Career Change: He empowers underserved communities—to leverage AI and design skills for financial upgrades.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Everett Swain II. Purpose of the Interview The interview aims to: Highlight alternative pathways to high-paying careers without a traditional four-year degree. Showcase how UXD Academy, founded by Everett Swain II, empowers individuals—especially from underserved communities—to leverage AI and design skills for financial and academic freedom. Inspire entrepreneurs and small business owners to embrace AI-driven opportunities. Key Takeaways AI as an Opportunity, Not a Threat AI can amplify human capabilities rather than replace them. Small businesses see 80% positive ROI from AI adoption, making it a major growth lever. Career Without a Degree Over 40% of tech companies no longer require degrees, focusing instead on certifications and portfolios. UXD Academy teaches AI experience design and automation for learners as young as 13. Everett’s Journey Started as a graphic designer, pivoted to UX after self-learning via “YouTube University.” Built UXD Academy to democratize access to tech careers and fight industry gatekeeping. Business Model UXD Academy offers free resources and paid guidance. Created Our Table, an AI experience agency employing top students for real-world projects. Impact on Underserved Communities Programs can transform lives, moving individuals from low-income jobs to salaries of $75K–$140K within 3 years. Focus on youth (starting at age 13) to break cycles of poverty and limited exposure. Future AI Trends for Small Businesses AI agents, automated workflows, and AI-powered customer experiences will dominate in the next 12–18 months. Legacy Everett aims to help 100,000 youth create their own reality through tech education. Notable Quotes On AI’s role:“Think of AI as the smartest intern you know—you can train it to work specifically for you.” On education:“You don’t need a degree for what I do. Over 40% of tech companies don’t care about degrees anymore—they care about your portfolio.” On opportunity:“If you follow what I’m telling you, you can change your life in under a year and a half.” On underserved communities:“For the first time in history, people of color can bridge the gap to academic and financial freedom without a four-year degree.” On legacy:“If I can help 100,000 kids create their own reality, that will be my legacy.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.
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Health Tip: His 360 Health and Wellness Network, which focuses on mindset, diet, and exercise .
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jeff Cade. Purpose of the Interview The interview aims to inspire listeners—entrepreneurs, small business owners, and individuals—about the importance of health and wellness in achieving personal and professional success. It introduces Jeff Cade’s 360 Health and Wellness Network, which focuses on mindset, diet, and exercise as pillars for a holistic lifestyle. Key Takeaways Health and Wealth Connection Wealth cannot buy health; longevity depends on lifestyle choices. Self-care is essential for sustaining business success and personal well-being. Jeff Cade’s Background & Motivation Over 15 years in health and wellness, with experience in hospitality and healthcare. Personal tragedy: lost both parents to cancer, which fueled his mission. Author of Battleground Cancer to educate on mental, physical, and spiritual resilience. Core Philosophy “Take food as medicine, not medicine as food.” Three pillars: Mindset, Diet, Exercise—you can’t have one without the others. Advocates plant-based diets, hydration, and mindfulness practices. Actionable Advice Know your body and listen to its signals. Reduce sugar and processed foods; crowd out unhealthy items with colorful plates. Use affirmations: “I am healed, healthy, happy.” Transformation is incremental: start with 30-, 45-, or 90-day goals. Stress management is critical—stress kills and triggers unhealthy habits. Programs & Engagement Offers personalized coaching and programs via JeffK360.com. Focus on accountability partnerships and individualized plans. Notable Quotes On transformation:“What you don’t change, you choose.” On health and success:“Self-care is the new health care.” On mindset:“I am healed, I am healthy, I am happy.” On accountability:“If it’s to be, it’s up to me.” On purpose:“You can’t serve others if you don’t serve yourself first.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.
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I Love The Man That Catfished Me - 12.04.25
The Strawberry Letter heard on The Steve Harvey Morning Show Thursday, December 4th, 2025. Subject: "I Love The Man That Catfished Me"See omnystudio.com/listener for privacy information.
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Brand Building: He shares actionable insights for entrepreneurs on building scalable, profitable businesses from side hustles.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lamar Tyler. 🎯 Purpose of the Interview To spotlight Lamar Tyler’s entrepreneurial journey, the growth of his platform Traffic, Sales & Profit (TSP), and to share actionable insights for Black entrepreneurs on building scalable, profitable businesses from side hustles. 🧭 Key Themes & Takeaways 1. Branding with Purpose Lamar emphasizes the importance of clear, relatable branding. His previous brand, Black and Married with Kids, succeeded because the name instantly resonated with its audience. Quote: “If they can hear the name, they can see it and say, ‘Hey, that’s for me.’” 2. Side Hustle to Main Hustle Most Black entrepreneurs start businesses while working full-time jobs. Success requires treating the side hustle like a real business from day one. Quote: “There is no perfect time. The time to get started is now.” 3. Consistency & Growth TSP’s first event in 2016 had only 47 attendees, half of whom came for free. Growth came from consistency and listening to the community. Quote: “Sometimes all you need is confirmation.” 4. Customer Experience & Branding Inspired by Disney’s “unexpected touchpoints,” Lamar expanded branding beyond the event space to include the hotel exterior and even airport baggage claim. Quote: “We brand everything from the lobby to the pool… to make it feel like home.” 5. Faith & Execution Faith plays a central role in Lamar’s business philosophy. He encourages entrepreneurs to act on the opportunities they pray for. Quote: “You pray to get the opportunity, now you want to do all the work too.” 6. Scaling vs. Growing Growth increases revenue and expenses; scaling increases revenue without proportional expense growth. TSP Scale is a new event focused on helping businesses reach this level. Quote: “Scale is where the real money comes in.” 7. Lever-Driven Growth System Lamar outlines systems for: Proposal processes Upselling Referral systems Creating experiences that justify premium pricing Quote: “If you create an experience around what you do, you can charge two, three, four times more.” 8. Platform & Community Lamar transitioned from doing all the speaking to empowering others in his community. He believes in giving others a platform to grow. Quote: “Too many artists try to hold on too tight… and miss out on the blessing.” 🌟 Notable Guests & Surprises at TSP Events Surprise appearances by Magic Johnson, Issa Rae, Master P, Jermaine Dupri, Janice Bryant Howroyd, and Ambassador Andrew Young. Quote: “If you want to be it, you need to see it.” 📍 Event Details New Event: TSP Scale Location: Atlanta Westin Gwinnett, Gwinnett County, GA Website: TSPScale.com #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.
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Brand Building: Washington, DC Real estate investor uses Instagram and podcasting to build his brand and connect with clients.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Renard “Ray” Sims. Topic: Entrepreneurship, property management, and building generational wealth through real estate. Ray Sims shares his journey from government employee to entrepreneur, founding a property management company in the Metro DC area. He discusses the challenges of transitioning into business ownership, the structure of his company, and the importance of networking, automation, and community service. 🎯 Purpose of the Interview Showcase Ray’s entrepreneurial journey and how he turned a layoff into a business opportunity. Educate listeners on property management and real estate investment strategies. Inspire aspiring entrepreneurs to take calculated risks and build sustainable businesses. Promote financial literacy and generational wealth through real estate. 🔑 Key Takeaways 💼 Entrepreneurship & Transition Ray was laid off from a government job and used the opportunity to launch his business. He emphasizes the importance of stepping out of your comfort zone. “I got forced to do it. And I'm kind of glad that that happened to me.” 🏠 Property Management Defined Manages real estate portfolios for absentee owners. Handles everything from tenant screening to maintenance coordination and invoicing. “I manage people’s assets… Most of the homeowners don’t even want to know who the tenants are.” 🔍 Tenant Screening Process Includes credit checks, employment history, landlord references, and even social media reviews. “I go on your Facebook page or Instagram page… see how you want to treat that property.” 🧰 Business Structure Licensed in DC; structured as an LLC in Maryland. Works with a network of trusted vendors (plumbers, electricians, etc.). Uses automation and a third-party admin for newsletters and monthly reports. “I’m really big on automation… I don’t want to have a bank account with \$30,000 on August 1st.” 🤝 Networking & Growth Attends real estate events across DC, New York, and Atlanta. Uses Instagram and podcasting to build his brand and connect with clients. “I cannot leave a networking event without connecting with five different people.” 🎙️ Podcast & Branding Podcast started organically from a conversation with a landscaper. Focuses on real estate and business conversations. “I call it ‘The Creator’… just conversations with different people in the real estate field.” 📈 Investment Advice Recommends duplexes and townhomes as top investment choices. Notes that single-family homes are less popular for rentals due to maintenance concerns. “Duplex, duplex, duplex… it’s an easy way to gain revenue.” 🌍 Vision & Expansion Plans to expand beyond DC by learning local regulations and networking. Attends Invest Fest in Atlanta for exposure and connections. “I want to be the face of property management in the DC, Maryland, Virginia area.” 💬 Memorable Quotes “All money is not good money.” “Life is risky. Like waking up in the morning is risky.” “You have to step out of your comfort zone.” “I’m proud of you… I’m glad you got laid off.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.
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