Understanding the Real Economics of Transit with Tri-Rail Finance Director, Jeremy Baker
Join hosts Levi McCollum and Christian Londono as they sit down with Jeremy Baker, Director of Finance at the South Florida Regional Transportation Authority (SFRTA), for an eye-opening conversation about the financial realities facing public transit today.
Recorded live from Transport Ticketing North America 2025 in Chicago, Jeremy breaks down the key funding mechanisms that keep transit systems running—from property taxes to sales taxes to farebox recovery. He tackles the common misconception that transit should "pay for itself" like private companies, explains the differences between public agencies and private rail operators like Brightline, and discusses the looming "fiscal cliff" threatening agencies nationwide.
With experience at both Palm Tran and SFRTA, Jeremy offers unique insights into the differences between bus and rail operations, the politics of transit funding, and why cutting service creates a dangerous downward spiral. He also previews his upcoming conference presentation on fare collection project challenges and shares advice for transit professionals navigating these turbulent financial times.
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29:52
Overcoming Transit's Information Silos with Walter Jenkins, Transit Chat Founder
What happens when the person who's worked at your transit agency for 20 years retires—and takes decades of institutional knowledge with them? Walter Jenkins, founder of Transit Chat, knows this problem all too well.
In this episode, we dive deep into the communication breakdowns plaguing transit agencies of all sizes. From managers drowning in 65 emails by noon to critical information getting lost in endless reply-all threads, Walter shares real stories from over a dozen agencies about what's not working—and what can be done about it.
You'll discover why traditional communication methods fail in transit environments, how geographical data adds complexity to documentation, and the surprising power of skip-level meetings between CEOs and frontline employees. Walter also reveals how Transit Chat is working to become the centralized platform for communications, files, and assignments that agencies desperately need. This episode offers practical solutions for building better communication culture in your agency.
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43:21
Proven Public Transit Marketing Strategies with Evan Henderson, Sr. Account Manager at Garth Solutions
How do you market public transit in a world where everyone defaults to driving? Our guest, Evan Henderson, has the answers.
In this episode, we sit down with Evan to discuss battle-tested strategies from his time at Palm Tran, where he worked as Marketing Manager and later Senior Public Relations Manager, and his current role as Sr. Account Manager at Garth Solutions. From launching viral campaigns that reach millions to converting skeptical elected officials into transit champions, Evan reveals the unique challenges of marketing public transportation—and exactly how to overcome them.
You'll discover the inside story of Palm Tran's "Let's Get on the Bus Challenge" campaign that helped push ridership past pre-COVID levels, why consistency beats perfection in community outreach, and how to turn everyday riders into your most powerful advocates. Whether you're a one-person marketing team or leading a larger effort, this episode delivers actionable strategies for building trust, changing perceptions, and getting butts in bus seats.
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25:21
How Cincinnati Metro Turned Crisis into Comeback with Steve Anderson, Sr. Director of Development and Innovation
After years of declining ridership, service cuts, and aging infrastructure, Cincinnati Metro found itself in a classic "death spiral." But thanks to bold leadership, a game-changing public vote, and a relentless focus on the rider experience, the agency has staged an inspiring turnaround. In this episode of Stop Requested, hosts Levi McCollum and Christian Londono sit down with Steve Anderson, Senior Director of Development and Innovation at SORTA, to unpack the story behind this remarkable comeback.
Steve shares his personal journey—from sketching imaginary cities as a kid to leading transformative transit projects in Cincinnati and beyond. Discover how Metro overcame decades of underinvestment, leveraged new funding, and launched ambitious initiatives like Metro Rapid, a cutting-edge Bus Rapid Transit (BRT) system designed for speed, comfort, and local character. Hear how the agency is rethinking station design, collaborating with neighborhoods, and making data-driven decisions to deliver a rider-first experience.
Learn how Cincinnati Metro is building a future-focused transit system that’s reshaping mobility and revitalizing the city for the next generation.
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38:32
Balancing Transit Service and Community Needs During the Holiday Season
In this episode of Stop Requested, Christian and Levi discuss the complexities of providing transit services during the holiday season. They explore the challenges agencies face, such as fluctuating ridership, detours, and staffing constraints, as well as the critical role of technology like CAD/AVL systems and GTFS real-time feeds in ensuring smooth operations. Drawing on personal experiences and industry insights, they share strategies for tailoring service levels, piloting new offerings, and effectively communicating with riders. Tune in to discover how transit agencies can balance community needs with operational demands to deliver seamless holiday service.
Stop Requested is a podcast hosted by Christian Londono and Levi McCollum, where they explore all things transit—from public transportation trends and innovations to the daily experiences of riders and transit professionals. Join them for insightful discussions, industry interviews, and a behind-the-scenes look at the challenges and successes shaping the future of mobility. Whether you're a transit enthusiast, professional, or curious commuter, Stop Requested is your stop for all things transit!
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