The Deep View: Conversations

In this episode of The Deep View Conversations, we sit down with Alex Rinke, co-founder and co-CEO of Celonis, to unpack one of the most overlooked truths in enterprise AI.

Rinke and his co-founders started Celonis 15 years ago in Munich with just $15,000. What followed was a grind, including thousands of handwritten letters to land early customers, and a steady evolution from process simulation to what is now known as process intelligence.

Today, Celonis works with roughly half of the world’s 200 largest companies. Its platform acts like an MRI for the enterprise, creating a digital twin of how work actually happens across fragmented systems.

Rinke’s core argument is simple and provocative: there is no enterprise AI without process intelligence. Companies that deploy agents without understanding their underlying processes risk automating inefficiency at scale.

We also cover:
+ How Celonis re-engineered itself for the AI era
+ What the co-CEO model works like in practice and why it can be a competitive advantage
+ How hiring is changing inside AI-native companies
+ The tools Rinke uses to run his own workflow

If you want to understand where AI actually delivers results inside large organizations, don't sleep on this conversation.
Watch now and subscribe for more conversations at the frontier of AI.
And don't forget to sign up for The Deep View daily newsletter. We don’t just cover AI, we decode it. In a world flooded with hype, we deliver sharp, no-nonsense insights to keep you ahead of the curve and help you put AI to work every day: subscribe.thedeepview.com

Analysts, marketers, and business owners face the same question: How do you reach audiences in an era when AI is reshaping how people search and find information they need? That’s a top-of-mind issue for Pat Brown, SVP of global marketing, growth, analytics, and platform at Adobe.

Brown joins The Deep View Conversations to share his unique perspective on the issue, with the expertise of someone who was doing marketing science before it was even called that, and who, in his current role, is responsible for global marketing execution across various forms of media and has to put these skills into practice every day.

Pat breaks down how AI is moving beyond content generation to reshape media workflows end-to-end, from audience measurement to agents that automate entire processes.

Topics covered:
+ The role of AI agents in automating marketing workflows
+ How AI in marketing can augment rather than replace creativity
+ AI-powered marketing tools that help analyze patterns and signals
+ Whether AI has “killed” SEO and what that means for marketers’ jobs
+ The rise of new terms like AEO and GEO in a “zero-click” search world
+ Why it’s still worth investing in marketing and brand strategy despite AI changes
+ Why today’s AI-driven SEO landscape feels like the early days of SEO

If you want to understand how AI is reshaping and helping individuals connect more effectively with audiences, this conversation will leave you feeling more knowledgeable about those topics.
Subscribe for weekly conversations with the leaders shaping the future of AI.

And don't forget to sign up for The Deep View daily newsletter. We don’t just cover AI, we decode it. In a world flooded with hype, we deliver sharp, no-nonsense insights to keep you ahead of the curve and help you put AI to work every day: subscribe.thedeepview.com

In this episode of Deep View Conversations, we sit down with Dave Horton, VP of Solutions Engineering at Airia, to explore one of the biggest tensions in enterprise AI today: how to move fast without losing control.

Airia is building a platform designed to plug AI into every corner of an organization while keeping data secure and systems governed. Dave breaks down why that balance is harder than it looks, and why many companies are underestimating the complexity of deploying AI agents at scale.

We also dig into the surge of interest in agentic AI in 2026, including a contrarian perspective on OpenClaw and the idea that agents will quickly replace human work. Dave argues that the real challenge is not capability, but coordination, and that success comes down to three pillars: security, governance, and orchestration.

Beyond the tech, Dave shares his journey building alongside the Airia founders, why funding is pouring into AI startups, and how the AI ecosystem is evolving across London, the UK, and Europe. He also reveals the AI tool that has most transformed the way he works.

If you want a grounded, real-world view of where enterprise AI is headed, and what it will actually take to make it work, this conversation delivers.

Watch, listen, and subscribe for more conversations at the frontier of AI.
And don't forget to sign up for The Deep View daily newsletter. We don’t just cover AI, we decode it. In a world flooded with hype, we deliver sharp, no-nonsense insights to keep you ahead of the curve and help you put AI to work every day: subscribe.thedeepview.com

What happens when AI agents outnumber humans in the enterprise? 
In this episode of The Deep View Conversations, Senior Reporter Sabrina Ortiz sits down with Jeetu Patel, President and Chief Product Officer at Cisco, to explore how the rise of AI agents is reshaping cybersecurity, software development, and enterprise strategy. 
Jeetu makes a bold prediction: today’s 150 million developers could expand to 3 billion agent builders within the next year. But that explosion comes with serious risk. As nation-states and bad actors deploy autonomous agents at scale, traditional, human-centered security models begin to break down. 
This conversation unpacks:
+ Why AI agents are becoming the new attack surface
+ What enterprises must do now to prepare for agent-driven threats
+ Jeetu’s journey from Box to Cisco, and what it taught him about leading through platform shifts
+ Practical advice for learning AI and building in an agent-first world 
But this isn't a doom-and-gloom conversation. Jeetu lays out a vision for how security can become an accelerator rather than a limiter, and why the distinction between giving agents access and giving them trusted, governed access will define which enterprises thrive in the agentic era. 
If AI agents are the next platform shift, cybersecurity may be the defining battleground. 
Watch the full conversation and subscribe for more interviews with the leaders shaping the future of AI. 
And don't forget to sign up for The Deep View daily newsletter. We don’t just cover AI, we decode it. In a world flooded with hype, we deliver sharp, no-nonsense insights to keep you ahead of the curve and help you put AI to work every day: subscribe.thedeepview.com

What happens when a startup's mission perfectly aligns with the biggest trend in tech? That's exactly where Guild AI finds itself in 2026. 

James Everingham, CEO of Guild AI, joins The Deep View Conversations to talk about building a safety layer for AI agents. The product launched in fall 2025 and found itself at the center of the most important movement in enterprise AI just months later. 

In this conversation, James breaks down how Guild's platform deploys dozens of workflow-specific agents across different parts of a business, while giving developers the tools to iterate, spin up custom agents, and operate in a safe environment that tracks everything agents do and protects companies from unpredictable outcomes. 

Topics covered:
+ The enduring power of bottom-up innovation
+ How Guild AI's agent supervision platform works
+ Why safety infrastructure is the new competitive moat
+ Lessons from James' earlier career at Netscape and Meta
+ Open-source vs. proprietary models: how it plays out over the next few years
+ A standout leadership tip for sparking innovation on your team 
+ His best advice for getting maximum impact from today's AI tools. 

If you want to understand where AI agents are headed and what it takes to build them responsibly, this conversation is a powerful place to start. 

Subscribe for weekly conversations with the leaders shaping the future of AI. 
And don't forget to sign up for The Deep View daily newsletter. We don’t just cover AI, we decode it. In a world flooded with hype, we deliver sharp, no-nonsense insights to keep you ahead of the curve and help you put AI to work every day: subscribe.thedeepview.com