30 Minutes to President's Club | No-Nonsense Sales

Over the last 12 to 16 weeks, we’ve been sitting down with the one and only Jen Allen-Knuth (2–3 hours per week, plus an entire week of shooting) to build her course: Selling to the C-Suite. This is everything you could possibly need to close a 6–7 figure deal at power. Backed by Gong data of and 1M+ executive-level sales cycles.

https://www.30mpc.com/course/multithreading-exec-selling-course-selling-to-the-c-suite

FOUR ACTIONABLE TAKEAWAYS

Start by aligning on the problem in the big team meeting and sell your champion on why it’s important.

At the beginning of the big team meeting present in this order, the problem > the cost of inaction > alternatives which include you.

In the big team meeting, call out those people who are not voicing their perspectives and create a safe space to air out problems.

Even if there is consensus, push for one more person to get involved in the deal cycle before making a solution recommendation.

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Nick Cegelski breaks down why most cold call pitches fail—and how to fix them. Nick explains why generic value propositions packed with buzzwords like optimize, streamline, and AI-powered sound nice but mean nothing to buyers. Instead, he introduces the problem proposition framework: leading with a vivid, emotionally charged problem your buyer actually feels, then briefly showing how you solve it. Through real-world pitch rewrites (including Ramp and Laurel), Nick shows how to ditch marketing jargon, speak in “dumb human language,” and build cold call openings that spark curiosity instead of instant objections.

These Courses Will Get You to President’s Club:

👥 Leadership Course: https://bit.ly/4o8KtMT

📧 Cold Email Course: http://bit.ly/44K6jy3

☎️ Cold Call Course: https://bit.ly/4jqQ4w2

🔮 Discovery Course: https://bit.ly/4cQYaM8

🛠️ Free Toolkits: http://bit.ly/4nZwvO5

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Problem proposition resources:

1. https://tactics.30mpc.com/openers

2. https://www.30mpc.com/newsletter/how-to-build-the-perfect-cold-call-pitch

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AI isn’t replacing sales reps—it’s turning them into force multipliers. Prabhav Jain, CEO of 11x, breaks down how modern sales teams use AI-driven personalization, signal-based outreach, and smarter sequences to book more meetings while spending less time on manual prospecting.

Download the Guide: The Ultimate Three Part Outbound System to accelerate your path to President’s Club

🎙️ ACTIONABLE TAKEAWAYS:


Use themed personalization to earn opens: Personal hooks like alma mater, sports, or career milestones grab attention when you cleanly segue into a real business problem.


Vary your email structure to avoid fatigue: Rotate formats across sequences short emails, value drops, breakups, and social proof instead of repeating personalization → pitch → CTA.


Train AI like a junior SDR, not a magic button: Calibrate ICP, tone, and examples upfront so AI improves fast and scales what actually converts.


One thing to do today: run one new play: Pick a single outreach play from this episode and test it immediately—don’t overhaul your stack, just execute and learn.

These Courses Will Get You to President’s Club:

👥 Leadership Course: https://bit.ly/4o8KtMT

📧 Jason Bay’s Cold Email Course: http://bit.ly/44K6jy3

☎️ Cold Call Course: https://bit.ly/4jqQ4w2

🔮 Discovery Course: https://bit.ly/4cQYaM8

🛠️ Free Toolkits: http://bit.ly/4nZwvO5

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Things you can steal and use today – https://linktr.ee/30mpc_youtube

Armand Farrokh and Jen Allen‑Knuth walk through a realistic, unscripted discovery conversation with a senior university security leader. Jen demonstrates a 7-step executive discovery framework, from establishing credibility and anchoring to strategic objectives, to reframing the status quo and closing for next steps, while Armand plays a skeptical, budget-constrained prospect. The video pauses after each step to break down why each question is asked, how to control executive conversations, and how to advance big deals without pitching too early. Ideal for sellers who want to run confident, insight-driven discovery with senior decision-makers.

These Courses Will Get You to President’s Club:

👥 Leadership Course: https://bit.ly/4o8KtMT

📧 Cold Email Course: http://bit.ly/44K6jy3

☎️ Cold Call Course: https://bit.ly/4jqQ4w2

🔮 Discovery Course: https://bit.ly/4cQYaM8

🛠️ Free Toolkits: http://bit.ly/4nZwvO5

Get More Tactics:

Join our weekly newsletter – https://hubs.li/Q02NJQ8p0

Things you can steal and use today – https://linktr.ee/30mpc_youtube

How top sellers use customer proof to reduce risk, accelerate deals, and close with confidence featuring Krysten Conner’s real world framework for social proof, references, and late stage deal momentum.

🎙️ ACTIONABLE TAKEAWAYS:

Screenshots beat polished proof: Raw texts, DMs, and unpolished customer messages feel real and instantly lower buyer risk. Use them in prospecting and late stage deals instead of overproduced case studies.

Stop defaulting to reference calls: Reference calls are the highest effort option. First try screenshots, forwarded customer emails, tailored demos, or CSM intros to answer the real risk behind the ask.

Prep references to tell the truth: The best reference includes a hiccup and how it was fixed. Perfect stories feel fake. Credible stories close deals.

One thing to do right now: Spend 30 minutes pinging past customers you built relationships with. No ask. Just a check in. Build your reference list before you urgently need it.

KRYSTEN’S PATH TO PRESIDENT’S CLUB:

Doing 14X what anyone had done in her territory

Being #1 in new logo acquisition on her team

Achieving a 47.6% win rate

Todd Caponi’s Negotiation Masterclass here

These Courses Will Get You to President’s Club:

👥 Leadership Course: https://bit.ly/4o8KtMT

📧 Cold Email Course: http://bit.ly/44K6jy3

☎️ Cold Call Course: https://bit.ly/4jqQ4w2

🔮 Discovery Course: https://bit.ly/4cQYaM8

🛠️ Free Toolkits: http://bit.ly/4nZwvO5

Get More Tactics:

Join our weekly newsletter – https://hubs.li/Q02NJQ8p0

Things you can steal and use today – https://linktr.ee/30mpc_youtube