Strawberry Letter

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Shelby Williams.
🌟 Summary of the Shelby Williams Interview
(From “Money Making Conversations Masterclass” with Rushion McDonald)
The interview features Shelby English Williams, a registered nurse and founder of SEW Nursing, LLC, a luxury concierge nursing firm based in Atlanta. She shares her personal journey from childhood inspiration, to becoming an RN, to ultimately building a business that provides personalized, at‑home, patient‑first nursing services.
Shelby also discusses the challenges nurses face, the importance of compassionate care, entrepreneurship in healthcare, and her annual nursing celebration event called the Nursing Shindig.
🎯 Purpose of the Interview
The interview serves to:
1. Highlight Shelby Williams’ entrepreneurship journey
She demonstrates how nurses can expand beyond traditional clinical roles and launch independent nursing businesses.
2. Educate the audience about concierge nursing
Shelby breaks down what “luxury nursing care” means and how her services differ from standard home health and Medicare‑funded care.
3. Inspire nurses to pursue business ownership
She provides advice, real stories, and a transparent look into the challenges and rewards of being a nurse‑entrepreneur.
4. Promote her event — the Nursing Shindig
An annual celebration and empowerment gathering for nurses.
📌 Key Takeaways 1. Shelby’s Background & Calling
Inspired by her church community and early exposure to elders.
Knew she wanted to be a nurse since age 3.
Progressed through CNA → LPN → RN.
Her mother’s example and support kept her going through challenges.
2. COVID‑19 Shaped Her Perspective
Was in RN school during the pandemic.
Virtual classes, limited hospital access, and intense stress shaped her view of nursing.
The pandemic reinforced her commitment rather than discouraging her.
3. Why She Started SEW Nursing, LLC
Leadership burnout in assisted living roles.
Discovered entrepreneurship via an older nurse on TikTok and a podcast.
Realized: “You are your own business as a registered nurse.”
Her company provides luxury concierge care, including: Medication management
Clinical assessments
Wellness visits
Healthcare coordination
Accompanying clients to doctor appointments
Short‑term or situational nursing support

4. What “Luxury Nursing” Means to Her
It’s not about extravagance — it’s about meeting patients where they are with:
Personalized care
In‑home support
Time, presence, and dignity
Services that standard insurance‑based care can’t provide
5. Her Approach to Care
Shelby emphasizes:
Service before money
Relationship‑building
Compassion for families in crisis
Making clients feel safe and understood
Not being driven by profit in urgent situations
She shares a story about driving over an hour on a Sunday to help a client’s mother without charging upfront — because the priority was care, not fees.
6. Hospice Wisdom
Shelby reframes the term:
Hospice isn’t always the end.
Patients can “graduate” off hospice.
Hospice includes chaplains, social workers, aides, nurses.
Helps families get affairs in order — from paperwork to emotional support.
7. The Nursing Shindig
A social + educational event for nurses.
Features:
VIP entrepreneurship session
Workbooks with business steps
Keynote speakers
Food, DJ, dancing (Cupid Shuffle, Electric Slide)
Vendor booths
Nurse recognition awards
Next event:
📅 August 8, 2026 — Atlanta (ATL Experience)
8. Her Message About Nursing & the System
Nurses are not properly represented.
Staffing ratios are unsafe.
Public doesn't realize the burden of caring for 5–7 patients at once.
Nurses are mentally, physically, emotionally stretched.
Yet many stay because caregiving is a calling.
9. Entrepreneurship Advice for Nurses
Write the plan. Make it plain. Stick to it.
Fear is real but manageable.
Stay committed even with long days and nights.
Keep revisiting your business plan.
Sacrifice is necessary: she still works full‑time while building her company.
💬 Notable Quotes (Attributed to Shelby or Rushion) On purpose and calling
“I remember being three years old saying I wanted to be a nurse.”
“My mother paved the way. She didn’t let me quit.”
On entrepreneurship
“You are your own business as a registered nurse.”
“Write the plan and make it plain — and stick to it.”
“It takes sacrifice. My bedtime may be 2 or 3 AM sometimes.”
On luxury nursing
“Meet me where I’m at and provide the care I need — that’s luxury.”
On hospice
“Hospice doesn’t have to be the end. Some people graduate off hospice.”
“While they’re still here, make them comfortable — however comfort looks for them.”
On patient families
“You’ve done a good job. You set up services. Now let us help you.”
On service vs money
“It’s not always about the dollar. My reward is your referral.”
“I didn’t take a dollar because it wasn’t about that — it was about the care.”
On why she keeps returning to the profession
“The reward and the service — that’s what brings me back.”
Rushion on trust
“All you want is for the person you love to be cared for with dignity.”
#SHMS #STRAW #BEST
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Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Elliot Holland.
The managing partner of Guardian Due Diligence. Here’s a breakdown of the key topics and highlights:
Key Themes & Highlights
Buying Small Businesses vs. Franchises
Holland explains the differences between purchasing a franchise and acquiring an independent business.
He highlights the risk-reward balance, noting that franchises offer a structured model, while independent businesses can be more lucrative but require deeper due diligence.

Financial Strategies for Business Acquisition
He discusses the SBA 7(a) loan program, which allows buyers to acquire businesses with 90-95% financing, making ownership more accessible.
Holland explains how leveraging financing can turn a small investment into a million-dollar business.

Due Diligence & Avoiding Bad Deals
He emphasizes the importance of financial diligence to ensure buyers don’t acquire failing businesses.
Holland shares red flags to watch for, such as misleading financials and sellers masking poor performance.

Masterclass for First-Time Buyers
Holland introduces his Business Buying Masterclass, designed to educate entrepreneurs on the acquisition process.
He provides one-on-one coaching, helping buyers navigate financing, negotiations, and deal structuring.

Success Stories & Case Studies
He shares examples of clients who successfully acquired businesses, including a 24-year-old entrepreneur and a 60-year-old investor.
Holland highlights how his expertise helped buyers secure financing, conduct due diligence, and close profitable deals.

About Elliot Holland & Guardian Due Diligence
Elliot Holland is a Harvard MBA, private equity investor, and business acquisition expert. He founded Guardian Due Diligence to help first-time buyers confidently purchase profitable businesses. His firm specializes in financial diligence, ensuring buyers make informed decisions and avoid costly mistakes. Through his masterclass and consulting, Holland empowers entrepreneurs to build wealth through business ownership.
#BEST
#STRAW
#SHMS

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Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Leola Anifowoshe.
🎯 Purpose of the Interview
The interview aims to:
Educate listeners on the science and solutions behind hair loss.
Introduce Dr. Leola Anifowoshe’s work in functional medicine, trichology, and holistic hair restoration.
Share her personal journey and expertise.
Promote her clinic, products, and diagnostic approach to hair and scalp health.
🧠 Key Takeaways 1. Hair Loss is Treatable and Often Misunderstood
Hair follicles may be dormant, not dead—where there’s life, there’s hope.
Hair loss is often a symptom of deeper health issues, such as stress, inflammation, or liver dysfunction.
2. Holistic and Functional Approach
Dr. Leola emphasizes testing over guessing.
Her clinic uses microscopic scalp analysis, cell inflammation tests, and custom treatment plans.
She avoids pharmaceuticals, relying on natural remedies and nutraceuticals.
3. Hair Loss as a Health Crisis
Especially prevalent among Black women, often due to scarring alopecia from early perms.
The American Hair Loss Association had not studied this demographic adequately.
4. Innovative Technology
Her clinic developed a patented machine called the ResourciStation, which: Diagnoses scalp conditions.
Removes debris.
Stimulates follicles.
Can transform salons into restoration centers.

5. Personal Story and Motivation
Dr. Leola experienced hair loss due to sarcoidosis, a form of lupus.
Her husband’s reaction to her baldness inspired her to create effective products.
She was raised by blind family members, teaching her to rely on senses beyond sight, influencing her product development.
6. Product Highlights
Ditch the Itch Shampoo: Detoxifies scalp.
Smooth & Restore Conditioner: Nourishes hair strands.
Awakening Complex: Stimulates dormant follicles using natural DHT blockers like pumpkin seed.
Meltdown Scalp Oxygen Foam: Clears buildup and energizes follicles.
💬 Notable Quotes
“Where there’s life, there’s hope—as it relates to hair follicles.”
“Hair loss is a bully. You can’t fight it with a butter knife.”
“We don’t guess—we test.”
“Hair loss is a whistleblower—it tells you something deeper is wrong.”
“I kill men back their wives. I give women back their husbands.”
“I was born on the 4th of July. I was born for this.”
“You can’t out-give God. Create a vacuum effect—give something to get something.”
🌱 Emotional and Cultural Impact
Dr. Leola’s work is deeply rooted in community healing, especially for underserved populations.
She challenges mainstream dermatology and beauty standards, advocating for natural, culturally aware solutions.
Her clinic offers telehealth, making her services accessible nationwide.
#SHMS #STRAW #BEST
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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Michelle Lilly.
A cryptocurrency and blockchain educator and entrepreneur. Here's a summary of the key points discussed:
🎙️ Main Themes and Highlights Michelle Lilly’s Background
Entered the cryptocurrency space in 2017.
Initially lost money in a scam but used the experience to educate herself.
Became the first African-American woman with a master’s degree in blockchain and digital currency from the University of Nicosia.
Understanding Cryptocurrency
Bitcoin is described as a protocol, not just a currency—used for value storage and transfer.
Ethereum is highlighted for its smart contract capabilities and utility.
Cryptocurrencies are a hybrid between stock and currency—they have utility like stock and liquidity like currency.
Why Bitcoin Has Value
Scarcity: Only 21 million Bitcoins will ever exist.
Deflationary: Bitcoin undergoes a “halving” every four years, reducing the rate of new coins.
Decentralization: Not controlled by any central authority, making it secure and transparent.
NFTs and the Metaverse
NFTs (Non-Fungible Tokens) are unique digital assets, often used for art and music.
Artists can sell directly to consumers and earn royalties on resales.
The metaverse is explained as a 3D version of the internet (Web 3.0), where users can own digital land and assets.
Empowering Underserved Communities
Michelle emphasizes the importance of African-American and female participation in crypto and blockchain.
Encourages people to educate themselves and not wait for permission to participate in new financial systems.
Practical Advice
You don’t need a lot of money to start investing in crypto.
Understanding the current financial system is just as important as learning about the new one.
Consistency, self-awareness, and openness to criticism are key to success.
#SHMS #STRAW #BEST
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The Strawberry Letter heard on The Steve Harvey Morning Show Thursday, January 29th, 2026. Subject: "I'm In Love By Default"
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