massive pain Process: How to get big contracts over the line Leadership: How to hire and train world class teams. Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show… Get ready, you're going to President's Club.

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