
Overcoming the Odds: Her journey from dysfunction and cult-like environments to academic and personal success is a testament to resilience.
1/17/2026 | 31 mins.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed El' Deity Princey. 📝 Summary of the Interview El' Deity Princey is a transformational master coach, author, and speaker with a background in social science, neuroscience, and trauma recovery. In this powerful and deeply personal interview, she shares her journey from childhood trauma and dysfunction to becoming a high-achieving coach helping others reprogram their minds, cut toxic ties, and build wealth-driven lives. Her book, Monetize a Mind That’s Colonized, and her coaching business, 11 Master Consulting, are tools she uses to empower others to transcend adversity and manifest success. 🔑 Key Takeaways 1. Mindset is the Foundation of Wealth “Energy is currency.” True prosperity begins with internal transformation. Reprogramming the subconscious mind is essential to breaking free from societal conditioning and limiting beliefs. 2. Cutting Toxic Ties Toxic relationships—whether personal, familial, or professional—drain energy and hinder growth. “When you cut toxic ties, you thrive.” Applies to both employees and employers: focus on those who contribute positively to your mission. 3. Coaching vs. Therapy Coaching focuses on present and future goals, while therapy often addresses past trauma. El' Deity emphasizes accountability, strategy, and results in her coaching practice. 4. Routine Builds Wealth Daily habits, environment, and self-care routines are critical to building internal and external wealth. “Everyone has a gift. Everyone has a talent.” Routine helps unlock and monetize those gifts. 5. Healing from Trauma She shares her personal experience with Adverse Childhood Experiences (ACES) and how childhood PTSD mirrors veteran PTSD. Her journey from dysfunction and cult-like environments to academic and personal success is a testament to resilience. 6. Manifestation Requires Action Her concept of “Coagulation Law” emphasizes that belief alone isn’t enough—resources and action are required to manifest goals. Life is like Monopoly: strategy and movement are key to winning. 7. Empowering Language Words shape reality. Avoid saying “I’m struggling”—instead, affirm your intelligence and capability. “Speak life into yourself.” 8. Client Success Stories She helped a client leave a toxic home, pursue her talents, and attract a supportive partner—demonstrating how mindset shifts lead to real-world success. 9. Accessibility & Services Offers free live coaching on TikTok three times a week. Book: Monetize a Mind That’s Colonized is available on Amazon under her real name, Princess Halo. Coaching and courses available through 11 Master Consulting. 💬 Notable Quotes “When you master your emotions, you master your reality.” “Healing doesn’t take years—it takes intention.” “I got tired of begging for crumbs of love and began to give myself loads of love.” “Your self-image is what you attract.” “Are you tired yet? If yes, it’s time to pivot.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Info You Can Use: She's testament to perseverance and the power of financial independence.
1/17/2026 | 20 mins.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jasmine Young. Founder and president of the Financial Literacy Institute. Here's a summary of the key themes and highlights from the conversation: 🎙️ Interview Highlights Jasmine Young’s Background Born in Jackson, Alabama, and raised in a rural, close-knit community. Attended Alabama A&M University on a full scholarship, where she decided early on to become a CPA. Emphasized the value of her HBCU experience in building confidence and professional readiness. Financial Literacy Mission Jasmine’s passion for numbers and financial education began early and was nurtured by her family’s practical financial habits. Her parents instilled financial discipline and responsibility, which she now channels into her mission to spread financial literacy “one family at a time.” Cultural and Historical Awareness Jasmine discusses the legacy of Black Wall Street and the importance of economic empowerment in the Black community. She organizes the Black Wall Street Black Business Expo, which honors the past while promoting modern Black entrepreneurship and civic engagement. Social Impact and Civic Engagement Inspired by the aftermath of George Floyd’s murder and the economic power of the Black community, Jasmine emphasizes the importance of using financial influence to drive social change. She’s considering law school to further her impact, though she currently focuses on financial literacy and community empowerment. Personal Insights Jasmine shares her journey from feeling ashamed of her rural upbringing to embracing it as a source of strength and heritage. She also reveals her musical background and Cherokee ancestry, adding depth to her personal story. #STRAW #BEST #SHMSSee omnystudio.com/listener for privacy information.

Financial Tip: She developed a process to simplify scholarship applications and avoid student loan debt.
1/17/2026 | 28 mins.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Jocelyn Pearson. Purpose of the Interview The interview on Money Making Conversations Masterclass with Rushion McDonald and Jocelyn Pearson aimed to: Share Jocelyn’s journey of graduating debt-free by securing $126,350 in scholarships. Educate families on how to avoid student loan debt through her proven system, The Scholarship System. Dispel myths about scholarships and provide actionable steps for parents and students. Key Takeaways Scholarship System Approach Jocelyn developed a six-step process to simplify scholarship applications and avoid overwhelm. Focus on breaking the process into small, manageable steps rather than a vague “go get money” directive. Common Myths Debunked Too early or too late to apply: Start by junior year; it’s never too late—even college seniors can apply. Only perfect students or low-income families qualify: Many scholarships don’t require high GPA or athletic ability. All good scholarships are gone: Smaller, local scholarships ($500–$5,000) add up over time. It takes too much time: With a system and reusable materials, effort decreases each year. Avoiding Scholarship Scams Beware of “easy,” “enter to win,” or sweepstakes-style scholarships—they often sell personal data. Real scholarships require effort and personalization. Role of Parents Parents should help with planning and identifying legitimate scholarships but not complete applications for students. Committees can detect when parents write essays. AI in Scholarship Applications Jocelyn warns against copy-pasting AI-generated essays. Her platform introduced TESS, an AI assistant for ethical guidance and support. Financial Aid Basics Submit FAFSA even if you think you won’t qualify; some colleges and states require it. Combine all sources—government aid, institutional aid, and private scholarships. For Current College Students Check with financial aid offices, academic departments, and organizations for scholarships available after freshman year. Entrepreneurial Journey Jocelyn turned her passion into a business by starting with a book, building an email list, and launching webinars. She emphasizes persistence and ignoring naysayers. Notable Quotes “I had to accumulate my way to getting college paid for—the mere mortals’ way to going to college without tons of debt.” “Most families want scholarships, but they get stuck in the overwhelm.” “There’s no big red easy button—but with clear steps, it feels less daunting.” “We’re saying no to the broken system… It takes, on average, 21 years to pay off student loans.” “With great power comes great responsibility—AI can help, but only if used ethically.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Uplift: Lending and providing capital and support to minority-owned businesses.
1/17/2026 | 21 mins.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Sahra Halpern. President and CEO of the Business Consortium Fund (BCF) and Triad Investments. Here's a summary of the key points discussed: 🎙️ Episode Highlights 🌟 About BCF and CDFIs BCF is a nonprofit lender and a Community Development Financial Institution (CDFI). CDFIs are designated by the U.S. Department of the Treasury and exist to serve underserved communities. There are about 2,000 CDFIs across the U.S., working in small business and affordable housing sectors. 💼 Mission and Services BCF provides capital and support to minority-owned businesses, especially those with B2B models. They focus on relationship-based lending, helping clients through business cycles rather than writing off loans quickly. Since 1987, BCF has originated $228 million in loans and financed 950 minority business enterprises. 🧭 Application Process Applicants need to provide: Three years of tax returns Credit score Bank statements Cash flow analysis BCF emphasizes transparency and trust in the application process. 💡 Financial Advice for Entrepreneurs Know your industry – Understand the specific requirements of the sector you serve. Know your credit score – Monitor and improve it as needed. Don’t take on debt you can’t repay – Ensure your business cash flow can support loan repayment. 🤝 Community Engagement BCF relies heavily on word of mouth and community trust. They encourage early relationship-building, even before financing is needed. 📍 Location and Access BCF is physically based in New York but lends nationwide. Website: bcfcapital.com #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Brand Building: Learn to monetize your unique talent(s) and create multiple streams of income.
1/17/2026 | 21 mins.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Nicole Roberts Jones. 🎯 Purpose of the Interview The interview aims to: Introduce Dr. Nicole Roberts Jones’ work helping entrepreneurs and professionals “bankroll their brilliance”. Encourage listeners to monetize their unique talents and create multiple streams of income. Inspire individuals to align their purpose with their profession for greater impact and fulfillment. Share strategies for overcoming fear, embracing authenticity, and building scalable businesses. 🧠 Key Takeaways 1. From Casting to Coaching Nicole’s early career in talent management and casting helped her develop a gift for recognizing people’s potential. She now uses that gift to help entrepreneurs and executives identify their “DNA” (Distinct Natural Ability) and turn it into income. “I could see you and how you could fit into the script… That’s really what I do with entrepreneurs now.” – Dr. Nicole Roberts Jones 2. Purpose Is Your Power Nicole emphasizes that purpose is the one thing you never get fired from. Aligning your work with your purpose leads to higher performance and deeper fulfillment. “When you bless somebody with the thing that you do, they’re gaining—and you’re gaining for God.” – Dr. Nicole Roberts Jones 3. Multiple Streams of Income She teaches clients to diversify their income by creating products, programs, and services that don’t require their constant presence—what she calls “money while you sleep” or “mailbox money.” Examples include: Lawyers creating online courses for clients who can’t afford billable hours. Gymnasts licensing their training methods and renting out facilities. “Your comfort zone is where your dreams go to die.” – Dr. Nicole Roberts Jones“If you are physically tied to the money you make, you’re capping your potential.” – Rushion McDonald 4. Stop Giving Away Your Brilliance Nicole warns against giving away intellectual property for free. She encourages professionals to recognize the value of their expertise and package it into paid offerings. “You’re giving away your cookie for free… You have value that people will pay for.” – Dr. Nicole Roberts Jones 5. Create a Methodology She helps clients build a blueprint for their expertise, turning routines and habits into teachable systems. Her metaphor: “You can’t see the label from inside the jar,” meaning people often overlook their own value. “It’s really helping someone produce the value that is coming out of you effortlessly.” – Dr. Nicole Roberts Jones 6. Authenticity Is a Business Strategy Nicole encourages people to embrace their full personality, even if it’s “too much” for some. She believes that being yourself is the key to attracting the right audience and opportunities. “Stop letting people turn down your light. This is who I am. God made me this way.” – Dr. Nicole Roberts Jones 💬 Memorable Quotes “Corporate doesn’t need more of corporate.” “Faith is the substance of things hoped for, the evidence of things not seen.” “Each of us were born to disrupt whatever system we’re called to work in.” 🌟 Impact of the Interview This episode is a masterclass in personal branding, purpose alignment, and entrepreneurial strategy. Nicole’s energy and clarity make her insights actionable and inspiring, especially for professionals looking to pivot, scale, or rediscover their value. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.



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