Brand Building: She encourages clients to allocate 10–30% of profits to marketing and strategy.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. Founder of AOA Events and PR and Women in Media Global: 🎙️ Guest Introduction Danielle Jeter is a proud Spelman College graduate. Founder of Women in Media Global, impacting over 15,000 women and students since 2012. Based in Miami, originally from Philadelphia. 🧠 Entrepreneurial Journey Started in event planning and radio promotions. Transitioned into public relations after repeated client requests. Founded Affairs of ISIS Events, later rebranded to Affairs of Influence (AOA Events and PR) due to public perception issues with the name “ISIS.” 🔁 Rebranding Lessons Rebranding was prompted by client feedback and public confusion. Took a strategic approach: consultations, think tanks, redesign of all brand assets. Resulted in a more relatable and inclusive brand identity. 📣 Strategic Communications Focuses on external communications to connect clients with their target audiences. Emphasizes the importance of attention economy—competing with platforms like TikTok, Instagram, and podcasts. Advocates for short-form, impactful messaging. 🧩 Brand & Brand Activation Brand = Reputation, not just logos or colors. Brand activations create emotional connections through experiences (events, kiosks, partnerships). Smart activations happen where the audience already is (e.g., Formula 1, festivals). ❌ Common Mistakes Not budgeting for marketing. Trying to appeal to everyone instead of focusing on a niche audience. Ignoring feedback from clients or social media comments. 💼 Client Onboarding Process Free discovery calls. Intake form to understand goals and pain points. Services offered on a retainer basis. Encourages clients to allocate 10–30% of profits to marketing. 📈 Marketing & Sales Accelerator Danielle offers a 6-week accelerator program for startups and growth-phase businesses. Emphasizes the importance of marketing systems and sales strategy. 🎧 Women in Media Global & Podcast Created to address the lack of female representation in media. Hosts conferences and a podcast called The Woman Speaks Show. Available on Spotify, Apple Podcasts, YouTube. #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.
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Uplift: A self-empowering Air Force veteran tells you how to bet on yourself and believe it.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Yasmine Cheyenne. 📝 Summary of the Interview Yasmine Cheyenne, an Air Force veteran, mental wellness advocate, and author, joined Rushion McDonald to discuss her journey from a disadvantaged upbringing to becoming a published author and wellness coach. She shared insights from her books—The Sugar Jar and her latest, Wisdom of the Path—which focus on boundaries, healing, and self-empowerment. The conversation explored her military experience, personal transformation, and how she helps others confront fear and reclaim their lives. 🔑 Key Takeaways 1. Overcoming Fear and Taking Risks Fear of failure and disappointment keeps many people stuck. Yasmine encourages people to confront fear and take action anyway. Her own decision to join the Air Force was a leap of faith that changed her life. 2. Military Discipline and Life Lessons The Air Force taught her discipline, consistency, and resilience. She applies these lessons to her personal and professional life. Quote: “Do you want to bet on yourself? Be willing to believe in yourself.” 3. Writing as Empowerment Her first book, The Sugar Jar, focuses on boundaries and self-care. Her second book, Wisdom of the Path, is about using past experiences as wisdom, not shame. Writing helped her transform her life and inspire others from similar backgrounds. 4. Boundaries and Self-Prioritization Without boundaries, people become overwhelmed and resentful. Saying “no” and advocating for yourself is essential to mental wellness. Quote: “We have to get comfortable letting people be disappointed with us.” 5. Redefining “Selfish” Being selfish is often misunderstood. Prioritizing yourself is necessary for success and well-being. Quote: “Every successful person has had to be selfish at some point.” 6. Wisdom of the Path The book encourages readers to trust their instincts and take the next step. It’s not a checklist—it’s a collection of relatable stories and reflections. Quote: “Use those experiences that you’re judging yourself for as wisdom to help you move forward.” 7. Mental Wellness Practice Yasmine helps people through coaching, writing, and speaking. She emphasizes healing through storytelling and shared experiences. 8. Accessibility Her books are available in print, digital, and audio formats. She personally narrates the audiobook version of Wisdom of the Path. 💬 Notable Quotes “Even if things fail, you have what it takes to get yourself to where you want to be.” “Take the meat and leave the bone.” “You already know what the next step is. What would happen if you just took it?” “We’ve been an enemy toward ourselves for years and don’t even realize it.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.
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Brand Building: Discusses how he was laid off from a government job and used the opportunity to launch his business.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Renard “Ray” Sims. Topic: Entrepreneurship, property management, and building generational wealth through real estate. Ray Sims shares his journey from government employee to entrepreneur, founding a property management company in the Metro DC area. He discusses the challenges of transitioning into business ownership, the structure of his company, and the importance of networking, automation, and community service. 🎯 Purpose of the Interview Showcase Ray’s entrepreneurial journey and how he turned a layoff into a business opportunity. Educate listeners on property management and real estate investment strategies. Inspire aspiring entrepreneurs to take calculated risks and build sustainable businesses. Promote financial literacy and generational wealth through real estate. 🔑 Key Takeaways 💼 Entrepreneurship & Transition Ray was laid off from a government job and used the opportunity to launch his business. He emphasizes the importance of stepping out of your comfort zone. “I got forced to do it. And I'm kind of glad that that happened to me.” 🏠 Property Management Defined Manages real estate portfolios for absentee owners. Handles everything from tenant screening to maintenance coordination and invoicing. “I manage people’s assets… Most of the homeowners don’t even want to know who the tenants are.” 🔍 Tenant Screening Process Includes credit checks, employment history, landlord references, and even social media reviews. “I go on your Facebook page or Instagram page… see how you want to treat that property.” 🧰 Business Structure Licensed in DC; structured as an LLC in Maryland. Works with a network of trusted vendors (plumbers, electricians, etc.). Uses automation and a third-party admin for newsletters and monthly reports. “I’m really big on automation… I don’t want to have a bank account with \$30,000 on August 1st.” 🤝 Networking & Growth Attends real estate events across DC, New York, and Atlanta. Uses Instagram and podcasting to build his brand and connect with clients. “I cannot leave a networking event without connecting with five different people.” 🎙️ Podcast & Branding Podcast started organically from a conversation with a landscaper. Focuses on real estate and business conversations. “I call it ‘The Creator’… just conversations with different people in the real estate field.” 📈 Investment Advice Recommends duplexes and townhomes as top investment choices. Notes that single-family homes are less popular for rentals due to maintenance concerns. “Duplex, duplex, duplex… it’s an easy way to gain revenue.” 🌍 Vision & Expansion Plans to expand beyond DC by learning local regulations and networking. Attends Invest Fest in Atlanta for exposure and connections. “I want to be the face of property management in the DC, Maryland, Virginia area.” 💬 Memorable Quotes “All money is not good money.” “Life is risky. Like waking up in the morning is risky.” “You have to step out of your comfort zone.” “I’m proud of you… I’m glad you got laid off.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.
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When I Look, I Find - 11.19.25
The Strawberry Letter heard on The Steve Harvey Morning Show Wednesday, November 19th, 2025. Subject: "When I Look, I Find"See omnystudio.com/listener for privacy information.
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Uplift: Founder of 1 Million Lives Transform, focused on empowering women to reclaim their voices.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Stephanie Wall. Purpose of the Interview To share Dr. Wall’s expertise as a neuroscience coach, criminal justice professor, author, and mentor. To discuss her mission through 1 Million Lives Transform, a global movement helping women unmute their voices and lead with authenticity and confidence. To provide actionable strategies for overcoming self-doubt, fear, and imposter syndrome in professional and personal settings. Key Takeaways Background and Roles Served 20 years in law enforcement and continues teaching criminal justice and ethical leadership. Founder of 1 Million Lives Transform, focused on empowering women to reclaim their voices. Unmuting Your Voice Many professionals mute themselves due to fear, lack of confidence, or imposter syndrome. Techniques: Awareness: Recognize when you’re silencing yourself. Pause and breathe before responding. Stand up when speaking in meetings to command attention and project confidence. Use phrases like “I’d like to build on that point” to engage respectfully. Mindset and Fear What you tell yourself matters more than external criticism. Replace negative self-talk with affirmations and surround yourself with positive influences. Neuroscience supports that repeated positive input rewires thought patterns. Boundaries and Time Management Learn to say “No” as a complete sentence. Set boundaries for phone calls and social interactions to protect productivity. Busy professionals should establish communication rules (e.g., “Do you have a minute?”). Authenticity and Leadership Authenticity is key—embrace your natural gifts and use them to transform spaces. Leadership requires mindset shifts when moving from peer to manager roles. Mentorship should be intentional and specific, not generic (“pick your brain” requests need structure). 1 Million Lives Transform A movement to help women rewrite their narratives, reclaim confidence, and lead boldly. Focus on self-awareness, boundaries, and empowerment strategies. Notable Quotes “Notice in that moment that you are muting yourself.” “Stand up when you speak—you command the room.” “No is a complete sentence.” “Our gifts are not for us; they are for other people.” “What you say to yourself does more damage than anything anyone else could say.” “Authenticity isn’t lip service—it’s showing up as who you truly are.” “Boundaries are not selfish; they are necessary.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.
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