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The Shit No One Tells You About Writing

Bianca Marais, Carly Watters and CeCe Lyra
The Shit No One Tells You About Writing
Latest episode

414 episodes

  • The Shit No One Tells You About Writing

    Shooting the Shit About Agent Scams and When A Book Is Truly Ready To Go

    05/18/2026 | 23 mins.
    In this episode of Shooting the Shit, Carly and CeCe dive into the rise of publishing scams targeting hopeful writers, sharing major red flags to watch for and why scammers are preying on authors’ dreams. They also unpack the heated debate around whether too many books are being published in the age of AI-generated content, what it means for writers trying to stand out, and the evolving role of agents and publishers in today’s market. Plus, a thoughtful conversation about how much editorial work agents really do before a manuscript ever reaches an editor.
    Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
    As mentioned on today’s episode:
    Some scammers are getting caught:  https://www.justice.gov/usao-sdca/pr/defendant-pleads-guilty-48-million-nationwide-book-publishing-scam-targeting-hundreds
    Mac Barnett Quote:
    https://www.instagram.com/p/DX_zF8CjG2A/?img_index=1
    AI Slop graph: https://www.threads.com/@alexandbooks_/post/DX7obC7Cckh?xmt=AQF0AaPrabf6PyV8vq0I5niJh_8d4K6p-k6RzlZayeX0mA
    This week’s substack: https://open.substack.com/pub/notesfromasmallpress/p/are-agents-now-the-real-publishers?r=h5j0&utm_campaign=post&utm_medium=web
    Find us on our socials:
    Threads: https://www.threads.net/@the_shit_about_writing
    https://www.threads.net/@biancamarais_author
    https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
    Instagram: https://www.instagram.com/the_shit_about_writing/
    https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
    Facebook: https://www.facebook.com/TSNOTYAW
    Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
    Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
    To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

    Our Sponsors:
    * Check out Chime: https://chime.com/TSNOTYAW
    * Check out Quince: https://quince.com/tsnotyaw
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
    * Check out Wayfair: https://www.wayfair.com

    Advertising Inquiries: https://redcircle.com/brands
  • The Shit No One Tells You About Writing

    Taking Big Risks That Pay Off & Breaking the Rules With Intentionality

    05/14/2026 | 58 mins.
    Debut author Alessandra Ranelli joins the show to share the wild, real-life story behind Murder at the Hotel Orient — from a disastrous week that sparked the idea, to turning a legendary Vienna love hotel into the setting for a spicy, modern whodunit. She breaks down her full journey: writing her first novel, querying highs and lows, the “aha” craft moment that changed everything, and how strategic pitching led to multiple agent offers. Plus, a behind-the-scenes look at the bold, author-driven marketing strategy that built buzz before the book even hit shelves.
    In part two of this week’s episode, author Mikki Brammer, author Good Joy, Bad Joy, shares her unconventional path from journalist to bestselling novelist—and how a fear of death sparked her debut ‘The Collected Regrets of Clover.’ The interview dives into the reality of two-book deals (creative constraints, multiple editors, and market pressure), writing under deadlines, and why success doesn’t always mean less stress. Mikki also breaks down her craft choices—from slow, contemplative openings to immersive sensory descriptions—and how she builds deeply human, frustrating, and evolving characters. 
    Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
    Find us on our socials:
    Threads: https://www.threads.net/@the_shit_about_writing
    https://www.threads.net/@biancamarais_author
    https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
    Instagram: https://www.instagram.com/the_shit_about_writing/
    https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
    Facebook: https://www.facebook.com/TSNOTYAW

    Our Sponsors:
    * Check out Chime: https://chime.com/TSNOTYAW
    * Check out Quince: https://quince.com/tsnotyaw
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
    * Check out Wayfair: https://www.wayfair.com

    Advertising Inquiries: https://redcircle.com/brands
  • The Shit No One Tells You About Writing

    Shooting the Shit About Professional Development and the Power of the Agent "Fit"

    05/11/2026 | 40 mins.
    In this episode of Shooting the Shit, Carly and CeCe dive into the power of “fit” in publishing — from finding the right agent-author relationship to understanding how passion, advocacy, and instinct shape a literary career. They unpack professional development for agents, the importance of being in community with readers and industry peers, and why networking conversations often become the best education. The episode also tackles AI anxiety in publishing, including whether writers should include anti-AI disclaimers in query letters, plus a discussion on the growing legal battles surrounding AI and copyright infringement.
    Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
    As mentioned on today’s episode:
     https://www.thebookseller.com/news/meta-and-mark-zuckerberg-sued-by-us-publishers-for-copyright-infringement-to-develop-its-ai?utm_source=newsletter&utm_medium=email&utm_campaign=Morning%20Briefinghttps://lareviewofbooks.org/article/middlemen-literary-agents-american-publishing-industry-laura-mcgrath/https://gothamghostwriters.com/ai-guidelines/?mc_cid=7c5298bcbe&mc_eid=92846a4ddc
    https://ladywhistlethreads.substack.com
    Find us on our socials:
    Threads: https://www.threads.net/@the_shit_about_writing
    https://www.threads.net/@biancamarais_author
    https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
    Instagram: https://www.instagram.com/the_shit_about_writing/
    https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
    Facebook: https://www.facebook.com/TSNOTYAW
    Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
    Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
    To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

    Our Sponsors:
    * Check out Chime: https://chime.com/TSNOTYAW
    * Check out Quince: https://quince.com/tsnotyaw
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
    * Check out Wayfair: https://www.wayfair.com

    Advertising Inquiries: https://redcircle.com/brands
  • The Shit No One Tells You About Writing

    The Craft of Specificity: Why Vague Kills Queries

    05/07/2026 | 39 mins.
    On this week’s Books with Hooks, Carly and CeCe talk about TWO standout queries hit the table this week—and the bar is high. One delivers a polished, compelling YA pitch with strong writing and commercial appeal, but raises a big question. The other hooks with voice and literary edge, but struggles with clarity—multiple storylines, shifting tones, and an unclear inciting incident leave agents searching for the core. On the page, both authors shine. We talk sneaky prologues, elevated voice in YA, and the balance between internal vs. external stakes. Plus: why “sparkle” matters in a crowded market, how query letters must signal tone as much as plot, and the difference between intriguing and confusing.
    Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
    Find us on our socials:
    Threads: https://www.threads.net/@the_shit_about_writing
    https://www.threads.net/@biancamarais_author
    https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
    Instagram: https://www.instagram.com/the_shit_about_writing/
    https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
    Facebook: https://www.facebook.com/TSNOTYAW
    Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
    Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
    To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

    Our Sponsors:
    * Check out Chime: https://chime.com/TSNOTYAW
    * Check out Quince: https://quince.com/tsnotyaw
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
    * Check out Wayfair: https://www.wayfair.com

    Advertising Inquiries: https://redcircle.com/brands
  • The Shit No One Tells You About Writing

    Shooting The Shit About Expectations in Agent Author Relationships and Who Gets To Go On Book Tour

    05/04/2026 | 49 mins.
    In this week’s episode of Shooting the Shit, Carly and CeCe dive into a viral story about ChatGPT allegedly derailing a $50M deal and unpack what it means for writers relying on AI—warning that outsourcing your thinking can cost you your creative power. They tackle a common query dilemma (can you comp a book you don’t even like?), break down why small manuscript tweaks won’t fix deeper story issues, and remind writers to stop chasing the “right answer” and start trusting their own voice. Carly and CeCe also talk about tough industry realities—from agents parting ways with clients to the truth about book tours (who gets them and why most don’t)—offering a candid look at how publishing really works behind the scenes.
    Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.
    Mentioned on today's episode:
    https://www.latimes.com/entertainment-arts/story/2026-04-16/reese-witherspoon-authors-book-club-learn-ai-chatgpt
    https://open.substack.com/pub/unsolicitedmanuscript/p/author-tours?r=h5j0&utm_campaign=post&utm_medium=web (edi
    Find us on our socials:
    Threads: https://www.threads.net/@the_shit_about_writing
    https://www.threads.net/@biancamarais_author
    https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent
    Instagram: https://www.instagram.com/the_shit_about_writing/
    https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/
    Facebook: https://www.facebook.com/TSNOTYAW
    Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com
    Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting
    To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com

    Our Sponsors:
    * Check out Chime: https://chime.com/TSNOTYAW
    * Check out Quince: https://quince.com/tsnotyaw
    * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
    * Check out Wayfair: https://www.wayfair.com

    Advertising Inquiries: https://redcircle.com/brands
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About The Shit No One Tells You About Writing
This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.
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