Strawberry Letter

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Gerron Duhon. Purpose of the Interview The conversation aimed to: Highlight the importance of financial literacy for young adults. Share Jerron Duhon’s personal journey from Lake Charles, Louisiana, to Yale University and into holistic financial planning. Promote his book “The Purpose of Paper”, which focuses on building generational wealth and breaking harmful financial habits. Key Takeaways Personal Journey & Identity Shift Jerron used football as a “meal ticket” to escape his hometown, but a concussion ended his athletic career, causing an identity crisis. He pivoted toward financial education and wealth creation, emphasizing long-term planning. Misconceptions About Wealth Many young adults believe wealth comes quickly through gambling, sports betting, or flashy investments. Social media fuels the desire to display wealth rather than build wealth, leading to poor financial decisions. Financial Habits & Framework Jerron introduced his AIMS framework: Awareness: Know your current financial state. Intention: Set clear goals and reverse-engineer steps. Mindset Change: Focus on future self, not old habits. Systems: Automate savings and investments to reduce reliance on willpower. Faith and Finance Connection Principles like self-control, patience, and hope—fruits of the spirit—are essential for financial discipline. “Faith without works is dead” applies to money: belief must be paired with action. Generational Wealth Gerron stresses taking ownership of your financial future rather than leaving the burden to your children. Investing should be strategic and long-term, not like playing the lottery. Practical Advice Start small but consistent (e.g., $150/month). Use modern tools like Robinhood for stock investing. Shift from being a consumer to an owner (invest in companies you use). Notable Quotes “Football was my meal ticket… but I realized I didn’t dream far enough.” “We connect our financial decisions to display wealth instead of to build wealth.” “Faith without works is dead—just like in finances.” “Are you going to be the one that changes your generation, or will you leave that pressure on your children?” “Good advice is timeless.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lamar Tyler. 🎯 Purpose of the Interview To spotlight Lamar Tyler’s entrepreneurial journey, the growth of his platform Traffic, Sales & Profit (TSP), and to share actionable insights for Black entrepreneurs on building scalable, profitable businesses from side hustles. 🧭 Key Themes & Takeaways 1. Branding with Purpose Lamar emphasizes the importance of clear, relatable branding. His previous brand, Black and Married with Kids, succeeded because the name instantly resonated with its audience. Quote: “If they can hear the name, they can see it and say, ‘Hey, that’s for me.’” 2. Side Hustle to Main Hustle Most Black entrepreneurs start businesses while working full-time jobs. Success requires treating the side hustle like a real business from day one. Quote: “There is no perfect time. The time to get started is now.” 3. Consistency & Growth TSP’s first event in 2016 had only 47 attendees, half of whom came for free. Growth came from consistency and listening to the community. Quote: “Sometimes all you need is confirmation.” 4. Customer Experience & Branding Inspired by Disney’s “unexpected touchpoints,” Lamar expanded branding beyond the event space to include the hotel exterior and even airport baggage claim. Quote: “We brand everything from the lobby to the pool… to make it feel like home.” 5. Faith & Execution Faith plays a central role in Lamar’s business philosophy. He encourages entrepreneurs to act on the opportunities they pray for. Quote: “You pray to get the opportunity, now you want to do all the work too.” 6. Scaling vs. Growing Growth increases revenue and expenses; scaling increases revenue without proportional expense growth. TSP Scale is a new event focused on helping businesses reach this level. Quote: “Scale is where the real money comes in.” 7. Lever-Driven Growth System Lamar outlines systems for: Proposal processes Upselling Referral systems Creating experiences that justify premium pricing Quote: “If you create an experience around what you do, you can charge two, three, four times more.” 8. Platform & Community Lamar transitioned from doing all the speaking to empowering others in his community. He believes in giving others a platform to grow. Quote: “Too many artists try to hold on too tight… and miss out on the blessing.” 🌟 Notable Guests & Surprises at TSP Events Surprise appearances by Magic Johnson, Issa Rae, Master P, Jermaine Dupri, Janice Bryant Howroyd, and Ambassador Andrew Young. Quote: “If you want to be it, you need to see it.” 📍 Event Details New Event: TSP Scale Location: Atlanta Westin Gwinnett, Gwinnett County, GA Website: TSPScale.com #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cheryl McKissack Daniel. Topic: Legacy, resilience, and entrepreneurship of the McKissack family, as detailed in the book The Black Family Who Built America. Cheryl shares the powerful story of her family's 230-year legacy in architecture and construction, making McKissack & McKissack the oldest minority woman-owned professional design and construction firm in the U.S. The conversation explores themes of generational resilience, Black excellence, business strategy, and personal growth. 🎯 Purpose of the Interview Highlight the McKissack family’s historical and cultural impact on American infrastructure and Black entrepreneurship. Promote the book The Black Family Who Built America as a record of legacy and inspiration. Inspire small business owners and entrepreneurs with lessons on perseverance, succession planning, and self-identity. Address the importance of preserving Black history in the face of cultural erasure. 🔑 Key Takeaways 🏗️ Legacy & Impact McKissack & McKissack has contributed to major U.S. infrastructure projects like: Barclays Center JFK Terminal One LaGuardia Airport Penn Station Lincoln Financial Field “We are the fifth generation. Right. And we're Black in America.” 📚 Historical Significance The family legacy began with Moses McKissack, who was enslaved and later became a builder. Cheryl’s ancestors were the first licensed Black architects in America (licenses 117 and 118 in Tennessee). “They became the first Black licensed architects in America… and helped get licensed in 22 other states.” 💼 Business Wisdom Cheryl emphasizes the importance of: Succession planning Understanding both technical and political buyers Building relationships before you need them “You better have that relationship before you need it.” 🧠 The 5 Ps of Family Resilience Perseverance Persistence Preparedness Purpose Prayer “Sometimes you do get up in the morning and you say it's not for me… You have to come back and meditate on the fact that you're a winner.” 🧘‍♀️ Personal Growth & Mental Health Cheryl discusses overcoming stress, rediscovering herself after a difficult marriage, and the importance of meditation. “Being yourself is what we're talking about… I recognize that I am currently feeling stressed out. So what do I need to do?” 👩‍👧‍👧 Women in Leadership Cheryl’s mother took over the business after her father’s stroke, despite societal barriers. “She only knew the telephone number to the office at that time… but she knew deep inside that she wanted to hold on for the fifth generation.” 🎥 Representation & Media The book and Cheryl’s story aim to counteract negative portrayals of Black people in media and history. “You may not have known about Black excellence. You just ignored it. But we exist.” 💬 Memorable Quotes “Black people built America. Now, that's the point we're making here.” “You have to say the opposite to yourself. And you have to put one foot in front of the other.” “This book is a receipt to say we are around. We have a foundation. We're not going anywhere.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brenda Johnson. CEO of Collaborative Training Company (CTC) 🧩 Main Topics Covered 🏢 What CTC Does CTC is a professional services consulting firm focused on workforce development. They help companies: Upskill employees for career advancement. Support new hires, especially those without traditional corporate experience. Define what “fit” means in their organization and help new hires acclimate. 👥 Not a Staffing Firm CTC does not do individual job placement or talent coaching. They work with companies after hiring to ensure employee success and retention. They partner with organizations that provide individual coaching. 🧠 Bridging the Corporate Culture Gap CTC helps new hires from non-corporate backgrounds (e.g., warehouse, retail) adjust to corporate environments. They use mentorship programs and employee resource groups to support retention. 🤖 AI and the Future of Work Brenda sees AI as a tool, not a replacement for human creativity. She emphasizes the importance of adding a personal touch to AI-generated work. AI may replace some jobs, but it also creates new roles in programming, maintenance, and oversight. 🎓 Rethinking the Four-Year Degree Many companies are removing degree requirements to widen their talent pool. Brenda helps companies: Reevaluate outdated job descriptions. Focus on skills-based hiring. Identify core competencies rather than relying on degrees. 🌍 Diversity, Equity, and Inclusion (DEI) Brenda challenges the narrow view of DEI as only race and gender. She expands the definition to include: Neurodiversity (e.g., autism) Generational diversity Accessibility needs LGBTQ+ inclusion She stresses that companies that embrace true diversity will thrive, while those clinging to outdated models may struggle. 💡 Key Takeaways Mentorship and support are critical for retention and success. AI is a complement, not a replacement, for human insight. Skills-based hiring is the future—degrees are not always necessary. True diversity is broad and essential for business success. Systemic change requires questioning legacy practices and recruiting strategies. 🔗 Contact Info Website: ctcdui.com LinkedIn: Collaborative Training Company #SHMS #STRAW #BEST #AMISee omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tremayne Thompson. A co-owner of Perfect Note, a dinner supper club with locations in Birmingham, Alabama and Atlanta, Georgia. The conversation is a rich blend of entrepreneurship, community service, music, and food culture. 🎶 About Perfect Note Concept: A dinner supper club offering live music and Southern cuisine, catering to a mature audience (ages 30+). Locations: Birmingham, AL (original) and Marietta, GA (Atlanta metro). Atmosphere: Grown folks’ vibe—no hookah, no club chaos, just good music, good food, and good company. 🧑🏾‍🤝‍🧑🏾 Founders & Origins Co-owned by Tremayne Thompson and his wife Karen (hence “TK Productions”). Started as gospel concert promoters in Chicago. Moved to Alabama in 2008 after a family loss and launched Perfect Note in Bessemer with a Gerald Albright concert. Initially operated out of a banquet hall, setting up and breaking down everything themselves. 📈 Growth & Expansion Perfect Note evolved into a full-fledged venue in 2016. Expanded to Atlanta due to demand from patrons traveling from Georgia to Alabama. Featured in the Huffington Post as one of the top 100 businesses to visit in the U.S. 🍽️ Food & Hospitality Offers Wednesday–Saturday dinner service and Sunday brunch with live music. Website: perfectnoteliveatl.com Tremaine’s culinary journey began at Waffle House, where he learned speed cooking and kitchen management under pressure. Emphasizes quality and consistency in food service, even during high-volume events. 💬 Philosophy & Community Impact Business is rooted in service, not profit. During COVID, they pivoted to drive-up service with $5 meals, feeding the community. Believes in mentorship and sharing knowledge freely with aspiring entrepreneurs. 🗣️ Key Takeaways Mentorship is vital: Learn from those who’ve walked the path. Serve first: Community support follows genuine service. Plan wisely: Dreams need operational structure and financial planning. Create culture: Music and food unite people across demographics. #SHMS #STRAW # #AMISee omnystudio.com/listener for privacy information.